EWS

What EWS does

EWS GmbH & Co. KG is a German B2B photovoltaic wholesaler founded in 1985 and headquartered in Handewitt, Schleswig-Holstein. The company distributes solar modules, inverters, battery storage systems, mounting systems, power optimizers, system monitoring solutions, and EV charging stations to more than 2,000 professional solar installers (Fachbetriebe) across Germany, Denmark, Sweden, and the Netherlands, sourced from a multi-brand portfolio that includes Luxor, Jinko, LONGi, DMEGC, and Trina for modules; Huawei, Fronius, SMA, KOSTAL, SolarEdge, Solis, RCT Power, and FENECON for inverters; and BYD, SMA, KOSTAL, FENECON, and others for storage. EWS operates seven warehouses totaling over 14,000 sqm of logistics space and runs a dedicated direct-delivery service that represents roughly 25% of sales, with the remainder fulfilled through partner-pull distribution.

The company's revenue model is wholesale hardware distribution at non-publicly-disclosed B2B pricing, supplemented by a proprietary digital ecosystem: QuickPlan (a free, white-label project-planning and customer-communication tool in six languages with augmented-reality visualization), QuickShop (24/7 B2B e-commerce), QuickCalc (system cost calculator), and installateursuche.de (an SEO-optimized end-customer lead-generation portal that routes pre-qualified residential and commercial inquiries exclusively to registered EWS installer partners). Go-to-market combines territory-based regional sales contacts across Germany and Northern Europe, an annual Intersolar trade-fair presence in Munich, co-branded brand-partner seminars, and digital partner-enablement programs including the EWS Digital Boost campaign that funds Google ad budgets and analytics support for installer partners.

EWS has scaled to over 200 employees, completed two major warehouse expansions within 18 months (W6 in May 2023 and W7 in November 2024), and is transitioning leadership from founder Kai Lippert to his son Jan Paul Dahm as of October 2025. Beyond its core distribution business, EWS has begun moving upstream into utility-scale project development through the 13 MWp Sonnenfeld Mining agrivoltaic plant in Upper Austria in partnership with Energie AG, signaling a vertical extension of its traditional wholesaler role.

Name

EWS

Legal name

EWS GmbH & Co. KG

Website

https://pv.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

EWS GmbH & Co. KG is a German B2B photovoltaic wholesaler founded in 1985, distributing modules, inverters, storage, mounting systems, and EV chargers from multiple brand partners to more than 2,000 solar installer partners across Germany and Northern Europe, supported by an integrated digital ecosystem (QuickPlan, QuickShop, installateursuche.de) and seven warehouses.

Ownership category

akta.pro rank

Product category

Photovoltaic Wholesale Distribution

akta.pro primary industry

Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB)

Keywords

• Photovoltaic wholesale distribution
• Solar component supply
• B2B PV installer services
• PV project planning tools
• Renewable energy distribution

Headquarters

HQ city

Handewitt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PV Component Distribution: EWS generates revenue primarily through wholesale distribution of photovoltaic components including solar modules, inverters, storage systems, mounting systems, power optimizers, EV charging stations, and system monitoring solutions. They offer products from multiple brand partners and sell to over 2,000 installer customers in Germany and Northern Europe.
2. Direct Deliveries: A significant portion of sales (~25%) comes from direct deliveries where goods are shipped from EWS directly to installer partners or construction sites without additional reloading, processed through dedicated warehouse facilities.
3. End Customer Lead Generation: EWS generates qualified end-customer leads through their installateursuche.de portal and multiplier channels, qualifying and routing inquiries to registered installer partners. This service is provided free to partner installers as part of the overall partnership package.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

EWS is a B2B photovoltaic wholesaler that supplies solar installers with multi-brand PV components (modules, inverters, storage, mounting, monitoring, power optimizers, EV chargers) supported by proprietary digital planning and ordering tools (QuickPlan, QuickShop, QuickCalc), direct-to-site logistics, and end-customer lead generation through installateursuche.de.

Product overview

EWS is a B2B photovoltaic wholesale distributor founded in 1985, based in Handewitt, Germany, with operations spanning Germany, Denmark, Sweden, and Northern Europe. The company operates seven warehouses totaling approximately 14,000+ square meters of logistics space and employs over 200 team members. EWS distributes a comprehensive portfolio of PV components exclusively to professional solar installers (B2B2C model), organized into seven product categories: solar modules (5 brands), inverters (9 brands), storage/battery systems (8 brands), mounting systems (2 brands), system monitoring (2 brands), power optimizers (3 brands), and EV charging stations (7 brands). The company complements its distribution business with a digital ecosystem comprising QuickPlan (project planning and customer communication tool), QuickShop (online component purchasing platform), and installateursuche.de (end-customer lead generation portal). Additional services include individual sales support, technical consulting, logistics coordination, training programs, and after-sales support.

Differentiator

Problem solved

Functional benefit

Brands

• QuickPlan: Free online planning and communication tool for PV professionals for consulting, sales, planning and project management, available in six languages.
• QuickCalc
• QuickShop

Products and services

• QuickPlan Free white-label online planning and communication tool for solar installers enabling consulting, project planning, cost estimation, economic-efficiency calculations, and module-field diagram generation across six languages, with augmented-reality visualization of mounting configurations.
• QuickShop Online shopping guide and B2B e-commerce platform for PV components providing digital purchasing advice, real-time product availability, pricing, and ordering capabilities for registered installer partners around the clock.
• installateursuche.de SEO-optimized portal connecting end customers to EWS partner installers; routes pre-qualified regional leads exclusively to registered installer partners.
• Photovoltaic wholesale distribution (multi-brand PV components) B2B wholesale distribution of multi-brand PV components across modules, inverters, storage, mounting, monitoring, power optimizers, and EV charging, sold exclusively to registered solar installer partners in Germany and Northern Europe through QuickShop and direct sales contacts.
• Warehouse direct delivery logistics Direct delivery of PV components from EWS warehouses to installer partners or construction sites without additional reloading, representing approximately 25% of total sales and supported by seven warehouses totaling more than 14,000 sqm.
• Professional training and seminars Technical training, seminars, and continuing education for installer partners covering PV market developments, product innovations, and installation best practices, delivered through Intersolar trade fair appearances and post-event roadshow sessions.

Quantifiable outcome

• Over 1 million solar modules sold in 2023, representing significant year-over-year growth
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered notable and core.

• Energie AGnotableStrategic or Co-development Partner · 8 June 2026EWS partnered with Energie AG to commission the EWS Sonnenfeld Mining agrivoltaic plant in Upper Austria, a 13-MWp facility with approximately 21,500 solar modules. This is the largest agri-PV park in Upper Austria and demonstrates EWS's capability in large-scale agrivoltaic project development alongside utility partners.
• Burgenland Energie AGnotableStrategic or Co-development PartnerEWS hosted site visits with LightSource bp to AgriPV (Agricultural Photovoltaics) projects in Austria alongside Burgenland Energie AG. The visits showcased innovative integration of solar energy and agriculture, with Austria's regulatory framework allowing tariff bonuses for solar projects occupying less than 25% of agricultural land.
• LightSource bpnotableStrategic or Co-development PartnerLightSource bp conducted site visits to AgriPV projects in Austria, hosted by EWS and Burgenland Energie AG. The collaboration highlights EWS's involvement in cutting-edge agrivoltaic innovations and international partnerships in renewable energy development.
• Trina SolarcoreTechnology or IntegrationBrand partner for solar modules. EWS distributes Trina Solar modules as part of their multi-brand portfolio, offering partners access to this manufacturer's products through their wholesale channel.
• Jinko SolarcoreTechnology or IntegrationBrand partner for solar modules. EWS distributes Jinko Solar modules as part of their comprehensive multi-brand offering.
• LONGi SolarcoreTechnology or IntegrationBrand partner for solar modules included in EWS's product portfolio for installer partners.
• Luxor SolarcoreTechnology or IntegrationBrand partner for solar modules. EWS distributes Luxor Solar modules as part of their multi-brand portfolio.
• HuaweicoreTechnology or IntegrationStrategic brand partner for inverters, storage systems, power optimizers, and EV charging solutions. EWS offers Huawei products across multiple categories and the companies co-launched a joint showroom promotion during EWS's 40th anniversary celebrations.
• SMAcoreTechnology or IntegrationBrand partner for inverters, storage systems, and EV charging stations. EWS distributes SMA products as part of comprehensive renewable energy solutions.
• FroniuscoreTechnology or IntegrationBrand partner for inverters, storage systems, and EV charging solutions. EWS offers Fronius products across multiple categories.
• KOSTALcoreTechnology or IntegrationBrand partner for inverters, storage solutions, and EV charging stations. KOSTAL and EWS co-host short seminars at Intersolar on market developments and product innovations.
• SolarEdgecoreTechnology or IntegrationBrand partner for inverters, power optimizers, storage systems, and EV charging solutions. EWS distributes SolarEdge products as part of their comprehensive PV component portfolio.
• BYDcoreTechnology or IntegrationBrand partner for battery storage systems. BYD representatives participate in EWS's Intersolar review seminars alongside other brand partners.
• FENECONcoreTechnology or IntegrationBrand partner for inverters and storage solutions. FENECON products are offered through EWS's distribution network with representatives participating in educational seminars.
• K2 SystemscoreTechnology or IntegrationBrand partner for mounting systems. EWS distributes K2 Systems mounting solutions for solar installations.
• EnstallcoreTechnology or IntegrationBrand partner for mounting systems included in EWS's product portfolio.
• REC GroupnotableTechnology or IntegrationEWS has maintained Platinum Partner status with REC Group for 15 consecutive years, recognizing particularly committed distributors worldwide. REC representatives present the annual partnership award to EWS.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BayWa r.e. German-headquartered global renewable energy company with a substantial solar distribution arm serving European installers. Significantly larger and more diversified than EWS across wind, solar project development, and trading — overlapping as a competitor in PV distribution but with much broader scope.

Direct peers

• Krannich Solar: One of Europe's largest PV wholesalers, headquartered in Weil der Stadt, Germany. Directly competes with EWS as a multi-brand PV component distributor serving professional installers across Germany and broader Europe with modules, inverters, storage, and mounting systems.
• Memodo: German PV and storage wholesaler headquartered in Munich with a digital-first platform serving installers. Directly competes with EWS in multi-brand distribution of inverters, storage, and modules, with a stronger emphasis on online ordering and energy-storage solutions.
• IBC Solar: German PV specialist headquartered in Bad Staffelstein that combines wholesale distribution with project development. Overlaps with EWS in the multi-brand B2B distribution of modules, inverters, and storage to installer partners in Germany and Europe.

Others

• SMA Solar Technology: Major German inverter manufacturer and one of EWS's key brand partners. Primarily a supplier rather than competitor, but SMA's own direct-to-installer digital channels and service business represent a structural disintermediation risk to EWS's wholesale value.
• Enphase Energy: US-headquartered microinverter and storage manufacturer with growing European presence. Not currently in EWS's portfolio (which carries string inverters from SMA/Huawei/Fronius) but represents the kind of vertically-integrated, installer-direct vendor model that could pressure traditional distributors like EWS.
• Trina Solar: Top-tier global solar module manufacturer and one of EWS's five distributed module brands. A key supplier relationship but also a disintermediation risk as Trina continues expanding direct sales channels and integrated solar solutions for installers.

Emerging players

• SolarMax GmbH: German PV specialist with inverter manufacturing heritage and growing storage/energy management offerings. Overlaps with EWS as a competitor in the German distributed solar market but with a more product-side (inverter/storage) focus versus EWS's pure distribution model.
• 1Komma5°: Fast-growing German residential PV installer and energy-as-a-service platform. Downstream of EWS in the value chain as a buyer of components but represents a competitive threat as installer consolidation could reduce the number of independent installers needing EWS's wholesale services.
• Enpal: German residential solar leasing and installer startup. Like 1Komma5°, sits downstream as a major component buyer, but its scale and verticalization ambitions could shift purchasing away from independent wholesalers toward manufacturer-direct supply chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/ews-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EWS