What Snovio does

Snov.io is a bootstrapped B2B SaaS company founded in 2017, headquartered in Chernihiv, Ukraine and operating from a U.S. jurisdiction. The company operates an all-in-one AI lead generation and outreach automation platform that combines email discovery, verification, warm-up, deliverability management, drip campaigns, LinkedIn automation, and a built-in CRM within a single integrated workflow. Core products include Email Finder, Bulk Email Finder, Email Verifier (98% accuracy with graylisting bypass), Email Warm-up, Email Deliverability Toolkit, Multichannel Outreach, LinkedIn Automation, Bulk Email Sender, AI Email Writer, and Sales CRM, supplemented by Email Accounts infrastructure services and REST APIs for email finding and verification.

The platform's proprietary stack spans email verification infrastructure, automated inbox warm-up pools, multichannel sequence orchestration across email and LinkedIn, and AI-driven sentiment analysis of prospect replies. Notable native integrations include HubSpot, Pipedrive, Clay, Zapier, Make, and Calendly, with the company also listing integration logos for Salesforce, Slack, Gmail, Google Analytics, Asana, Airtable, and others. Browser extensions for Chrome (Email Finder and LinkedIn Email Finder) have 400,000+ users with a 4.9/5 rating.

Snov.io generates revenue through tiered SaaS subscriptions starting at $39/month under a flat-rate, unlimited-seat pricing model that differentiates it from per-seat competitors. The company serves SMBs, solopreneurs, B2B sales teams, lead generation agencies, and SaaS companies across 180+ countries, with localization in 8+ languages. Customer logos on the website (Google, Salesforce, Dropbox, Payoneer, DocuSign, Zendesk, Freshworks, Comcast) appear to reflect brand-level reach rather than large contracted accounts. As of December 2025, the company disclosed $22.7M ARR and a $21.9M valuation via getlatka, having grown entirely without external venture capital beyond an initial $2.1M event in 2017. The leadership team comprises CEO Oleksii Kratko, CMO Daria Shevchenko, and CTO Rodion Yaremenko.

Name

Snovio

Legal name

Snov.io

Website

https://snov.io/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Snov.io is a bootstrapped B2B SaaS platform that combines email finding, verification, warm-up, multichannel email-plus-LinkedIn outreach, and built-in CRM for SMBs, agencies, and sales teams across 180+ countries, priced via flat-rate unlimited-seat subscriptions starting at $39/month.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Sales automation
• Email outreach
• Lead generation
• Email verification
• Sales CRM

Headquarters

HQ city

Chernihiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Snov.io generates revenue through tiered subscription plans starting at $39/month for paid tiers, with a free plan available for individual users. The pricing model uses a flat-rate approach (unlimited seats) rather than per-seat pricing, targeting agencies and teams. Additional LinkedIn Automation slots are charged on a monthly rolling basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Snovio operates an AI-powered lead generation and sales outreach automation platform. Its core products include email finding, email verification, deliverability/warm-up, multichannel drip campaigns, LinkedIn automation, an AI email writer, and an integrated lightweight sales CRM. The platform is sold primarily as a SaaS subscription and is used by B2B sales, marketing, and recruiting teams to find prospects, verify contact data, and run personalized outbound sequences at scale.

Product overview

Snov.io is an all-in-one AI lead generation and outreach automation platform combining multiple integrated products. The platform centers on Email Finder for finding and verifying leads, paired with Email Verifier for 98% accuracy validation. For outreach, users leverage Drip Campaigns, Email Sequences, Multichannel Outreach, and Bulk Email Sender to execute personalized campaigns. LinkedIn Automation adds profile views, connection requests, and LinkedIn messaging to multichannel sequences. Email Warm-up and Email Deliverability tools protect sender reputation. AI Email Writer generates personalized copy, while Sales CRM tracks deals. For agencies, a flat-rate model offers unlimited seats and campaigns. The platform includes REST APIs for Email Finder and Email Verifier, with native integrations to HubSpot, Pipedrive, Clay, Zapier, Make, and Calendly. Free plan available with paid plans from $39/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Finder

Quantifiable outcome

• Up to 40% higher response rates with multichannel outreach (email + LinkedIn) vs. email-only campaigns
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationNative bidirectional integration with HubSpot CRM enabling real-time data syncing, automated prospect transfer between platforms, and workflow automations (up to 24 scenarios) such as triggering deal creation in HubSpot when a prospect replies in Snov.io.
• PipedrivecoreTechnology or IntegrationNative bidirectional integration with Pipedrive CRM for automatic syncing of prospect data, transfer of Snov.io prospects to Pipedrive for deal management, and reverse transfer of Pipedrive contacts to Snov.io for email campaigns.
• ClaycoreTechnology or IntegrationNative Snov.io-to-Clay integration allowing users to pull unique prospect information from LinkedIn URLs or email addresses into Clay's enrichment workflows, combining Clay's multi-source data aggregation with Snov.io's email verification and outreach capabilities.
• ZapiercoreTechnology or IntegrationSnov.io is featured as an app on the Zapier no-code automation platform, enabling custom triggers and actions for automations with dozens of other services through webhooks. Triggers include campaign email opened, sent, link clicked, prospect replied, and new prospect added.
• Make (Integromat)coreTechnology or IntegrationSnov.io is featured as an app on the Make (formerly Integromat) no-code automation platform, enabling custom workflow automations with webhooks between Snov.io and other SaaS tools, similar to Zapier integration.
• UdemycoreGTM or Marketing PartnerSnov.io Academy hosts free expert-led courses on Udemy covering multichannel outreach, cold emailing for B2B sales, LinkedIn automation, and email deliverability. The partnership serves as both a customer education channel and an inbound marketing channel, with courses rated 4.7/5 on Udemy.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apollo.io: All-in-one sales intelligence and engagement platform combining a B2B contact database with email sequencing and LinkedIn-style workflows. Apollo is Snov.io's most direct head-to-head competitor across data, verification, and outreach automation.
• Hunter.io: B2B email finding and verification SaaS popular with SMBs, agencies, and marketers. Directly competes with Snov.io's Email Finder and Verifier products on accuracy, pricing, and freemium positioning.
• Lemlist: Multichannel cold outreach platform focused on personalized email, LinkedIn steps, and deliverability tooling. Closely comparable to Snov.io's Drip Campaigns and Multichannel Outreach modules.
• Instantly.ai: Cold email outreach platform emphasizing unlimited sending accounts, warm-up, and flat-rate agency pricing. Competes head-on with Snov.io for the agency and SMB outbound segment.
• Reply.io: Multichannel sales engagement platform covering email, LinkedIn, calls, and SMS with built-in B2B database and AI personalization. Overlaps with Snov.io across outreach sequences and multichannel automation.

Broad incumbents

• Outreach: Large, established sales engagement platform serving enterprise revenue teams with sequencing, Kaia AI, and deep CRM integrations. A broader incumbent with overlapping outreach capabilities but a much higher price point and enterprise focus.
• Salesloft: Enterprise sales engagement and revenue orchestration platform (Drift parent). Offers email, call, and meeting workflows comparable to Snov.io's sequences and CRM, but targets larger customers with sales-led pricing.
• ZoomInfo: Public B2B data and intelligence giant offering contact data, intent, and increasingly sales engagement. Competes with Snov.io primarily on data quality and enterprise sales motion at much higher price points.

Emerging players

• Clay: AI-driven data enrichment and outbound workflow tool that aggregates dozens of data providers. Already a native integration partner with Snov.io but increasingly overlapping on enrichment and personalized outreach workflows.
• Mailshake: Simple cold email outreach and deliverability tool focused on SMBs and solo senders. Comparable to Snov.io's Email Sequences and Bulk Email Sender products, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Snovio/featured
• Xx.com/snov_io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snovio