Epsilon Technologies

What Epsilon Technologies does

Epsilon Technologies S.L. is a Barcelona-based strategic marketing consultancy, founded in 1993, that helps enterprise brands measure and optimize their digital attention share across fragmented omnichannel environments. The firm employs between 11 and 50 people and is privately held with no disclosed institutional funding. Its core product, the Digital Attention Index (DAI), is a proprietary AI-powered methodology that unifies 100+ digital performance indicators from eight ecosystems (SEO/Search demand, Social Media, Social Listening, Web & App Traffic, Influencers, E-commerce, PR, and Paid Media) into a single omnichannel attention score, delivered through the proprietary Epsilon Icarus Analytics platform. Three add-on modules sit atop the DAI core: Digital Due Diligence (DDD) for competitive benchmarking, Advanced Social Listening (ASL) for hybrid AI-human conversational analysis, and a Thought Leadership service focused on executive LinkedIn visibility.

The company sells to enterprise brands on a B2B subscription and professional-services basis via consultative direct sales, with quote-based, non-publicly-disclosed pricing. Named customers include Amazon, KFC, Burger King, Repsol, Iberdrola, Naturgy, Carrefour, Coca-Cola, McDonald's, BBVA, Vodafone, and Hyatt, spanning retail, FMCG, energy, banking, hospitality, and telecom verticals. The firm operates four offices (Madrid, Sant Cugat del Vallès/Barcelona, Paris/La Défense, and Milan) and reports a footprint of 40 countries, monitoring 20,000 brands daily and processing 100 million conversations and 10 billion social interactions annually. Revenue is generated through subscription contracts and from licensed research reports such as the DAI Footprint Italy series, CMO LinkedIn rankings, and sector-specific digital attention studies that also serve as top-of-funnel demand-generation assets.

Recent strategic activity includes the May 2025 launch of two autonomous AI agents (Fabby Commy and James Postie), entry into the Italian market via the May 2025 DAI Footprint 2024 Top 300 Brand Italia study (followed by a 2026 Italy report), and the June 2026 publication of the DAI Top 1,118 Retailers Iberoamerica study. Strategic partnerships with AEA, IAB Spain, and amkt embed Epsilon's framework into advertiser and digital-advertising industry bodies. Leadership comprises CEO Daniel Dévai, Chief Strategy Officer Sergi Garcia, Client Services Director Marc Carrillo, and system-compliance lead Josefa Forgas Peralta; the firm has also implemented an Internal Criminal Compliance Protocol aligned with UNE 19.601.

Name

Epsilon Technologies

Legal name

EPSILON TECHNOLOGIES S.L.

Website

https://epsilontec.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Epsilon Technologies is a Barcelona-based strategic marketing consultancy that uses its proprietary Digital Attention Index (DAI) and Epsilon Icarus Analytics platform to measure omnichannel digital attention for enterprise brands across 40 countries, with offices in Madrid, Paris, and Milan.

Ownership category

akta.pro rank

Product category

Digital Marketing Analytics

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Digital attention analytics
• Social listening platform
• Brand performance measurement
• Omnichannel marketing intelligence
• Marketing analytics consultancy

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Strategic Marketing Consultancy Services: B2B consulting services providing brands with integrated digital performance analytics, including Digital Attention Index (DAI) measurements, Digital Due Diligence analyses, and Social Listening services. Revenue is generated through subscription-based contracts and professional service engagements with enterprise clients.
2. Research and Analysis Reports: Publication of industry reports and rankings such as DAI Footprint studies, CMO influence rankings, and sector-specific digital attention analyses that establish thought leadership and drive client acquisition.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Epsilon Technologies is a strategic marketing consultancy that sells the Digital Attention Index (DAI), a proprietary AI-powered subscription metric that unifies 100+ digital performance indicators across 8 ecosystems (SEO, Social Media, Social Listening, Web Traffic, Influencers, E-commerce, PR, Paid Media) into a single omnichannel brand attention score. The DAI is powered by Epsilon Icarus Analytics, a proprietary AI analytics platform, and is sold alongside complementary methodologies including Digital Due Diligence (DDD), Advanced Social Listening (ASL), and Thought Leadership services.

Product overview

Epsilon Technologies operates as a strategic marketing consultancy providing an integrated view of brands' digital performance through a platform-plus-methodology architecture. The core product is the Digital Attention Index (DAI), an AI-powered omnichannel metric that unifies 100+ KPIs across 8 digital ecosystems (SEO, Social Media, Social Listening, Web Traffic, Influencers, E-commerce, PR, Paid Media) into a single brand attention score. This core is powered by the Epsilon Icarus Analytics proprietary platform. On top of the DAI, three add-on modules extend the offering: Digital Due Diligence (DDD) for deep competitive analysis and strategic action plans, Advanced Social Listening (ASL) for hybrid AI-human processing of consumer conversations, and Thought Leadership for executive visibility on LinkedIn. The product portfolio collectively serves brands seeking to measure, analyze, and optimize their digital attention share across the full digital ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Epsilon Icarus Analytics: Proprietary social listening technology platform that maps consumer digital footprint across 8 ecosystems including SEO, Social Media, Social Listening, Influencers, Paid Media, PR, E-commerce, and Web/App Traffic.
• Digital Attention Index (DAI)
• Digital Due Diligence (DDD)
• Advanced Social Listening (ASL)

Products and services

• Digital Attention Index (DAI) A proprietary AI-powered metric that unifies 100+ digital performance indicators across 8 ecosystems (SEO, Social Media, Social Listening, Web Traffic, Influencers, E-commerce, PR, Paid Media) into a single omnichannel attention share score, enabling brands to measure their digital footprint relative to competitors. Sold as a subscription-based service to enterprise brand clients.
• Epsilon Icarus Analytics Proprietary AI-powered social listening and digital analytics platform that provides a unified real-time snapshot of a brand's digital performance across 8 ecosystems. Built with AI to decode narratives, monitor brand performance, and identify areas of improvement. Serves as the technological foundation for the DAI metric and other Epsilon methodologies.
• Digital Due Diligence (DDD) Methodology built on top of DAI that provides an impartial, data-driven analysis of a brand's context and performance in each of the 8 digital ecosystems. Includes competitive benchmarking, trend identification, best practice detection, and strategic action plans. Sold as a standalone consulting deliverable to enterprise brand clients.
• Advanced Social Listening (ASL) Hybrid AI and human analysis methodology that integrates multiple comment and mention sources, transforming large volumes of social mentions into actionable consumer insights. Complements solutions like Brandwatch and Talkwalker by capturing crucial conversations those tools miss. Sold as a standalone service to enterprise brands.
• Thought Leadership Executive thought leadership service that helps brands build a new communication channel by improving digital reputation of executives and increasing media visibility and ROI through LinkedIn. Includes downloadable panels for CMO, Dircom, and CEO rankings. Sold as a standalone service to enterprise clients seeking to enhance executive digital presence.
• Fabby Commy and James Postie AI Agents Autonomous AI agents for digital marketing, designed to assist with marketing tasks including content engagement acceleration and consumer behavior analyses.

Quantifiable outcome

• 70% of web traffic for leading brands comes from branded search and direct traffic, demonstrating brand strength impact
• +1 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AEA (Asociación Española de Anunciantes)coreStrategic or Co-development PartnerStrategic partnership with the Spanish Association of Advertisers to collaborate on industry research, digital attention studies, and marketing effectiveness initiatives for the benefit of member brands.
• amktcoreStrategic or Co-development PartnerPartnership with amkt marketing platform for industry collaboration and joint research initiatives in digital marketing effectiveness.
• IAB SpaincoreStrategic or Co-development PartnerCollaboration with IAB Spain (Interactive Advertising Bureau) for industry standards and research in digital advertising and marketing effectiveness.
• La ChambreminorStrategic or Co-development PartnerPartnership with La Chambre business network for collaborative industry initiatives.
• Market IndirectominorStrategic or Co-development PartnerPartnership with Market Indirecto for marketing industry collaboration.
• Mkt NewsminorStrategic or Co-development PartnerCollaboration with Mkt News for industry content and marketing intelligence sharing.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Similarweb: Similarweb provides digital intelligence including web/app traffic, SEO/search demand, and competitive benchmarking - overlapping with several of the 8 ecosystems in Epsilon's DAI (SEO, Web & App Traffic, Influencers) and targeting the same enterprise marketing intelligence buyer.
• Talkwalker (Hootsuite): Talkwalker is a consumer intelligence and social listening platform referenced directly by Epsilon alongside Brandwatch as the comparison set for its Advanced Social Listening offering. Both deliver enterprise-scale social media analytics across multiple digital ecosystems.
• Brandwatch (Cision): Brandwatch is a leading consumer intelligence and social listening platform that explicitly competes with Epsilon's Advanced Social Listening product (Epsilon's own product page references Brandwatch as a peer). Both offer AI-powered social analytics and consumer insights to enterprise brand marketers.
• NetBase Quid: NetBase Quid is an AI-powered consumer and audience analytics platform providing social listening, sentiment analysis, and competitive intelligence - directly comparable to Epsilon's Advanced Social Listening and Digital Due Diligence offerings.

Broad incumbents

• Meltwater: Meltwater is a global media intelligence and social analytics platform offering PR monitoring, social listening, and consumer insights, competing with Epsilon's combined PR + Social Listening + Influencer analytics coverage.
• Nielsen (NielsenIQ): NielsenIQ is a global measurement and consumer intelligence company whose industry-standard audience/brand measurement (analogous positioning to Epsilon's claimed DAI standard) competes for the same enterprise marketing accountability budget.
• Kantar: Kantar is a global market research and insights firm publishing brand tracking and competitive intelligence studies (e.g., BrandZ) that overlap with Epsilon's Digital Due Diligence and CMO/Dircom/CEO ranking reports for enterprise brand performance benchmarking.
• Sprinklr: Sprinklr is an enterprise customer experience and social media management platform whose unified analytics offering across social, earned, and paid media competes directly with Epsilon's 8-ecosystem DAI methodology for the same CMO buyer.

Emerging players

• Brand24: Brand24 is an AI-driven social listening and media monitoring tool that provides social media analytics and consumer insights to brands and agencies, competing in the same space as Epsilon's hybrid AI/human Advanced Social Listening offering.
• Quintly: Quintly is a social media analytics and benchmarking SaaS platform offering cross-channel social performance dashboards used by enterprise brands and agencies - comparable to Epsilon's social media analytics layer within the DAI ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epsilontec

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epsilon Technologies