The Insurance Alliance Network
The Insurance Alliance Network is a Pennsylvania-based collective of eight independent insurance agencies delivering commercial, personal, and group benefits coverage across the Mid-Atlantic region, with $185M+ in combined premium and exclusive agribusiness programs.
- Company typePrivate
- Founded1997
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Insurance Alliance Network does
The Insurance Alliance Network is a privately held collective of eight premier independent insurance agencies headquartered in Denver, Pennsylvania, formed in 1997 (originally as The Insurance Alliance of Central PA) to combine the carrier access of national brokers with the local service of regional independents. The network serves commercial and personal lines clients, group benefits customers, and agribusiness accounts across Pennsylvania and adjacent Mid-Atlantic states (Maryland, Delaware, Virginia, New York) through its member agencies: Christian-Baker Company, Doty & Hench / Gearhart-Herr, Harding-Yost Insurance, Hutchison Insurance Agency, Miers Insurance (operating since 1892), PDM Insurance Agency, The Stoll Agency, and Strickler Agency (joined June 2025). Combined property-casualty premium across the network exceeded $185 million as of end of 2024, generated through more than 40 carrier relationships including Chubb, Travelers, Liberty Mutual, The Hartford, Westfield, and Cincinnati Insurance.
The Alliance's core technology is not a software platform but rather a shared agency network infrastructure: collective purchasing power, shared carrier appointments, standardized operational tooling (Agency KPI for performance tracking, Zywave for insurance software), and cross-agency producer development programs such as the annual Accelerations Sales Contests. The network generates revenue through insurance commissions on commercial lines (property, casualty, liability, Workers' Compensation), personal lines (auto, homeowners), group benefits, and financial services, plus an exclusive vertical program — PennAg Prime — delivered under endorsement from the PennAg Industries Association with Westfield Insurance as the exclusive Farm & Commercial Agriculture carrier and McKee Risk Management providing specialized Workers' Compensation underwriting for agriculture and food processing.
Ownership history is material: Alera Group acquired a controlling interest in July 2018, after which the network rebranded to its current name. On December 31, 2022, the seven non-Alera member agencies bought back Alera's majority stake, returning the network to full member-owned independence. The Alliance is governed by a Board of Directors drawn from each member agency, with Amy Gohsler serving as President (promoted October 2023) and Joe Lapi (Harding-Yost) as Chairman. Go-to-market is sales-led through producer networks within each member agency, with internal sales contests and member-agency websites serving as primary customer acquisition channels.
The Insurance Alliance Network firmographics
Firmographics- Name
- The Insurance Alliance Network
- Legal name
- The Insurance Alliance Network
- Website
- https://theinsurancealliancenetwork.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Insurance Alliance Network is a Pennsylvania-based collective of eight independent insurance agencies delivering commercial, personal, and group benefits coverage across the Mid-Atlantic region, with $185M+ in combined premium and exclusive agribusiness programs.
- Ownership category
- akta.pro rank
The Insurance Alliance Network industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600)
- akta.pro industry
- Affinity, Membership & Association Referral ProgramsFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Introducers, Finders & Referral NetworksInsurance Leads, Introducers & Referral NetworksFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Introducers, Finders & Referral NetworksEmbedded Insurance & Affinity Distribution PlatformsFinancial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)
Keywords
Where The Insurance Alliance Network is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Insurance Alliance Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: The network generates revenue through commissions from insurance policies sold across commercial lines, personal lines, group benefits, and financial services through its eight member agency network. The combined property-casualty premium exceeded $185 million as of end of 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Insurance Alliance Network product offering
Product offeringCore offering
The Insurance Alliance Network is a collective of eight premier independent insurance agencies that broker commercial lines, personal lines, group benefits, and financial services products to clients across Pennsylvania and adjacent states. Through combined scale exceeding $185 million in property-casualty premium, member agencies access preferred carrier relationships with national and regional insurers, offering specialized programs such as PennAg Prime for agriculture and food processing businesses.
Product overview
The Insurance Alliance Network is a collective of premier independent insurance agencies offering a unified portfolio of insurance products and services. The core offerings include Commercial and Personal Asset Protection, Group Benefits, and Financial Services. The network is comprised of eight member agencies (Christian-Baker Company, Doty & Hench, Gearhart-Herr & Company, Harding-Yost Insurance, Hutchison Insurance Agency, Miers Insurance, PDM Insurance Agency, Stoll Agency, and Strickler Agency, Inc.) that collectively provide regional insurance services comparable to national brokers. Additionally, PennAg Prime is a specialized sub-brand offering exclusive insurance programs for agriculture and food processing businesses, including specialized Workers' Compensation, Farm & Commercial Agriculture packages, and specialty coverages.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Lines Insurance Commercial property, casualty, liability, and commercial agriculture coverage placed with national and regional insurance carriers for businesses through the Alliance's eight member agencies. Includes Workers' Compensation, property, casualty, and liability coverages.
- Personal Lines Insurance Personal insurance coverage including auto and homeowners insurance for individuals and families, placed with national and regional carriers through the Alliance's eight member agencies.
- Group Benefits Employee benefit programs including health insurance, dental, vision, and other workplace insurance offerings for employers.
- Financial Services Financial planning and insurance-related services to support individual and business financial security, offered through Alliance member agencies.
- PennAg Prime An exclusive PennAg Industries Association-endorsed insurance program for agricultural and food processing businesses, offering specialized coverage packages including Workers' Compensation (via McKee Risk Management), Farm & Commercial Agriculture packages (via Westfield Insurance with 5% PennAg member discount), and specialty coverages such as Cyber Liability, Employment Practices Liability, Crime, and Directors and Officers Liability (via Chubb).
Companies that use The Insurance Alliance Network
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Insurance Alliance Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Insurance Alliance Network partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered supporting and core.
- Agency KPIsupportingStrategic technology partner providing agency performance and KPI tracking solutions for member agencies.
- ZywavesupportingStrategic technology partner providing insurance software and digital solutions for member agencies.
- PennAg Industries AssociationcoreExclusive endorsement relationship where PennAg Prime delivers specialized insurance programs for PennAg members in agriculture and food processing sectors.
- McKee Risk Management, Inc.coreEndorsed Workers' Compensation provider for PennAg Prime program, offering specialized underwriting expertise for agriculture and food processing businesses.
- Westfield InsurancecoreExclusive Farm & Commercial Agriculture package carrier for PennAg Prime, offering liability, property, and auto coverage with exclusive 5% PennAg member discount.
- Chubb InsurancesupportingProvides access to specialty coverages including Cyber Liability, Employment Practices Liability, Crime, and Directors and Officers Liability for PennAg Prime program.
- AcuitysupportingRegional/national insurance carrier relationship
- AegissupportingRegional/national insurance carrier relationship
- AMERISAFEsupportingRegional/national insurance carrier relationship
- AmTrust North AmericasupportingRegional/national insurance carrier relationship
- AmWINS GroupsupportingWholesale insurance broker relationship
- Berkley AspiresupportingRegional/national insurance carrier relationship
- Berkley Mid-Atlantic GroupsupportingRegional/national insurance carrier relationship
- Brethren Mutual Insurance CompanysupportingRegional/national insurance carrier relationship
- ChubbsupportingRegional/national insurance carrier relationship
- The Cincinnati Insurance CompaniessupportingRegional/national insurance carrier relationship
- CNA InsurancesupportingRegional/national insurance carrier relationship
- CowbellsupportingRegional/national insurance carrier relationship
- Donegal Insurance GroupsupportingRegional/national insurance carrier relationship
- Eastern AlliancesupportingRegional/national insurance carrier relationship
- Farmers and Mechanics Insurance CompaniessupportingRegional/national insurance carrier relationship
- Foremost Insurance GroupsupportingRegional/national insurance carrier relationship
- Berkshire Hathaway GuardsupportingRegional/national insurance carrier relationship
- The Hanover Insurance GroupsupportingRegional/national insurance carrier relationship
- The HartfordsupportingRegional/national insurance carrier relationship
- ICW Group Insurance CompaniessupportingRegional/national insurance carrier relationship
- Lackawanna Insurance GroupsupportingRegional/national insurance carrier relationship
- Liberty Mutual InsurancesupportingRegional/national insurance carrier relationship
- Lititz Mutual Insurance CompanysupportingRegional/national insurance carrier relationship
- MEMICsupportingRegional/national insurance carrier relationship
- Millers Mutual InsurancesupportingRegional/national insurance carrier relationship
- Mutual Benefit GroupsupportingRegional/national insurance carrier relationship
- NationwidesupportingRegional/national insurance carrier relationship
- Penn National InsurancesupportingRegional/national insurance carrier relationship
- Philadelphia Insurance CompaniessupportingRegional/national insurance carrier relationship
- PMA CompaniessupportingRegional/national insurance carrier relationship
- ProgressivesupportingRegional/national insurance carrier relationship
- Rockwood Casualty Insurance CompanysupportingRegional/national insurance carrier relationship
- Safeco InsurancesupportingRegional/national insurance carrier relationship
- Selective Insurance GroupsupportingRegional/national insurance carrier relationship
- State Auto InsurancesupportingRegional/national insurance carrier relationship
- The TravelerssupportingRegional/national insurance carrier relationship
- Tuscarora Wayne Insurance CompanysupportingRegional/national insurance carrier relationship
- United Fire GroupsupportingRegional/national insurance carrier relationship
- Utica National Insurance GroupsupportingRegional/national insurance carrier relationship
- Westfield InsurancesupportingRegional/national insurance carrier relationship
- Zenith Insurance CompanysupportingRegional/national insurance carrier relationship
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Insurance Alliance Network competitors and assessment
Company assessmentOthers
- Penn National Insurance: Pennsylvania-based regional insurance carrier that is one of The Insurance Alliance Network's key carrier partners. Included as a relationship peer — the network distributes Penn National products, making it both a supplier and an indirect competitor for direct-writing clients.
- Westfield Insurance: Regional insurance carrier serving as the exclusive Farm & Commercial Agriculture package carrier for the PennAg Prime program. Directly comparable as a distribution and carrier partner within the network's agriculture vertical.
Direct peers
- Alera Group: National insurance agency network formed through the aggregation of independent agencies. Was the majority owner of The Insurance Alliance Network from 2018 to 2022 and operates the same federation model at much larger scale across the U.S.
- TrueNorth Companies: Mid-market insurance, risk management, and employee benefits firm built through a network of integrated agencies. Operates a comparable collective model serving commercial clients with multi-carrier access, directly comparable to The Insurance Alliance Network's structure.
- Assurex Global: Worldwide partnership of independent insurance and risk-management firms. Operates a comparable collective model where member agencies share carrier access and specialty expertise while remaining independently owned, similar to The Insurance Alliance Network.
- Higginbotham: Texas-based independent insurance agency network that has grown through adding partner agencies across multiple states. Closely comparable federation-of-agencies model with combined premium scale and multi-state reach similar to The Insurance Alliance Network.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. While much larger, it competes for the same commercial and personal lines clients served by The Insurance Alliance Network and represents the national-broker benchmark against which the network positions itself.
- Brown & Brown, Inc. Large national insurance brokerage that grew through aggregating independent agencies. Uses a similar decentralized model at far greater scale and competes with The Insurance Alliance Network for middle-market commercial accounts.
- Hub International: North American insurance brokerage with strong Mid-Atlantic presence. Competes with The Insurance Alliance Network for commercial and personal lines clients across Pennsylvania and the broader region.
- Marsh McLennan: Global insurance brokerage and risk advisory firm. While its commercial and personal lines brokerage competes directly, Marsh operates at vastly larger scale with broader service offerings than The Insurance Alliance Network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Insurance Alliance Network social profiles
Digital presenceThe Insurance Alliance Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Insurance Alliance Network leadership team
Management profileNumber of profiles
Profiles9 records
The Insurance Alliance Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Insurance Alliance Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Insurance Alliance Network
What does The Insurance Alliance Network do?
The Insurance Alliance Network is a collective of eight premier independent insurance agencies that broker commercial lines, personal lines, group benefits, and financial services products to clients across Pennsylvania and adjacent states. Through combined scale exceeding $185 million in property-casualty premium, member agencies access preferred carrier relationships with national and regional insurers, offering specialized programs such as PennAg Prime for agriculture and food processing businesses.
Is The Insurance Alliance Network a public or private company?
The Insurance Alliance Network is a private company. It is classified as management employee owned and is currently operating.
When was The Insurance Alliance Network founded?
The Insurance Alliance Network was founded in 1997. It employs 101 to 250 people.
Where is The Insurance Alliance Network based?
The Insurance Alliance Network is headquartered in Denver, United States, in the North America region.
How does The Insurance Alliance Network make money?
One revenue line is on record: insurance Commissions.
Who are The Insurance Alliance Network's main competitors?
Others on record are Penn National Insurance and Westfield Insurance. Direct peers are Alera Group, TrueNorth Companies, Assurex Global and Higginbotham. Broad incumbents are Arthur J. Gallagher & Co., Brown & Brown, Inc., Hub International and Marsh McLennan.
Does The Insurance Alliance Network have an API?
No public API is recorded for The Insurance Alliance Network.
What industry is The Insurance Alliance Network in?
The Insurance Alliance Network's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEAMAL, Affinity, Membership & Association Referral Programs, with a secondary code of FSAEAMAB, Insurance Leads, Introducers & Referral Networks. Its NAICS code is 52421 and its SIC code is 6411.