Cahaba Sales Group

What Cahaba Sales Group does

Cahaba Sales Group is a privately held manufacturers' representative (rep agency) founded in 2003 and headquartered in Birmingham, Alabama. The firm represents approximately 13 electrical, lighting, data-com, industrial, and tools manufacturers across the Southeastern United States, serving electrical distributors, electrical contractors, and industrial accounts in Alabama, Georgia, and Northwest Florida. Its represented line-card spans LED lighting (EIKO, Fulham), conduit and cable systems (Prime Conduit, Sentinel Conduit, Imperium Cable), fire-rated pathways (STI Firestop), emergency power (Fulham Micro-Inverter), cable supports (Peco Electric), EV chargers (Go Electric Ave), wiring devices (Tania), transfer switches (Reliance Controls), lightning protection (TLP), and industrial hand dryers (World Dryer).

Operationally, Cahaba runs two principals managing territory-based field sales (Brent Finley for Alabama/Florida, Mitch Griffin for Georgia), supported by two inside-sales specialists (Kelly Finley, Jayne Evans), a warehouse manager, and a warehouse associate. The firm's only physical asset is a 28,500 sq ft stocking warehouse in Birmingham that enables same-region fulfillment for distributor and contractor customers. The agency differentiates through industry-veteran sales staff, an LC-certified lighting designer who provides complimentary lighting layouts to fixture buyers, and NEMRA membership that signals adherence to industry codes of ethics.

The business model is commission-based: Cahaba earns a percentage of sales on each represented principal's product moving through its territory, selling primarily via electrical distributors as the channel to reach contractors and industrial end-users. There are no external investors, no disclosed revenue, no funding history, and no parent entity. Go-to-market is exclusively relationship-driven field sales, with inside-sales handling order entry, customer service, and order management for Georgia accounts. The firm is a regional rep agency of modest scale (6-7 employees) whose value proposition hinges on technical expertise, manufacturer-line breadth, warehouse-based fulfillment speed, and lighting-design support rather than on technology or scale economics.

Name

Cahaba Sales Group

Legal name

Cahaba Sales Group

Website

https://cahabasalesgroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Cahaba Sales Group is a privately held manufacturers' representative agency founded in 2003 in Birmingham, Alabama. It represents ~13 electrical, lighting, data-com, industrial, and tools manufacturers, serving electrical distributors, contractors, and industrial accounts across Alabama, Georgia, and Northwest Florida via commission-based field sales and a 28,500 sq ft stocking warehouse.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative agency, Cahaba Sales Group earns commissions from the electrical manufacturers they represent. They sell to electrical distributors, contractors, and industrial customers on behalf of their manufacturer partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Cahaba Sales Group is an electrical manufacturers' representative agency that sells lighting, electrical, datacom, industrial, and tool products on behalf of multiple manufacturers to electrical distributors, contractors, and industrial accounts in Alabama, Georgia, and Northwest Florida. The firm operates a 28,500 sq ft stocking warehouse in Birmingham, AL and offers complimentary certified-lighting-designer services to fixture purchasers. Revenue is generated through manufacturer commissions on sales of the represented product lines.

Product overview

Cahaba Sales Group is a manufacturer's representative firm serving the electrical industry in Alabama, Georgia, and Northwest Florida since 2003. The company operates a 28,500 sq ft stocking warehouse in Birmingham, AL, and represents multiple manufacturers across electrical, lighting, data com, industrial, and tools categories. Their portfolio includes LED lighting products (EIKO, Fulham), electrical conduit and raceway systems (PrimeConduit, Sentinel Conduit, Imperium Cable), fire-rated pathways (STI Firestop EZ Path), emergency power supplies (Fulham Micro-Inverter), cable supports (Peco Electric), EV chargers (Go Electric Ave), wiring devices (Tania), transfer switches (Reliance Controls), lightning protection (TLP), and industrial hand dryers (World Dryer). The company also offers complimentary lighting design services from a certified lighting designer for customers purchasing fixtures. This is not a unified software platform but rather a portfolio of distributed product lines across multiple electrical and lighting categories.

Differentiator

Problem solved

Functional benefit

Products and services

• EIKO Lighting Products

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, primary and minor.

• NEMRA (National Electrical Manufacturers Representatives Association)coreOthersCSG is a member of NEMRA and operates in accordance with the NEMRA code of ethics. This membership provides industry credibility, ethical standards, and network access within the electrical manufacturers' representative industry.
• EIKOprimaryStrategic or Co-development PartnerRepresents EIKO for LED area lights, flat panels, high bays, sports lights, wall packs, floods, strips, wraps, vapor-tights, compact & linear fluorescent, HID, LED & halogen lamps. Birmingham Stock availability.
• GoElectricAVEcoreStrategic or Co-development PartnerRepresents GoElectricAVE for residential and commercial EV chargers and software products.
• FulhamprimaryStrategic or Co-development PartnerRepresents Fulham for fluorescent ballasts, exit/emergency lighting, LED retrofits, drivers and lamps.
• Imperium CablecoreStrategic or Co-development PartnerRepresents Imperium Cable for THHN/THWN-2 (PVC/Nylon) 600V Copper Single Conductor, Type MC Cables, Green Insulated Ground, and Type NM-B Nonmetallic Sheathed Cable.
• Peco ElectriccoreStrategic or Co-development PartnerRepresents Peco Electric for cable supports (Bodies & Wedges), one of only two manufacturers in the U.S. meeting NFPA 70 National Electric Code requirements.
• Prime ConduitprimaryStrategic or Co-development PartnerRepresents Prime Conduit for Schedule 40 & 80 conduit, P&C Duct, telephone duct, split duct, Multi, Intra, and Bore Gard, PV mold, conduit elbows & fittings, Vylon pipe.
• Reliance ControlscoreStrategic or Co-development PartnerRepresents Reliance Controls for transfer switches for generators, manual transfer panels & load centers, photocells & time clocks for light fixtures.
• Sentinel Electrical ProductscoreStrategic or Co-development PartnerRepresents Sentinel Electrical Products for EMT steel conduit with superior in-line galvanizing process and anti-corrosion coating.
• ShurtapeminorStrategic or Co-development PartnerRepresents Shurtape for tape products.
• STI FirestopprimaryStrategic or Co-development PartnerRepresents STI Firestop for firestop caulk, putty, and fire-rated pathways including EZ Path products.
• Taniya Wiring DevicescoreStrategic or Co-development PartnerRepresents Taniya Wiring Devices for wiring devices, switches, receptacles, GFI and wall plates.
• TLP Lightning ProtectioncoreStrategic or Co-development PartnerRepresents TLP for commercial, industrial, and residential lightning protection with LPI and UL certifications.
• World DryerminorStrategic or Co-development PartnerRepresents World Dryer for warm air hand dryers, covering Alabama & Florida Panhandle only.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonepar North America: World's largest electrical distributor with extensive U.S. operations through regional brands. Comparable as a downstream channel customer and as a competitor for rep-agency-driven specification work.
• Graybar: Major U.S. electrical, lighting, and data com distributor. Overlaps with Cahaba on lighting and data com categories and shares the same electrical contractor end customer base.
• Rexel USA: Global electrical distributor with major U.S. footprint. Competes for electrical product specification and distributor relationships in overlapping geographies with Cahaba's principal manufacturers.
• Mayer Electric Supply: One of the largest electrical distributors in the U.S., serving the Southeast and beyond. Comparable as a channel partner and competitor for electrical product spec-in across the same contractor base Cahaba serves.
• Border States Electric: Employee-owned electrical distributor with strong Southeast and Midwest presence. Comparable as a distributor-channel customer for the same manufacturer lines Cahaba represents.

Direct peers

• E&A Companies: Electrical manufacturers' representative agency operating in multiple U.S. regions. Directly comparable to Cahaba as a multi-line electrical rep firm with field sales coverage of distributors and contractors.
• Walsh Electric Sales: Regional electrical manufacturers' representative agency in the U.S. Directly comparable to Cahaba as a multi-line rep firm calling on electrical distributors and contractors in a defined territory.
• Kirchmeyer & Associates: Independent electrical manufacturers' representative agency serving the Midwest. Comparable to Cahaba as a NEMRA-member, multi-line rep firm with field sales coverage of distributors and contractors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cahaba Sales Group