The Doneger Group

What The Doneger Group does

The Doneger Group is a privately held business-to-business advisory firm founded in 1946 and headquartered in New York City, with an employee count in the 51-100 range. Per its self-description, it positions itself as a source of global market trends and merchandising strategies for the retail and fashion industry — a category that historically includes trend forecasting, consumer insight, and merchandising direction services delivered to apparel brands, department stores, and specialty retailers.

The firm is family-controlled, with Abbey Doneger serving as CEO and President and Henry Doneger as Founder and Chairman. This leadership structure points to long-tenured family stewardship of strategy and client relationships. The website domain (doneger.com) is registered to the company, although at the time of data capture it displayed only a loading/verification page rather than substantive product, pricing, or technology information.

Available data does not disclose specific service lines, pricing models, client logos, geographic reach, technology stack, or financial metrics. As a result, the precise product surface (e.g., subscription trend reports, consulting engagements, proprietary data products) cannot be confirmed from the supplied material. The firm's business model, revenue mechanics, and customer segments should therefore be treated as inferred from category norms rather than verified from primary disclosures.

Name

The Doneger Group

Website

https://doneger.com

Company type

Private

Founded year

1946

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fashion and Retail Consulting

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYCRAOAOAI

Market, Shopper & Category Insights / Research Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

Keywords

• Retail trend forecasting
• Fashion merchandising strategy
• Consumer market insights
• Retail advisory services
• Global fashion trends

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

The Doneger Group provides trend forecasting and merchandising strategy services to the global retail and fashion industry. Its work focuses on helping brands, retailers, and apparel manufacturers anticipate consumer demand, identify emerging market trends, and optimize product assortments and merchandising plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Trend Forecasting and Market Intelligence

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Trendalytics: Trendalytics offers AI-powered fashion and beauty trend forecasting using search, social, and e-commerce data, directly competing for the same retail and brand trend-insights buyers that Doneger serves.
• Heuritech: Heuritech applies computer vision and AI to social-media imagery to forecast fashion trends and demand, addressing the same fashion and retail trend-forecasting buyer that Doneger targets.
• Stylus: Stylus is a consumer-lifestyle and fashion trend research and advisory firm, directly comparable as a subscription insights and trend-forecasting service for retail and consumer-facing brands.
• WGSN: WGSN is the dominant subscription trend-forecasting service for fashion, retail, and consumer products, directly comparable to Doneger's core market-trends and merchandising strategy offering to retail and fashion buyers.
• Fashion Snoops: Fashion Snoops is a trend-forecasting and lifestyle intelligence service for the fashion and retail industry, directly comparable to Doneger's category-trends offering.
• Edited: Edited provides data-driven retail and apparel market intelligence, including pricing, assortment, and trend analytics — directly overlapping with Doneger's merchandising strategy and market-trends remit.

Broad incumbents

• Mintel: Mintel is a global market research firm covering consumer, retail, and fashion categories; it overlaps with Doneger's category insights work but operates at a broader CPG/retail scope.
• Circana (formerly IRI + NPD): Circana is a major consumer and retail intelligence provider covering sales tracking and shopper insights, comparable to Doneger as a source of retail and consumer market data for brands and retailers.
• Euromonitor International: Euromonitor provides global market research and data on industries including apparel and retail, overlapping with Doneger's market-trends remit but at a much broader consumer-industries scale.

Others

• McKinsey & Company (Retail Practice): McKinsey's retail and consumer practice competes for the same merchandising-strategy and assortment-transformation engagements, though as a generalist consultancy rather than a dedicated trend-forecasting firm.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/thedonegergroup
• Facebookfacebook.com/thedonegergroup
• LinkedInlinkedin.com/company/the-doneger-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Doneger Group