Trust Group Inc

What Trust Group Inc does

Trust Group Inc is a privately held, Dallas-Texas-based sales and marketing firm founded in 2016 that provides face-to-face customer acquisition, promotional marketing, and customer retention services to enterprise clients, primarily in the energy and telecommunications industries. The company operates as a direct field sales organization, positioning itself in opposition to telemarketing, direct mail, and broadcast advertising, and serves as a face-to-face liaison between its enterprise clients and their end-customer markets. Its underlying operating technology consists of an internally developed proprietary sales system that governs the full sales cycle, combined with Salesforce CRM for tracking customer data and sales activities across the field force.

The firm's revenue model is performance-based transaction-fee pricing — clients pay upon delivery of results rather than upfront fees — which is framed as a 100% ROI alignment mechanism. The go-to-market is sales-led with full-cycle field sales representatives hired entry-level and promoted through management-track training in sales, customer relations, account management, and customer service. Marketing-side, the firm maintains a modest organic social presence (Facebook, Twitter, LinkedIn) and a WordPress blog, supplemented by community and philanthropic activity for brand building. The company is led by CEO Adrian and operates from a single headquarters at 5000 Legacy Drive in Plano, Texas, with no disclosed subsidiaries, institutional investors, parent entities, partnerships beyond a referenced technology vendor, or geographic expansion outside the Dallas-Fort Worth region.

Name

Trust Group Inc

Legal name

Trust Group, Inc.

Website

https://trustgroupdallas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Trust Group Inc is a privately held Dallas, Texas-based sales and marketing firm founded in 2016 that delivers face-to-face customer acquisition and retention services to enterprise clients in the energy and telecommunications industries using a proprietary sales system and Salesforce CRM.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance-Based Sales Services: The company operates on a pay-upon-delivery-of-results model. Clients pay based on actual outcomes delivered, not upfront fees. This creates alignment between company success and client satisfaction. Revenue is generated through commissions and performance-based compensation with uncapped earnings potential.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Trust Group Inc is a privately owned sales and marketing firm that delivers face-to-face customer acquisition, promotional marketing, brand recognition, and customer retention services on behalf of large enterprise clients in the energy and telecommunications industries. The firm operates as a direct, in-person liaison between its clients and their target markets, executing sales campaigns through its own sales representatives supported by a proprietary sales methodology and CRM/Salesforce tooling.

Product overview

Trust Group Inc operates as a single unified service offering—a premiere privately owned sales and marketing firm. Rather than a platform-plus-modules architecture, the company provides an integrated suite of services including face-to-face customer acquisition, brand recognition, promotional marketing, customer retention, and helpdesk support. The firm works primarily with clients in the energy and telecommunications industries, serving as the face-to-face liaison between clients and their target markets. Career-track service roles (Entry Level Account Representative, Sales Manager, Sales Account Manager) are offered as employment positions within the company, not separate product SKUs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales and Marketing Services Integrated sales and marketing service offering for large enterprise clients (primarily in energy and telecommunications) covering face-to-face customer acquisition, promotional marketing, brand recognition development, and customer retention, delivered through direct field sales representatives using a proprietary sales methodology and CRM/Salesforce tooling.
• Helpdesk Support Back-end support service available to assist clients and end customers with inquiries and issue resolution as part of Trust Group's customer engagement offering.

Quantifiable outcome

• 100% ROI - clients pay upon delivery of results

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tesla Energy: Operates direct, in-person and door-to-door sales channels for residential solar, Powerwall, and energy products. Overlaps with Trust Group on enterprise-grade face-to-face energy customer acquisition.
• Sales Partnerships: Outsourced B2B field sales organization that builds and manages dedicated face-to-face sales teams for enterprise clients in energy, telecom, and financial services. Highly comparable in delivery mechanism and enterprise customer profile.
• Sunrun: Residential solar and energy services company that relies heavily on face-to-face and door-to-door sales for customer acquisition in the energy vertical — directly overlapping with Trust Group's energy-vertical acquisition work.
• Cydcor: Privately held outsourced sales and direct marketing firm running face-to-face field campaigns for enterprise clients across telecom, energy, and other verticals. Closely matches Trust Group's B2B field-marketing services model and performance-based economics.
• Southwestern Advantage: Door-to-door direct sales organization selling educational products, training young sales representatives through proven field sales systems. Comparable in the entry-level-to-management talent development model and face-to-face methodology.
• Vivint: Smart home / home energy company historically built on in-home, face-to-face sales for residential energy and security products. Comparable as an enterprise-style field sales operation targeting similar energy-adjacent end customers.
• ADT: Residential security provider with a significant door-to-door and face-to-face direct sales force. Comparable in the labor-intensive, in-person residential acquisition motion Trust Group runs for its enterprise clients.
• Apex Energy Solutions: Door-to-door residential energy efficiency and home improvement sales organization. Direct comparable in the face-to-face residential energy acquisition vertical that Trust Group serves.
• Vector Marketing / Cutco: Door-to-door and appointment-based direct sales company for consumer cutlery products with an entry-level recruiting pipeline. Comparable in face-to-face sales methodology and entry-level talent model.

Broad incumbents

• AT&T: Major telecom incumbent that historically uses direct face-to-face and door-to-door field sales channels — and is one of the largest enterprise clients in the category that Trust Group serves as an outsourced field marketing partner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustgroupinc
• Facebookfacebook.com/trustgroupdallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Group Inc