SMB Consultants
SMB Consultants is an Australian boutique consulting firm that implements and integrates Cin7, PeopleVox, Xero, and Shopify for product-selling SMBs across Australia and New Zealand, serving 13 verticals via scoping, workflow design, and end-to-end implementation services.
- Company typePrivate
- Founded2010
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SMB Consultants does
SMB Consultants is an Australian boutique consulting and implementation firm specializing in inventory and warehouse management systems for product-selling small and mid-sized businesses across Australia and New Zealand. Founded circa 2010 as SMB Consultants Pty Ltd (trustee structure), the company is led by CEO Jeffrey Atizado and is headquartered in Sydney, with a mailing address in Menai Central. Its core service portfolio consists of four phases — Scoping, Workflow Design, End-to-End Implementation, and Quarterly Reviews — structured around a proprietary IMPACT Principles methodology and Workflow Acceptance Testing workshops. The firm is a 3x Cin7 Partner Award Winner, a Xero Preferred Integrator, and a Descartes PeopleVox Preferred Partner, formally integrating with Cin7, PeopleVox, Xero, Shopify, Starshipit, SPS Commerce, and ChannelAdvisor.
The business monetizes primarily through project-based professional services engagements on multi-year contracts (Scoping, Workflow Design, Implementation) plus an annual subscription component for ongoing Quarterly Business Reviews. Pricing is quote-based and not publicly disclosed; the entry point is a free 15-minute consultation. A secondary revenue stream comes from an e-commerce storefront selling hardware such as barcode scanners, label printers, and POS equipment at fixed AUD prices, plus two free lead-generation tools (Inventory Chaos Scorecard and Warehouse Chaos Scorecard). The customer base is distributed across 13 verticals — Fashion D2C, Consumer Electronics, Food Manufacturing, Furniture, Jewellery, Health and Beauty, Hardware & Building Supply, Fashion & Accessories, Home & Garden, Kids & Baby, Industrial & Wholesale, Sports & Outdoor, and Wine — with named clients including Skyphonez, Dock and Bay, Heritage Building, Zafino, Royal Flying Doctor Service, Clonakilla Wines, Rich Glen Olive Estate, and Papinelle.
SMB Consultants is a private, bootstrapped, founder-led company with no external funding, no parent company, no subsidiaries, and no disclosed acquisitions. Headcount is not publicly disclosed; revenue is not disclosed. The company is operationally active and growing its vertical coverage and productized offerings (scorecards, hardware sales) while remaining tightly dependent on the Cin7, Xero, and PeopleVox partner ecosystems for its core demand generation.
SMB Consultants firmographics
Firmographics- Name
- SMB Consultants
- Legal name
- SMB Consultants Pty Ltd as trustee for SMB Consultants Trust
- Website
- https://smbconsultants.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMB Consultants is an Australian boutique consulting firm that implements and integrates Cin7, PeopleVox, Xero, and Shopify for product-selling SMBs across Australia and New Zealand, serving 13 verticals via scoping, workflow design, and end-to-end implementation services.
- Ownership category
- akta.pro rank
Where SMB Consultants is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
SMB Consultants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting and Implementation Services: SMB Consultants provides professional services including Scoping, Workflow Design, End-to-End Implementation, and Quarterly Reviews. Services are delivered through a managed, proven process led by dedicated project managers. Pricing is not publicly disclosed and appears to be quote-based based on project scope.
- Hardware and POS Products: The company operates an e-commerce store selling hardware products including barcode scanners, printers, POS terminals, cash drawers, and accessories. Products are sold at fixed prices (e.g., $299 AUD for tablet stands, $199 AUD for barcode scanners).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Free initial consultation |
| Other | Multi-year contract | Scoping Service |
| Other | Multi-year contract | Workflow Design |
| Other | Multi-year contract | End-to-End Implementation |
| Subscription | Annual | Quarterly Business Reviews |
| Unit Pricing | Pay-as-you-go | Hardware Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SMB Consultants product offering
Product offeringCore offering
SMB Consultants is a Sydney-based consulting and implementation firm that helps product-selling small and mid-sized businesses across Australia and New Zealand design, integrate, and operate connected inventory, warehouse, accounting, and eCommerce systems. Its core deliverable is a four-phase managed service — Scoping, Workflow Design, End-to-End Implementation, and Quarterly Reviews — anchored in certified expertise with Cin7, PeopleVox, Xero, and Shopify, and guided by its proprietary IMPACT Principles framework.
Product overview
SMB Consultants is a consulting/services company specializing in inventory and warehouse management system implementation. Their core offering is not a single unified software product but rather a portfolio of professional services centered around implementing and optimizing inventory management platforms (primarily Cin7) with strategic partnerships (PeopleVox, Xero, Shopify, Starshipit, SPS Commerce). They provide a managed, proven 4-phase implementation process (Discovery, Workflow Design, Implementation, Assurance) guided by their IMPACT Principles methodology. Their service portfolio includes Scoping, Workflow Design, End-to-End Implementation, and Review services, complemented by free assessment tools (Inventory Chaos Scorecard and Warehouse Chaos Scorecard). SMB Consultants serves product-selling businesses across 13 industry verticals including Fashion D2C, Consumer Electronics, Food Manufacturing, Furniture, Jewellery, Health and Beauty, Hardware, Fashion & Accessories, Home & Garden, Kids & Baby, Manufacturing, Sports & Outdoors, and Wine.
Differentiator
Problem solved
Functional benefit
Products and services
- Scoping Service Initial consulting engagement that cuts through operational noise to identify challenges and create a clear roadmap, cost clarity, and confidence for technology and process investment decisions. Intended for product-selling businesses preparing to implement or overhaul inventory, warehouse, accounting, or eCommerce systems.
- Workflow Design Service Process mapping and simplification service that maps, simplifies, and connects operational workflows, turning bottlenecks into efficient flow with clear, efficient workflows tailored to the client's specific product, channel, and operational realities.
- End-to-End Implementation Service Complete implementation service covering strategy, system setup, data migration, and team training, delivering fully configured and connected Cin7, PeopleVox, Xero, Shopify, and supporting integrations with reliable data and processes.
- Quarterly Business Review Service Ongoing advisory subscription with quarterly catch-ups, optimization reports, and expert support to keep implemented systems performing at their best with continuous improvement insights.
- Hardware and POS Equipment Physical hardware products sold through the company's e-commerce store to support barcode scanning, labeling, point-of-sale, and fulfillment operations, including desktop 2D barcode scanners ($199 AUD), desktop barcode scanners ($149 AUD), DYMO Labelwriter 550 ($169 AUD), DYMO Labelwriter 5XL ($455 AUD), tablet stands ($299 AUD), printers (up to $599 AUD), and ink ribbons (from $15 AUD).
Quantifiable outcome
- 900% First year ROI from Skyphonez engagement
- +5 more outcomes
Companies that use SMB Consultants
Customer profileNamed customers11 records
Segments13 records
Ideal customer profiles1 record
SMB Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
SMB Consultants partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Cin7coreAward-winning Cin7 experts and implementation partner. SMB Consultants is a 3x Cin7 Partner Award Winner with deep expertise in implementing Cin7 Core and Cin7 Omni inventory management and ERP systems for product-selling businesses.
- PeopleVox (Descartes)coreStrategic PeopleVox partners providing warehouse management system implementations. Specializes in optimized picking routes, multi-order batch picking, and mobile barcode scanning for fulfillment operations.
- XerocoreXero Preferred Integrator with certified expertise in connecting Xero accounting with operational systems. Provides seamless accounting integration as part of their holistic implementation approach.
- ShopifycorePrimary eCommerce platform integration partner. Expertise in Shopify integration to reduce order processing time by 75% through proper connection with inventory and fulfillment systems.
- StarshipitmajorShipping integration partner for label generation and fulfillment automation. Helps streamline the last touchpoint with customers before delivery with smooth and professional shipping experience.
- SPS CommercemajorEDI integration partner for retail compliance. Specializes in connecting with retail partners that have strict EDI requirements, helping businesses reduce compliance issues by over 90%.
- ChannelAdvisormajorMulti-channel integration partner that connects numerous sales channels including Amazon, Catch, My Sale, Shopify, Fulfilled by Amazon, mydeal, Kogan, The Market, Trademe, Wish, and OZSALE.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
SMB Consultants competitors and assessment
Company assessmentBroad incumbents
- Xero: Accounting platform whose Xero Preferred Integrator program includes SMB Consultants. Comparable as a core integration partner and a parallel ecosystem of app partners and bookkeepers that influence SMB Consultants' lead flow.
- Cin7: The cloud inventory/ERP platform that SMB Consultants primarily implements. Comparable because Cin7 is the central operational hub across all disclosed engagements, and Cin7's own partner program defines SMB Consultants' competitive set.
- Shopify: Commerce platform whose Shopify Plus partner ecosystem includes implementation specialists. Comparable as both a core integration partner in SMB Consultants' stack and a vertically adjacent commerce-implementation consultancy channel.
- SAP Business One: ERP solution for SMBs with a global partner implementation network. Comparable as the larger-SMB ERP peer that product-selling businesses may graduate to, with the same partner-led implementation motion SMB Consultants operates.
- Intuit QuickBooks Commerce: Intuit-owned SMB commerce/inventory product (formerly TradeGecko). Comparable as a competing SMB inventory platform with both software and adjacent implementation services that overlap with SMB Consultants' value proposition.
- Oracle NetSuite: Broader cloud ERP suite with an extensive NetSuite SuiteSuccess partner ecosystem. Comparable as the incumbent enterprise ERP that growing SMBs may graduate toward, and whose partner consulting motion parallels SMB Consultants' model.
Direct peers
- Brightpearl: Inventory and ERP platform purpose-built for retail and wholesale SMBs. Comparable as it sits in the same SMB inventory/ERP software category that anchors SMB Consultants' implementation practice.
- Descartes PeopleVox: Cloud warehouse management system whose preferred partner is SMB Consultants. Comparable as the warehouse management software counterpart to Cin7 in the firm's stack and a tier-1 partnership reference.
- DEAR Systems: Cloud inventory and ERP platform for SMBs in product-based industries. Comparable as a competing inventory/ERP software category that SMB Consultants' customers frequently evaluate against Cin7.
- Unleashed Software: New Zealand-based cloud inventory management platform targeting product-selling SMBs. Directly comparable as an ANZ-region inventory management software category peer where SMB Consultants also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SMB Consultants social profiles
Digital presenceSMB Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMB Consultants leadership team
Management profileNumber of profiles
Profiles1 record
SMB Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMB Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMB Consultants
What does SMB Consultants do?
SMB Consultants is a Sydney-based consulting and implementation firm that helps product-selling small and mid-sized businesses across Australia and New Zealand design, integrate, and operate connected inventory, warehouse, accounting, and eCommerce systems. Its core deliverable is a four-phase managed service — Scoping, Workflow Design, End-to-End Implementation, and Quarterly Reviews — anchored in certified expertise with Cin7, PeopleVox, Xero, and Shopify, and guided by its proprietary IMPACT Principles framework.
Is SMB Consultants a public or private company?
SMB Consultants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMB Consultants founded?
SMB Consultants was founded in 2010. It employs 11 to 50 people.
Where is SMB Consultants based?
SMB Consultants is headquartered in Surry Hills, Australia, in the Oceania region.
How does SMB Consultants make money?
Two revenue lines are on record. Consulting and Implementation Services are the primary driver. The others are hardware and POS Products.
Who are SMB Consultants's main competitors?
Broad incumbents on record are Xero, Cin7, Shopify, SAP Business One, Intuit QuickBooks Commerce and Oracle NetSuite. Direct peers are Brightpearl, Descartes PeopleVox, DEAR Systems and Unleashed Software.
Does SMB Consultants have an API?
No public API is recorded for SMB Consultants.