What Businessary does

Businessary is a privately held Australian consulting practice headquartered at 2/43 Agnes St, East Melbourne, Victoria, operating since 2014 (firmographic data; another source cites 2016) and serving small-to-medium enterprises, mid-market firms, and selected enterprise clients across insurance, financial services, transport, logistics, not-for-profit, and industrial sectors. The company delivers an integrated portfolio spanning business advisory, HR consulting, talent acquisition, marketing, branding, web design, and outsourced bookkeeping and payroll (added via the 2024 acquisition of Bruce Bookkeeping, now Businessary Bookkeeping & Payroll). Its only proprietary technology asset is Mappit, launched in 2023 by CEO Annabel Rees as a performance management and HR survey platform offering Performance Reviews, 360-degree feedback, Engagement Surveys, and Mindset Surveys through a visual mapping interface; Mappit represents the company's main move toward a recurring subscription product, while all other offerings are consulting or productised services.

The firm operates a relationship-led, sales-driven go-to-market combining free HR audits, free marketing reviews, free downloadable templates, and Calendly-booked discovery calls with direct outreach to business owners, HR leaders, and executives. Revenue is generated through a mix of professional services (project, retainer, and contractor engagements), productised fixed-price packages (HR Fundamentals Basics at A$1,800+GST and Pro at A$2,500+GST; Psychosocial Hazard tiers at A$3K/A$7K/A$10K; flat-fee recruitment at A$21,000+GST with a 6-month guarantee for A$90K–A$150K roles), the Mappit subscription, and managed bookkeeping and payroll services delivered on Xero and Hubdoc. The team of approximately 12 people is anchored by Annabel Rees (Managing Director, psychologist, certified HBDI practitioner, 20+ years HR Director experience including managing a A$120M/300 FTE business) and Lana Rajšić (HR Manager, 17+ years HR leadership). The company has raised no external funding, is founder-led, and competes primarily on senior practitioner expertise, breadth of integrated services, and codified frameworks rather than proprietary technology.

Name

Businessary

Legal name

Businessary

Website

https://businessary.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Businessary is a privately held Melbourne-based consulting practice delivering integrated HR, talent acquisition, marketing, business advisory, and bookkeeping services to Australian SMEs and mid-market firms across insurance, financial services, transport, and not-for-profit sectors, anchored by its proprietary Mappit performance management platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

SME Relationship Management & Advisory (Credit, Growth, Succession) (FSABABAJ)

Keywords

• HR consulting services
• Talent acquisition services
• Marketing consulting
• Business advisory
• Performance management software

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services delivered through project-based engagements, retained services, and hourly/contractor arrangements. Includes HR advisory, business strategy, marketing strategy, talent acquisition, and executive coaching.
2. Document Templates and Packages: Sale of HR document packages (Basics at $1,800+GST, Pro at $2,500+GST) containing ready-to-use policies, templates, and forms for SMEs.
3. Psychosocial Hazard Packages: Fixed-price consulting packages for psychosocial hazard compliance: Small Business $3,000, Medium Business $7,000, Large Business $10,000, Custom POA.
4. Recruitment Services: Flat fee recruitment service at $21,000+GST for roles with $90k-$150k salary. Includes 6-month guarantee on placements.
5. Mappit Platform: Performance management platform subscription potentially offered through mappit.com.au for HR surveys and performance reviews.
6. Bookkeeping and Payroll: Outsourced bookkeeping and payroll services using Xero and Hubdoc cloud-based systems, including compliance (BAS, IAS, super) and management reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Businessary is a Melbourne-based consulting practice delivering integrated business advisory, HR, talent acquisition, marketing, design, and bookkeeping services to Australian SMEs. The firm combines professional services with a proprietary performance management platform called Mappit, plus a sub-brand (Businessary Bookkeeping & Payroll) for outsourced finance functions. Most engagements are sold as project-based consulting, retained advisory, or fixed-fee compliance packages.

Product overview

Businessary is a consulting practice offering a portfolio of business advisory, HR, talent acquisition, and marketing services. The core technology product is Mappit—a performance management platform offering Performance Reviews, 360 Surveys, Engagement Surveys, and Mindset Surveys through a visual mapping interface. The product portfolio includes HR document packages (HR Fundamentals Basics and Pro), HR consulting services (Health Checks, Strategic Projects, Systems, Outsourced HR), talent services (TA Transformation, EVP & Employer Brand, Recruitment), marketing services (Strategy, Branding, Web Design, SEO, Social Media, Google Ads), and bookkeeping services. Most offerings are service-based consulting engagements rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Brands

• Mappit: A performance management and HR survey platform created by Annabel Rees, CEO of Businessary, offering performance reviews, 360-degree feedback, engagement surveys, and mindset surveys for small to medium-sized businesses.

Products and services

• Mappit Performance Management Platform Proprietary performance management and HR survey platform offering Performance Reviews, 360-degree feedback surveys, Engagement Surveys, and Mindset Surveys, with visual mapping for results and custom branding for small-to-medium businesses.
• HR Fundamentals Package - Basics Essential one-time HR document package for SMEs including policies (anti-bullying, code of conduct, grievance resolution, disciplinary records, leave applications), templates, induction checklists, and 1 hour of HR consulting time, priced at A$1,800+GST.
• HR Fundamentals Package - Pro Complete HR document package building on the Basics tier with additional policies (flexible work, hybrid working, learning & development, modern slavery, respect@work, recruitment) and templates (PIP, counselling file notes, deed of release), priced at A$2,500+GST.
• HR Health Checks / HR Audits Comprehensive review of HR practices, policies, systems, and compliance gaps with a clear action plan covering compliance, talent management, performance, communication, and strategy.
• HR Advice & Consulting Day-to-day HR advisory covering performance management, investigations, dispute resolution, employment relations, health and safety consultation, and employment contract guidance.
• Strategic HR Projects Complex HR projects including confidential coaching, organisational design, leadership team dynamics, and strategic HR initiatives delivered by senior consultants.
• Outsourced HR Outsourced HR support providing access to a full HR team including generalists, recruiters, OHS specialists, learning and development, organisational development, and change management professionals.
• Redundancy & Outplacement Services Tailored outplacement services and redundancy support including one-on-one advice, online career platforms, and self-directed learning, with a claimed 95% redeployment rate within six months.
• Psychosocial Hazards Compliance Packages Tiered fixed-price packages (Small A$3,000, Medium A$7,000, Large A$10,000) to help businesses identify, assess, and manage psychosocial hazards in the workplace under WHS laws, including risk assessment toolkit, communication assets, policies, and expert support.
• Respect@Work Compliance Support Support packages to help employers comply with positive duty obligations under the Sex Discrimination Act to prevent workplace harassment, including policy development, risk management, response protocols, and training.
• TA Transformation (Talent Acquisition Transformation) Strategic consulting to assess and improve talent acquisition functions, including discovery, current-state assessment, and delivery of a detailed improvement plan.
• EVP & Employer Brand Employee Value Proposition development and employer branding services including focus groups, leadership interviews, competitor analysis, and creative toolkit development in Canva.
• Recruitment Services On-demand, RPO, unbundled, and full-service recruitment with flat-fee pricing (A$21,000+GST for roles $90k–$150k) and 6-month placement guarantee, delivered using LinkedIn Recruiter and Job Adder ATS.
• Marketing Strategy Marketing strategy development including comprehensive marketing strategy sessions, tailored strategy documents, and ongoing refinement and support.
• Branding & Graphic Design Brand development services including brand DNA, identity toolkits, logo design, colour palette, typography, and brand guidelines for B2C and B2B clients.
• Website Design & Build Website design and development services including WordPress builds, mobile optimisation, SEO integration, content creation, and analytics setup.
• Search Engine Optimisation (SEO) SEO services including keyword research, on-page optimization, off-page activities, blog content creation, and backlink curation to improve organic search rankings.
• Google & Digital Ads Google Ads campaign planning, execution, and management including audience targeting, location/device targeting, and placement targeting for B2B markets.
• Social Media Marketing Social media services including channel launch, ongoing management, content creation, advertising, training, and coaching across Facebook, Twitter, Instagram, and LinkedIn.
• Outsourced Marketing Full outsourced marketing team access including strategy, branding, digital channel management, advertising campaigns, PR, and interim role support.
• Businessary Bookkeeping & Payroll Fully tailored bookkeeping and payroll services including compliance (BAS, IAS, super), payroll processing, bookkeeping, payables/receivables, management reporting, and cloud-based systems using Xero and Hubdoc.
• Business Strategy & Planning Business strategy development using practical frameworks based on Harvard Business School methodology, including strategy alignment, profitability focus, incentive design, and sales behaviour alignment.
• Executive Coaching Executive coaching using a tri-model approach involving the individual, coach, and workplace representative, including psychometric assessments and 360-degree feedback integration.
• Workshop Facilitation Professional workshop facilitation for planning days, conferences, and team offsites covering vision/mission development, strategic planning, team building, and leadership effectiveness.
• HBDI and Whole Brain Thinking Assessment Thinking styles assessment using the Herrmann Brain Dominance Instrument to help teams understand communication preferences, task preferences, and stress responses, delivered by a certified HBDI practitioner.

Quantifiable outcome

• 95% redeployment rate within six months for outplacement services
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bruce BookkeepingminorOthersBusinessary acquired Bruce Bookkeeping, which now operates as Businessary Bookkeeping & Payroll. This extends their service offering to include bookkeeping, payroll, compliance (BAS, IAS, super), and financial management services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pinpoint HRM: Australian HR consulting and HRIS advisory boutique helping SMEs select and implement HR technology and outsourced HR — directly comparable to Businessary's HR systems and outsourced HR services.
• Insync: Australian HR and people consulting practice offering outsourced HR, culture, leadership, and change advisory to mid-market and enterprise clients — overlapping closely with Businessary's HR advisory and talent services.
• People & Culture Strategies: Boutique Australian HR consulting firm providing HR advisory, workplace relations, investigations, and compliance support — directly competing with Businessary's HR audit and advice offerings.

Broad incumbents

• Robert Half: Global staffing and HR consulting firm active in Australia — competing with Businessary's mid-market recruitment, talent acquisition, and HR advisory work.
• Employment Hero: Australia-founded HR, payroll, and benefits SaaS platform serving SMEs and mid-market — overlaps with Mappit's HR/survey use cases and the firm's bookkeeping and payroll practice via integrated technology.
• Xero: Australian-founded cloud accounting platform on which Businessary's bookkeeping and payroll service is built — adjacent incumbent shaping the SME back-office stack Businessary serves.
• ELMO Software: Australian HRIS, payroll, learning, and performance management SaaS — competing with Mappit on performance and engagement functionality and with Businessary on HR systems selection work.
• Hays: Global recruitment and workforce solutions firm with a significant Australian presence — competes with Businessary's flat-fee recruitment and TA transformation services.

Emerging players

• Culture Amp: Australian-founded employee engagement and performance management SaaS — the most direct global competitor to Mappit's 360 feedback and engagement survey capabilities.
• Lattice: Performance management and employee engagement SaaS with 360 reviews, goals, and engagement surveys — directly comparable to Mappit's core feature set at a global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Businessary_au
• Facebookfacebook.com/businessary
• LinkedInlinkedin.com/company/businessary
• Instagraminstagram.com/businessary_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Businessary