Kurve
Kurve is a London-based boutique app growth marketing agency serving VC-backed mobile app businesses with ASO, paid social, influencer marketing, creative production, and growth stack implementation across FinTech, Health, Consumer, and Web3 verticals.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kurve does
Kurve is a London-based boutique digital marketing agency specializing in mobile app growth. Founded in 2008 and operating as Kurve Marketing Ltd, the company serves VC-backed app businesses across verticals including FinTech, Health & Fitness, Consumer & Lifestyle, E-Commerce, Gaming, Web3/Crypto, and EdTech. Its core offering is data-led app growth marketing spanning App Store Optimization (ASO), paid social advertising on TikTok and Meta, influencer marketing, creative production, and growth stack implementation integrating tools such as Adjust, AppsFlyer, MixPanel, RevenueCat, Firebase, Customer.io, and OneSignal. The firm also provides an App Development Service (Flutter, Kotlin, Swift), an Apps For Good sub-brand for purpose-driven apps, and a proprietary App Store Keyword Tool.
Kurve generates revenue through professional services engagements delivered on a quote-based, customized basis to app founders and growth teams. Go-to-market is sales-led, combining content marketing (blog, SEO, free tools), direct outreach via free app audits, and referral relationships with VCs whose portfolio companies include clients such as Sweatcoin, Treecard, Nutmeg, Peakon, Coconut, and BackThen. Services are delivered remotely through dedicated cross-functional app growth teams covering Organic/ASO, Creative Strategy & Research, Tech, Media, and Social Media, with weekly reporting and Slack-based client communication. The firm has earned multiple industry awards including App Growth Agency 2023, Shorty Awards (2023 and 2024), TikTok Awards 2024, and Shorty Impact Awards Silver Honor, which are used as core credibility assets in its marketing. With 1-10 employees, Kurve operates as a tightly scoped specialist rather than a scaled agency, with no disclosed institutional investment or external funding.
Kurve firmographics
Firmographics- Name
- Kurve
- Legal name
- Kurve Marketing Ltd
- Website
- https://kurve.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kurve is a London-based boutique app growth marketing agency serving VC-backed mobile app businesses with ASO, paid social, influencer marketing, creative production, and growth stack implementation across FinTech, Health, Consumer, and Web3 verticals.
- Ownership category
- akta.pro rank
Kurve industry classification
Industry- Product category
- Mobile App Marketing Services
- NAICS
- Office Administrative Services (5611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where Kurve is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kurve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- App Marketing Agency Services: Kurve generates revenue through providing comprehensive app growth marketing services including ASO, paid social advertising, influencer marketing, creative solutions, and growth stack optimization. Services are delivered through dedicated app growth teams including Organic/ASO, Creative Strategy & Research, Tech, Media, and Social Media teams.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Kurve product offering
Product offeringCore offering
Kurve is a boutique digital marketing agency that delivers end-to-end mobile app growth services, including App Store Optimization (ASO), paid social advertising on TikTok and Meta, influencer marketing, creative production, and growth stack implementation for analytics, attribution and monetization. The agency primarily serves ambitious founders and app businesses with data-led strategies to scale installs, engagement, and revenue.
Product overview
Kurve is an app marketing agency offering a comprehensive suite of services built around a core mobile app growth offering. The portfolio centers on Mobile App Growth Marketing as the primary service, supported by specialized capabilities in Paid Social (TikTok and Meta), App Store Optimization, App Influencer Marketing, and Creative Support for ad creative. Additional services include Organic App Growth, Creative Strategy & Research, Media Team for paid campaigns, and Social Media Team management. The Growth Stack service implements attribution, analytics, and engagement tools (Adjust, AppsFlyer, Customer.io, MixPanel, RevenueCat, Firebase, OneSignal) for clients. An App Development Service offering (Flutter, Kotlin, Swift) enables end-to-end app building, while the Apps For Good sub-brand focuses on purpose-driven apps. The company also provides an App Store Keyword Tool for keyword research and App Analytics for performance tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile App Growth Marketing
Quantifiable outcome
- 67x increase in app installs
- +7 more outcomes
Companies that use Kurve
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles2 records
Kurve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Kurve partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AdjustcoreTechnology partnership for mobile measurement and attribution. Adjust is part of Kurve's recommended tech stack for app growth and attribution tracking.
- AppsFlyercoreTechnology partnership for mobile attribution and analytics. AppsFlyer is integrated into Kurve's growth stack implementation services.
- Customer.iocoreTechnology partnership for lifecycle and CRM automation. Integrated into Kurve's customer engagement and retention strategies.
- MixPanelcoreTechnology partnership for app analytics and user behavior tracking. Part of Kurve's analytics and reporting solutions.
- RevenueCatcoreTechnology partnership for in-app purchase and subscription analytics. Integrated into Kurve's monetization and paywall optimization services.
- FirebasecoreTechnology partnership for app analytics and deep linking. Firebase is recommended as part of Kurve's growth stack for attribution.
- OneSignalcoreTechnology partnership for push notifications and user engagement. Part of Kurve's lifecycle and engagement optimization toolkit.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Kurve competitors and assessment
Company assessmentDirect peers
- Moburst: Global mobile marketing agency delivering ASO, paid media, and creative for app clients. Operates similar full-funnel model to Kurve across multiple geographies and verticals.
- AppTweak: Belgium-based ASO platform and agency providing keyword tools, market intelligence, and ASO consulting services. Comparable to Kurve's ASO offering and App Store Keyword Tool, serving the same app-growth buyer.
- Phiture: Berlin-headquartered mobile growth consultancy offering ASO, paid UA, retention, and growth stack implementation. Direct peer to Kurve with overlapping service lines and similar app-business ICP across Europe and globally.
- Yodel Mobile: London-based mobile marketing agency providing ASO, paid acquisition, and creative strategy for app businesses. Direct UK competitor to Kurve with overlapping service portfolio and shared enterprise app client base.
- Udonis: Mobile user acquisition agency providing paid media and ASO for app businesses. Comparable to Kurve in targeting app clients across gaming, fintech, and lifestyle categories with similar performance-led engagements.
- SplitMetrics: ASO and Apple Search Ads platform with agency-style services for app marketers. Comparable to Kurve in ASO tooling and paid acquisition optimization, with overlap in mobile user acquisition client base.
Regional players
- Gummicube: US-based ASO agency and SaaS platform combining proprietary tools with managed services. Comparable to Kurve's hybrid services-plus-tools model; serves similar app category but from a US base.
- The ASO Project: US-focused ASO and app marketing agency offering keyword optimization, A/B testing, and creative services. Comparable to Kurve's ASO-led offering but concentrated in North America rather than EMEA.
- Consumer Acquisition: US-based app marketing agency specializing in user acquisition and creative for direct-to-consumer apps. Comparable to Kurve's paid social and creative-led app growth offering, primarily serving North American clients.
Broad incumbents
- Jellyfish: Global digital marketing agency owned by Brandtech Group, offering paid media, content, and analytics across enterprise clients. Overlaps with Kurve on paid social and analytics execution but serves a much broader, non-app-specialist client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kurve social profiles
Digital presenceKurve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kurve leadership team
Management profileNumber of profiles
Profiles3 records
Kurve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kurve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kurve
What does Kurve do?
Kurve is a boutique digital marketing agency that delivers end-to-end mobile app growth services, including App Store Optimization (ASO), paid social advertising on TikTok and Meta, influencer marketing, creative production, and growth stack implementation for analytics, attribution and monetization. The agency primarily serves ambitious founders and app businesses with data-led strategies to scale installs, engagement, and revenue.
Is Kurve a public or private company?
Kurve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kurve founded?
Kurve was founded in 2008. It employs 1 to 10 people.
Where is Kurve based?
Kurve is headquartered in London, United Kingdom, in the Europe region.
How does Kurve make money?
One revenue line is on record: app Marketing Agency Services.
Who are Kurve's main competitors?
Direct peers on record are Moburst, AppTweak, Phiture, Yodel Mobile, Udonis and SplitMetrics. Regional players are Gummicube, The ASO Project and Consumer Acquisition. Jellyfish is listed as a broad incumbent.
Does Kurve have an API?
No public API is recorded for Kurve.
What industry is Kurve in?
Kurve's product category is Mobile App Marketing Services. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 5611 and its SIC code is 8742.