What MATT does

MATT optik • akustik (legal entity: Optik Matt GmbH & Co. KG) is a privately held, family-owned German specialty retailer of optical and hearing products headquartered in Regensburg and operating 75+ retail storefronts across southern and central Germany with 550+ employees. The company sells prescription eyeglasses (single-vision, progressive, computer, blue-light filter, sports, sunglasses), contact lenses under its house brand MATTlens, and hearing aids including the MATT HörFlex branded line, complemented by professional services such as free eye exams, free driver's license vision tests, 30-day free hearing aid trials, and bundled Sorglospakete care packages (Plus, Kids & Teens, Akustik, Smart) sold on an annual subscription model. Operations are vertically integrated through a centralized lens manufacturing and logistics hub at Waldmünchen, which also functions as a training and apprenticeship center for opticians and hearing acousticians.

The commercial model is retail-first direct-to-consumer, with omnichannel support including online appointment booking (termin.matt.de), an e-commerce storefront (shop.matt.de), and the myMATT customer portal for repeat service. Revenue is generated primarily from one-time eyewear and hearing aid sales, recurring Sorglospakete subscriptions, and professional service fees largely waived as customer acquisition tools. Technology integrations are limited and largely third-party: pickz ai provides the website's Virtual Try-On feature, CleverReach handles email marketing, and five digital's Klickberater provides web chat; none represent proprietary AI/ML assets. The customer base is mass-market B2C, segmented by use case (general vision correction, hearing impairment, children and teens, occupational eyewear).

MATT was founded in 1955 by Bernhard Matt and has been led by the Matt family across three generations; Maximilian Matt joined the Geschäftsführung in 2024 alongside Michael and Birgit Matt. The company participates in the Opticland buying and knowledge network (founded 1978 with peer opticians), holds acquired sub-brands including Optik Walter, Zielinski by MATT, Scene-Eyewear, and Feine Augenoptik, and was recognized with the FAZ Siegel for outstanding price-performance ratio in 2025. International operations (a 25-store Bulgarian subsidiary active 1991-2007) were divested to focus exclusively on the German domestic market.

Name

MATT

Legal name

Optik Matt GmbH & Co. KG

Website

https://matt.de

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

MATT optik • akustik is a family-owned German specialty retailer operating 75+ stores offering prescription eyewear, contact lenses (MATTlens), hearing aids (MATT HörFlex), bundled care subscriptions (Sorglospakete), and free eye and hearing exams to individual consumers across southern and central Germany.

Ownership category

akta.pro rank

Product category

Optical Retail (Eyewear and Hearing Aids)

NAICS

Optical Goods Retailers (456130), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Sport & Performance Eyewear (CRAAAKAC), Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Optical retail services
• Prescription eyewear
• Hearing aid fitting
• Contact lens sales
• Vision care retail

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices71 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear sales: Sale of prescription glasses (single-vision and progressive lenses), sunglasses, sports glasses, computer glasses, and blue-light filter glasses. Also includes a '2-for-1' pricing model and complementary second pair.
2. Contact lenses: Sale of MATT branded contact lenses (MATTlens) as well as soft and hard contact lenses in daily and monthly formats.
3. Hearing aids: Sale and fitting of hearing aids (MATT HörFlex brand), with offerings from 0 EUR subsidized by health insurance, battery-powered and rechargeable models, and hearing protection.
4. Service packages (Sorglospakete): Bundled care packages: Sorglospaket Plus, Kids & Teens, Akustik, and Smart — offering ongoing service, maintenance, and follow-up care for glasses and hearing aids.
5. Eye and hearing tests: Free comprehensive eye exams, free driver's license vision tests, online eye and hearing tests, and hearing aid trials — generating customer acquisition and upsell to products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MATT optik • akustik is a vertically integrated German optical and hearing acoustics retailer that sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids through 75+ company-owned retail locations across Germany. The company complements product sales with professional services including comprehensive eye exams, hearing assessments, individual fittings, and bundled care packages (Sorglospakete), supported by in-house lens manufacturing and a centralized logistics and training center in Waldmünchen.

Product overview

MATT optik • akustik is a family-owned German optical and acoustic retailer operating as a single-brand multi-location retail chain. The company offers a unified product portfolio centered on three core categories: eyeglasses (Brillen) encompassing prescription frames, sunglasses, and specialized eyewear; contact lenses including the proprietary MATTlens house brand; and hearing aids featuring the MATT HörFlex branded solution alongside third-party brands. The service layer includes comprehensive eye and hearing examinations (Augen-Check-Up, Online-Hörtest, Führerscheinsehtest), bundled care packages (Sorglospakete), a customer portal (myMATT), and financing options. The company also provides a digital Virtual Try-On capability powered by pickz ai for online eyewear consultation.

Differentiator

Problem solved

Functional benefit

Brands

• MATTlens: Contact lens brand offered by MATT optik • akustik.
• MATT HörFlex
• Sorglospaket Plus
• Sorglospaket Smart
• Sorglospaket Kids & Teens
• Sorglospaket Akustik
• myMATT
• Zielinski by MATT
• Scene-Eyewear by MATT
• Feine Augenoptik by MATT
• Optik Walter

Products and services

• Brillen (Eyeglasses)

Quantifiable outcome

• 238 customers received full invoice refunds totaling over 130,000 EUR through the 2025 'Wir zahlen Ihre Rechnung' promotion
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• OpticlandcoreStrategic or Co-development Partner · 1 January 1978In 1978, MATT joined with other leading eye optics retailers to found the Opticland network, enabling knowledge sharing, joint purchasing power, and strengthened competitive positioning. This partnership facilitated MATT's early growth and established industry collaboration standards.
• HOYAcoreTechnology or IntegrationHOYA is a primary lens supplier for MATT's 2-for-1 glasses offer. HOYA lenses are offered as the complementary second pair when customers purchase a complete glasses set.
• ZEISScoreTechnology or IntegrationZEISS is a primary lens supplier for MATT's 2-for-1 glasses offer. ZEISS lenses are offered as the complementary second pair when customers purchase a complete glasses set.
• pickz ai GmbHcoreTechnology or Integrationpickz ai provides the Virtual Try-On technology used on MATT's website for digital eyewear fitting. This includes virtual glasses try-on, image analysis, product recommendations, and matching services. Data processing is governed by a Data Processing Agreement under GDPR Art. 28.
• gloryfyminorChannel Partner/ Reseller/ Distributorgloryfy is a specialty eyewear brand featured as 'Offer of the Month' at MATT. The brand is showcased in-store and online, indicating a brand partnership or preferred supplier arrangement.
• Ray-BanminorChannel Partner/ Reseller/ DistributorRay-Ban is one of the luxury and lifestyle eyewear brands sold at MATT locations, featured in the brand showcase section of the website alongside other designer brands.
• GucciminorChannel Partner/ Reseller/ DistributorGucci is one of the luxury designer eyewear brands available at MATT locations, particularly highlighted at the Bonn location alongside other brands like Tommy Hilfiger, Carolina Herrera, and Fossil.
• ChanelminorChannel Partner/ Reseller/ DistributorChanel is a luxury fashion brand whose eyewear is available at MATT locations, featured in the brand showcase section of the website.
• Andy WolfminorChannel Partner/ Reseller/ DistributorAndy Wolf is an Austrian eyewear brand available at MATT locations, featured in the brand showcase section of the website.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Fielmann AG: Germany's largest optical retail chain with ~1,000+ stores; also operates Fielmann Hearing. Most comparable direct competitor in store count, model (vertically integrated, own lens production), and omnichannel approach across Germany.
• Mister Spex SE: Listed German online optical specialist (also owns Brillen.de and Lovoo). Directly comparable product mix (prescription glasses, contact lenses, sunglasses) but competing primarily via e-commerce rather than physical retail.
• Specsavers Opticians: UK-headquartered optical and audiology chain expanding in Germany with combined vision-and-hearing offerings. Mirrors MATT's combined optician/hearing-aid proposition at scale and is expanding into the same German regional markets.
• KIND Hörgeräte GmbH & Co. KG: Germany's largest specialist hearing-aid retailer with 550+ stores. Directly comparable to MATT's hearing acoustics division (MATT HörFlex + Signia) in product mix, customer journey, and insurer-subsidized pricing mechanics.
• Eyes + More GmbH: Fast-growing German optical chain (PE-backed by 3i) offering own-brand eyewear at mid-market price points. Comparable in model (vertically integrated retail with own brand portfolio) and increasingly comparable in store count growth trajectory.
• Apollo Optik Holding: Second-largest German optical chain with 800+ stores; owned by PE (3i, formerly HAL). Mirrors MATT's prescription eyewear, contact lens, and increasingly hearing-aid offerings via in-store optical centers across Germany.
• Pro Optik Augenoptik Fachgeschäfte: Privately held German optical specialist with a similar-sized store footprint and vertically integrated lens production. Closest pure-scale and pure-business-model analogue to MATT within the German market.

Broad incumbents

• Amplifon S.p.A. Global hearing-aid retail leader (Milan-listed) with deep German presence. Broader incumbent comparable to MATT's hearing-aid division via store model, insurer relationships, and brand sourcing (Signia, among others).
• EssilorLuxottica / GrandVision (Ray-Ban, Oakley, Salmoiraghi, Pearle): Global eyewear manufacturer-retailer; supplies MATT's premium frame brands (Ray-Ban, Gucci, Chanel) and operates competing optical retail banners. Relevant peer on supply side and as a broad incumbent in optical retail.

Regional players

• Neuroth International AG: Austrian-rooted hearing-aid and optical specialist expanding in Germany and Central Europe. Comparable combined optical + hearing-aid retail model with strong Central-European roots; competes with MATT in Bavarian and Austrian cross-border markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matt.optik.akustik

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATT