DataValidation
DataValidation, operating as Emailable, is an Atlanta-based email verification and deliverability platform founded in 2008, offering bulk, API, widget, and inbox-placement products to 300,000+ businesses and enterprise customers worldwide.
- Company typePrivate
- Founded2008
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataValidation does
DataValidation is an Atlanta-based, privately held email verification and deliverability platform founded in 2008 and operated under the Emailable brand (emailable.com redirects from datavalidation.com). The company validates email addresses through a combination of SMTP-level verification, syntax and domain validation, disposable / accept-all / free / role detection, MX record identification, and a proprietary anti-greylisting protocol that adapts to evolving mail-server behaviors. Its core product suite comprises five modules: Bulk (batch list verification with exportable reports), Verifier (single-address checks), API (HTTP-based email verification with Node.js, Ruby, and Python client libraries), Widget (real-time form-level validation that blocks invalid addresses at point of capture), and Deliverability (inbox placement monitoring, DMARC/SPF/DKIM diagnostics, blacklist monitoring, and ESP-level delivery analytics). A per-email quality score from 0 to 100, plus data-enrichment fields (SMTP provider, misspelled-domain suggestions, name and gender detection), round out the platform offering.
The company sells through a hybrid self-serve / PLG and enterprise motion: new users receive 250 free verification credits on signup at the self-serve app, then purchase credits on a usage-based, pay-as-you-go basis, while larger organizations move to a dedicated Enterprise tier with custom pricing, team accounts, granular permissions, and unlimited API keys. Distribution is amplified by 50+ native integrations with marketing-automation and CRM platforms including HubSpot, Salesforce, Mailchimp, ActiveCampaign, and Brevo. The platform is SOC 2 Type II certified and GDPR compliant, supports multilingual site experiences (English, German, Spanish, French, Italian, Portuguese-Brazil, Russian, Chinese-Simplified), and reports 300,000+ business customers, 30,000+ emails verified per minute (100,000 in under 3 minutes), 99.99% platform uptime, and a 99% deliverability guarantee. The customer base spans enterprise and SMB end-markets including Disney, Pfizer, Alibaba, SAP, WeWork, RE/MAX, OpenTable, Minecraft, iHeartMedia, ClickFunnels, Zumiez, and Zumper. DataValidation has also consolidated several legacy email-verification brands (TheChecker, Trumail, Email Checker, Verify Email) under the Emailable umbrella.
DataValidation firmographics
Firmographics- Name
- DataValidation
- Website
- https://datavalidation.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataValidation, operating as Emailable, is an Atlanta-based email verification and deliverability platform founded in 2008, offering bulk, API, widget, and inbox-placement products to 300,000+ businesses and enterprise customers worldwide.
- Ownership category
- akta.pro rank
DataValidation industry classification
Industry- Product category
- Email Verification Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Email Authentication & Domain Protection (DMARC/SPF/DKIM) (HDADAKAC), Data Quality, Monitoring & Observability (uptime, latency, reconciliation) (FSAGACAL)
Keywords
Where DataValidation is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
DataValidation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Email Verification Credits: Usage-based model where customers purchase credits to verify emails. Free tier includes 250 credits for new users. Customers pay for volume of email verifications performed.
- Enterprise Subscriptions: Dedicated enterprise page exists suggesting custom pricing for larger organizations with additional features like team accounts, granular permissions, and unlimited API keys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier with 250 credits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
DataValidation product offering
Product offeringCore offering
DataValidation (operating as Emailable) provides an email verification and validation platform that verifies email addresses via SMTP connections, syntax and domain checks, and quality scoring. The platform offers bulk list verification, single email verification, a developer REST API, a real-time form-capture widget, and inbox placement/deliverability monitoring with DMARC, SPF, and DKIM authentication analysis.
Product overview
DataValidation (operating as Emailable) offers a unified email verification platform with five core products: Bulk for batch list verification, Verifier for individual email checks, API for developer integrations, Widget for real-time form validation, and Deliverability for inbox placement monitoring. The platform includes data enrichment features (SMTP provider details, name/gender detection, MX record detection) and risk reduction tools (disposable detection, accept-all detection, free email detection, role detection, quality scoring). Supports 50+ third-party app integrations including ActiveCampaign, Brevo, HubSpot, Mailchimp, and Salesforce.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Email Verification Bulk email list verification service that validates email addresses in large batches, improving email deliverability by up to 99% and reducing bounces by removing invalid and risky emails. Built for email marketers and operations teams that manage large mailing lists.
- Verifier (Single Email Verification) Single email address verification tool for validating individual email addresses before sending, returning a categorization (Deliverable, Undeliverable, Risky) and accompanying quality and risk data.
- Email Verification API HTTP-based email verification API with client libraries in Node.js, Ruby, and Python for developers to build production-ready integrations. Supports Live and Test modes with unlimited API keys, engineered for scalability, reliability, and security.
- Real-time Email Validation Widget Real-time email validation widget for HTML forms that validates emails at point of capture and blocks invalid addresses from entering the database. Installs via copy and paste within seconds and supports fully customizable parameters.
- Deliverability / Inbox Placement Monitoring Inbox placement monitoring and insights service that tracks DMARC, SPF, and DKIM authentication errors, provides blacklist monitoring, and surfaces ESP delivery metrics to help improve email deliverability.
Quantifiable outcome
- Improve email deliverability by up to 99%
- +2 more outcomes
Companies that use DataValidation
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
DataValidation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
DataValidation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ActiveCampaigncoreNative integration partnership allowing users to verify emails directly within ActiveCampaign workflows and campaigns.
- BrevocoreNative integration partnership enabling email verification within Brevo marketing platform.
- HubSpotcoreNative integration partnership allowing email verification within HubSpot CRM and marketing tools.
- MailchimpcoreNative integration partnership for email verification within Mailchimp email marketing platform.
- SalesforcecoreNative integration partnership enabling email verification within Salesforce CRM platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DataValidation competitors and assessment
Company assessmentDirect peers
- Bouncer: Bouncer offers email verification and deliverability tools targeted at developers and marketers with a similar API-first GTM motion to DataValidation, making it a direct functional competitor.
- NeverBounce: NeverBounce provides email list verification, real-time API, and deliverability tools, overlapping nearly one-to-one with DataValidation's Bulk, API, and Deliverability products and competing on speed and accuracy.
- Kickbox: Kickbox offers email verification as a service via API, bulk uploads, and a real-time widget, mirroring DataValidation's core product surface. It is a like-for-like competitor for transactional and marketing use cases.
- Hunter.io: Hunter.io combines email finding with email verification, sharing the developer/API-first GTM motion with DataValidation while extending into lead prospecting. It is a direct competitor for developer and growth-marketing segments.
- ZeroBounce: ZeroBounce is a leading email verification and deliverability platform offering bulk verification, real-time API, and inbox placement testing, directly competing with DataValidation/Emailable across the same SMB and enterprise customer base.
- Clearout: Clearout provides email verification, finding, and deliverability testing with API and bulk capabilities, operating as a like-for-like alternative to DataValidation for SMB and mid-market customers.
- BriteVerify (Validity): BriteVerify is an email verification solution now part of Validity's enterprise data-quality stack, competing with DataValidation at the higher end of the market and bundled into broader CRM data-hygiene platforms.
- Snov.io: Snov.io combines email finding, verification, and sales automation, competing directly with DataValidation on verification while extending the value proposition into outbound sales workflows.
Broad incumbents
- Mailgun (Sinch): Mailgun is an email API and deliverability infrastructure provider that overlaps with DataValidation's Deliverability product for inbox placement and authentication monitoring, though its core focus is email sending rather than list verification.
- SendGrid (Twilio): SendGrid is a leading email delivery platform with deliverability tooling that competes with DataValidation's Deliverability module, particularly for enterprise senders using Twilio's broader communications stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DataValidation social profiles
Digital presenceDataValidation compliance and trust
Trust signalCompliance2 records
DataValidation financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataValidation leadership team
Management profileNumber of profiles
DataValidation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataValidation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataValidation
What does DataValidation do?
DataValidation (operating as Emailable) provides an email verification and validation platform that verifies email addresses via SMTP connections, syntax and domain checks, and quality scoring. The platform offers bulk list verification, single email verification, a developer REST API, a real-time form-capture widget, and inbox placement/deliverability monitoring with DMARC, SPF, and DKIM authentication analysis.
When was DataValidation founded?
DataValidation was founded in 2008. It employs 11 to 50 people.
Where is DataValidation based?
DataValidation is headquartered in Atlanta, United States, in the North America region.
How does DataValidation make money?
Two revenue lines are on record. Email Verification Credits are the primary driver. The others are enterprise Subscriptions.
Who are DataValidation's main competitors?
Direct peers on record are Bouncer, NeverBounce, Kickbox, Hunter.io, ZeroBounce, Clearout, BriteVerify (Validity) and Snov.io. Broad incumbents are Mailgun (Sinch) and SendGrid (Twilio).
Does DataValidation have an API?
Yes. Email Verification API for developers. Built with scalability and reliability in mind, secure by design. Supports simple HTTP API calls or client libraries. Available at https://dv3.datavalidation.com (redirects from emailable.com). Developer documentation is at emailable.com/docs/api.
What industry is DataValidation in?
DataValidation's product category is Email Verification Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of HDADAKAC, Email Authentication & Domain Protection (DMARC/SPF/DKIM). Its NAICS code is 5182 and its SIC code is 7370.