Impact Training Corporation

What Impact Training Corporation does

Impact Training Corporation is an Australian sales training and coaching firm founded in 1990 by Steve Jensen ("Dr J") and headquartered in Sydney. It operates as a B2B services business primarily serving fitness industry operators (e.g., Fernwood, Fitness 24 Seven), with stated expansion into Allied Health, Financial Services, and Professional Services verticals. Core deliverables are built around a proprietary methodology — the "Seamless Sales System™," supplemented by branded frameworks such as the "Hawthorn Principle" and "4 Triggers" — and packaged across a tiered portfolio that includes the Sales Authority Club recurring membership ($8,364/year), a Virtual Sales Manager subscription service, My Mentor Coach (1:1 coaching), Impact Inner Circle (in-house / enterprise training), and the recently introduced SalesPro AI tool.

The business model blends recurring subscription revenue, monthly-retainer coaching engagements, and bespoke enterprise training contracts, with a stated sales-led go-to-market executed through "clarity calls" run directly by the founder. Lead generation is supplemented by a community-led inbound channel anchored by the free Sales Success Club Facebook group and blog/lead-magnet content. The company is privately held and founder-controlled, with no public disclosures of funding, headcount, or financial results.

Name

Impact Training Corporation

Legal name

Impact Training Corporation

Website

https://impact-training.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Training Corporation is an Australian sales training and coaching firm founded in 1990 that helps fitness industry operators (with expansion into allied health and professional services) improve sales performance through its proprietary Seamless Sales System methodology, delivered via subscriptions, coaching, and enterprise training.

Ownership category

akta.pro rank

Product category

Sales Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

akta.pro secondary industries

Sales, Customer Service & Soft Skills Training (BPACANAD), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Sales & Customer Service Training (EDAGANAC), Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Sales training services
• Sales coaching programs
• Sales methodology consulting
• Business training solutions
• Professional development services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sales Authority Club Membership: Annual membership program providing ongoing access to sales training, tools, coaching calls, and community. Valued at $8,364 per year, this recurring revenue stream serves as a primary subscription product for ongoing client engagement.
2. Virtual Sales Manager Service: Recurring monthly service providing sales management support including strategy days, monthly planning, weekly meetings, and accountability reviews. Delivered remotely to drive sales and keep teams accountable.
3. My Mentor Coach Program: One-on-one coaching and mentorship program with personalized support for individual or business development goals.
4. In-House Training / Impact Inner Circle: Tailored face-to-face training programs delivered at client premises. Comprehensive engagement including consulting, bootcamp startup training, ongoing support, and system implementation. All-inclusive 'done for you' service.
5. Workshop and Event Tickets: One-time fee for workshop attendance, such as the DISC Workshop at $297 per person.
6. SalesPro AI: AI-powered sales tool available at salesproai.com.au, representing a technology product extension of the core training business.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Impact Training Corporation delivers sales training and coaching services built around its proprietary Seamless Sales System methodology. Offerings span a tiered architecture of subscription-based memberships (Sales Authority Club, Virtual Sales Manager, My Mentor Coach), bespoke in-house corporate training (Impact Inner Circle), one-off DISC behavioural workshops, and an AI-powered sales assistant (SalesPro AI). The firm primarily serves business owners, sales managers, and individual sales professionals, with a strong niche focus on the fitness, allied health, and professional services sectors.

Product overview

Impact Training Corporation offers a suite of sales training and coaching products built around their proprietary Seamless Sales System™ methodology. The core offering includes four main service tiers: Sales Authority Club (subscription membership), Virtual Sales Manager (outsourced sales management), My Mentor Coach (one-on-one coaching), and Impact Inner Circle (tailored in-house training for enterprises). The company also provides free tools including calculators and eBooks. All offerings are designed to help businesses increase sales by at least 20% through process optimization, accountability systems, and sales skill development, primarily targeting the fitness industry.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Authority Club: Monthly membership program providing sales training, live sessions, quarterly workshops, and access to a training portal with tools and techniques for sales professionals.
• Virtual Sales Manager
• My Mentor Coach
• The Impact Inner Circle
• National Sales Academy

Products and services

• Sales Authority Club Annual subscription membership providing sales training content, community access, and ongoing skill development for fitness and allied health business owners, sales managers, and individual sales professionals seeking a codified sales methodology.
• Virtual Sales Manager Monthly subscription service providing outsourced virtual sales management, coaching, and pipeline oversight for businesses — particularly fitness operators — that lack an in-house sales manager or need to professionalise an existing sales function.
• My Mentor Coach Monthly subscription one-on-one coaching programme pairing individual sales professionals and small business owners with a dedicated mentor/coach to build sales skill, accountability, and personal performance.
• Impact Inner Circle (In-House Training) Bespoke in-house corporate sales training programme delivered on a custom, multi-year basis for enterprise and mid-market clients, including on-site workshops, tailored curriculum, and ongoing engagement.
• DISC Workshop One-time facilitated workshop using DISC behavioural analysis to help sales teams and business owners understand behavioural styles, improve communication, and strengthen sales interactions.
• SalesPro AI AI-powered sales assistant tool designed to support sales conversations, follow-ups, and skill practice, available as a self-serve top-of-funnel product for individual sales professionals and small businesses.

Quantifiable outcome

• Sales increase of at least 20% guaranteed through Seamless Sales System implementation
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Exercise New ZealandcoreStrategic or Co-development Partner · 1 November 2019Partnership announced November 2019 between Impact Training Corporation / National Sales Academy and Exercise New Zealand. Designed to provide Exercise NZ members with access to ITC's sales training resources including new-age sales guides, sales growth planning sessions, webinars, and tools. Goal is to help fitness business operators in New Zealand increase leads, inspire purchases, and make more sales effortlessly.
• National Sales AcademycoreOthersRelated brand operated by Steve Jensen. The National Sales Academy (NSA) works in conjunction with Impact Training Corporation, with both brands appearing on the website and in marketing materials. NSA appears to be focused on similar sales training services under a different brand name.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dale Carnegie Training: Long-established sales, leadership, and professional development training organization with global franchise network. Comparable as a multi-decade sales training brand offering courses, in-house programs, and certification.
• Sandler Training: Global sales training franchise operating in 30+ countries with proprietary methodology. Directly comparable as a B2B sales training company with subscription, in-house, and coaching tiers serving SMB and enterprise clients.
• JBarrows Sales Training: B2B sales training and coaching company offering virtual training, workshops, and self-paced courses to SaaS and tech companies. Comparable methodology-driven sales training targeting similar buyer personas.
• Tony Robbins / Robbins Research International: Personal-brand-led sales and business performance training company offering high-ticket coaching, events, and digital programs. Comparable as founder-centric sales/business training business with premium positioning.
• Force Management: B2B sales methodology company offering value-based sales training, workshops, and consulting for enterprise sales teams. Comparable as methodology-IP-driven sales enablement provider.
• ValueSelling Associates: B2B sales training and consulting firm offering proprietary ValueSelling Framework workshops and certification. Comparable methodology-centric sales training with workshop-led delivery model.
• RAIN Group: Global sales training and consulting company offering workshops, coaching, and assessments based on proprietary sales research. Comparable methodology-driven sales training business serving mid-market and enterprise.
• Grant Cardone Enterprises: Sales training and business coaching company offering online programs, live events, books, and enterprise training. Comparable founder-led sales training model targeting SMB owners and sales professionals.

Emerging players

• The Sales Accelerator: Sales training and coaching provider offering courses, workshops, and online programs for individuals and sales teams. Comparable subscription-style sales training business model.
• Pacific Medical Training: Niche training provider focused on certification and continuing education for healthcare professionals. Comparable as a vertical-specific training company, though focused on clinical rather than sales content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@stevejensen6199
• Facebookfacebook.com/impacttrainingcorp
• LinkedInlinkedin.com/company/impacttrainingcorporation
• Instagraminstagram.com/impacttraining
• Xx.com/impacttraining1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Training Corporation