WJAC
WJAC is a local NBC-affiliated television station in Johnstown, Pennsylvania, owned by Sinclair Broadcast Group, providing local news, weather, and sports coverage to West-Central Pennsylvania via broadcast, digital, and mobile platforms.
- Company typePrivate
- Founded1951
- HeadquartersJohnstown, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WJAC does
WJAC (WJAC-TV) is a local broadcast television station headquartered in Johnstown, Pennsylvania, operating as the NBC affiliate for the West-Central Pennsylvania market covering Johnstown, Cambria County, Somerset County, Blair County, and Centre County. Founded around 1949-1951, the station is owned by Sinclair Broadcast Group (NASDAQ: SBGI) and employs 51-100 staff. Its core product is local news, weather, and sports programming, produced by dedicated branded teams including WJAC 6 News, Severe Weather Team 6, and 6 Sports. Content is distributed across over-the-air broadcast, cable/satellite carriage, the wjactv.com website, native iOS and Android mobile applications, and social media channels (Facebook, X, TikTok, YouTube).
The station's technology stack is a hybrid of traditional broadcast infrastructure and digital distribution. Proprietary or branded features include the Severe Weather Team 6 Weather Eye (a radar-integrated local forecasting system), native mobile apps for news/weather/sports delivery, and a dedicated 6 Sports coverage unit producing exclusive local high school content across multiple athletic conferences. No proprietary AI/ML capabilities, APIs, or third-party integrations are disclosed; the station does not operate as a technology product platform.
Revenue is generated through three streams: broadcast television advertising (spot commercials, sponsored segments, program sponsorships), digital/online advertising on wjactv.com, and retransmission fees from cable, satellite, and streaming platforms for the right to rebroadcast WJAC's programming. Pricing is not publicly disclosed and is negotiated based on time slot, program, and audience reach. The primary customer segments are local Johnstown-area residents (consuming news, weather, and sports content) and local/regional businesses (purchasing advertising reach). The station has key strategic partnerships with NBC (network affiliation), Sinclair Broadcast Group (ownership), local high school athletic programs, Ticketsmarter (ticketing referral), and the Apple App Store/Google Play Store (app distribution).
WJAC firmographics
Firmographics- Name
- WJAC
- Legal name
- Sinclair Broadcast Group
- Website
- https://wjactv.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WJAC is a local NBC-affiliated television station in Johnstown, Pennsylvania, owned by Sinclair Broadcast Group, providing local news, weather, and sports coverage to West-Central Pennsylvania via broadcast, digital, and mobile platforms.
- Ownership category
- akta.pro rank
WJAC industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where WJAC is headquartered
LocationHeadquarters
- HQ city
- Johnstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WJAC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Broadcast Television Advertising: Local television advertising sales including spot commercials, sponsored content segments, and program sponsorships across news, weather, sports, and entertainment programming
- Digital/Online Advertising: Digital advertising across wjactv.com website including display ads, sponsored content, and newsletter placements
- Retransmission Fees: Fees paid by cable, satellite, and streaming platforms for the right to rebroadcast WJAC programming
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
WJAC product offering
Product offeringCore offering
WJAC is a local NBC-affiliated broadcast television station that produces and delivers local news, weather, sports, and community programming to viewers in the Johnstown and West-Central Pennsylvania region. The station distributes content through over-the-air broadcast, cable and satellite carriage, its website (wjactv.com), and dedicated iOS/Android mobile applications, monetizing its audience through advertising sales and retransmission fees.
Product overview
WJAC (WJAC-TV) is a local television news station based in Johnstown, Pennsylvania, operating as an NBC affiliate owned by Sinclair Broadcast Group. The station provides local news, weather, sports coverage, and live streaming content through its website and mobile applications. As a traditional broadcast media company, WJAC does not operate as a technology product platform with distinct modular offerings.
Differentiator
Problem solved
Functional benefit
Brands
- 6 Sports: Local sports team covering high school sports in the Johnstown and surrounding Pennsylvania areas
- Severe Weather Team 6
- WJAC 6 News
Products and services
- WJAC 6 News (Local News Broadcasts)
- Severe Weather Team 6 Weather Eye
- 6 Sports (Local Sports Coverage)
- WJAC Mobile Applications Native iOS and Android applications delivering news, weather, and sports content on mobile devices for the Johnstown/Cambria County market.
Companies that use WJAC
Customer profileSegments2 records
Ideal customer profiles2 records
WJAC technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WJAC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NBC (National Broadcasting Company)coreWJAC operates as an NBC affiliate, carrying NBC network programming while producing local news, weather, and sports content. This affiliation provides access to NBC's national programming, news resources, and network branding while maintaining local broadcast operations.
- Sinclair Broadcast GroupcoreWJAC is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides operational support, technical resources, and corporate oversight for the station.
- Local Schools and Athletic ProgramsminorWJAC maintains ongoing partnerships with local high schools for sports coverage, including exclusive Friday Night Rivals football broadcasts, Scholar Athletes recognition, and tournament coverage across WestPAC, Mountain League, ICC, and LHAC conferences.
- TicketsmarterminorTicketsmarter.com serves as the official ticket marketplace partner referenced in WJAC sports coverage navigation, providing ticketing services for local sporting events.
- Apple App Store / Google PlayminorMobile applications distributed through Apple App Store (apps.apple.com/us/app/wjac/id680822836) and Google Play Store (play.google.com/store/apps/details?id=com.cellit.cellitnews.wjac) for mobile news and weather content delivery.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
WJAC competitors and assessment
Company assessmentDirect peers
- WNUV (Sinclair Broadcast Group): CW-affiliated station in Baltimore owned by Sinclair Broadcast Group. Closest corporate peer to WJAC in terms of ownership structure, operational templates, and shared digital/advertising infrastructure.
- WJET-TV: ABC affiliate serving the Erie, PA market, owned by Sinclair Broadcast Group. Same parent company as WJAC with similar mid-market Pennsylvania broadcast economics and overlapping digital/streaming strategy.
- WKEF (Sinclair Broadcast Group): ABC-affiliated station serving the Dayton, OH market and operated by Sinclair. Comparable mid-market local broadcaster under the same corporate umbrella as WJAC, with similar revenue mix and operational scale.
- WTAJ-TV: CBS-affiliated local television station serving the Altoona/Johnstown market from Altoona, PA. Directly competes with WJAC for the same local viewers, advertisers, and high school sports coverage in overlapping counties.
- WTTE (Sinclair Broadcast Group): FOX-affiliated station serving Columbus, OH and operated by Sinclair Broadcast Group. Sister-station peer with comparable newsroom structure, digital strategy, and mid-sized market economics to WJAC.
- WPCB-TV: Cornerstone Television affiliates serving the Pittsburgh/Western Pennsylvania region. Competes with WJAC for regional audience share and operates a similar nonprofit/faith-adjacent local broadcast model.
- WBFF (Sinclair Broadcast Group): FOX-affiliated sister station under Sinclair Broadcast Group in Baltimore, MD. Operates the same corporate playbook as WJAC — Sinclair-owned local station with news, weather, sports, and digital distribution — making it a strong operational peer.
Broad incumbents
- KDKA-TV: CBS-owned flagship station serving Pittsburgh, historically one of the most recognized stations in the U.S. Operates as a major-market broadcaster with overlapping regional sports and news coverage into WJAC's territory.
- WPXI-TV: NBC-owned station serving the larger Pittsburgh market, the dominant NBC affiliate in Western Pennsylvania. Operates the same network affiliation as WJAC but in a much larger DMA, setting the competitive ceiling for NBC affiliate reach in the region.
- WTAE-TV: ABC affiliate serving the Pittsburgh market and owned by Hearst Television. Competes indirectly with WJAC for regional news viewers and sports audiences in Western Pennsylvania.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WJAC social profiles
Digital presenceWJAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WJAC leadership team
Management profileNumber of profiles
WJAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WJAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WJAC
What does WJAC do?
WJAC is a local NBC-affiliated broadcast television station that produces and delivers local news, weather, sports, and community programming to viewers in the Johnstown and West-Central Pennsylvania region. The station distributes content through over-the-air broadcast, cable and satellite carriage, its website (wjactv.com), and dedicated iOS/Android mobile applications, monetizing its audience through advertising sales and retransmission fees.
Is WJAC a public or private company?
WJAC is a private company. It is classified as corporate owned and is currently operating.
When was WJAC founded?
WJAC was founded in 1951. It employs 51 to 100 people.
Where is WJAC based?
WJAC is headquartered in Johnstown, United States, in the North America region.
How does WJAC make money?
Three revenue lines are on record. Broadcast Television Advertising is the primary driver. The others are digital/Online Advertising and retransmission Fees.
Who are WJAC's main competitors?
Direct peers on record are WNUV (Sinclair Broadcast Group), WJET-TV, WKEF (Sinclair Broadcast Group), WTAJ-TV, WTTE (Sinclair Broadcast Group), WPCB-TV and WBFF (Sinclair Broadcast Group). Broad incumbents are KDKA-TV, WPXI-TV and WTAE-TV.
Does WJAC have an API?
No public API is recorded for WJAC.
What industry is WJAC in?
WJAC's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 51612 and its SIC code is 4833.