Nutty Gritties

What Nutty Gritties does

Nutty Gritties is the consumer brand of DRB Foods Private Limited, a privately held Indian healthy-snacking company headquartered in New Delhi. The company produces and sells a broad portfolio of nuts, seeds, dried fruits, berries, dates, trail mixes, and flavored nut SKUs through its own Shopify e-commerce site, with additional listings on Amazon, Flipkart, and Swiggy. Its product range is organized into ten-plus categories including trail mixes (Sports Mix, Mom's Superfood Mix, Women's Health Mix), flavored nuts (Thai Chilli, Barbeque, Southern Pepper Cashew, Fiery Indian Spiced), raw and salted nuts, seeds, berries, dates (Kalmi, Medjool, Ajwa, Omani), and dried fruits. Manufacturing is centralized at the Okhla Phase-1 facility in New Delhi, with raw materials sourced globally from California, the UAE, Saudi Arabia, and Oman, and a differentiated indigenous SKU (Sea Buckthorn berries) sourced from Ladakh.

The company's underlying technology centers on proprietary physical processing: an oil-free Himalayan Pink Salt dry-roasting method, a zero-breakage cashew handling technique, and portion-controlled grab-and-go formats, which together support a clean-label, no-added-sugar positioning. The go-to-market is direct-to-consumer first, with all orders shipped within 24 hours pan-India, and a secondary B2B motion through corporate gifting, wedding gifting, and gift cards (INR 500-5,000). Customer segments span fitness enthusiasts, health-conscious consumers, families, and gifting occasions, with pricing in the INR 250-1,165 per 100-350g pack range. The company is led by founder and CEO Dinika Bhatia Dey and operates with 11-50 employees. There are no disclosed institutional investors, funding rounds, M&A activity, or AI/data capabilities. The publicly stated strategy is to grow 5x over 2025-2029 by deepening presence in South and West India, partnering with major retail chains, and entering the Middle East.

Name

Nutty Gritties

Legal name

DRB Foods Private Limited

Website

https://nuttygritties.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Nutty Gritties, a brand of DRB Foods Private Limited, is an India-based direct-to-consumer healthy-snacking company that produces and sells premium nuts, seeds, dates, berries, and trail mixes via its e-commerce site, marketplaces, and B2B gifting channels, serving health-conscious consumers, fitness enthusiasts, and corporate clients.

Ownership category

akta.pro rank

Product category

Healthy Snacks

NAICS

Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAKAIAO

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional)

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFAKAIAN

Health/Protein Snack Bars Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFAKAJAE

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

Keywords

• Healthy snack foods
• Premium dry fruits
• Roasted nuts
• Trail mixes
• Corporate gifting

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Direct Sales: Nutty Gritties primarily generates revenue through direct-to-consumer sales via its owned e-commerce website (nuttygritties.com). Products are sold at fixed prices with occasional discounts, shipped pan-India within 24 hours. The company offers individual products as well as combo packs and bundles at various price points.
2. Corporate Gifting: The company offers corporate gifting solutions, targeting B2B customers for bulk orders. This includes customized gift boxes and bulk purchase options for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nutty Gritties is a direct-to-consumer healthy snacking brand that produces and sells dry fruits, nuts, seeds, berries, dates, trail mixes, and flavoured nuts through its owned e-commerce platform. The company emphasizes proprietary processing techniques such as oil-free Himalayan Pink Salt roasting and zero-breakage cashew technology, alongside premium global sourcing from California, UAE, Saudi Arabia, Oman, and Ladakh. It also offers corporate gifting solutions and customized gift boxes for businesses and wedding occasions.

Product overview

Nutty Gritties is a direct-to-consumer healthy snacking brand operating on a Shopify e-commerce platform, offering a diverse portfolio of nuts, dried fruits, seeds, berries, dates, and trail mixes. The product line centers on five core categories: Trail Mixes (Sports Mix, Mom's Superfood Mix, Women's Health Mix, Mix Berries, Daily Nuts with Himalayan Pink Salt, Smoked Cocktail Mix), Flavoured Nuts (Thai Chilli Blend, Barbeque Almonds, Southern Pepper Cashew, Fiery Indian Spiced varieties), Raw and Salted Nuts (California Almonds, Cashews W240, California Walnuts, Pistachios, Macadamias, Pine Nuts, Brazil Nuts), Seeds and Superfoods (Super Seeds Mix, Pumpkin Seeds), and Dates/Dried Fruits (Kalmi, Medjool, Ajwa, Omani Dates, Prunes, Raisins, Figs, Berries, Sea Buckthorn). The portfolio also includes the Daily Date guilt-free snack, gift cards, corporate gifting, and wedding gifting services. Products are positioned as clean-ingredient, health-focused snacks with no added sugar claims, marketed under the tagline 'India's Leading Healthy & Joyful Snacking Brand.' The company ships within 24 hours and sources ingredients globally (USA, UAE, Saudi Arabia, Oman) while manufacturing in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Mix A 350g trail mix featuring roasted almonds, cashews, pistachios, dried blueberries, cranberries, and raisins, positioned as a high-protein snack for active individuals and pre/post-workout nutrition.
• Mom's Superfood Mix A 200g nutrient-dense trail mix formulated for women's health, featuring a blend of superfoods and dry fruits.
• Mix Berries A blend of dried berries including blueberries and cranberries, marketed for snacking and smoothie use.
• Daily Nuts Roasted in Himalayan Pink Salt 200g mixed nuts (almonds, cashews, macadamia nuts, hazelnuts, pistachio kernels) roasted with Himalayan pink salt, without oil. Rich in protein and dietary fiber.
• Grab and Go Daily Nuts Pre-packaged portioned nuts (6x35g packs) featuring five nuts including hazelnuts and macadamias, roasted and lightly salted with Himalayan pink salt for on-the-go snacking.
• Thai Chilli Blend Flavored almonds with Thai chili seasoning, positioned as a spicy savory snack.
• Barbeque Almonds Almonds coated with barbecue flavor seasoning, offered as a savory flavored nut snack.
• Southern Pepper Cashew Cashews seasoned with southern pepper spice blend, processed using proprietary zero-breakage technology for premium quality.
• Fiery Indian Spiced Almonds & Cashews 180g pack of almonds and cashews with fiery Indian spice seasoning, offering a bold flavor profile.
• Raw Unsalted Nuts A collection of unprocessed raw nuts including California Almonds, Cashew W240, California Walnut Kernels, Brazil Nuts, Pistachio Kernels, Raw Macadamia Nuts, Raw Pine Nuts, and Turkish Hazelnuts, sold individually in various pack sizes.
• Salted Nuts Roasted and lightly salted nut varieties including almonds, cashews, and California pistachios, sold in various pack sizes.
• Super Seeds Mix A 200g blend of premium seeds for nutritional benefits, high in dietary fiber, magnesium, zinc, and vitamin E.
• Roasted Unsalted Pumpkin Seeds 200g premium unsalted pumpkin seeds rich in dietary fiber, magnesium, zinc, and vitamin E, suitable as a snack or meal addition.
• Dried Blueberries 150g dried blueberries for snacking and use in smoothies and baking.
• Cranberries Dried & Sliced 200g US origin dried and sliced cranberries with multi-pack bundle options available.
• Sea Buckthorn Berries 100g sea buckthorn berries sourced from Ladakh, India, marketed as an exotic superfood with a unique nutritional profile.
• Kalmi Dates 350g premium dates sourced from Saudi Arabia, naturally sweet with soft and juicy texture, no added sugar, high in dietary fiber.
• Medjool Dates 350g jumbo Medjool dates sourced from UAE, known as the King of Dates, with soft juicy texture and rich caramel-like sweetness, no added sugar.
• Ajwa Dates 350g dates sourced from UAE with soft texture, rich flavor, and naturally deep sweetness, traditionally valued for wellness benefits.
• Omani Dates 500g dates sourced from Oman with rich earthy flavor and naturally soft, juicy texture, grown in ideal climatic conditions.
• California Pitted Prunes 200g California origin pitted prunes with multi-pack bundle options available.
• Indian Long Raisins 200g Indian origin long raisins with multi-pack bundle options available.
• Dried Figs 200g dried figs sold as a natural sweet snack.
• Smoked Cocktail Mixed Nuts Mixed nuts with smoked cocktail flavoring, designed for party snacking occasions.
• Daily Date A guilt-free portion-controlled snack pack of 10 made with dates, almonds, cashews, pistachios, black raisins, chia seeds, honey, cinnamon, and ghee; 49 calories per serve with no added refined sugar.
• Women's Health Mix 200g trail mix formulated specifically for women's nutritional needs.
• Trail Mix Combo Bundled trail mix offerings combining different trail mix varieties in single packages for value-oriented purchase.
• Gift Cards Gift cards available in denominations from Rs 500 to Rs 5,000 for gifting purposes.
• Corporate Gifting B2B corporate gifting service offering customizable gift boxes and bulk orders for corporate occasions, targeting businesses for employee gifting, festive gifting, and corporate events.
• Wedding Gifting Specialized gifting solutions for wedding ceremonies, sagan ceremonies, and other family celebrations with premium packaging.

Quantifiable outcome

• All orders shipped within 24 hours - demonstrating operational efficiency and supply chain reliability
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Major Retail Chains (India)coreChannel Partner/ Reseller/ Distributor · 7 November 2025Nutty Gritties plans to partner with major retail chains in India as part of its expansion strategy. This partnership will help the company move beyond e-commerce-only distribution into physical retail stores, reaching a wider consumer base across India.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• True Elements: Indian clean-label snacks brand offering muesli, granola, oats, nuts, seeds and trail mixes with similar no-added-sugar and fitness-positioned messaging. Overlaps Nutty Gritties on trail mixes, dry fruits and health-forward positioning.
• Happilo: India-based premium dry fruits and healthy snacks brand selling nuts, seeds, berries and trail mixes online and in modern retail. Directly comparable on product mix, premium positioning and D2C-plus-retail GTM with Nutty Gritties.
• The Whole Truth: Indian clean-label packaged food brand with strict no-maida, no-sugar claims across bars, nut spreads and snacks. Directly comparable on clean-ingredient narrative and high-trust D2C brand building.
• Wonderland Foods: Indian specialty nut, dried fruit and berry processor/exporter with both branded retail packs and bulk supply. Directly comparable on product categories (nuts, seeds, berries, dates) and Indian sourcing/processing base.
• Wingreens Farms: Indian D2C and retail food brand with dips, sauces, spreads, flavoured nuts and premium snacks. Comparable product overlap on flavoured nuts, party-snack positioning and India-wide distribution model.
• Farmley: Indian D2C healthy snacking brand offering nuts, seeds, dried fruits, trail mixes and date-based snacks with strong digital presence. Comparable on product portfolio, target customer (health-conscious millennials/families) and online-first distribution.
• Yoga Bar: Indian better-for-you snack brand with protein bars, muesli, breakfast bars and nut-based snacks positioned around fitness and nutrition. Comparable as a health-snack D2C brand targeting similar fitness/wellness personas.

Broad incumbents

• Kar's Nuts (Snyder's-Lance / Campbell): Established US trail-mix and nut-snack brand now under broader packaged-food incumbents, offering trail mixes, flavored nuts and dried fruit packs. Comparable on product format (mixes, flavored nuts, gift packs) but operates at much larger scale and broader mass-market channels than Nutty Gritties.

Emerging players

• Snackible: India-based better-for-you snack startup offering baked snacks, nut-based products and seeds via online and retail. Comparable as a smaller emerging player in the clean-label and roasted-snack category.
• Nourish You: Indian D2C healthy food brand offering millets, seeds, snacks and trail mixes with similar health and natural-ingredient positioning. Comparable as a smaller and emerging brand in adjacent functional-snack sub-categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nuttygritties
• Facebookfacebook.com/nuttygritties
• LinkedInlinkedin.com/company/drb-foods-pvt-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutty Gritties