gb consite

What gb consite does

gb consite GmbH is a privately held German software company founded in 2007 and headquartered in Oberschleißheim near Munich. The company provides online geomarketing and logistics software covering route optimization, multi-vehicle fleet tour planning, delivery walking-sequence optimization for postal and newspaper carriers, professional location analysis for retail expansion, and a structured retail-location data platform across approximately 40 German industries. Its core technology is a cloud-based SaaS engine built on OpenStreetMap data and German cadastral coordinates, featuring a proprietary walking-sequence (Gehfolgen) algorithm with cul-de-sac detection, intersection handling, and support for LKW (truck) routing profiles. The product portfolio spans self-serve tools (MultiRoute, Online Standortcheck), enterprise fleet/delivery solutions (MultiRoute Tour!, MultiRoute Go!), a modular location intelligence platform (GeoSpot!), and a data-as-a-product offering (filialstandorte.de), with an OEM API (MultiRoute Webservice) embedded in third-party software stacks.

The company serves a diversified customer base of more than 20,000 registered users spanning courier and KEP logistics operators, retail chains and franchise systems, regional newspaper publishers, field service organizations, management consultants, and individual entrepreneurs. The business model combines product-led self-serve SaaS subscriptions (hourly, monthly, multi-month plans from approximately €4.49 to €179), one-time setup fees for fleet products (€99, waived for BdKEP members), enterprise subscriptions for delivery and location intelligence modules, and per-use or packaged retail dataset sales. Distribution is hybrid: direct self-serve web, channel partnership via the BdKEP industry association (since June 2020), event-driven demand generation, and OEM/API embedding through technology partners such as SoftTec, SEWOBE, Bits & Bytes, and Zusie. Primary geographic focus is Germany, with MultiRoute Tour! also available in Austria and Switzerland and the API usable internationally.

The company is founder-managed by Managing Directors Malte Geschwinder and Knut Büscher, operates with 1-10 employees, and discloses no external funding, acquisitions, or institutional investors. Strategic activity since 2018 has centered on product diversification (MultiRoute Tour!, MultiRoute Go!, GeoSpot!), channel partnerships (BdKEP, OEM integrations), and incremental expansion into Austria and Switzerland rather than aggressive scaling, M&A, or geographic leaps.

Name

gb consite

Legal name

gb consite GmbH

Website

https://gbconsite.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

gb consite GmbH is a German SaaS provider of geomarketing and logistics software, offering route optimization, multi-vehicle fleet planning, delivery walking-sequence tools, and retail location data to logistics operators, retailers, newspaper publishers, and consultants primarily in Germany.

Ownership category

akta.pro rank

Product category

Geomarketing and Route Optimization Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Web Search Portals and All Other Information Services (51929)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Geocoding, Search & Place Data Platforms (BPAMANAC)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Route optimization software
• Geomarketing software
• Location intelligence
• Delivery planning software
• Fleet tour optimization

Headquarters

HQ city

Oberschleißheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MultiRoute Subscriptions: Pay-per-use and subscription model for MultiRoute route optimization. Hourly, daily, monthly, and multi-month plans. Corresponds to product_led_growth with self-service registration and immediate activation.
2. MultiRoute Tour! Subscriptions: Professional fleet optimization subscription. One-time setup fee with ongoing subscription. Setup fee waived for BdKEP members as a channel incentive.
3. MultiRoute Go! SaaS/InHouse: SaaS subscription or on-premise (InHouse) deployment for newspaper and postal delivery optimization. Includes coordinate updates every ~2 years and API integration options.
4. Online Standortcheck / White Spot Analysis: Subscription or per-use access to location analysis tools. Pay-per-use model for stand-alone analyses without ongoing costs.
5. Location Data Sales (filialstandorte.de): Sale of structured retail location datasets (e.g., supermarkets 33,234 locations, bakeries 40,111 locations) in Excel, CSV, GIS formats, or custom extracts by region/attribute. Approximately quarterly data updates.
6. MultiRoute Webservice API Licensing: API access licensing for enterprise customers integrating route optimization into their own software products. Used by delivery software providers, ERP/CRM vendors, and logistics companies.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

gb consite develops and sells cloud-based SaaS geomarketing and logistics software, including the MultiRoute product family for route and tour optimization, GeoSpot! for location intelligence and territory planning, the Online Standortcheck for site analysis, and the filialstandorte.de retail location data platform. The offerings cover single-vehicle routing, multi-vehicle fleet tour optimization, walking-sequence optimization for postal and newspaper delivery, white-spot expansion analysis, and structured retail location datasets covering approximately 40 industries.

Product overview

gb consite offers a comprehensive geomarketing and logistics software portfolio built around its MultiRoute product family. The core offerings include MultiRoute (single-vehicle route optimization), MultiRoute Go! (delivery/walking sequence optimization), and MultiRoute Tour! (multi-vehicle fleet tour optimization). These are complemented by GeoSpot!, a modular location intelligence platform combining White Spot analysis, Regio-Analyse, Bezirksplaner, and Mediaplaner modules. The company also provides the Online Standortcheck for professional location analysis and filialstandorte.de as a franchise location data platform. All products are available as SaaS with API integration capabilities for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• MultiRoute: Online route optimization tool for planning optimal routes with multiple addresses for a single vehicle.
• MultiRoute Go!
• MultiRoute Tour!
• Online Standortcheck
• White Spot Analyse
• GeoSpot!
• filialstandorte.de

Products and services

• MultiRoute SaaS route optimization tool for planning optimal routes with multiple addresses for a single vehicle. Supports choice between fastest or shortest route and handles up to 1,000 address points per optimization. Used by SMBs, logistics, and field service operators.
• MultiRoute Go! Delivery planning SaaS and on-premise solution for newspaper, mail, and parcel delivery organizations. Calculates optimized walking sequences using OpenStreetMap data and official cadastral coordinates, supports minimum wage documentation, cul-de-sac detection, and integrates with delivery apps and publishing systems.
• MultiRoute Tour! Professional fleet tour optimization SaaS for multiple vehicles. Automatically distributes orders across vehicles, calculates optimal routes and loading, supports time window planning, LKW (truck) routing profiles, driver assignment, live tracking, and Soll-Ist comparison.
• GeoSpot! Geomarketing Platform Modular location intelligence platform combining White Spot Analysis, Regional Analysis, District Planning (Bezirksplaner), and Media Planning modules. Used for white-spot identification, sales territory planning, and media coverage analysis with scored geomarketing data.
• Online Standortcheck SaaS location analysis tool for site evaluation, expansion, relocation, and new venture planning. Provides purchasing power data, centrality metrics, competitive situation analysis, and revenue forecasting for franchises, chains, and startups.
• filialstandorte.de Data Platform Address data platform distributing current retail chain location datasets across approximately 40 industries in Germany, including supermarkets, bakeries, drugstores, shoe, textile, food retail, fitness, and franchise dining. Data delivered in Excel, CSV, and GIS formats with quarterly updates.
• MultiRoute Webservice API Webservice API for embedding route optimization, geocoding, and address validation into third-party delivery, ERP, CRM, and fleet management software. Supports LKW routing profiles and up to 1,000 address points per optimization.

Quantifiable outcome

• Reduced driving time and distance through optimized routing
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BdKEP (Bundesverband der Kurier-Express-Post-Dienste e.V.)coreGTM or Marketing Partner · 1 June 2020gb consite joined BdKEP in June 2020 to improve dialogue with KEP companies and increase reach of logistics solutions. Special pricing programs offered exclusively to BdKEP members: free setup for MultiRoute Tour! (€99 value) and 1-week full-access trial for MultiRoute. Quote from managing director Malte Geschwinder on improved dialogue with KEP companies. Andreas Schumann (BdKEP Chairman) welcomed gb consite as an innovative tour planning provider.
• Sommer & Goßmann (Media Agency)minorGTM or Marketing PartnerMedia agency partnership for co-marketing and placement planning. Co-development of MultiRoute Go! light version for polygon-only use, targeting advertising placement optimization for large customers.
• VRM (Verlagsring Mittelhessen / Mainz)minorGTM or Marketing PartnerVRM is a MultiRoute Go! customer and co-host of the first MultiRoute Go! User Day in September 2019. Provided algorithm improvement feedback (cul-de-sac detection, intersection routing).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OptimoRoute: OptimoRoute is a US-based SaaS platform for route optimization and delivery planning, handling multi-stop routes with time windows and constraints. It competes directly with MultiRoute Tour! in the multi-vehicle tour optimization category, though OptimoRoute targets a broader international market.
• MapFactor: MapFactor is a European navigation and route planning software company offering truck-routing profiles and OpenStreetMap-based products. It is comparable because it uses OSM data for routing (similar to MultiRoute) and targets European fleet operators with truck attributes.
• Routific: Routific is a route optimization SaaS for small and mid-sized delivery fleets, offering multi-stop route planning and dispatch. It overlaps with MultiRoute/MultiRoute Tour! in the SMB logistics planner segment and competes for similar self-serve customers.
• Nexiga: Nexiga is a German geomarketing company providing location analysis, market potential scoring, and retail site evaluation. It is a direct peer because it competes directly in the German geomarketing and White Spot analysis space alongside gb consite's GeoSpot! platform.
• PTV Group: PTV Group is a Karlsruhe-based provider of route optimization and transport planning software (PTV xRoute, PTV Map&Guide). It is a direct peer because both companies offer professional route optimization and tour planning solutions for logistics and delivery customers in the DACH market.
• WorkWave Route Manager: WorkWave Route Manager is a route optimization SaaS for field service and delivery companies. It is comparable because it solves the same multi-stop, multi-vehicle routing problem that MultiRoute Tour! addresses, with comparable SaaS pricing tiers and target customer profile.
• Routimo: Routimo is a German route planning and optimization tool with multi-stop address support. It is a direct peer because it targets the same DACH SMB/mid-market logistics customer with similar self-serve SaaS positioning.

Broad incumbents

• HERE Technologies: HERE is a global mapping and location platform offering routing APIs, truck routing attributes, and geocoding services. It is a broad incumbent comparable to gb consite because it competes in geocoding, routing APIs, and fleet optimization at much larger scale across multiple industries.
• Esri: Esri is the global leader in GIS software (ArcGIS) used for spatial analysis, location intelligence, and mapping. It is a broad incumbent comparable to gb consite's GeoSpot! location intelligence platform, offering overlapping capabilities for retail site selection and territory planning at enterprise scale.
• MapBox: Mapbox is a mapping platform providing tiles, geocoding, and routing APIs used by developers worldwide. It is a broad incumbent comparable because it provides the underlying geocoding/routing infrastructure that gb consite builds upon with OpenStreetMap, competing for the same developer-API budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gb-consite
• LinkedInlinkedin.com/company/6068604

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gb consite