Design Shop

What Design Shop does

Design Shop is a privately held, Winnipeg-based professional interior design firm operating as Design Shop Inc. and co-owned by founders Debbie Golub and Amanda Minuk. The firm delivers full-scale interior design services for both residential and commercial clients, with design fees starting at $35,000 per full-scope project and active delivery spanning Winnipeg and other North American markets through direct engagement and builder partnerships. The portfolio spans character home renovations, new builds, breweries, restaurants, retail, dental and dermatology clinics, yoga and physiotherapy studios, and enterprise workspaces including Ubisoft Winnipeg and Mercedes Benz Winnipeg.

The commercial offering is organized around three revenue streams: project-based professional services (the core, multi-year contract design fees), lower-touch virtual design intensives priced $450–$1,000 per session with senior designers or the co-founders, and a small direct-to-consumer e-commerce line of branded merchandise priced $20–$50. Go-to-market is sales-led and portfolio-driven: the website functions as both a portfolio showcase and an inquiry/booking surface, supported by an Instagram presence, an editorial Journal, and an email newsletter. Repeat clients and recurring design-build partnerships with local general contractors (Harris Builders, Garnet Construction, Dynasty Homes, Trickett Interiors, Design Built) and an out-of-province co-development relationship with 010110 Architecture underpin delivery capacity.

The technology underpinning is non-proprietary: Design Shop does not disclose any in-house software, platform, or AI/ML capabilities and relies on standard website commerce and content tooling. In 2024 the company expanded into a non-design vertical with the launch of Open Concept Yoga + Wellness, a Winnipeg yoga and holistic wellness studio, signaling intent to broaden recurring revenue beyond cyclical project fees. The firm has no disclosed external funding, no parent company, and remains independent.

Name

Design Shop

Legal name

Design Shop Inc.

Website

https://design--shop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Interior design services
• Residential interior design
• Commercial interior design
• Design consultations
• Space planning and renovation

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full-Scope Interior Design Fees: Full-scale professional interior design services for residential and commercial clients. Design fees start at $35,000 for full-scope projects.
2. Design Consultations: Virtual 60-minute and 90-minute design consultation sessions with senior designers, Debbie Golub, or Amanda Minuk. Prices range from $450 to $1,000 per session.
3. Merchandise: Sale of branded merchandise including crew neck sweatshirts ($50), hoodies ($50), and tote bags ($20).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Design Shop provides full-scale, professional interior design services for residential and commercial clients, spanning concept development through construction documentation and final execution. The firm also offers virtual design intensives (60- and 90-minute consultations with senior designers and co-owners) and sells branded merchandise (sweatshirts, hoodies, tote bags) through its website storefront.

Product overview

Design Shop is a professional interior design company offering full-scale interior design services for both residential and commercial clients in Winnipeg and across North America. The core offering includes comprehensive interior design project services spanning concept development through construction documentation and final execution. Supporting services include Virtual Design Intensives (60-minute and 90-minute virtual consultation sessions with senior designers) and Design Consultations available with founders Debbie Golub, Amanda Minuk, or senior designers. The company also operates an e-commerce shop selling branded merchandise including sweatshirts, hoodies, and tote bags. Design Shop's portfolio showcases extensive residential projects (including full home renovations, kitchen redesigns, and character home restorations) and commercial projects (offices, restaurants, retail, medical clinics, and hospitality venues).

Differentiator

Problem solved

Functional benefit

Brands

• Open Concept Yoga + Wellness: A yoga and wellness studio operated by Design Shop, offering holistic wellness services including yoga, massage therapy, acupuncture, reflexology, and reiki.

Products and services

• Full-Scale Interior Design Services Professional interior design services for residential and commercial clients, spanning concept development through construction documentation and final execution. Design fees start at $35,000 for full-scope projects, with services delivered in Winnipeg and across North America.
• Virtual Design Intensives Virtual 60- and 90-minute design consultation sessions with senior designers, offered as a lower-touch entry point for homeowners, DIYers, design students, and new designers. Prices range from $450 to $1,000 per session depending on designer seniority and duration.
• Design Shop Merchandise Branded merchandise sold through the website shop, including crew neck sweatshirts ($50), hoodies ($50), and tote bags ($20).

Quantifiable outcome

• Chosabi (King St.) won first prize in the 2016 Commerce Design Winnipeg competition
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Harris BuilderscoreImplementation/ SI/ Consulting PartnerRepeat builder partner on multiple high-profile residential projects including Wellington Residence (Spanish Colonial Revival home with Sam and Blake Wheeler) and Ruskin Row (6,000 sq ft period home). Harris Builders serves as the general contractor on these full-scale design-build residential projects.
• Garnet ConstructioncoreImplementation/ SI/ Consulting PartnerLong-standing builder partner on residential projects including Jessie (character home renovation in Corydon Village) and Cordova (two-story Mid Century Modern house). Garnet Construction executes the build while Design Shop provides the interior design.
• 010110 ArchitecturecoreStrategic or Co-development PartnerArchitecture and urbanism firm based in Lethbridge, Alberta. Collaborated on Lethbridge Residence (AB), Lethbridge Plastic Surgery & Aesthetics, and Advanced Radiology (Lethbridge). The partnership enables Design Shop to execute out-of-province projects requiring both architectural and interior design expertise.
• Dynasty HomesminorImplementation/ SI/ Consulting PartnerBuilder partner on Brock St. MCM (Mid Century Modern split-level home renovation) and Beck Cove (bungalow in Charleswood designed as a show home). Design Shop has worked with Dynasty Homes for several years on new builds and show homes.
• Legacy OriginalsminorImplementation/ SI/ Consulting PartnerMillworker partner collaborating on custom millwork for residential projects. Worked with Design Shop on Lindenwoods Drive kitchen renovation (L-shaped kitchen with walnut fluted details) and Waterfront Condo (award-winning multi-floor condo with Legacy Originals).
• Trickett InteriorscoreImplementation/ SI/ Consulting PartnerBuilder partner on Form Medical Aesthetics (luxury spa clinic) and Confusion Corner Bar & Grill renovation. Trickett Interiors served as the builder on these design-build commercial projects in Winnipeg.
• Design BuiltminorImplementation/ SI/ Consulting PartnerConstruction partner on the Little Brown Jug Patio project. Design Built constructed the custom surround seating with exterior grade MDF for the urban oasis brewery patio in Winnipeg's Exchange District.
• Izabela RachwalminorImplementation/ SI/ Consulting PartnerPrimary photographer for Design Shop projects including Deb's House, Little Brown Jug Patio, and multiple residential projects. Site design photography credited to Izabela Rachwal across project portfolios.
• Nowaday StudiominorImplementation/ SI/ Consulting PartnerCreative studio credited for site design, photography, and branding work on projects including Confusion Corner, Little Brown Jug Patio, Lindenwoods Drive, and multiple other projects. Also designed the Design Shop website.
• HUTKminorImplementation/ SI/ Consulting PartnerWinnipeg-based furniture and lighting supplier. Products sourced for multiple projects including Lethbridge Residence (Bensen U Turn chairs), Khab bubble tea shop (custom lockers and benches), and Lumi Dental (seating and ottomans). Design Shop references HUTK as a key furniture supplier.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Havenly: US-based online interior design platform offering virtual design services at lower price points. Comparable as a competitor in the virtual design intensive space, demonstrating the digital-first model Design Shop is beginning to test with its 60–90 minute intensives.

Broad incumbents

• Lemay: Major Canadian architecture and design firm with extensive interior design capabilities across commercial, hospitality, and residential sectors. Comparable as a Canadian incumbent offering overlapping interior design services at greater scale.
• B+H Architects: Large Canadian architecture and interior design firm with global presence across healthcare, commercial, and residential sectors. Comparable as a Canadian design firm operating at the commercial interior design level Design Shop delivers to enterprise clients like Ubisoft.
• Audax: Canadian architecture and interior design firm with offices in multiple provinces delivering residential, commercial, and hospitality projects. Comparable as a larger Canadian competitor offering similar interior design services with broader geographic reach.

Regional players

• Number TEN Architectural Group: Winnipeg-headquartered architectural firm providing full design services across Western Canada, including interior design for commercial and residential clients. Comparable as a Winnipeg-rooted design firm competing in the same regional market for commercial and high-end residential projects.
• Reflect Architecture: Winnipeg-based architecture and interior design firm with a residential and commercial portfolio. Comparable as a Winnipeg peer firm competing in the same local market for residential renovations and commercial design work.
• 5468796 Architecture: Winnipeg-based architecture and design firm with a portfolio spanning residential, commercial, and institutional projects. Comparable as a fellow Winnipeg-headquartered design practice with similar scale and regional market position.

Direct peers

• Figure3: Toronto-based interior design firm specializing in commercial, retail, and hospitality projects with a strong portfolio of brand-driven environments. Comparable in targeting commercial clients seeking differentiated, brand-aligned interiors of the type Design Shop delivers to clients like Ubisoft and Mercedes Benz.
• Mason Studio: Toronto-based multidisciplinary design studio operating in interior design, furniture, and experiential design across residential and commercial sectors. Directly comparable boutique Canadian firm with similar project-based, story-driven design approach and award-recognized portfolio.
• Studio Lev: Canadian interior design and architecture studio delivering residential and commercial projects with a focus on personality-driven, story-rich spaces. Comparable boutique scale and design philosophy to Design Shop's brand-aligned commercial and residential work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DAGanlYNl-Z
• Xx.com/designshopinc
• LinkedInlinkedin.com/company/design-shop-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Shop