United Esports

What United Esports does

United Esports is a Los Angeles-based gaming marketing agency founded in 2018 by Felix LaHaye. The company operates as a creative partner and agency of record for global consumer brands seeking to engage the 18-34 demographic through gaming and esports channels. Its core offering comprises three product lines: Creative & Marketing Services, Production & Content, and access to what the company describes as the largest network of streamers, content creators, and on-screen talent in North America, curated through a proprietary Triple-Vetting process for brand safety and cultural fit.

The company generates revenue through professional services engagements on a quote-based, customized per-campaign basis; pricing is not publicly disclosed. Its go-to-market is sales-led, primarily through direct enterprise relationships with consumer-brand marketers (notably a P&G Innovation Partner relationship spanning Tide, Tampax, Old Spice, and Bioré), supplemented by partnerships with other marketing agencies. Beyond the agency core, United Esports operates across two adjacent business lines: physical esports-themed venues under the Kappa Meltdown Esports Bars sub-brand, and minority competitive-esports investments in organizations including PSG Talon and Beastcoast. Office presence spans the US (Los Angeles), Canada (Montreal), Sweden (Gothenburg), and South Korea (Seoul).

The company has no disclosed institutional funding, appears entirely founder-owned under Felix LaHaye, and has earned industry recognition including a 2022 Streamy Award, two 2022 Digiday Media Awards, a Drum Marketing Award for Brand Development or Extension, a 2022 Tempest Award for Diversity and Inclusion, and a #370 placement on the 2023 Inc. 5000 list of fastest-growing private companies (revenue growth measured 2019-2022).

Name

United Esports

Legal name

United Esports LLC

Website

https://unitedesports.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

United Esports is a Los Angeles-based gaming marketing agency founded in 2018 that serves as a creative partner and agency of record for global consumer brands seeking to engage the 18-34 demographic through gaming, esports, and streamer-led campaigns.

Ownership category

akta.pro rank

Product category

Esports Marketing Agency Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Esports Tournament Sponsorships & Partnerships (MPAGANAM), Esports Teams & Player Organizations (MPAFADAB)

Keywords

• Gaming marketing agency
• Esports advertising services
• Brand content production
• Influencer marketing network
• Talent management services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Creative & Marketing Services: Full-service marketing agency fees for strategic positioning, campaign development, and creative production for brands entering the gaming/esports space. Services include creative development, marketing strategy, and branded content creation.
2. Production & Content: Studio-quality production services and creator-made pre-optimized content strategies for brand campaigns within gaming environments.
3. Talent Network Access: Access to the largest network of streamers, content creators, and gaming talent in North America through the Triple-Vetted talent program.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

United Esports is a gaming and esports marketing agency that helps global brands engage the 18-34 demographic through gaming culture. Its core offerings include strategic Creative & Marketing Services, studio-quality Production & Content creation, and access to the largest Triple-Vetted network of streamers, content creators, and on-screen gaming talent in North America. The company also operates Kappa Meltdown Esports Bars and holds competitive esports investments as adjacent lines of business.

Product overview

United Esports is a multi-award winning esports media and gaming marketing agency operating as a unified platform across three spaces: Media & Marketing, Esports Bars, and Competitive Esports Investments. The core offering comprises Creative & Marketing Services, Production & Content, and the largest Streamers & Gaming Talent Network in North America. The company also operates Kappa Meltdown Esports Bars (esports-themed venues) and maintains competitive esports investments through partnerships with PSG Talon and Beastcoast. The company serves global brands seeking to connect with the 18-34 gaming demographic.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Marketing Services Strategic positioning, marketing services, and award-winning creative solutions designed to help global brands engage the 18-34 demographic in the gaming and esports space, delivered as an agency-of-record offering.
• Production & Content Studio-quality production services combined with creator-made pre-optimized content strategies, designed to help brand partners engage gaming audiences with award-winning creative content.
• Streamers & Gaming Talent Network Access to the largest network of streamers, content creators, and on-screen talent in North America, with a proprietary Triple-Vetting process to ensure brand-safe, relevant talent selection for gaming campaigns.
• Kappa Meltdown Esports Bars Esports-themed bar venues operated by United Esports that bring gaming experiences and esports viewership to physical locations, creating a physical brand activation touchpoint within the gaming culture space.

Quantifiable outcome

• 121% Rise in Average Viewership
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• TALON (Hong Kong Esports)coreStrategic or Co-development Partner · 26 March 2024Partnership with Hong Kong esports organization TALON for Web3 game Apeiron, including a $30,000 initiative. TALON brings esports organization expertise while United Esports provides marketing and creative services.
• Wisdom GamingcoreStrategic or Co-development Partner · 21 July 2022Esports alliance with Minnesota-based gaming entertainment and production company Wisdom Gaming. The partnership spans all Wisdom Gaming properties including esports organizations Torrent and Minnesota Varsity League (MNVL), providing international B2B and B2C experience access.
• Hard Rock CafeminorGTM or Marketing Partner · 29 April 2022Hard Rock Cafe partnered with Kore Meltdown (esports bar chain related to Kappa Meltdown) to bring esports themed events to multiple Hard Rock Cafe locations across the United States.
• Procter & Gamble (P&G)coreStrategic or Co-development PartnerUnited Esports serves as P&G's trusted innovation partner, working closely with brands like Tide to bring products to the 18-34 gaming demographic in engaging ways. The partnership includes multi-faceted campaigns like Tide Laundry Trials.
• PSG TaloncoreStrategic or Co-development PartnerUnited Esports holds competitive esports investments in PSG Talon, one of their three spaces in the gaming world alongside Media & Marketing and Esports Bars.
• BeastcoastcoreStrategic or Co-development PartnerUnited Esports holds competitive esports investments in Beastcoast, part of their esports investments portfolio alongside PSG Talon.
• Kappa Meltdown Esports BarscoreOthersUnited Esports operates Kappa Meltdown Esports Bars as one of their three spaces in gaming. These are esports-themed bar venues bringing gaming experiences to physical locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cashmere Agency: Creative and influencer marketing agency with deep gaming and entertainment practice serving Fortune 500 brands. Competes for the same enterprise brand mandates and gaming-talent-driven campaigns.
• Loaded: Gaming and esports creative agency producing branded content, campaigns, and event activations for major brands. Competes for similar brand budgets and shares the gaming-talent network model.
• Catalyst: Gaming and esports marketing agency working with global brands on influencer, content, and experiential campaigns. Directly comparable as a competing agency-of-record for brands targeting gamers and the 18-34 demographic.
• Phenomenon: Creative agency specializing in gaming, esports, and entertainment marketing for global brands. Comparable offering across strategy, creative, production, and talent activation for the gaming audience.

Regional players

• OverActive Media: Esports and entertainment company operating teams, content, and venues primarily in Europe and North America. Compares on the venue/team-investment side of United Esports' portfolio though with stronger geographic concentration in Europe.

Others

• Anzu.io: In-game advertising platform enabling programmatic ad placement within gaming environments. Adjacent infrastructure provider rather than direct competitor, but serves some of the same brand advertisers entering gaming.

Broad incumbents

• VaynerMedia: Large global digital and social agency with an established gaming/esports practice. Comparable in serving enterprise brands targeting gamers but operates at significantly greater scale and scope.
• Berlin Cameron: Independent creative agency with gaming-adjacent brand work and CPG client base (including P&G brands). Competes for creative mandates within overlapping brand portfolios though gaming is not its sole focus.
• GameSquare Esports: Esports media and marketing company combining agency services, content, and team operations. Comparable three-pillar structure (media/marketing, content, esports investments) though at much larger scale.

Emerging players

• Versus Media Group: Gaming media and marketing company focused on connecting brands with gaming communities. Comparable target customer (enterprise brands) with smaller scale and earlier-stage capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Esports