Once Sport

What Once Sport does

Once Sport d.o.o. is a Croatian-headquartered (Zagreb) private software company founded in 2011 that builds video analysis, telestration, tactical planning, and automated sports recording tools for coaches, video analysts, and clubs across multiple team sports. The company offers an integrated four-product ecosystem: Once Sport Analyser (tagging, 3D animated telestration, AI-powered automatic player tracking, and live match analysis), Once Sport Telestrator (focused telestration), Once Sport Coach Board (offline tactical and training session creation), and Once Sport Autocam (AI/computer-vision-based automated match recording that follows the ball without a camera operator). Underlying technology centers on computer vision and neural networks — particularly AI keyframing for one-click player tracking and ball-following panoramic-to-TV footage transformation — advised by published CV/ML researcher Nenad Markuš.

The company monetizes primarily through annual software subscriptions (Basic/PRO/Telestrator/Elite tiers), lifetime licenses with paid support (360 EUR/year after year one), quote-based Autocam enterprise deployments, an eBook at 22.90 EUR, and a 100 EUR Video Analyst Certification (free for annual subscribers and UEFA A license holders). Go-to-market is product-led growth with a self-serve 14-day free trial on its multi-language website (EN, FR, DE, PT, IT, ES), supplemented by inside sales for Autocam, conference presence (MIT Sloan Sports Analytics, Soccerex, AFCA), and channel partnerships including the Professional Football Scouts Association (25,000+ members), national federations (HNS, FFF, FA BiH), and professional clubs (Dinamo Zagreb, Bordeaux, Plymouth Argyle, Estoril Praia). Once Sport serves a globally distributed base of 1,000+ coaches, analysts, and clubs across 100+ countries, with recent expansion into the USA market and new sport verticals including Rugby, American Football, and Futsal.

Name

Once Sport

Legal name

Once sport d.o.o.

Website

https://once.sport

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Once Sport is a Croatian sports software company providing video analysis, 3D telestration, tactical planning, and AI-powered automated recording tools for coaches, video analysts, clubs, and federations across 100+ countries.

Ownership category

akta.pro rank

Product category

Sports Video Analysis Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Sports video analysis
• Video telestration software
• Automated sports recording
• Tactical training software
• Player tracking software

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription Licenses: Annual subscription model for Once Sport Analyser (Basic/PRO/Telestrator/Elite) and Coach Board. All plans automatically renewed by default. Updates and support included (except lifetime subscription where support is first year only).
2. Lifetime License Purchase: One-time perpetual license option. License must be activated within one year of purchase or it expires. After first year, Support and Update Service available for 360 EUR.
3. eBook Sales: Sale of 'Drills performed by elite clubs and coaches' eBook created by Once Sport and Dario Grabušić. Price 22.90 EUR / 26.85 USD.
4. Video Analyst Certification: Professional certification program for video analysts. Free for annual subscribers and UEFA A license holders. Regular price 100 EUR (+ VAT) including free Once Elite license for 4 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Once Sport develops and sells desktop video analysis, telestration, tactical coaching, and automated sports recording software for coaches, analysts, clubs, federations, and sports media. The product suite includes Once Sport Analyser (full video analysis with tagging and live analysis), Once Sport Telestrator (drawing-focused), Once Sport Coach Board (tactical and training creation), and Once Sport Autocam (AI-driven automated match recording without a camera operator). The company also offers a Video Analyst Certification course and a drills eBook.

Product overview

Once Sport offers an all-in-one sports software ecosystem comprising four core products: Once Sport Analyser (video analysis with tagging, 3D telestration, and automatic tracking), Once Sport Telestrator (focused telestration without tagging), Once Sport Coach Board (tactical and training creation on 2D board), and Once Sport Autocam (automated recording without camera operator). The products share interoperability through AI-powered automatic tracking (AI keyframing for player following) and support both offline and cloud-based workflows. Once Sport serves coaches, analysts, clubs, federations, and media organizations across multiple sports including football, basketball, handball, futsal, hockey, rugby, and American football. The ecosystem also includes an eBook with elite drills and a professional video analyst certification program.

Differentiator

Problem solved

Functional benefit

Brands

• Once Sport Analyser: Complete video analysis software with advanced tagging, 3D telestration, automatic tracking, and live analysis for coaches and analysts at all levels.
• Once Sport Telestrator
• Once Sport Coach Board
• Once Sport Autocam
• Once Football PRO

Products and services

• Once Sport Analyser A complete video analysis software with advanced tagging, 3D animated telestration graphics, automatic player tracking, live analysis, and field mapping for coaches and video analysts at all levels. Available on Windows and macOS.
• Once Sport Telestrator Telestration software with all drawing and tracking features of Once Sport Analyser but without tagging and live analysis, designed for users focused on producing professional animated 3D graphics for broadcasts and presentations.
• Once Sport Coach Board An all-in-one tactical board and training creation tool for building animated drills and tactical strategies on a 2D board. Fully functional offline with quick export and sharing. Included with all Once Sport Analyser plans.
• Once Sport Autocam Automated sports recording solution that uses AI-powered neural networks and computer vision to track the ball and follow the action, producing TV-like footage from wide-angle camera recordings. Suitable for football, basketball, handball, futsal, hockey, and other sports.
• Once Sport Video Analyst Certification An online professional certification course teaching video tagging, 3D graphics highlighting, analysis organization and delivery, and Excel export. Includes free Once Sport Analyser ELITE access for the course duration.
• Drills Performed By Elite Clubs And Coaches (eBook) A digital eBook with detailed 2D animated drills and real-life training videos from elite coaches and clubs, with QR codes linking to demonstration videos and XML files for use with Coach Board.

Quantifiable outcome

• Free 14-day trial with no credit card required
• +3 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Professional Football Scouts Association (PFSA)coreGTM or Marketing Partner · 19 April 2022Strategic partnership announced April 2022. PFSA members (25,000+ globally) receive free access to Once Sport Analyser PRO during courses and extended free trial access. PFSA members also get 10% discount on all Once Sport products. Once Sport becomes part of PFSA's panel of featured partners.
• FFF Pays de la LoirecoreStrategic or Co-development PartnerOngoing partnership with the football federation responsible for organizing football competitions in the Pays de la Loire region of France. Supports coach training with Once Sport video analysis tools.
• G.D. Estoril PraiacoreGTM or Marketing PartnerPortuguese Primeira Liga club partnership. Club uses Once Sport Analyser for youth development and live match analysis. Multiple testimonials from head coach and assistant coaches.
• Plymouth Argyle Football ClubcoreGTM or Marketing PartnerEFL Championship club partnership. Plymouth Argyle uses Once Sport Analyser for performance analysis and created a testimonial video about their usage of the software.
• FC Girondins de BordeauxcoreGTM or Marketing PartnerHistoric French Ligue 1 club partnership. Six-time French champions working with Once Sport for video analysis capabilities.
• A.S.D. Lodigiani Calcio 1972coreStrategic or Co-development PartnerItalian club known for high-quality academy (Francesco Totti's youth club). Uses Once Sport Autocam for automated recording, Analyser for analysis, and Coach Board for training creation. Created detailed video documentation of their workflow.
• Arena Sport SloveniacoreTechnology or IntegrationElite sports channel using Once Sport for television broadcasts. Created video showing how they use Once Sport to improve their match reporting with TV-quality analysis.
• SV SandhausenminorGTM or Marketing PartnerGermany's smallest professional football club (founded 1916) uses Once Sport for video analysis. Testimonials from video analyst Jonathan Zimmer.
• FC Fleury 91minorGTM or Marketing PartnerFrench women's football club south of Paris with ambitious team. Video analyst Matthieu Stohr shares insights on working with Once Sport.
• Radio Television of Serbia (RTS)coreTechnology or IntegrationSerbian public broadcaster used Once Sport for Euro 2024 coverage, creating professional match analysis for television broadcast.
• Aspire Academy (Qatar)coreGTM or Marketing PartnerElite sports academy from Qatar. Major client relationship started during CEO Dalibor Čvek's tenure starting 2012.
• Croatian Football Federation (HNS)coreGTM or Marketing PartnerNational football federation partnership. Major client relationship started during CEO Dalibor Čvek's tenure starting 2012.
• Football Association of Bosnia and HerzegovinacoreGTM or Marketing PartnerNational football federation partnership with coaches receiving free access to Once Sport Analyser during certification courses.
• French Football Federation (FFF)coreGTM or Marketing PartnerNational football federation partnership for coach training and video analysis education.
• Football Made SimpleminorGTM or Marketing PartnerPopular YouTube channel with 500,000+ subscribers focused on football tactics and statistics featuring Once Sport in their content.
• George DikeoulakosminorGTM or Marketing PartnerSlovenian women's national basketball team head coach and multiple league champion. Testimonial partner praising Once Sport's simplicity and professional quality.
• Alexander NouriminorGTM or Marketing PartnerFormer professional footballer and ex-Werder Bremen/Hertha Berlin head coach in Bundesliga. Testimonial partner sharing why he loves using Once Sport.
• Philipp PinterminorGTM or Marketing PartnerSporting Director of Graz 99ers and Team Austria U20 head coach (ice hockey). Created multiple testimonial videos about using Once Sport for ice hockey analysis.
• International Football Institute (IFI)coreStrategic or Co-development PartnerCompany specializing in football performance optimization, management, and sports sciences. Co-development of training methodologies using Once Sport tools.
• Coach 2 AcademyminorStrategic or Co-development PartnerGermany-based company developing coaches, clubs, and corporations. Partnership for coach development using video analysis.
• EC VSV (Eislaufclub Villach SV)minorGTM or Marketing PartnerAustrian ice hockey club. Player development director Philipp Pinter uses Once Sport for instant video feedback and analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hudl: The dominant US-based sports video analysis platform serving high schools, colleges, and professional teams. Directly comparable to Once Sport Analyser but operates at vastly larger scale, with cloud-native workflows and a hardware-plus-software ecosystem after absorbing Wyscout.
• Wyscout: Football-focused scouting and video analysis platform serving professional clubs, federations, and agents. Now part of Hudl, but historically the benchmark for football-specific video analysis and scouting — directly competing for the same national federation and professional club customers Once Sport serves (e.g., FFF, HNS).
• Catapult Sports: Publicly listed elite performance analytics company combining wearable GPS/HR tracking with video analysis (via Sportscode). Comparable to Once Sport's enterprise tier, serving professional clubs and federations, though operating at a much broader performance-analytics scale.

Direct peers

• Coach Logic: Cloud-based video analysis platform built for team sport coaches and athletes. Comparable to Once Sport Analyser with a more mobile/cloud-native approach, targeting youth, academy, and amateur club segments that overlap with Once Sport's youth and federation channels.
• Dartfish: Sports video analysis and telestration software used by coaches, athletes, and federations across multiple sports. Comparable to Once Sport's Analyser and Telestrator products, with similar positioning around professional-quality analysis and tagging.
• Nacsport: Established sports video analysis software for coaches and analysts across multiple sports. Comparable to Once Sport Analyser in target user (performance analysts, coaches) and core tagging/analysis workflow, though with a longer-tenured but more desktop-anchored product.
• Veo Technologies: AI-powered sports camera and analysis platform that automatically records and analyzes matches. Closest direct comparable to Once Sport's Analyser + Autocam combination, with similar PLG motion and amateur-to-professional positioning across football and other sports.

Emerging players

• Spiideo: AI-automated sports video capture and analysis provider with cloud-based delivery. Comparable in spirit to Once Sport's Autocam-plus-Analyser combination but with stronger cloud-native delivery and growing presence in football and ice hockey analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/11OnceSport
• YouTubeyoutube.com/c/oncesport
• Facebookfacebook.com/11OnceSport
• LinkedInlinkedin.com/company/once-sport
• Instagraminstagram.com/oncesport11
• TikToktiktok.com/@oncesport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Once Sport