Porter Press

What Porter Press does

Press à Porter is a Brazilian corporate communication and public relations agency headquartered in São Paulo, founded in 2005 by Claudia Reis. The firm delivers an integrated portfolio of 15 specialized services spanning press relations, crisis and image management, internal communications, social media management, media training, influencer relations, investor relations, market advocacy, events, video production, editorial content, and institutional advertising. It serves primarily large enterprises and multinationals across food and beverage, technology, insurance, pharmaceutical, industrial, real estate, retail, and tourism verticals, with a client base of approximately 50+ named accounts including Xiaomi, Tirolez, Baldoni, Danfoss, Saint-Gobain, Hitachi, AIG, Porto Seguro, Cushman & Wakefield, and M. Dias Branco.

The agency operates on a professional services revenue model, generating income through retainer-based consulting engagements and project-based fees, with pricing tailored to scope and not publicly disclosed. Its go-to-market is sales-led, supplemented by event-driven activations (product launches, influencer events, press trips) and community-led thought leadership through the "Blog da Press." Geographic distribution is enabled by the RBGI (Rede Brasileira de Gestão de Imagem) partner network, co-founded by the agency in 2008, which provides regional execution capacity across São Paulo, Rio de Janeiro, Rio Grande do Sul, Paraná, Minas Gerais, Distrito Federal, and Bahia without requiring additional owned offices. There is no proprietary technology platform; service delivery is grounded in human expertise, methodologies, and multimedia content production capabilities.

Quantified client outcomes include the Baldoni honey repositioning (79 press contents, 942 media citations, 126M+ readers, R$21M ROI), the Tirolez Oscar campaign (80% influencer kit conversion, 3m42s organic social content), the Xiaomi Redmi Note 14 launch event (5M+ estimated reach, 100% post-event social conversion), and the Porto Seguro tourism repositioning (300+ positive articles across print, online, radio, and TV in eight months). The firm maintains industry association memberships with ABRACOM, Aberje, RGBI, and Abradi.

Name

Porter Press

Legal name

Press à Porter

Website

https://pressaporter.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Press à Porter is a São Paulo-based corporate communication agency founded in 2005, delivering integrated press relations, crisis management, influencer engagement, and content production services to 50+ enterprise and multinational clients across Brazilian verticals.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAAOAK

Media Relations, Monitoring & Rapid Response

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Corporate communication services
• Press relations agency
• Crisis management consulting
• Influencer relations services
• Media training programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and PR Consulting Services: Press à Porter generates revenue through retainer-based consulting engagements and project fees for communication services including press relations, crisis management, social media management, internal communication, media training, content production, events, and influencer relations. Services are delivered to B2B and B2C companies across multiple industry verticals.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Press à Porter is a Brazilian corporate communication agency that sells integrated PR and communications services to enterprise clients, including press office management, crisis and image management, public relations, internal communications, social media management, media and social media training, market advocacy, influencer and blogger relations, investor relations, corporate events, video production, editorial content, press/sales kits, and institutional advertising. Services are delivered as retainer-based consulting engagements and project-based fees by an in-house multidisciplinary team, supported by the RBGI regional partner network for execution across Brazil.

Product overview

Press à Porter is a Brazilian corporate communication agency offering an integrated portfolio of 15 specialized communication services. Its core offerings span press relations (Assessoria de Imprensa), public relations (Relações Públicas), crisis and image management (Gestão de Crise e Imagem), internal communications (Comunicação Interna), and social media management (Gestão de Redes Sociais). The agency further provides complementary services including Media Training and Social Media Training for executive and employee preparation, Market Advocacy (Advocacy de Mercado), Influencer Relations (Relações com Blogs e Influenciadores), Investor Relations (Relações com Investidores), Events, Video Production (Captação e Edição de Vídeos), Editorial Content (Conteúdo Editorial), Press & Sales Kit production, and Institutional Advertising (Publicidade Institucional). The agency positions itself as a full-service communication partner capable of executing 360-degree integrated corporate communication strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Relations (Assessoria de Imprensa)
• Public Relations (Relações Públicas)
• Crisis and Image Management (Gestão de Crise e Imagem)
• Internal Communications (Comunicação Interna)
• Social Media Management (Gestão de Redes Sociais)
• Social Media Training
• Media Training
• Market Advocacy (Advocacy de Mercado)
• Influencer Relations (Relações com Blogs e Influenciadores)
• Investor Relations (Relações com Investidores)
• Corporate Events (Eventos)
• Video Production (Captação e Edição de Vídeos)
• Editorial Content (Conteúdo Editorial)
• Press and Sales Kit
• Institutional Advertising (Publicidade Institucional)

Quantifiable outcome

• Baldoni case: 79 press contents, 942 media citations, 126M+ readers, R$21M ROI, 281 influencers reached at 60%+ conversion
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RBGI — Rede Brasileira de Gestão de ImagemcoreStrategic or Co-development PartnerFounded by Press à Porter in 2008, RBGI is a network of boutique communication agencies providing regional execution across Brazil. Partner agencies are located in São Paulo, Rio de Janeiro, Rio Grande do Sul, Paraná, Minas Gerais, Distrito Federal, and Bahia. The network supports strategy, crisis management, and local relevance for clients with regional presence.
• ABRACOM — Associação Brasileira de ComunicaçãominorOthersPress à Porter is a member of ABRACOM, Brazil's association of corporate communication agencies. The association advocates for the professional communication industry, promotes ethical standards, and runs initiatives such as the 'Dez Passos para uma Concorrência Legal' campaign for transparent agency hiring practices.
• AberjeminorOthersPress à Porter is a member of Aberje, a prominent Brazilian association focused on organizational communication, helping to reinforce the agency's credibility and industry standing.
• RGBI — Rede Global de Branding e ImagemminorOthersPress à Porter is a member of RGBI, an industry association that supports professional standards in branding and image management.
• AbradiminorOthersPress à Porter is a member of Abradi, a Brazilian digital and interactive advertising association, supporting digital communication expertise.
• Alma Rugby (ONG)minorStrategic or Co-development PartnerPress à Porter facilitated a partnership between AIG and Alma Rugby NGO for the +Esporte +Valores social project benefiting 40 youth from Paraisópolis community in São Paulo, combining sports values with corporate culture communication.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: International PR agency with Brazilian operations delivering brand communications, media relations, and digital engagement for global and regional clients. Directly comparable service portfolio targeting similar enterprise buyer profiles.
• Edelman: Global communications firm with strong LATAM presence offering integrated PR, crisis, digital, and content services to multinational enterprises. Directly comparable to Press à Porter in core service mix (press office, crisis, executive training, influencer) but at vastly greater scale.
• Burson Cohn & Wolfe (BCW): Global communications agency with Brazilian operations delivering integrated PR, public affairs, crisis, and content services to multinational clients. Comparable service mix and enterprise target market, with scale advantages in cross-border mandates.
• Weber Shandwick: Global communications network with Brazilian offices serving consumer, technology, healthcare, and B2B clients. Comparable in offering integrated PR, social, influencer, and crisis services with multinational reach that Press à Porter competes against for regional rollouts.
• LLORENTE & CUENCA: LATAM-focused communications consultancy with strong presence in Brazil, Spain, and across Latin America. Comparable in delivering corporate communication, crisis, public affairs, and digital services to multinationals operating in the region.
• FleishmanHillard: Global PR and communications agency with deep operations in Brazil serving consumer, healthcare, and technology clients. Comparable across press relations, crisis, social media, and influencer services, competing for the same enterprise mandates.

Direct peers

• InPress Porter Novelli: Brazilian PR agency affiliated with the global Porter Novelli network, offering press relations, digital, crisis, and influencer services. Most directly comparable domestic competitor to Press à Porter in service mix and enterprise clientele.
• CDN Comunicação: Brazilian communications agency offering press office, digital, crisis, and content services to enterprise clients across verticals. Comparable in scope and target market, serving as a domestic competitor for Brazilian enterprise PR mandates.
• FSB Comunicação: Large independent Brazilian communications group with offices across Brazil offering integrated corporate communication, public affairs, and digital services. Comparable in serving enterprise and government clients with a national footprint.
• Approach Comunicação: Brazilian integrated communications agency serving consumer, technology, and corporate clients with press relations, social media, influencer, and content production services. Directly comparable mid-size domestic competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pressaporter
• Facebookfacebook.com/pressaporterbr
• Xx.com/pressaporterbr
• LinkedInlinkedin.com/company/press-a-porter-gestao-de-imagem

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porter Press