Borah Teamwear

What Borah Teamwear does

Borah Teamwear, founded in 1997 by Chris Jackson and headquartered in La Crosse/Coon Valley, Wisconsin, is a privately held custom team sports apparel manufacturer that designs, prints, cuts, and hand-sews performance apparel entirely in-house at its Wisconsin facility. The company serves niche endurance-sports customers across four product verticals: cycling (jerseys, bibs, shorts, skinsuits, outerwear, and accessories for road, mountain bike, gravel, and cyclocross); Nordic skiing (cross-country race suits, bibs, and outerwear); Alpine skiing (race suits and bibs); and triathlon/running (tri suits, singlets, and marathon tees). Manufacturing relies on dye-sublimation printing with automated cutting, a low 5-unit minimum order quantity, and tiered product lines (OTW elite, Pro race, Team value) priced between roughly $55 and $450 per unit.

The go-to-market is sales-led, with dedicated account managers supporting teams from design through delivery alongside a self-serve team store platform and a direct-to-consumer Borah One sub-brand for individual athletes. Revenue is generated from custom team batch orders, individual made-to-order sales, and team store transaction fees (approximately $7.50 batch, $12.50 drop ship), with distribution limited to the US and Canada. Distribution partnerships include Unifi Inc. (REPREVE recycled fabrics) and Elastic Interface (Italian cycling chamois), plus institutional relationships with the National Interscholastic Cycling Association (NICA) as a national apparel partner, the American Birkebeiner Ski Foundation, and collegiate and elite teams such as Oregon State Cycling, Alaska Pacific University, and Above + Beyond Cancer Cycling.

The company has approximately 25-30 employees across production, design, and customer service, and is founder-owned with no institutional investors disclosed. Operational differentiators include in-house custom design services, a lifetime Titanium Pledge warranty, REPREVE recycled fabric options, and roughly 50% solar-powered production, supported by water-based inks and material recycling in the printing process.

Name

Borah Teamwear

Legal name

Borah Teamwear

Website

https://borahteamwear.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Borah Teamwear is a Wisconsin-based, privately held custom team sports apparel manufacturer serving cycling, Nordic, Alpine, and triathlon/running teams and individual athletes with 100% US-made dye-sublimation apparel, low 5-unit minimums, and a lifetime warranty.

Ownership category

akta.pro rank

Product category

Custom Team Sportswear

NAICS

Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB), Running & Endurance Wear (CRAAAEAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Custom team apparel
• Sublimation printing
• Cycling jerseys
• Ski race suits
• Sportswear manufacturing

Headquarters

HQ city

Coon Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Team Apparel: Full custom team apparel orders for cycling, Nordic ski, Alpine ski, triathlon, and running teams. Orders placed via team stores or batch orders. Minimum 5 units per style. Revenue recognized upon delivery of custom products.
2. Borah One Individual Sales: Made-to-order individual athlete apparel through Borah One program. Products include cycling, Nordic, and Alpine items available for individual purchase without team minimums. E-commerce direct-to-consumer model.
3. Team Store Platform: Virtual storefront service for teams allowing individual members to place orders. Borah builds and hosts the team-specific store. Individual payment processing through team portal with per-order fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Borah Teamwear designs and manufactures custom sublimated performance apparel for cycling, Nordic skiing, Alpine skiing, triathlon, and running teams, plus individual athletes. All apparel is produced in-house at the company's Wisconsin facility using dye-sublimation printing with low 5-unit minimums, free in-house custom design services, and a lifetime warranty (Titanium Pledge). The company operates direct team sales, a virtual team store platform, and a Borah One direct-to-consumer sub-brand.

Product overview

Borah Teamwear is a custom team sports apparel manufacturer offering performance cycling, Nordic skiing, Alpine skiing, and triathlon/running apparel. The product portfolio centers on four core sport categories: Cycling (jerseys, bibs, shorts, skinsuits, outerwear, and accessories for men, women, and youth), Nordic (cross-country ski race suits, jackets, pants, and accessories), Alpine (ski race suits and accessories), and Tri/Run (triathlon suits, running singlets, and marathon tees). Products are organized into performance tiers: OTW (elite/aero), Pro (race-ready), Team (versatile/value), and Freeride MTB (off-road comfort). The company operates two sub-brands: Borah One for individual athletes and a NICA Program for youth mountain bike teams. All apparel is manufactured in-house in Wisconsin, USA, with sustainability features including REPREVE recycled fabrics and water-based inks.

Differentiator

Problem solved

Functional benefit

Brands

• Borah One: A direct-to-consumer retail line offering Borah performance apparel to individual athletes. Includes cycling, Nordic, and Alpine products made-to-order in the USA with customizable colors and design options.

Products and services

• Custom Cycling Jerseys Performance cycling jerseys custom-designed and sublimated in-house for teams and individual athletes. Available in OTW (aero, $130), Pro (race-ready, $130), Team (value, $85), Long Sleeve, Trail (MTB), and Youth ($75) variants across men's, women's, and unisex sizes.
• Custom Cycling Bibs & Shorts Custom cycling bib shorts and shorts with Italian-made Elastic Interface chamois pads engineered for ride durations from casual (Junior pad) to 7+ hours (Combi pad). Offered in Ultra, Elite, Classic, Cargo, Trail, and women's equivalent variants with full sublimation customization.
• Custom Cycling Skinsuits Aerodynamic cycling skinsuits designed for racing and time trials. Unisex and women's variants with Italian fabrics, fully opening front panels, aero patterning, and Elastic Interface performance chamois.
• Custom Cycling Outerwear Cool-weather cycling jackets and vests including OTW Thermal, OTW Midweight, Team Cycling Jacket, and Team Cycling Vest. Sublimation-customized with performance materials for training and racing in cold conditions.
• Custom Cycling Accessories Custom sublimated arm warmers, leg warmers, and other cycling accessories for team and individual use, allowing riders to extend their custom kit across variable weather conditions.
• Custom Nordic XC Race Suits Custom cross-country ski race suits in OTW (elite), Pro, Team, and Youth tiers. Available as one-piece or two-piece with full sublimation customization for competitive cross-country ski teams and programs.
• Custom Nordic Race Bibs Custom Nordic and Alpine race bibs for cross-country ski races and events. Includes production of the iconic Birkebeiner race bibs for the American Birkebeiner Ski Foundation.
• Custom Alpine Race Suits Custom adult and youth Alpine ski race suits constructed for competition-level use. Fully sublimation-customized for Alpine ski race teams and competitive skiers.
• Custom Triathlon Race Suits Custom triathlon race suits and tops/shorts including OTW Turbo Tri Skinsuit and Pro Tri Suit variants. Designed for triathlon competition with aerodynamic features and multi-discipline construction.
• Custom Running Apparel Custom running singlets and marathon tees for running clubs, marathon groups, and endurance event teams. Sublimated with team colors and logos.
• Borah One (Individual Athlete Collection) A direct-to-consumer sub-brand offering curated cycling, Nordic, and Alpine products made-to-order in the USA with customizable colors and design options, providing access to team-grade quality without team minimums.
• NICA Youth Mountain Bike Program National Interscholastic Cycling Association (NICA) partnership program offering discounted custom apparel for NICA leagues and affiliated high school mountain bike teams, with special pricing and dedicated team ordering resources.
• Custom Design Service Free in-house custom kit design service staffed by senior and junior visual artists who create 3D mockups, color proofs, and design revisions for team apparel orders at no extra charge.
• Team Store Platform Virtual storefront service for teams where individual members can place orders. Borah builds and hosts the team-specific store, processes individual payments, and ships either as batch orders or drop ship to individual athletes.

Quantifiable outcome

• 50% of electricity from solar panels since 2015
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NICA (National Interscholastic Cycling Association)coreStrategic or Co-development PartnerNational partner and supporter of NICA and high school mountain bike teams. Offers special discounted pricing, dedicated NICA program page, and team ordering resources. Provides custom apparel for youth mountain bike programs across the United States.
• Unifi Inc. (REPREVE)coreTechnology or IntegrationREPREVE is the number-one branded recycled performance fiber. Borah offers many full-custom apparel items in REPREVE recycled performance fabrics. Each jersey keeps 17 plastic bottles out of the waste stream.
• Elastic InterfacecoreTechnology or IntegrationPartnership for Italian-made cycling chamois pads. Supplies all cycling pads from Tour level to casual riding gear. Products include Combi Pad (7+ hours), OTW Pad (6-7 hours), Pro Pad (5-6 hours), Team Pad (4-5 hours), and Junior Pad.
• American Birkebeiner Ski FoundationminorStrategic or Co-development PartnerCreates iconic race bibs for the famous Birkebeiner ski race, one of the largest cross-country ski races in North America.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pactimo: Pactimo is a direct competitor offering custom and stock cycling, triathlon, and running apparel with in-house sublimation printing. Both companies compete on low minimum orders, free design services, and Made-in-USA/import hybrid production models serving similar team and individual customer segments.
• Primal Wear: Primal Wear is a custom cycling apparel maker offering sublimated jerseys, bibs, and accessories with custom design support and team-store distribution. It competes for the same cycling team, club, and event-organizer customers that Borah serves across road, mountain, and gravel.
• Voler Apparel: Voler is a long-standing US-based custom cycling apparel manufacturer with sublimation printing, custom design services, and team-store platforms. It directly overlaps Borah in serving cycling teams, clubs, and events with custom jerseys, bibs, and skinsuits.
• Hincapie: Hincapie is a US-based custom cycling apparel company producing team kits, skinsuits, and casual wear with in-house manufacturing. It directly competes with Borah for US cycling clubs, collegiate teams, and sponsored athlete programs.

Broad incumbents

• Sportful: Sportful is an Italian performance cycling and Nordic ski apparel brand with custom team services. It competes with Borah in cross-country ski race suits and performance cycling apparel across the European and North American markets.
• Pearl Izumi: Pearl Izumi is a major performance cycling and running apparel brand with broad retail and team-sponsorship reach. While not a custom-only specialist, its custom team program and extensive dealer network compete for budget-conscious team apparel orders that Borah also targets.
• Louis Garneau: Louis Garneau is an established cycling, Nordic ski, and triathlon apparel brand with custom team programs. Its broad multi-sport catalog and European heritage overlap with Borah's endurance-sport custom apparel positioning.
• Rapha: Rapha is a premium global cycling apparel brand with custom team programs and high-end retail. It competes for elite and aspirational cycling team contracts where Borah also bids, particularly in the OTW/premium tier.
• Castelli: Castelli is a heritage Italian performance cycling brand with custom team kit services and a strong presence in professional and elite amateur racing. It competes at the upper end of Borah's product tiers for premium cycling team apparel contracts.

Emerging players

• Athletic Republic / Verge Sport: Verge Sport is a custom teamwear manufacturer offering sublimation-based apparel across cycling, running, rowing, and team sports. It represents the emerging custom-apparel competitor targeting the same small-to-mid team market Borah serves, with broader sport coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/borahteamwear
• YouTubeyoutube.com/borahTeamwear
• Facebookfacebook.com/borahTeamwear
• Instagraminstagram.com/borahteamwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borah Teamwear