Bike Rack Brewing Company

What Bike Rack Brewing Company does

Bike Rack Brewing Company (legal entity Bike Rack Brewing Co Inc.) is a privately held craft brewery and taproom operator founded in 2013 and headquartered at 801 SE 8th St, Suite 61 in Bentonville, Arkansas. The company operates a single taproom location that serves approachable, trail-ready craft beer — ranging from light beers and lagers to IPAs — alongside a pub-style food menu featuring signature items such as the Big Ass Pretzel and Bone-In Wings. The taproom includes an indoor brew room, an expansive outdoor dog-friendly patio with bike storage, and operates roughly 60+ hours per week across seven days.

The business monetizes through three primary revenue streams: direct on-premise sales of beer and food, gift cards and merchandise sold via the Toast Tab platform, and rental of taproom and patio space for private events such as corporate happy hours, wedding rehearsals, and birthday parties. Pricing is not publicly disclosed but includes a promotional $1 Wing Wednesday and a 25% hospitality-industry discount on Clocked Out Mondays. Distribution is entirely direct-to-consumer at the single location, supplemented by online ordering with curbside pickup through Toast POS. The customer base is a long tail of walk-in craft beer enthusiasts, outdoor and cycling visitors to Bentonville's trail system, private event hosts, and hospitality workers, with The Momentary concert venue serving as a flagship partnership that drives significant pre-show traffic.

The go-to-market is event-driven, anchored by a recurring calendar of concert pre-parties tied to The Momentary's touring artist schedule, weekly recurring promotions ($1 Wing Wednesday, Clocked Out Mondays), and community programming such as Beer & Hymns singalongs supporting Soldier Songs & Voices NWA. A TapWyse-powered VIP membership program provides exclusive event access, secret menus, and loyalty rewards marketed via SMS and email. Supporting technology includes Toast POS for payments and online ordering, Popmenu for digital menus and the website, and TapWyse for memberships. The company employs between 11 and 50 people, has no disclosed institutional funding or parent entity, and operates solely within the Northwest Arkansas market.

Name

Bike Rack Brewing Company

Legal name

Bike Rack Brewing Co Inc.

Website

https://bikerackbrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike Rack Brewing Company is a privately held craft brewery and taproom in Bentonville, Arkansas, serving craft beer and pub-style food to outdoor enthusiasts, craft beer fans, and private event hosts, with revenue driven by on-premise sales, gift cards, and event space rentals.

Ownership category

akta.pro rank

Product category

Craft Brewery Taproom

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (312120)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Taproom hospitality
• Pub-style food service
• Private event hosting
• Brewery membership program

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Taproom Beer and Food Sales: Direct sales of craft beer and pub-style food to walk-in customers at the Bentonville taproom location. Offerings include light beers, IPAs, lagers, and menu items like Big Ass Pretzel and Bone-In Wings.
2. Gift Cards and Merchandise: Sale of gift cards through Toast Tab platform and merchandise sales through the taproom.
3. Private Event Booking: Rental of taproom space including the brew room, expansive patio, or tables for private events such as corporate happy hours, wedding rehearsals, birthday parties, and other personal celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bike Rack Brewing Company operates a single craft brewery taproom in Bentonville, Arkansas, brewing and serving an approachable lineup of craft beer ranging from crisp lagers to bold IPAs alongside a pub-style food menu featuring items like the signature Big Ass Pretzel and Bone-In Wings. The brewery supplements taproom sales with private event hosting (corporate happy hours, weddings, birthday parties), gift card sales through the Toast Tab platform, and a TapWyse-powered VIP membership program offering exclusive event access, secret menus, and loyalty rewards. Recurring community programming such as concert pre-parties, $1 Wing Wednesdays, and hospitality industry nights drive additional foot traffic and brand engagement.

Product overview

Bike Rack Brewing Co. operates as a craft brewery taproom in Bentonville, AR, offering a unified hospitality experience combining craft beer, pub-style food, and event hosting. The core products include their Craft Beer selection (from lagers to IPAs) and Pub-Style Food Menu, supported by VIP Membership, Gift Cards, and Private Event Hosting services. The company also runs signature event sub-brands including the Concert Pre-Party Series, Clocked Out Mondays Industry Night, and $1 Wing Wednesday promotional events.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer In-house brewed craft beer lineup ranging from crisp lagers to bold IPAs, served on draft at the Bentonville taproom for walk-in customers seeking approachable, trail-ready beers.
• Pub-Style Food Menu Pub-style food offerings including signature items such as the Big Ass Pretzel and Bone-In Wings, available for dine-in and online ordering with curbside pickup at the Bentonville taproom.
• VIP Membership TapWyse-powered membership program providing exclusive updates on events, secret menus, special offers, discounts, and loyalty rewards delivered via SMS and email to enrolled patrons.
• Gift Cards Digital gift cards sold through the Toast Tab online ordering platform for use at the Bentonville taproom.
• Private Event Hosting Venue rental of the brew room, expansive patio, or taproom tables for private events including corporate happy hours, wedding rehearsals, and birthday parties, with food and beverage packages.

Quantifiable outcome

• Big Ass Pretzel recognized as top pretzel by visiting reviewers on craft beer quest

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• ASCAPminorOthersMusic licensing organization with whom Bike Rack Brewing maintains a public performance license to legally play music at the taproom and live performances.
• BMIminorOthersMusic licensing organization with whom Bike Rack Brewing maintains a public performance license to legally play music at the taproom and live performances.
• Toast POScoreTechnology or IntegrationPoint-of-sale systems provider powering payment processing, online ordering, and loyalty-related transactions at the taproom. Also enables gift card sales through Toast Tab platform.
• PopmenucoreTechnology or IntegrationOnline menus, website features, and ordering tools provider powering the restaurant's digital presence, menus, and customer review systems.
• TapWysecoreTechnology or IntegrationTaproom memberships, loyalty programs, and customer engagement tools provider powering the VIP membership program with exclusive events, secret menus, and loyalty rewards.
• The MomentaryflagshipStrategic or Co-development PartnerContemporary art space and concert venue in Bentonville adjacent to Bike Rack Brewing. Partnership positions the brewery as the official pre-party destination for concert attendees, driving event-driven traffic for shows featuring national touring artists.
• Soldier Songs & Voices NWAminorOthersNonprofit organization serving veterans in Northwest Arkansas through songwriting and music programs. Bike Rack Brewing supports the organization through Beer & Hymns community event donations and awareness.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Deschutes Brewery: Established craft brewery operating taprooms with food service and events. Comparable brewpub/taproom business model combining craft beer production with on-site food and event-driven programming, serving as a scaled reference point for the category.
• New Belgium Brewing: Major craft brewery with taproom operations and strong event/community programming. Comparable in combining in-house brewing with taproom hospitality, loyalty programs, and event-driven traffic — though at materially larger scale than Bike Rack.
• Sierra Nevada Brewing Co. Large-scale U.S. craft brewery operating flagship taprooms. Comparable craft beer plus taproom hospitality model at significantly larger scale, serving as an industry benchmark for taproom-driven craft revenue and event programming.

Direct peers

• Core Brewing & Distilling: Springdale, Arkansas-based craft brewery with taproom. Same NWA market as Bike Rack, similar brewpub/taproom model combining in-house beer production with on-premise service and food. Most directly comparable regional craft brewery competitor.
• Apple Blossom Brewing: Fayetteville, Arkansas craft brewery taproom. Comparable in-house brewing plus taproom food service model in the broader Northwest Arkansas region, targeting overlapping craft beer and casual dining customers.
• Ozark Beer Company: Craft brewery and taproom located in Rogers, Arkansas, in the same Northwest Arkansas market as Bike Rack Brewing. Directly comparable product offering (in-house craft beer with on-site food), similar community-oriented positioning, and overlapping outdoor/tourism customer base in NWA.
• Goodfolks Brewing: Bentonville-based craft brewery directly competing in Bike Rack's home market. Comparable craft beer and on-site food service model with overlapping outdoor enthusiast and local patron segments in NWA.
• The Holler: Craft brewery and taproom concept in Northwest Arkansas. Direct competitor with similar in-house brewing plus on-site food and beverage service model, overlapping outdoor lifestyle branding in the same NWA market.

Regional players

• Stone's Throw Brewing: Little Rock, Arkansas craft brewery with taproom. Similar brewpub/taproom business model combining in-house beer production with on-premise hospitality; comparable operationally but operating in central Arkansas rather than NWA.
• Lost Forty Brewing: Arkansas craft brewery and taproom based in Little Rock. Comparable brewpub model with in-house brewing and food service, operating in the same state but in a different regional market from Bike Rack Brewing's Northwest Arkansas footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bikerackbrewing
• Facebookfacebook.com/bikerackbrewing
• LinkedInlinkedin.com/company/bike-rack-brewing-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Rack Brewing Company