Doral Media

Name

Doral Media

Legal name

Doral Media BV

Website

https://doralmedia.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Telemarketing and Sales Lead Generation Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

Keywords

• B2B telemarketing
• Appointment setting
• Lead generation
• Cold calling
• Sales outsourcing

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Telemarketing Services: Doral Media provides telemarketing services including cold acquisition (koude acquisitie), follow-up calling on marketing campaigns and brochure/whitepaper downloads, customer satisfaction surveys, and market research. Telemarketers are freelance (ZZP) workers managed from the Doetinchem office. Revenue is generated through service fees for outbound calling campaigns, with pricing quote-based.
2. Marketing and Content Planning: Development of strategic marketing and content plans for clients, including multi-year strategy, annual content plans, and campaign execution. Services are provided as standalone consulting or bundled with telemarketing execution.
3. Online Lead Generation: Online lead generation services including campaign setup, landing page creation, social media advertising, email marketing setup, and follow-up calling by the belteam using lead recognition software. Revenue generated through service fees per campaign or retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Doral Media is a Dutch B2B telemarketing consultancy that fills clients' account managers' calendars with qualified sales appointments. The company delivers outbound calling campaigns (cold acquisition, follow-up calls on marketing campaigns, brochure downloads, and market research) supported by online lead generation (landing pages, social media ads, email marketing) and proprietary lead recognition software that identifies business website visitors for follow-up calling.

Product overview

Doral Media operates as a B2B telemarketing and appointment-setting company founded in 2007, offering a modular service portfolio centered around three main pillars: Telemarketing (core service for booking sales meetings), Marketing- en Contentplan (strategic content planning), and Online Leadgeneratie (digital lead capture with follow-up). The services are designed to work both independently and in combination, with the company advocating for a 'total approach' where marketing content and online lead generation support the telemarketing team's follow-up calls for maximum conversion. Additional sub-services include cold calling, campaign follow-up, and market research.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemarketing (Bezoekafspraken) Core B2B telemarketing service that generates qualified appointment meetings for clients' account managers by calling prospects from carefully compiled contact lists and scheduling visits directly in the sales team's calendar. Targeted at Dutch B2B companies needing to fill their sales pipeline.
• Marketing- en Contentplan Strategic marketing and content planning service that helps B2B businesses establish a consistent communication flow with prospects, building brand awareness through multi-year strategy, annual content plans, and campaign execution. Can be deployed standalone or alongside telemarketing.
• Online Leadgeneratie Online lead generation service using targeted campaigns with landing pages, LinkedIn/Facebook/Google Ads, and proprietary lead recognition software to identify companies visiting the client's website. Identified visitors are followed up by the calling team for sales outreach.
• Koude Acquisitie (Cold Calling) Cold outreach service where telemarketers make unsolicited calls to potential B2B customers who have had no prior interaction with the client company, focusing on Dutch business entities (BV's, NV's, stichtingen, verenigingen, coöperaties).
• Nabellen Mailing/Campagne Follow-up calling service for leads generated from mailings, brochures, whitepapers, or online campaigns. Telemarketers check prospects' decision-making progress and schedule appointments where possible.
• Klanttevredenheids- en Marktonderzoek Customer satisfaction surveys and market research services conducted by phone that gather valuable insights to inform clients' business strategy and future planning.

Quantifiable outcome

• 50% appointment conversion rate on follow-up calls for brochure/marketing campaign leads
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leadinfo: Dutch B2B lead generation software company that identifies companies visiting a website via IP matching. Leadinfo is a direct competitor to Doral Media's proprietary lead recognition software and online lead generation service, addressing the same Dutch B2B mid-market with comparable intent-data capabilities.
• Salesfeed: Dutch B2B lead identification platform that reveals which companies are visiting a website, similar in mechanism to Doral Media's lead recognition software. Competes for the same Dutch B2B customers seeking to convert anonymous web traffic into actionable sales leads.

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management and teleservices with a Dutch presence. While much larger and broader in scope than Doral Media, it competes for B2B outbound calling and appointment-setting budgets across the same Dutch mid-market segment.
• Sitel Group (Foundever): Global customer experience and teleservices provider operating in the Netherlands. Provides outbound sales, lead qualification, and customer engagement services that overlap with Doral Media's core telemarketing and B2B appointment-setting offerings, though at much greater scale.
• Concentrix: Large global customer experience and BPO provider with telemarketing and sales-support capabilities across Europe. Overlaps with Doral Media's appointment-setting and outbound calling services at the enterprise end of the Dutch market, but with a much broader service portfolio.
• Salesforce (Sales Cloud / Pardot): Global CRM and sales engagement platform whose sales engagement and account engagement (Pardot) products enable in-house B2B prospecting and appointment setting. Represents an indirect competitive threat as Dutch mid-market clients could substitute Doral Media's services with Salesforce tooling plus internal SDRs.

Emerging players

• Hoppinger: Dutch digital agency offering strategy, content, and online marketing services to B2B clients. Overlaps with Doral Media's marketing/content planning and online lead generation modules from a more digitally-native agency perspective.
• Webpower Group: Dutch email marketing and marketing automation specialist serving B2B clients with campaign execution and content services. Overlaps with Doral Media's email marketing and content planning capabilities within the same Dutch mid-market customer base.

Regional players

• Spotler: Dutch marketing automation and email marketing software vendor serving the same horizontal mid-market as Doral Media. While its core product is SaaS rather than services, Spotler's online lead generation and email campaign capabilities overlap with Doral Media's online leadgeneratie and marketing/content modules.
• MarketResponse: Dutch market research and customer insight firm offering customer satisfaction surveys and market research — directly overlapping with Doral Media's klanttevredenheids- / marktonderzoek sub-service for Dutch B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DoralMedia
• LinkedInlinkedin.com/company/2858710
• Xx.com/doralmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doral Media