KOI Education

Name

KOI Education

Legal name

DAYO, Inc.

Website

https://koi-education.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Education Training and Behavioral Consulting

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAKABAF

In-Class Behavioral & Positive Behavior Support (PBIS) Coaching

Education/Special Education & Learning Support Services/Inclusive Education & Mainstream Classroom Support

SECONDARYEDAJALAH

Behavioral Support & Intervention Services (PBIS/Behavior Coaching)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAGAKAA

K–12 Instructional Design & Curriculum Development Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAJAMAD

Curriculum, Lesson Planning & Instructional Content Platforms

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

Keywords

• Positive behavior support training
• MTSS professional development
• Social emotional learning training
• Trauma informed school practices
• Classroom management consulting

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Professional Development Training: On-site, virtual, and on-demand professional development services for schools and districts. Costs vary based on training length, customization, and number of participants. Contracts with national, state, and local education agencies.
2. Book Sales: Sale of PBIS implementation manuals (Tier 1, 2, 3) and Behavior Principles textbook. Available in print, digital (Kindle), and iBooks/Apple Books formats. International editions available.
3. Online Course Subscriptions: Subscription-based access to TLC Institute training curriculum through TalentLMS for certified trainers. Includes trainer materials, logs, and badge downloads.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

KOI Education provides evidence-based professional development training, certification, and printed/digital implementation manuals for Positive Behavioral Interventions and Supports (PBIS), Multi-Tiered Systems of Support (MTSS), trauma-informed practices, and social-emotional learning. Services are delivered on-site, virtually, and on-demand to K-12 schools and districts via the TLC Institute trainer certification program, the TalentLMS learning platform, and a suite of tiered PBIS manuals plus the Behavior Principles textbook sold through Amazon and Apple Books.

Product overview

KOI Education is an education services company offering a comprehensive portfolio of professional learning products and services centered on Positive Behavioral Interventions and Supports (PBIS) and Multi-Tiered Systems of Support (MTSS). The core offerings include on-site, virtual, and on-demand professional development training through the PBIS/MTSS Training Academy; published training manuals (PBIS Tier 1, Tier 2, and Tier 3) available in multiple editions; trainer certification through the TLC Institute; and a free resources library with Creative Commons-licensed materials. The company also publishes educational insights on AI in education, trauma-informed care, and classroom management strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Learning Services Evidence-based professional development training delivered on-site, virtually, or on-demand covering PBIS, MTSS, classroom management, trauma-informed care, and social-emotional learning for K-12 schools and districts.
• PBIS/MTSS Training Academy (TLC Institute) Multi-tiered certification program with PBIS Tier 1, Tier 2, and Tier 3 Trainer courses plus KOI Consultant certification, delivered through the TalentLMS learning platform with licensed curriculum and trainer materials.
• PBIS Tier 1 Manual Comprehensive implementation guide covering an expectation matrix, a four-part reinforcement system, an accountability/consequence system, PBIS Kick Off strategies, and sustainability evaluation; published in standard, international (UK English), and Spanish editions.
• PBIS Tier 2 Manual Implementation guide for Tier 2 interventions including Check-In/Check-Out procedures, progress monitoring tools, data analysis worksheets, a bullying prevention curriculum, and guides for SEL, trauma, mindfulness, and restorative practice.
• PBIS Tier 3 Manual Advanced implementation guide with an integrated framework embedding whole-child, trauma-informed care, neuroscience, and SEL components, including 12 behavior tracking tools, FBA case studies, BIP processes, and Self-Monitoring implementation strategies.
• Behavior Principles / Los Principios del Comportamiento Textbook covering the science of human behavior principles underlying positive behavior support, with photos, videos, and classroom examples; available in English, Spanish, and International (UK English) editions.
• Free Resources Library Extensive collection of free handouts, templates, worksheets, and reproducibles for PBIS Tier 1, Tier 2, and Tier 3 plus conference and workshop handouts, distributed under a Creative Commons license.
• Advisory Support Services Ongoing consultation and support from KOI experts ranging from one-hour training sessions to multi-year systems change processes, with a dedicated Customer Success team.
• Events and Workshops Conferences, workshops, and webinars for individual educators and educational teams, including Coach's Corner and Coffee Talk Tuesday live online chat sessions.

Quantifiable outcome

• 100% increase in teacher satisfaction at Garfield Elementary School after PBIS implementation
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, title sponsor and minor.

• IAG (International Alliance Group)coreStrategic or Co-development Partner · 5 March 2025Strategic partnership announced March 2025 for international expansion of PBIS/MTSS training and resources. KOI and IAG combining expertise to serve international markets.
• Arizona State UniversitycoreStrategic or Co-development PartnerUniversity partner providing academic credibility and connection to teacher preparation programs. Featured on partners page.
• Northern Arizona University (NAU)coreStrategic or Co-development PartnerUniversity partner for educator preparation and professional development. Featured on partners page.
• Pendergast School Districttitle sponsorStrategic or Co-development PartnerTitle Sponsor of KOI programs and events. Deep partnership with district on PBIS implementation.
• Phoenix Children's HospitalcoreStrategic or Co-development PartnerHealthcare partner providing expertise in behavioral health and trauma-informed care for students.
• Association for Positive Behavior Support (APBS)coreStrategic or Co-development PartnerProfessional association partner for PBIS. Conference presentations and alignment with APBS Practice Guidelines.
• PBISazcoreStrategic or Co-development PartnerArizona state PBIS coalition. Partner for PBISaz Achievement Awards and state-wide PBIS initiatives.
• Mesa Public SchoolsminorChannel Partner/ Reseller/ DistributorDistrict partner implementing PBIS with KOI support. Featured on partners page.
• Scottsdale USDminorChannel Partner/ Reseller/ DistributorDistrict partner implementing PBIS. Featured on partners page.
• Tucson USDminorChannel Partner/ Reseller/ DistributorDistrict partner implementing PBIS. Featured on partners page.
• Legacy Traditional SchoolsminorChannel Partner/ Reseller/ DistributorCharter school network partner implementing PBIS. Featured on partners page.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CharacterStrong: PreK-12 SEL and character education curriculum plus professional development for schools. Adjacent PBIS-aligned competitor with growing curriculum and PD library.

Broad incumbents

• Catapult Learning: Large K-12 professional services and intervention provider offering PD, tutoring, and behavior/MTSS services nationwide. Operates at a much larger scale than KOI in similar district contracts.
• Panorama Education: Well-funded K-12 data and SEL platform offering behavior and climate surveys, MTSS analytics, and PD. Competes in the same district MTSS/PBIS buying cycle as KOI but with a tech-platform-first model.
• Marzano Resources: K-12 instructional leadership and PD provider covering classroom management, assessment, and behavior. Competes for district professional development dollars adjacent to PBIS training.

Direct peers

• Aperture Education: SEL/character and PBIS-aligned assessment and professional development provider serving K-12 districts. Comparable SEL/PBIS expertise with both measurement and PD products.
• RethinkEd: Edtech platform delivering SEL, behavior, mental health, and MTSS professional development and curricula to K-12 districts. Direct competitor on both the PBIS/MTSS training axis and the technology-enabled behavior support axis.
• Conscious Discipline: Trauma-informed SEL/behavior framework with PD, books, and certifications for early childhood and K-12 educators. Overlaps with KOI's trauma-informed/SEL curriculum delivery model.
• Branching Minds: MTSS platform for K-6 with built-in PBIS workflows, intervention tracking, and educator professional development resources. Competes with KOI in the MTSS/PBIS space with a more SaaS-delivered model.
• Safe & Civil Schools: Long-standing PBIS-focused professional development and resource provider serving K-12 schools and districts with on-site training, publications, and coaching on behavior systems. Most directly comparable PBIS-only PD competitor to KOI's core offering.
• PBISApps (SWIS): University-affiliated PBIS assessment and data system (SWIS, CICO-SWIS) provider serving the same K-12 PBIS market KOI serves with professional development and content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KoiEducation
• Facebookfacebook.com/KoiEducation
• LinkedInlinkedin.com/company/koi-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOI Education