Hospice West Auckland

What Hospice West Auckland does

Hospice West Auckland (HWA) is a charitable trust founded in 1986 and headquartered at Hospice House, 52 Beach Road, Te Atatū Peninsula, New Zealand. The organisation provides 100% free specialist palliative care to adults aged 18+ in the greater West Auckland region, delivered by an interdisciplinary clinical team (specialist nurses, doctors, social workers, pharmacists, physiotherapist, massage therapist, Kaiārahi Cultural Lead, kaumātua) supported by 300+ active volunteers. Service modalities include home visits, the newly opened He Whare Korowai 4-bed 24/7 inpatient/respite facility, Virtual Services afterhours telemedicine, group therapies (massage, art, tai chi, mindfulness), advance care planning, grief and bereavement counselling, and the Poi Community of Care public-health programme grounded in Te Ao Māori and te whare tapa whā.

The organisation is governed by a Board of Trustees (Chair: Peter Larmer; Clinical Director: Celia Palmer) and holds NZS 8134 Health and Disability Services Certification. It does not own proprietary technology platforms; its "platform" is the integrated combination of clinical protocols, the He Whare Korowai physical facility, the Virtual Services afterhours nurse team, and the translated educational resources that allow care to extend across geographic and cultural boundaries within West Auckland.

HWA's revenue model is multi-stream and donation-dependent. A government health contract covers partial funding for paid clinical positions; the balance is raised through individual donations (regular giving, payroll giving, in-memory donations), legacies and bequests, a network of seven Hospice Op Shops plus the premium Flair store at Westgate, and corporate partnerships including a Gold Partnership with Davis Funerals. Retail, fundraising, and clinical operations are operationally intertwined, with Op Shops serving simultaneously as revenue generators, donation collection points, and brand-visibility assets across the catchment.

Name

Hospice West Auckland

Legal name

Hospice West Auckland

Website

https://hwa.org.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Hospice West Auckland is a charitable trust, founded 1986, providing 100% free specialist palliative care to adults aged 18+ in the greater West Auckland region of New Zealand through home visits, a 4-bed inpatient facility, afterhours virtual nursing, and a network of seven Op Shops plus the premium Flair store.

Ownership category

akta.pro rank

Product category

Palliative and Hospice Care

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Routine In-Home Hospice Care (HSABAFAA), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Hospice & Palliative Respite Care (HSABAGAG), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Specialist palliative care
• Hospice services
• Bereavement support
• Community palliative nursing
• End-of-life care

Headquarters

HQ city

Te Atatu

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Health Funding: Government contract awarded to provide specialist palliative care services, providing partial funding for paid positions and operational costs.
2. Donations and Fundraising: Individual donations, regular giving, payroll giving, donations in memory, and fundraising events including annual appeals and community events.
3. Retail Op Shop Sales: Seven Hospice Op Shops across West Auckland selling donated goods, generating vital revenue to support palliative care services. Includes premium shop Flair at Westgate.
4. Legacies and Bequests: Leave a gift in will programme allowing supporters to make provisions in their estate to donate to Hospice.
5. Corporate Partnerships: Corporate sponsorship, key sponsors, and business partnerships including Gold Partnership with Davis Funerals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hospice West Auckland provides 100% free specialist palliative care to adults aged 18 and over in West Auckland, delivered through home visits, the 4-bed He Whare Korowai inpatient unit, 24/7 afterhours Virtual Services, and multidisciplinary support including nursing, medicine, counselling, therapy and cultural care. A retail Op Shop network of seven stores, including the premium Flair store, generates the community donations and trading revenue that fund the clinical services.

Product overview

Hospice West Auckland is a healthcare service organization providing specialist palliative care for adults in West Auckland. Its portfolio consists of core clinical services (specialist palliative care, 24/7 afterhours advisory via Virtual Services, and the He Whare Korowai – Home From Home 24/7 inpatient facility), social support services (grief and bereavement counselling, therapy services including massage, art, tai chi, and mindfulness, advance care planning, and Carer Kōrero peer support groups), community engagement through the Poi Community of Care programme, and a retail network of seven Hospice Op Shops plus the premium Flair store. The organization also offers educational programmes for health professionals and operates the Angela's Story podcast series. All clinical services are provided free of charge, while retail operations generate vital fundraising revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Flair: Premium op shop offering high-end fashion, accessories, furniture, homewares, art and collectables, located at Westgate.
• He Whare Korowai – Home From Home
• Hospice House
• Treasure Trove

Products and services

• Specialist Palliative Care Services Core offering providing 100% free specialist palliative health and social care for adults aged 18 years and over in West Auckland, encompassing physical, emotional, practical and spiritual assistance delivered by professional healthcare workers and trained volunteers at patients' homes, at Hospice House, or via Virtual Services.
• He Whare Korowai – Home From Home 24/7 short-term end-of-life and respite care facility with four beds at Hospice House, Te Atatū Peninsula, staffed by Registered Nurses and Healthcare Assistants in a home-like setting for West Auckland patients.
• Virtual Services Afterhours specialist nurse advisory available 24/7 via phone or video conferencing, providing advice, support and continuity of care to patients and whānau in their homes, addressing the national shortage of experienced specialist nurses.
• Korowai Care Programme Intensive at-home community care programme where the specialist palliative care team takes over patient care from the GP for a short-term period to deliver intensive symptom management aimed at avoiding or delaying hospital admissions.
• Grief & Bereavement Support Counselling and support services for whānau and carers during and after bereavement, including grief counselling and arts therapy sessions provided by Hospice West Auckland's clinical team.
• Therapy Services Comprehensive therapy offerings for patients, whānau and carers including massage therapy, aromatherapy, expressive art groups, mindfulness sessions, tai chi and physiotherapy exercise classes, delivered at Hospice House and in patients' homes.
• Advance Care Planning Support for patients and whānau to identify preferences for future healthcare and to put plans in place, including wills, Enduring Power of Attorney and funeral planning.
• Patient & Family Volunteers Volunteer companions who enhance quality of life through companionship, providing breaks for carers, listening and support, reading, simple activities, equipment delivery and transport services for patients and families.
• Poi Community of Care Public-health approach to palliative care engaging families, clinicians and communities to better support those living with chronic illnesses, including translated patient resources in multiple languages.
• Carer Kōrero Peer-support group by carers, for carers, providing support to people caring for loved ones with life-limiting conditions, facilitated in partnership with Te Atatū Community Centre.
• Kaiārahi Cultural Lead Service Cultural support service led by Kaiārahi Wyllowe Poata, strengthening cultural capability and ensuring culturally safe, inclusive care grounded in Te Ao Māori principles for Māori patients and whānau.
• Learning Opportunities Comprehensive range of palliative care educational courses available for practitioners, individuals and groups within Te Whatu Ora and beyond.
• Hospice Op Shops Network of seven op shops across West Auckland (New Lynn superstore, Henderson superstore, Te Atatū, Glen Eden, Helensville, Massey, Kumeū) selling donated goods to generate vital revenue supporting hospice clinical services.
• Flair Premium Op Shop Hospice West Auckland's premium op shop at Westgate, blending sustainable shopping with luxury appeal and specialising in high-end fashion, accessories, furniture, homewares, art and collectables.
• Rongoā Garden Therapeutic garden at Hospice House featuring New Zealand native flora, developed in partnership with CHT St Margarets to support traditional Māori healing plant education and community healing spaces.

Quantifiable outcome

• Over 24 patients supported in first 2 months of He Whare Korowai facility
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Davis FuneralscoreStrategic or Co-development Partner · 18 August 2024Gold Partnership agreement signed in August 2024 with leading Auckland funeral services provider Davis Funerals. This partnership marks a significant collaboration between hospice and funeral services in supporting families through end-of-life journey.
• CHT St MargaretscoreStrategic or Co-development PartnerPartnership to develop the Rongoā garden at Hospice House. CHT St Margarets collaborated with Hospice West Auckland to create a healing garden featuring New Zealand native flora for traditional Māori healing plant remedies (Rongoā Rākau). Garden opened 2024.
• Gathered HereminorGTM or Marketing PartnerCollaboration with Gathered Here to offer free will-making services to the community, supporting legacy giving and advance care planning.
• Henderson Rotary ClubminorStrategic or Co-development PartnerRallied the community in 1988 to assist with refurbishing the house relocated to Woodford Avenue for Hospice use.
• West Harbour Gardens Private HospitalminorStrategic or Co-development PartnerPartnership established in 1995 for use of one of their beds to extend Hospice care capacity.

Scale indicators8 records

Recent moves18 records

Expansion highlights5 records

Regional players

• Mary Potter Hospice: Wellington-region hospice providing free specialist palliative care, including inpatient and community services, supported by Op Shop retail and donations. Comparable in operating model, though serving a different region.
• Hospice Waikato: Waikato region hospice offering community-based specialist palliative care, inpatient services, and retail fundraising. Comparable in service mix and non-profit funding model, but operating in a different region.
• North Haven Hospice: North Shore-based hospice serving a defined Auckland catchment. Comparable specialist palliative care and retail fundraising model, though serving a different geographic territory within the wider Auckland region.
• Cranford Hospice: Hawke's Bay-based hospice providing specialist palliative care with an inpatient unit and community services. Comparable charitable hospice model serving a different regional catchment.

Others

• Hospice New Zealand: National body representing NZ hospices, providing standards, training, and advocacy. Not a direct competitor but a relevant ecosystem participant that shapes the regulatory and standards environment in which Hospice West Auckland operates.

Direct peers

• Harbour Hospice: Provides hospice and palliative care services across the Auckland region (North Shore, Hibiscus Coast, Warkworth/Wellsford). Closely comparable in scale, service mix (home visits, inpatient unit, retail shops), and charitable funding model.
• Totara Hospice (South Auckland): South Auckland's hospice, operating specialist palliative care with home visits, an inpatient unit, and Op Shop retail fundraising. Directly comparable service portfolio and community-funded model within the same metro.
• Mercy Hospice Auckland: Another Auckland-based hospice providing specialist palliative care services. Directly comparable as a regional hospice serving a defined Auckland catchment with similar free-service, community-funded model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HospiceWestAKL
• Facebookfacebook.com/hospicewestauck
• LinkedInlinkedin.com/company/hospice-west-auckland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice West Auckland