Grumo Media
Grumo Media is a Vancouver-based, founder-operated studio that produces custom animated explainer demo videos for startups, small businesses, and select enterprises, and sells online animation courses through Grumo School.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Grumo Media does
Grumo Media is a Vancouver-based, founder-operated studio that produces animated explainer and demo videos for startups, small businesses, and select enterprise clients. Founded in 2010 by Miguel Hernandez and run from a 750-square-foot apartment residence, the company follows a structured 7-stage production methodology (Script, Voiceover, Storyboard, Illustration, Animation, Sound Design, and Revision) executed in industry-standard tools including Adobe After Effects and Apple Keynote. Notable work includes demo videos for Hipmunk (cited by Alexis Ohanian), PadMapper (praised by Ashton Kutcher), and Protocols.io, alongside enterprise projects for Microsoft, Walmart, and Reckitt-Benckiser.
The core service is custom, quote-based video production targeting Y Combinator-style startups and growth-stage companies that need to communicate product value through story-driven animation. Pricing is project-based and not publicly disclosed, with a typical 1.5-minute video requiring approximately 4-5 weeks of production; external voiceover cost is around $100 per minute through vendors like Voices.com. Distribution is direct-to-client via a website-based video request form, supplemented by the founder's personal brand (blog, Mixergy interview, YouTube tutorials) and a referral network that includes high-profile startup mentors.
A second product line, Grumo School, packages the founder's animation methodology into online courses distributed on Udemy and Thinkific, generating a smaller recurring revenue stream from aspiring entrepreneurs and serving as a marketing funnel. The company has reached more than 20 million people with its videos and newsletters without paid advertising and has enrolled roughly 18,000 students in its courses over five years. Grumo has never raised institutional funding, remains privately held by its founder, and makes small angel investments (such as its stake in Foro) into the startup ecosystem it serves.
Grumo Media firmographics
Firmographics- Name
- Grumo Media
- Legal name
- Grumo Media
- Website
- https://grumomedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grumo Media is a Vancouver-based, founder-operated studio that produces custom animated explainer demo videos for startups, small businesses, and select enterprises, and sells online animation courses through Grumo School.
- Ownership category
- akta.pro rank
Grumo Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)
- akta.pro primary industry
- Training, Safety & Compliance Video (MPADAEAM)
- akta.pro secondary industry
- Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)
Keywords
Where Grumo Media is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Grumo Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Video Production: Grumo Media produces custom animated explainer videos for businesses and startups. The service is quote-based, with pricing determined by project complexity, length, and revision requirements. This is the primary revenue stream.
- Online Courses (Grumo School): Online courses teaching how to create demo videos using Keynote and After Effects. Courses are sold on platforms like Udemy and Thinkific, generating recurring revenue from course enrollments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom animated explainer videos are priced per project based on complexity, length, and revision scope |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Grumo Media product offering
Product offeringCore offering
Grumo Media produces custom animated explainer/demo videos for businesses and startups to help them get noticed and acquire more customers. Each video follows a proven 7-stage production process (Script, Voiceover, Storyboard, Illustration, Animation, Sound Design, Revision) and typically takes 4-5 weeks to produce. The company also runs Grumo School, an online education platform teaching entrepreneurs how to create their own animated demo videos using Keynote and After Effects.
Product overview
Grumo Media is a video production company specializing in animated explainer/demo videos for businesses and startups. Their primary offering is custom video production services, supplemented by Grumo School, an online education platform that teaches entrepreneurs and businesses how to create their own animated promotional videos. The core video production service and the educational course platform represent their two main product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Animated Explainer/Demo Video Production Custom animated promotional and explainer videos created for businesses and startups to help them get noticed and acquire more customers. Videos follow a structured 7-stage production workflow (Script, Voiceover, Storyboard, Illustration, Animation, Sound Design, Revision) with a three-act narrative structure (problem, solution, call-to-action). Typical projects are 1.5 minutes in length and take 4-5 weeks to complete. Past clients include Microsoft, Walmart, Reckitt-Benckiser, Hipmunk, PadMapper, Life360, CoverHound, Gaudium, Yoin, Foro, Bebedo, and 1-888-WOW-1-DAY Painting.
- Grumo School - Online Animation Courses Educational courses teaching how to create animated explainer videos using tools like Keynote and After Effects. Sold on third-party platforms Udemy and Thinkific. Covers the full demo video creation workflow including script writing, storyboarding, animation techniques, and voiceover. Has reached approximately 18,000 students over five years.
Quantifiable outcome
- Over 20 million people reached with videos without spending on advertising
- +1 more outcomes
Companies that use Grumo Media
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Grumo Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grumo Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Danny RobinsoncoreDanny Robinson is a mentor and advisor to Grumo Media founder Miguel Hernandez. He provided guidance during a potential investment opportunity with Mark Cuban. Danny has raised over $100 million for various startups and serves as CEO of the British Columbian Innovation Council.
- Alexis OhaniancoreAlexis Ohanian, co-founder of Reddit and marketing principal at Hipmunk, introduced Miguel Hernandez to key connections including Ashton Kutcher. He has been a generous mentor who helped Grumo Media get visibility in the startup community.
- Ben Crawford (Epipheo Studios)minorBen Crawford is a mentor to Grumo Media. He is co-founder of Epipheo Studios, one of the most popular and successful producers of explanatory videos in the industry.
- Chevon HicksminorChevon Hicks is a mentor to Grumo Media. He is President/Executive Creative Director at Heaven Spot digital creative agency and was introduced by Jason Wilk.
- Gabriel Napora (Triton Films)minorGabriel Napora is a mentor to Grumo Media. He is a Vancouver-based film producer with over 12 years of experience who has produced over 1,000 projects through his company Triton Films.
- Sebastian MarshallminorSebastian Marshall is a mentor to Grumo Media. An entrepreneur turned strategist, he is a prolific writer on strategy topics and helped Miguel get the Mixergy interview.
- Richard MilesminorRichard Miles is a mentor to Grumo Media. A seasoned CEO and Chief Strategist with passion for helping startups launch products and services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Grumo Media competitors and assessment
Company assessmentDirect peers
- Switch Video: Switch Video is an animated explainer video studio serving startups, SaaS companies, and enterprises. Directly comparable service offering (custom animated explainers) and customer profile (tech-forward companies seeking product-demo videos).
- Yum Yum Videos: Yum Yum Videos is an animated explainer video production company targeting startups, SaaS, and enterprise clients. Highly comparable in delivery model, style (animation-led), and customer base.
- Demo Duck: Demo Duck is an explainer video production company producing animated and live-action videos for brands and tech companies. Directly comparable in customer segment (startups and growth-stage tech), service offering (custom animated explainers), and storytelling-driven methodology.
- Epipheo Studios: Epipheo is a leading explainer video studio specializing in animated videos for brands and startups. It is the closest direct peer—Grumo's own mentor Ben Crawford is Epipheo's co-founder—and both compete for the same Y Combinator and startup explainer-video segment.
- Thinkmojo: Thinkmojo is an explainer video agency producing animated brand and product videos for tech startups and Fortune 500 companies. Comparable in customer mix spanning startups to enterprise (e.g., Google, Facebook), similar to Grumo's Microsoft/Walmart roster.
- Wyzowl: Wyzowl is an explainer video agency producing animated explainers, product demos, and social videos for B2B and B2C brands. Direct competitor with similar product mix and target buyer (marketing leads at growth-stage companies).
- Breadnbeyond: Breadnbeyond is an explainer video studio producing animated videos for brands and tech companies. Comparable in service offering (custom animated explainers), target market (startups and mid-market), and storytelling methodology.
Broad incumbents
- Vidyard: Vidyard is a video platform for sales and marketing that enables companies to create, host, and analyze video content at scale. A broader incumbent whose self-serve tools overlap with the educational and SMB self-production angle of Grumo's course business.
- Casual Films: Casual Films is a larger global video production agency offering explainer, brand, and corporate video services. A broader incumbent with overlapping capabilities in explainer/animation but a much wider service portfolio and enterprise footprint.
Emerging players
- Synthesia: Synthesia is an AI video generation platform enabling users to produce explainer and training videos with AI avatars and voiceovers. Emerging player representing the AI-driven, self-serve alternative that increasingly competes with custom studios like Grumo for budget-conscious buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grumo Media social profiles
Digital presenceGrumo Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grumo Media leadership team
Management profileNumber of profiles
Profiles1 record
Grumo Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grumo Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grumo Media
What does Grumo Media do?
Grumo Media produces custom animated explainer/demo videos for businesses and startups to help them get noticed and acquire more customers. Each video follows a proven 7-stage production process (Script, Voiceover, Storyboard, Illustration, Animation, Sound Design, Revision) and typically takes 4-5 weeks to produce. The company also runs Grumo School, an online education platform teaching entrepreneurs how to create their own animated demo videos using Keynote and After Effects.
Is Grumo Media a public or private company?
Grumo Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grumo Media founded?
Grumo Media was founded in 2010. It employs 1 to 10 people.
Where is Grumo Media based?
Grumo Media is headquartered in Vancouver, Canada, in the North America region.
How does Grumo Media make money?
Two revenue lines are on record. Custom Video Production is the primary driver. The others are online Courses (Grumo School).
Who are Grumo Media's main competitors?
Direct peers on record are Switch Video, Yum Yum Videos, Demo Duck, Epipheo Studios, Thinkmojo, Wyzowl and Breadnbeyond. Broad incumbents are Vidyard and Casual Films. Synthesia is listed as an emerging player.
Does Grumo Media have an API?
No public API is recorded for Grumo Media.
What industry is Grumo Media in?
Grumo Media's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAM, Training, Safety & Compliance Video, with a secondary code of EDAGAKAG, Multimedia Learning Production (Video, Animation, Interactive). Its NAICS code is 512110.