Burninghouse

What Burninghouse does

Burninghouse is a Melbourne-based visual content agency founded circa 2007 by Charlie Porter (Head of Content, Partner) and Tim Anderson (Head of Production, Partner). The company provides end-to-end video production, animation, and branded content services to enterprise clients and government agencies across Australia, organized around a Create-Produce-Amplify methodology. Its service portfolio spans TV commercial production, 2D and 3D animation, motion graphics, training and educational videos, corporate communications, event videography, branded content, explainer animations, case studies, personalised video, and 360-degree video production. Notable proprietary techniques include the Partial Mirror camera approach for authentic interview-style content and the Content Clusters methodology that extends content lifecycle across multiple distribution channels through pre-shoot announcements, on-set teasers, promotional cut-downs, and behind-the-scenes material.

Burninghouse serves clients across six primary verticals: Government (Victoria State Government, Australian Government, ACCC, Department of Agriculture), Finance & Insurance (ANZ, Telstra, Judo Bank, Homesafe), Property & Development (Lendlease, Grocon, Melbourne Airport, PEXA), Retail & Consumer Brands (McDonald's, Holden, Honda, Puma), Healthcare (Ambulance Victoria, Medibank), and Aged Care (Aveo). The company has earned recognition including the 2017 Secretary's Australia Day Award and 2018 Asia-Pacific Stevie Awards (Silver for Innovation in Cross-Media Marketing and one Gold) for work produced with agency partners Leap Agency and B.B.E.

The business operates as a private partnership with no external funding, generating revenue through project-based professional services engagements quoted per client scope. Distribution is primarily direct enterprise field sales supplemented by agency referral partnerships (Leap Agency, B.B.E., CVC Ventures, Canyon Branding, The Interchange). Free storyboard sessions and 60-minute content strategy consultations are used as low-friction lead generation entry points. The company is headquartered at 405 Clarendon Street, South Melbourne, and operates with a small core team of approximately 11-50 employees including creative, production, animation, and accounts roles.

Name

Burninghouse

Legal name

Burninghouse

Website

https://burninghouse.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Burninghouse is a Melbourne-based visual content agency providing end-to-end video production, animation, and branded content services to enterprise and government clients across Australia via project-based professional services engagements.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Corporate video production
• Animation and motion graphics
• TV commercial production
• Branded video content
• Training video production

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: End-to-end video production services including corporate video production, promotional video development, TV commercials (TVCs), event capture, and personalised video production. Project-based professional services model with engagements typically scoped per client requirements.
2. Animation Services: Animation and motion graphics production including 2D and 3D animation, character animation, motion graphics, and explainer animations. Part of the comprehensive visual content offering.
3. Video Marketing Support: Strategic and analytical services including video metrics and analytics reports, content strategy consultations, and amplification/distribution support for visual content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Burninghouse is a Melbourne-based visual content agency that delivers end-to-end video production and animation services for corporate, government and enterprise clients. Its work spans television commercials, 2D and 3D animation and motion graphics, training and educational video, corporate communications, branded content, event videography, explainer animations, case studies, personalised video and 360-degree video, organised around a Create-Produce-Amplify methodology. Engagements are project-based and include strategic advisory on format, scripting, and content lifecycle management alongside production.

Product overview

Burninghouse is a Visual Content Agency based in Melbourne, Australia, offering end-to-end video production and animation services. The company operates as a unified service offering rather than a modular platform, providing a comprehensive suite of creative visual content solutions including TV Commercial Production (TVCs), Animation & Motion Graphics, Training & Educational Video Production, Social Media Video Content, Corporate Communications, Event Videography, Branded Content, Explainer Animations, Case Studies, Personalised Video, and 360-Degree Video. The company organizes its work across industry sectors including Government, Finance & Insurance, Healthcare, Aged Care, Education, Property, and Fashion & Retail, and follows a Create-Produce-Amplify methodology from strategy through production to distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Commercial Production (TVCs) Television commercial production services for building brand recognition, targeting key audiences and delivering messages en masse through broadcast media. Produced for enterprise and consumer brand clients.
• Animation & Motion Graphics Animation services including 2D, 3D, 2.5D, stop motion, cutouts, motion graphics and integrated live-action animation for presenting complex material in engaging visual formats, including blended live-action/animation treatments for policy and financial communications.
• Training & Educational Video Production Corporate training and educational video production for delivering instruction, reinforcing key learnings and maximizing retention for corporate learning programs at scale.
• Social Media Video Content Video content specifically designed for social media platforms including LinkedIn, Instagram, Facebook and Twitter to drive engagement and brand awareness.
• Corporate Communications Video Internal and external corporate communication videos including talking heads, executive messaging and company announcements for enterprise and government clients.
• Event Videography Event coverage services for conferences, expos and corporate events including concept development, on-site capture and post-production editing.
• Branded Content Branded video content for cross-platform distribution across paid, owned and earned media channels for consumer and enterprise brand clients.
• Explainer Animations Animated explainer videos using motion graphics and illustration to simplify complex topics and communicate product, service or policy information.
• Case Study Video Production Documentary-style case study videos showcasing client success stories and testimonials using authentic customer interviews.
• Personalised Video Personalized video content tailored to individual viewers or segments for targeted communication and marketing campaigns.
• 360-Degree Video Production Immersive 360-degree video production for virtual reality experiences, training simulations and engaging brand storytelling enabling viewers to pan around in a full sphere.

Quantifiable outcome

• ANZ training program achieved 10x cost savings compared to traditional face-to-face classroom training for 4,000+ bankers across Australia, New Zealand, and Asia
• +3 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leap AgencycoreStrategic or Co-development Partner · 24 April 2018Long-standing partnership with creative agency Leap Agency for collaborative client work. Burninghouse handles production aspects including talent casting, location search, and shoot execution for through-the-line campaigns. Worked together on Aveo Journey campaign that won Stevie Awards.
• B.B.E. AgencycoreStrategic or Co-development Partner · 1 January 2017Collaborative partnership with Australian creative agency B.B.E. on branded content campaigns. Worked together on KAYAK Boyfriends of Instagram campaign generating over 200k YouTube views.
• Sacred AustraliaminorStrategic or Co-development Partner · 1 January 2016Passion project partnership with social enterprise Sacred Australia to promote awareness for the Return to Country of Mungo Man and drive fundraising for the Festival celebration.
• World WeaversminorStrategic or Co-development Partner · 1 January 2016Passion project partnership with social enterprise World Weavers alongside Sacred Australia for Mungo Man Return to Country initiative.
• CVC VenturesminorStrategic or Co-development PartnerPartnership with property developer CVC Ventures for Kings Domain property marketing campaign, creating content for residential apartment sales ahead of construction.
• Canyon BrandingminorStrategic or Co-development PartnerPartnership with Canyon Branding for Australian Merino Exports (AME) TRACE program promotional content, creating sales collateral for wool provenance storytelling.
• The InterchangecoreStrategic or Co-development PartnerMulti-year partnership with behavioral change consultancy The Interchange, creating visual content for corporate learning and training programs across multiple clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Explainify: US explainer video agency producing animated and live-action videos for SaaS, fintech, and enterprise clients. Closely comparable to Burninghouse's explainer video work for financial services and technology customers.
• The DVI Group: US corporate video production company specializing in training, explainer, and branded content for large enterprises. Comparable to Burninghouse's corporate training and educational video work for clients like ANZ.
• Yum Yum Videos: International animation and explainer video studio serving global B2B and enterprise clients with 2D/3D animation and corporate content. Comparable to Burninghouse's animation-led approach to complex product and policy explanation.
• IdeaRocket: US animation studio producing explainer videos for technology and enterprise clients. Comparable to Burninghouse's motion graphics and explainer animation services for finance and tech clients such as Fresho.
• Buck: US-based animation and design studio producing commercial and branded content with strong animation and motion graphics capabilities. Comparable to Burninghouse's animation and motion graphics services for enterprise brand campaigns.
• Epipheo: US-based explainer video studio producing animated and live-action videos for enterprise, technology, and government clients. Directly comparable in service mix (animation + corporate video) and target buyer profile.
• Demo Duck: US-based explainer video and animation studio producing corporate, brand, and educational video content for B2B and government clients. Closely comparable to Burninghouse's blended live-action/animation, explainer, and corporate training offerings.
• Grumo Media: Canadian animated explainer video studio serving global enterprise clients. Comparable to Burninghouse's animated explainer offerings for finance, insurance, and government verticals.

Broad incumbents

• WPP: Global advertising and communications holding company whose network (e.g., Ogilvy, VMLY&R) produces corporate video, TVCs, and branded content at scale. Represents the broad incumbent competitive set Burninghouse competes against for enterprise video budgets.
• Ogilvy: Global creative agency network with full-service video production, branded content, and content strategy capabilities. Competes with Burninghouse for the same enterprise and government marketing budgets via its worldwide offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burninghousehq
• YouTubeyoutube.com/user/BurningHouseStudio
• Facebookfacebook.com/BurninghouseHQ
• LinkedInlinkedin.com/company/burning-house-productions
• Instagraminstagram.com/burninghousehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burninghouse