What Full Function Rehab & Wellness does

Full Function Rehab & Wellness is a single-location, multidisciplinary rehabilitation and wellness clinic headquartered in Woodbridge (Vaughan), Ontario, Canada, founded in 2012 and operating as a private for-profit practice. The clinic integrates physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, medical acupuncture, and psychotherapy under one roof, with specialized programs in concussion rehabilitation (including a dedicated Concussion Rehab Studio with SHIFT Concussion Management protocol), pelvic health physiotherapy, sports injury rehabilitation, motor vehicle accident treatment, pre/post-surgical rehabilitation, and WSIB workplace injury treatment. The technology stack incorporates evidence-based modalities such as extracorporeal shockwave therapy (ESWT), cold laser therapy, Active Release Technique, Graston Technique, Neurotracker cognitive training, and RightEye vision therapy, alongside an integrated wellness line of IV vitamin therapy, B12 injections, and facial rejuvenation acupuncture.

The business operates a direct-to-consumer model serving individual patients across Woodbridge, Vaughan, Maple, Concord, Kleinburg, Thornhill, Vellore, Beverley Glen, Nashville, and surrounding Ontario communities. Revenue is generated primarily through fee-for-service clinical treatment sessions (typically 45-60 minutes) paid out-of-pocket or via direct billing to more than 30 Canadian extended health insurance providers (Manulife, Canada Life, Sun Life, Green Shield, Desjardins, and others). A secondary revenue stream consists of retail sales of orthopedic products (joint braces, custom knee braces, TENS machines, custom orthotics, compression stockings, orthopedic pillows) and supplements, available both in-clinic and through online ordering. The clinic offers a free discovery session to lower initial-acquisition friction and uses JaneApp for 24/7 online booking.

The practice is led by founder and Clinic Director Dr. Giuseppe (Joe) Caruana alongside Director of Operations Vanessa Caruana, with a multidisciplinary team of approximately 14 practitioners spanning the listed specialties. Patient segments include individuals with musculoskeletal conditions, athletes, post-surgical patients, concussion/neurological patients, pelvic health patients, seniors, MVA/workplace injury claimants, and office workers with posture-related complaints. Marketing is executed primarily through local SEO, an educational blog, social media channels (Facebook, Instagram, X, YouTube), Google Business Profile optimization, and patient reviews. The company holds no disclosed funding, no parent organization, and operates exclusively from its single Woodbridge clinic with no disclosed multi-site expansion plans.

Name

Full Function Rehab & Wellness

Legal name

Full Function Rehab and Wellness

Website

https://fullfunctionrehab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Function Rehab & Wellness is a private, multidisciplinary rehabilitation clinic in Woodbridge, Ontario, offering physiotherapy, chiropractic, massage therapy, naturopathic medicine, acupuncture, and specialized concussion and pelvic health programs to individual patients across the Vaughan area via direct billing to 30+ insurance providers.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation and Wellness Healthcare

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ), Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Physiotherapy services
• Chiropractic care
• Registered massage therapy
• Concussion rehabilitation
• Multidisciplinary rehab clinic

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Clinical Treatment Services: Direct patient care services including physiotherapy, chiropractic, massage therapy, naturopathic medicine, acupuncture, and specialized rehabilitation programs. Revenue is generated through fee-for-service treatment sessions, typically 45-60 minutes in duration. The clinic direct bills extended health insurance plans for patient convenience.
2. Product Sales: Sale of health products including joint braces, TENS machines, custom orthotics, compression stockings, orthopedic pillows, and vitamin/supplements. Products available for in-clinic purchase and online ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Full Function Rehab & Wellness is a multidisciplinary healthcare clinic that delivers hands-on rehabilitation, pain management, and wellness services through in-person treatment sessions. Core offerings include physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, medical acupuncture, and psychotherapy, supported by specialized programs in concussion rehabilitation, sports injury recovery, pelvic health, and post-surgical rehab. The clinic also retails and rents orthopedic products such as braces, custom orthotics, compression stockings, TENS units, and ice compression machines.

Product overview

Full Function Rehab & Wellness is a multidisciplinary healthcare clinic offering integrated rehabilitation and wellness services. The clinic combines core services (Physiotherapy, Chiropractic, and Registered Massage Therapy) with specialized treatment programs (Concussion Rehab, Pelvic Health, Sports Injury Rehabilitation) and complementary wellness services (Naturopathic Medicine, Psychology, IV Vitamin Therapy). Treatment modalities include shockwave therapy, cold laser therapy, Active Release Technique, Graston Technique, Neurotracker, and acupuncture. The clinic also offers medical products including BREG Polar Care Wave and Game Ready ice compression machines, joint braces, custom orthotics, and compression stockings. Their approach combines science, education, collaborative care, and functional treatment to help patients achieve long-term health goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Clinical treatment using hands-on techniques, shockwave therapy, and tailored exercise programs to restore movement, reduce pain, and achieve long-term wellness objectives; available to individuals experiencing musculoskeletal conditions and injuries.
• Chiropractic Hands-on skeletal and muscular system treatment focusing on joint realignment and muscle balance correction to enhance body capabilities, flexibility, and overall wellness.
• Concussion Rehab Specialized program in a dedicated Concussion Rehab Studio addressing neurological dysfunctions for comprehensive concussion recovery using the SHIFT Concussion Management protocol.
• Registered Massage Therapy Personalized massage sessions delivered by Registered Massage Therapists to alleviate pain, improve circulation, and promote overall well-being with targeted treatment plans.
• Naturopathic Medicine Natural medicine approach supporting overall health and wellness through evidence-based naturopathic treatments, including Traditional Chinese Acupuncture and IV Vitamin Therapy/Injections.
• Psychology and Psychotherapy Mental health support services including psychotherapy for emotional and psychological well-being, delivered by a Registered Psychotherapist.
• Medical Acupuncture Acupuncture treatment targeting neurological dysfunctions to alleviate discomfort, enhance movement, and support positive recovery outcomes.
• Sports Injury Rehabilitation Customized rehabilitation programs prioritizing recovery while emphasizing prevention strategies to help athletes return to activity safely.
• Pelvic Health Physiotherapy Pelvic floor physiotherapy addressing pelvic health issues with targeted exercises and specialized care, including pessary fittings and pre/post-natal support.
• Shockwave Therapy Evidence-based non-invasive treatment using focused or radial acoustic energy to stimulate tissue repair and healing in musculoskeletal conditions such as plantar fasciitis, tendinopathies, and calcific shoulder tendinitis.
• Cold Laser Therapy Non-invasive laser treatment using light energy to reduce inflammation, alleviate pain, and promote tissue healing.
• Active Release Technique (ART) Proprietary soft tissue treatment method for treating muscles, tendons, ligaments, and nerves affected by muscle tension, nerve entrapment, and movement dysfunction.
• Graston Technique Instrument-assisted soft tissue mobilization for treating muscle tightness and scar tissue.
• Fascial Stretch Therapy (FST) Stretching technique targeting fascia and joints to improve flexibility, reduce pain, and enhance movement.
• RightEye Vision Therapy Vision tracking and therapy service, particularly for concussion rehabilitation, using the RightEye system to assess and treat visual tracking and processing issues.
• Neurotracker

Quantifiable outcome

• Most conditions respond within 3 to 6 shockwave therapy sessions
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

30 partnerships are on record, tiered minor.

• UV InsuranceminorOthersDirect billing partnership allowing the clinic to submit claims directly to UV Insurance on behalf of patients.
• Union BenefitsminorOthersDirect billing partnership for union health benefit plans.
• TELUS AdjudiCareminorOthersDirect billing partnership with TELUS health insurance platform.
• SSQ InsuranceminorOthersDirect billing partnership for SSQ Insurance plans.
• RWAMminorOthersDirect billing partnership for RWAM insurance plans.
• People CorporationminorOthersDirect billing partnership through People Corporation's group benefits platform.
• Maximum BenefitminorOthersDirect billing partnership for Maximum Benefit insurance plans.
• Manulife FinancialminorOthersMajor insurance provider direct billing partnership.
• ManionminorOthersDirect billing partnership for Manion insurance plans.
• LIUNA Local 183minorOthersDirect billing partnership for LIUNA Local 183 labor union health benefits.
• La CapitaleminorOthersDirect billing partnership for La Capitale insurance plans.
• Johnston GroupminorOthersDirect billing partnership through Johnston Group's benefits network.
• Johnson InsuranceminorOthersDirect billing partnership for Johnson Insurance plans.
• Industrial AllianceminorOthersDirect billing partnership for Industrial Alliance insurance plans.
• GroupSourceminorOthersDirect billing partnership for GroupSource group benefits.
• GroupHealthminorOthersDirect billing partnership for GroupHealth insurance plans.
• Green ShieldminorOthersDirect billing partnership with Green Shield Canada.
• GMSminorOthersDirect billing partnership for GMS insurance plans.
• First CanadianminorOthersDirect billing partnership for First Canadian insurance plans.
• Equitable LifeminorOthersDirect billing partnership for Equitable Life insurance plans.
• Empire LifeminorOthersDirect billing partnership for Empire Life insurance plans.
• Desjardins InsuranceminorOthersDirect billing partnership with Desjardins Insurance.
• DatownleyminorOthersDirect billing partnership for Datownley insurance plans.
• CowanminorOthersDirect billing partnership for Cowan Insurance Group plans.
• ClaimSecureminorOthersDirect billing partnership for ClaimSecure insurance plans.
• CinupminorOthersDirect billing partnership for Cinup insurance plans.
• Chambers of Commerce Group PlanminorOthersDirect billing partnership for Chambers of Commerce group benefit plans.
• Canadian Construction Workers UnionminorOthersDirect billing partnership for Canadian Construction Workers Union health benefits.
• Canada LifeminorOthersMajor insurance provider direct billing partnership.
• BPAminorOthersDirect billing partnership for BPA insurance plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cornerstone Physiotherapy: Greater Toronto Area physiotherapy clinic group offering manual therapy, sports injury rehab, pelvic health, and multidisciplinary care. Comparable in patient demographic, clinical model, and regional competition for orthopedic and sports rehab patients.
• Athlete's Care: GTA-based multidisciplinary sports medicine and rehabilitation clinics offering physiotherapy, chiropractic, massage therapy, and sports injury rehab. Closely comparable in target audience (athletes and active individuals), service breadth, and in-clinic multidisciplinary model.
• Propel Physiotherapy: GTA-based physiotherapy clinic with a strong pelvic health, orthopedic, and sports injury focus. Comparable in specialty service mix (especially pelvic health) and patient demographic in the Greater Toronto Area.
• Foundation Physiotherapy: Toronto-based multidisciplinary physiotherapy clinic offering manual therapy, pelvic health, sports rehab, and wellness services. Comparable in service breadth, target demographic, and urban/suburban Ontario competitive set.
• Inertia Physio+: GTA-area multidisciplinary physiotherapy and wellness clinic offering sports injury rehab, massage therapy, and integrated care. Comparable in clinical model, athlete-focused positioning, and direct competition for similar patient segments in the Ontario market.

Broad incumbents

• Physiomed: Canadian network of physiotherapy, chiropractic, naturopathic, and wellness clinics with multiple Ontario locations. Comparable in integrated multidisciplinary model including naturopathy and rehab, and competes for the same insurance-reimbursed patients.
• Lifemark Health Group: One of Canada's largest rehabilitation and wellness networks, offering physiotherapy, chiropractic, massage therapy, and specialty programs across hundreds of clinics. Most directly comparable in service mix and multidisciplinary model, with a materially larger geographic footprint and corporate backing.
• pt Health: National physiotherapy and rehabilitation provider with multiple Ontario locations, including multidisciplinary offerings. Comparable in core PT, massage, and rehab services and competes for the same extended health insurance patient base.
• CBI Health: National network of physiotherapy, chiropractic, and rehabilitation clinics with strong presence in Ontario. Comparable in offering multidisciplinary rehab services, including concussion and orthopedic programs, and competes directly for the same patient base in the GTA.

Regional players

• Preferred Rehab Physiotherapy: Ontario-based physiotherapy and rehabilitation clinic network. Comparable in orthopedic and post-op rehabilitation focus, serving patients across the GTA and surrounding regions with multidisciplinary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FullFunctionRW
• YouTubeyoutube.com/user/FullFunctionRW
• Facebookfacebook.com/FullFunctionRehabilitationWellness
• Instagraminstagram.com/full.function.rehab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Function Rehab & Wellness