PSCo Group
PSCo Group is a UK trade-only value-added distributor and rental house for LED display and image processing solutions, selling exclusively to AV resellers, integrators, and rental companies under the Midwich Group. It offers LED, projection, and processing products from leading brands plus value-added services via its 50,000 sqft Innovation House experience centre.
- Company typePrivate
- Founded1998
- HeadquartersReading, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PSCo Group does
PSCo Group (legal entity PSCo Limited) is a UK-based, 100% trade-only value-added distributor and rental house specialising in LED display and image processing solutions, operating as a wholly-owned subsidiary of Midwich Group since its founding in 1998. The company sells and rents LED displays, projection equipment, LED controllers, media servers, and image processing hardware from a curated portfolio of world-leading brands — Absen, Samsung, LG, Sharp/NEC, Sony, Epson, Brompton Technology, NovaStar, Barco, Green Hippo, Hive, Aluvision, and Peerless-AV — exclusively to AV resellers, system integrators, and rental companies rather than to end customers.
Its core technical offering centres on LED display technologies spanning SMD, MiniLED, and MicroLED pixel pitches from approximately 0.8mm to 6mm, paired with image-processing stacks (Brompton Tessera, NovaStar, Barco EventMaster) and high-lumen laser projection (Epson up to 20,000 lumens). The proprietary Pixel IQ LED configurator supports project scoping and quotation, and the Brompton-Absen virtual production ecosystem — built around a £2m 2022 investment — positions PSCo in the xR/film/broadcast adjacency. Operations are anchored by Innovation House, a 50,000 sqft multi-brand experience centre in Bracknell that houses 80 product and technical specialists and showcases 200+ AV solutions from 50 manufacturers.
PSCo monetises through hardware sales margin, trade rental of LED/projection fleets, and value-added professional services including pre-sales consultation, technical delivery, training, and aftercare support. Pricing is quote-based with trade account credit facilities; revenue is not publicly disclosed. The company pursues a hybrid segmentation strategy, with AV resellers/integrators and live events rental companies as primary revenue segments, and education, broadcast/virtual production, and retail as secondary verticals. Marketing relies on trade shows (ISE, PLASA), the Innovation House demonstration facility, digital content, and direct sales engagement within a UK-only geographic footprint.
PSCo Group firmographics
Firmographics- Name
- PSCo Group
- Legal name
- PSCo Limited
- Website
- https://psco.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PSCo Group is a UK trade-only value-added distributor and rental house for LED display and image processing solutions, selling exclusively to AV resellers, integrators, and rental companies under the Midwich Group. It offers LED, projection, and processing products from leading brands plus value-added services via its 50,000 sqft Innovation House experience centre.
- Ownership category
- akta.pro rank
PSCo Group industry classification
Industry- Product category
- Professional AV Distribution
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where PSCo Group is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PSCo Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- LED Display Sales: Sale of LED displays from leading brands including Absen, Samsung, LG, Sharp/NEC, Sony across various pixel pitches and configurations for fixed installations.
- Trade Rental: Short-term and long-term rental of LED displays, projection equipment, and image processing solutions for live events, exhibitions, and corporate applications.
- Professional Services: Technical support, pre-sales consultation, installation, training, and aftercare support services.
- Image Processing Solutions: Sale and rental of LED controllers, media servers, and image processing equipment from Brompton, NovaStar, Barco, and other vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PSCo Group product offering
Product offeringCore offering
PSCo Group is a UK-based trade-only B2B distributor and rental house specialising in LED display and image processing solutions. The company sells and rents LED displays, LED controllers, laser projectors, image processing equipment and media servers from leading manufacturers (Absen, Samsung, LG, Sharp/NEC, Sony, Aluvision, Epson, Brompton, NovaStar, Barco, Green Hippo, Hive) to AV resellers, integrators and rental companies. End-to-end services include pre-sales consultation, technical delivery, aftercare support and training delivered through Innovation House, a 50,000 sqft multi-brand experience centre in Bracknell.
Product overview
PSCo Group is the UK's leading trade-only partner for LED display and image processing solutions, operating across both sales and rental. The company functions as a value-added distributor offering products from world-leading brands including Absen, LG, Samsung, Sharp/NEC, Sony, Aluvision, Epson, Brompton Technology, NovaStar, Barco, Green Hippo, and Hive. Their product portfolio spans LED displays (indoor and outdoor, 1mm to 6mm pixel pitches), LED controllers and processors, laser projectors, image processing equipment, and media servers. The company differentiates through end-to-end services including pre-sales support, technical delivery, aftercare, and training, delivered through their Innovation House experience centre. They also offer Pixel IQ, an LED configurator tool for project scoping. PSCo operates as part of the Midwich Group, a global specialist AV distributor.
Differentiator
Problem solved
Functional benefit
Brands
- Pixel IQ: LED configurator tool for faster, smart project scoping - designed for integrators and consultants to create tailored LED display solutions from concept to quotation.
Products and services
- Absen LED Displays
Quantifiable outcome
- Europe's largest stockist of LED displays for fast and reliable access
- +2 more outcomes
Companies that use PSCo Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
PSCo Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PSCo Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship, strategic and minor.
- AluvisioncoreExclusive UK distribution agreement for Aluvision Hi-LED P1.9 tiles. PSCo has worked closely with Aluvision for several years in rental and now expands to sales and distribution. UK-based stockholding with comprehensive service including three-year warranty extendable to five years.
- Brompton Technologycore£2m LED investment partnership for cutting-edge LED video processing products for film, TV, broadcast and live event sectors. Tessera LED processing products for virtual studio development with HDR, ultra-low latency, and high frame rate features. 300sqm of Brompton-Absen LED cabinets delivered June 2022.
- EpsoncoreFirst exclusive rental partner for Epson EB-PU2200 Series 20K projector in UK. Exclusive access to world's smallest and lightest 20,000 lumens projectors. Partnership expanded to include full range of laser projectors.
- NovaStarcoreOfficial distributor for NovaStar LED controllers and processing solutions in UK & Ireland. Full range including MCTRL, COEX series, and CVT fibre converters.
- Midwich GroupflagshipPSCo is part of the Midwich Group, a global network of specialist AV distributors operating across Europe, North America and Asia Pacific. Combines international scale with local expertise connecting leading technology vendors with specialist partners worldwide.
- AbsenflagshipPSCo's longest-standing LED partner. Exclusive UK distribution for Polaris series and other Absen LED products. Co-developed Aluvision Hi-LED range with Absen.
- SamsungcoreAuthorised distributor for Samsung LED displays including IEA bundles, IF series, and professional flat screens.
- LGcoreDistribution of LG LED solutions including LAEC All-in-One series and LSCB Ultra Slim series for modern workspaces.
- Sharp/NECcoreDistribution of Sharp/NEC LED solutions including E Series, FE-E Series, FE Series, FA Series, and A Series for digital signage and presentations.
- SonycoreAuthorised distributor for Sony Crystal LED displays including BH and CH-series for videowall applications.
- disguisestrategicPartnership for virtual production solutions using disguise media servers combined with Absen LED and Brompton processing for xR stages.
- BarcocoreDistribution of Barco image processing solutions including E2 Gen2 and S3 4K Tri-Combo presentation systems and EventMaster products.
- Green HippocoreDistribution of Green Hippo media servers for visual content management and processing.
- HivecoreDistribution partnership for Hive media servers announced June 2024.
- Peerless-AVminorCustom 'paperclip' stands and mounting solutions for LG LED displays.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PSCo Group competitors and assessment
Company assessmentBroad incumbents
- ScanSource: A large global IT and AV distributor with significant display, UC, and communications offerings across multiple geographies. Comparable as a broader-scale AV distribution competitor with overlapping vendor relationships.
- TD SYNNEX: A global IT distribution and solutions aggregator with growing AV and digital signage practice. Comparable as a broad-line distributor with overlapping categories in displays and enterprise AV.
Direct peers
- Invision UK: A UK AV distributor focused on custom installation and CI channel, also part of the Midwich Group. Comparable as a value-added specialist distributor serving integrators with premium AV and CI brands.
- Holdan Limited: A UK specialist AV distributor and sister company to PSCo within the Midwich Group. Comparable as a value-added B2B distributor serving AV resellers, integrators, and broadcast customers with leading vendor brands.
- Midwich Group plc: PSCo's parent company and a global specialist AV distributor operating across Europe, North America, and Asia Pacific. Directly comparable as a value-added AV distributor with exclusive vendor relationships and trade-only channels.
- Sahara Presentation Systems: A UK-based specialist AV distributor with display and presentation technology offerings to trade customers. Comparable in business model (trade B2B distribution) and product overlap (displays, projection, accessories).
- Creative Technology: A global live events and broadcast AV production company with rental operations for LED, projection, and image processing. Directly comparable to PSCo's trade rental business serving concerts, exhibitions, and corporate events.
- ProAV: A UK AV distributor serving resellers, integrators, and rental companies with professional AV solutions. Directly comparable to PSCo's trade-only B2B distribution model with overlapping vendor relationships in displays and processing.
Regional players
- Visual Sound: A UK-based AV integrator and service provider with display, presentation, and unified communications offerings. Comparable as a customer/partner profile to PSCo's integrator channel and a regional alternative.
Emerging players
- Cinos Communications: A UK AV integrator and managed services provider with growing focus on UC, collaboration, and display solutions. Comparable to PSCo's integrator customer base and to PSCo's own services-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PSCo Group social profiles
Digital presencePSCo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSCo Group leadership team
Management profileNumber of profiles
Profiles3 records
PSCo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSCo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSCo Group
What does PSCo Group do?
PSCo Group is a UK-based trade-only B2B distributor and rental house specialising in LED display and image processing solutions. The company sells and rents LED displays, LED controllers, laser projectors, image processing equipment and media servers from leading manufacturers (Absen, Samsung, LG, Sharp/NEC, Sony, Aluvision, Epson, Brompton, NovaStar, Barco, Green Hippo, Hive) to AV resellers, integrators and rental companies. End-to-end services include pre-sales consultation, technical delivery, aftercare support and training delivered through Innovation House, a 50,000 sqft multi-brand experience centre in Bracknell.
Is PSCo Group a public or private company?
PSCo Group is a private company. It is classified as corporate owned and is currently operating.
When was PSCo Group founded?
PSCo Group was founded in 1998. It employs 11 to 50 people.
Where is PSCo Group based?
PSCo Group is headquartered in Reading, United Kingdom, in the Europe region.
How does PSCo Group make money?
Four revenue lines are on record. LED Display Sales are the primary driver. The others are trade Rental, professional Services and image Processing Solutions.
Who are PSCo Group's main competitors?
Broad incumbents on record are ScanSource and TD SYNNEX. Direct peers are Invision UK, Holdan Limited, Midwich Group plc, Sahara Presentation Systems, Creative Technology and ProAV. Visual Sound is listed as a regional player. Cinos Communications is listed as an emerging player.
Does PSCo Group have an API?
No public API is recorded for PSCo Group.
What industry is PSCo Group in?
PSCo Group's product category is Professional AV Distribution. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 44921 and its SIC code is 5020.