Wer zu wem
- Company typePrivate
- Founded2007
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wer zu wem does
Wer zu wem (operating through its primary legal entity wer-zu-wem SRL, headquartered in Brașov, Romania, with a German representation office in Hamburg) is a privately held, family-owned B2B data vendor specializing in researched address data for the German automotive dealer market. Its core product, the Autohändler-Adressen Deutschland Analyse-Version, is a curated Excel database covering approximately 20,000 brand-address records, 12,000 location records, 7,300 headquarters/group records, and 8,600 named decision-maker contacts (managing directors and branch managers), with distinguishing attributes such as headquarters-vs-branch classification, brand-location matching, service-vs-sales designation, employee class estimates, and a corporate group identifier (Konzernkennzeichen) linking affiliated dealers under groups such as AVAG, Emil Frey, and Kestenholz. The dataset is refreshed annually through manual research conducted by teams in Germany and Romania — the company explicitly positions its value on data quality rather than on automation.
The company sells its products on a one-time license basis (€899 net for the Analyse-Version, €499 for updates to existing customers) via direct e-commerce on its website, with credit card download or invoice payment available to German companies with a Handelsregister entry. It serves B2B customers in the automotive aftermarket — specifically lubricant, tire, and auto-part manufacturers — for use cases including new-customer acquisition, direct marketing (mail, phone, email), market analysis, territory planning, and CRM enrichment, alongside a secondary segment of market research and analysis firms. Reported cumulative customer count is 500+ over the product's lifetime. The company is self-financed and owner-managed by the Duphorn and Pilder families, with no external investors and a micro headcount of 1–10. Related entities include wer-zu-wem GmbH (Hamburg, founded 2002) and Infofy GmbH (Vienna, established 2023), which operate as sister companies under common ownership.
Wer zu wem firmographics
Firmographics- Name
- Wer zu wem
- Legal name
- wer-zu-wem SRL
- Website
- https://autohaendler-in-deutschland.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wer zu wem industry classification
Industry- Product category
- Automotive Dealer Data (B2B Sales Intelligence)
- NAICS
- Directory and Mailing List Publishers (51314)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Wer zu wem is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Wer zu wem business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Data Product Sales (One-time License): One-time purchase of curated Excel datasets containing automotive dealer addresses with brand, location, headquarters, and contact information. No subscription or recurring fees. Updates available at reduced price for previous customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Analyse-Version - Full dataset with 4 Excel files |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Wer zu wem product offering
Product offeringCore offering
Wer zu wem sells researched German automotive dealer address databases as Excel files via its autohaendler-in-deutschland.de portal, offering brand-assigned dealer locations, headquarters/branch structure, corporate group identifiers, and named decision-maker contacts for B2B sales outreach, direct marketing, and market analysis. The core Analyse-Version bundle (899 EUR net, one-time) contains four Excel files covering ~20,000 brand-location records, ~12,000 location records, ~7,300 headquarters records, and ~8,600 headquarters-plus-branch-manager records, with optional annual updates offered at reduced pricing.
Product overview
Wer zu wem (operated via wer-zu-wem SRL) offers the Autohändler-Adressen Deutschland product suite, a B2B address database of German car dealers. The core offering is the Analyse-Version sold as multiple Excel files at a one-time price of 899 EUR net: (1) Marke & Standort with 20,000 address-brand records, (2) Standort & Ansprechpartner with 12,000 location records, (3) Zentralen with 7,300 headquarters records, and (4) Zentrale & Standortleiter with 8,600 records combining headquarters with named decision-makers. An additional Postmailing file is optimized for direct mail by deduplicating managing directors to a single headquarters contact. The product includes Zusatzkriterien such as headquarters vs. branch classification, brand-location matching, service vs. sales designation, employee class estimates, and a corporate group identifier (Konzernkennzeichen) for grouping affiliated dealers. The sister company wer-zu-wem GmbH (Hamburg, founded 2002) operates the broader wer-zu-wem.de platform, while Infofy GmbH (Vienna, 2023) is another affiliated entity.
Differentiator
Problem solved
Functional benefit
Products and services
- Autohändler-Adressen Deutschland – Analyse-Version A B2B address database bundle of researched German car dealer addresses with brand assignments, headquarters/branch structure, corporate group identifiers, and named decision-maker contacts. Sold to enterprise B2B buyers (lubricant, tire, and auto parts manufacturers) for sales outreach, direct marketing, dealer network targeting, territory planning, lead scoring, and CRM enrichment. Includes four Excel files: Adresse–Marke (~20,000 records), Adresse–Standort (~12,000 records), Zentralen (~7,300 records), and Zentrale + Standortleiter (~8,600 records).
- Autohändler-Adressen – Postmailing (Excel) A deduplicated Excel mailing file where managing directors are contacted only once at headquarters, with additional branch manager contacts included where available. Designed for B2B direct mail campaigns targeting German automotive dealers without duplicating contacts across the same dealer group.
Quantifiable outcome
- Customers receive 20,000+ address records with brand assignment for targeted dealer outreach
- +1 more outcomes
Companies that use Wer zu wem
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Wer zu wem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wer zu wem partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Infofy GmbHminorVienna-based entity established in 2023 as part of the wer-zu-wem corporate group structure. Operates as a sister company alongside wer-zu-wem SRL and wer-zu-wem GmbH.
- Die Deutsche WirtschaftminorExternal data partner for whom wer-zu-wem conducts research. Die Deutsche Wirtschaft (DDW) is a business intelligence/investor list platform.
- GB-ConsiteminorExternal data partner, operates filalstandorte.de platform. wer-zu-wem provides researched address data for their projects.
- Public Sector - BUND (LEH-Adressen)minorPublic sector customer for grocery retail (LEH - Lebensmitteleinzelhandel) address data research.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Wer zu wem competitors and assessment
Company assessmentDirect peers
- MotorK: MotorK is a European SaaS provider serving automotive dealers with digital marketing, lead generation, and dealer-data products. It targets the same European automotive dealer ecosystem as Wer zu wem and competes for the same B2B buyer budget.
- TecAlliance: TecAlliance operates TecDoc and related automotive aftermarket data platforms covering dealer and repair-shop information across Europe. It is the most direct large-scale peer to Wer zu wem's automotive dealer data business, with comparable B2B data-product GTM.
- DAT Group: DAT Group is a German automotive data specialist providing vehicle valuation, market, and dealer-related intelligence to the automotive industry. It is a direct German-market peer to Wer zu wem's automotive dealer intelligence offering.
- Eurotax / Schwacke: Eurotax (part of Autovista Group) provides vehicle valuation, market data, and dealer-related intelligence across European automotive markets. It overlaps with Wer zu wem's B2B automotive intelligence value proposition at the dealer-data layer.
Emerging players
- Apollo.io: Apollo.io is a fast-growing B2B sales intelligence and prospecting platform with growing European coverage. It targets the same sales-led B2B buyers that purchase Wer zu wem's dealer lists and could encroach on the automotive dealer data use case with generalist tooling.
Broad incumbents
- ZoomInfo: ZoomInfo is a leading global B2B contact and company data platform. It is not automotive-specialized but its broad European coverage and contact-level sales intelligence compete for the same B2B sales-and-marketing budget that Wer zu wem targets.
- S&P Global Mobility (IHS Markit Automotive): S&P Global Mobility provides extensive global automotive intelligence, including dealer, OEM, and registration data. It is a broad incumbent whose automotive dealer and aftermarket data products compete in the same buyer category as Wer zu wem, but at much greater scale and breadth.
- Cox Automotive Europe: Cox Automotive Europe (parent of Manheim, Autotrader, and dealer software brands) offers dealer data, marketplace, and remarketing intelligence across Europe. It overlaps with Wer zu wem's automotive dealer data thesis but at vastly broader scale and scope.
- Autoscout24 (Marketcheck / dealer data): AutoScout24 operates a major European automotive marketplace and maintains extensive dealer listing and contact data. While its primary product is a consumer marketplace, its B2B data arm overlaps with Wer zu wem's dealer intelligence offering.
Others
- Infofy GmbH: Infofy GmbH is Wer zu wem's Vienna-based affiliated entity (established 2023) that performs address research services within the same corporate group. It is an internal / group-entity peer rather than a market competitor, but uses the same address-research methodology.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wer zu wem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wer zu wem leadership team
Management profileNumber of profiles
Profiles2 records
Wer zu wem subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wer zu wem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wer zu wem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wer zu wem
What does Wer zu wem do?
Wer zu wem sells researched German automotive dealer address databases as Excel files via its autohaendler-in-deutschland.de portal, offering brand-assigned dealer locations, headquarters/branch structure, corporate group identifiers, and named decision-maker contacts for B2B sales outreach, direct marketing, and market analysis. The core Analyse-Version bundle (899 EUR net, one-time) contains four Excel files covering ~20,000 brand-location records, ~12,000 location records, ~7,300 headquarters records, and ~8,600 headquarters-plus-branch-manager records, with optional annual updates offered at reduced pricing.
Is Wer zu wem a public or private company?
Wer zu wem is a private company. It is classified as family owned and is currently operating.
When was Wer zu wem founded?
Wer zu wem was founded in 2007. It employs 1 to 10 people.
Where is Wer zu wem based?
Wer zu wem is headquartered in Hamburg, Germany, in the Europe region.
How does Wer zu wem make money?
One revenue line is on record: data Product Sales (One-time License).
Who are Wer zu wem's main competitors?
Direct peers on record are MotorK, TecAlliance, DAT Group and Eurotax / Schwacke. Apollo.io is listed as an emerging player. Broad incumbents are ZoomInfo, S&P Global Mobility (IHS Markit Automotive), Cox Automotive Europe and Autoscout24 (Marketcheck / dealer data). Infofy GmbH is listed as an others.
Does Wer zu wem have an API?
No public API is recorded for Wer zu wem.
What industry is Wer zu wem in?
Wer zu wem's product category is Automotive Dealer Data (B2B Sales Intelligence). Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 51314.