Name

Marriner Group

Legal name

Princess Theatre Pty Ltd

Website

https://marrinergroup.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Heritage theatre operations
• Live entertainment venues
• Event venue hire
• Corporate event hosting
• Premium hospitality suites

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to theatre shows and live music events at Princess Theatre, Regent Theatre, Comedy Theatre, and Forum Melbourne through authorized ticketing agent Ticketek and venue box offices.
2. Premium Hospitality Experiences: Revenue from premium suite packages including pre-show dinners, cocktail receptions, and private dining experiences in exclusive suites at Regent and Princess Theatre. Minimum guest requirements apply (12 for dinner, 20 for cocktail).
3. Venue Hire and Events: Revenue from hiring out theatre spaces (Plaza Ballroom, Forum Melbourne, Theatre Suites) for corporate functions, galas, weddings, and special events. Includes catering services by Executive Chef.
4. Food and Beverage: Revenue from theatre bars serving drinks and snacks, with pre-order options. Also includes merchandise sales during shows.
5. Gift Vouchers: Sale of gift vouchers starting from $50, redeemable for tickets to shows at Princess Theatre, Regent Theatre, Comedy Theatre, and Forum Melbourne. Valid for 3 years from issue date.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Marriner Group owns and operates five iconic heritage theatres and event venues in Melbourne's CBD (Princess Theatre, Regent Theatre, Comedy Theatre, Forum Melbourne, and Plaza Ballroom), hosting world-class musical theatre productions, live music, comedy, and ballet. The company sells tickets to individual patrons and provides premium hospitality packages in private suites, dedicated group and school booking services, accessibility programs (audio description, Auslan interpretation), and venue hire for corporate functions, weddings, galas, and theatrical productions.

Product overview

Marriner Group operates a portfolio of five iconic Melbourne CBD venues as a live theatre and events business. The core offering comprises four heritage theatres (Princess Theatre, Regent Theatre, Comedy Theatre, Forum Melbourne) and one event venue (Plaza Ballroom). Supporting services include ticketing via Ticketek, premium hospitality packages with private dining suites, dedicated group and school booking services, accessibility programs (audio description, Auslan interpretation), gift vouchers, and corporate event management. The venues host world-class musical productions, live music, ballet, and corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• Princess Theatre: Melbourne's iconic heritage theatre venue on Spring Street, dating back to 1854, seating up to 1500 patrons over three levels.
• Regent Theatre
• Comedy Theatre
• Forum Melbourne
• Plaza Ballroom

Products and services

• Princess Theatre Melbourne's iconic heritage theatre dating back to 1854, seating up to 1,500 patrons across three levels (Stalls, Dress Circle, Grand Circle). Hosts world-class musical theatre productions and is home to major productions including The Book of Mormon.
• Regent Theatre Landmark picture palace opened in 1929 on Collins Street, refurbished in 1996 and 2019, featuring ornate plasterwork, grand chandeliers, and flexible seating configurations for renowned theatre productions.
• Comedy Theatre Heritage theatre built in 1928 with European-inspired architecture, seating up to 1,000 patrons across two levels, refurbished in 2017. Hosts Melbourne International Comedy Festival annually and diverse theatre and live entertainment.
• Forum Melbourne Melbourne's premier live music and events venue on Flinders Street, with concert capacity of up to 2,000 standing and 800 seated. The upstairs venue features 520 tiered seats with cinema screen.
• Plaza Ballroom Heritage-listed event space within the Regent Theatre complex featuring a large open floorplan suitable for galas, dinners, fashion shows, and film screenings, with capacity from 200-1,200 guests.
• Premium Suite Packages Hospitality experience offering pre-show dinner or cocktail receptions in exclusive private suites at Regent or Princess Theatre, featuring curated menus paired with local Victorian wines for corporate functions or private gatherings (minimum 12 guests for dinner, 20 for cocktail).
• Group Bookings Dedicated group booking service for corporate and social groups, offering advance notice of shows, exclusive group sales events, priority bookings, group discounts, and dedicated support from Amanda and Ella.
• School Bookings Theatre for Schools program offering VCE playlist shows, education resources for Drama, Music, English, History, and Visual Arts, post-show Q&A sessions, special school group rates, and complimentary teacher tickets.
• Accessible Performances Accessibility services including audio described performances with Vision Australia headsets, Auslan interpreted performances, captioned performances, and surtitled performances for blind, low vision, and Deaf community patrons.
• Gift Vouchers Digital gift vouchers available from $50, redeemable for tickets to shows at Princess Theatre, Regent Theatre, Comedy Theatre, and Forum Melbourne. Valid for 3 years from date of issue.
• Theatre Hire Venue hire service for theatrical productions and performances at Princess, Regent, and Comedy Theatres, with booking enquiries handled through the Theatre Programming Department.
• Corporate Events & Private Functions Event management services for corporate functions, special events, and weddings at Plaza Ballroom and Forum Melbourne, including catering by Executive Chef David Ricardo, AV requirements, theming, and operations.

Quantifiable outcome

• Princess Theatre holds up to 1500 patrons; Comedy Theatre seats up to 1000; Forum Melbourne concert capacity up to 2000 standing
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TicketekcoreChannel Partner/ Reseller/ DistributorAuthorized ticketing partner for all Marriner Group venues (Princess Theatre, Regent Theatre, Comedy Theatre, Forum Melbourne). Handles all online ticket sales, network distribution, and phone bookings via 1300 11 10 11. Show pages include Ticketek direct links for ticket purchasing.
• Vision AustraliacoreStrategic or Co-development PartnerProvides audio description headsets and services for blind and low vision patrons at accessible performances. Pre-show notes include set and character descriptions. Supports Marriner Group's commitment to accessibility.
• First ParkingminorOthersPreferred parking provider for Princess Theatre and Comedy Theatre patrons. Offers 20% discount on all rates at locations including 59 Lonsdale Street and 34-60 Little Collins Street near Princess Theatre.
• Wilson ParkingminorOthersPreferred parking provider for Regent Theatre, Plaza Ballroom, and Forum Melbourne patrons. Offers 20% discount with MARRINER promo code at Flinders Gate Car Park and T&G Building Car Park.
• Nearby Restaurants (JUNI Melbourne, Federici, Antara, Cookie, Magic Mountain Saloon)minorGTM or Marketing PartnerPartner restaurants featured on Marriner Group website for pre and post-show dining recommendations near venues. Includes special offers like pre-show banquet menus and happy hour specials for theatre patrons.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arts Centre Melbourne: State-owned performing arts complex in Melbourne operating multiple theatres (State Theatre, Playhouse, Fairfax Studio, Hamer Hall) that competes directly with Marriner for touring musicals, orchestral performances and corporate hire in the same Melbourne CBD market.
• The Shubert Organization: US owner and operator of a large portfolio of Broadway theatres for live theatrical productions; comparable as a private, long-tenured operator of heritage theatrical real estate hosting touring and resident productions, though larger and on Broadway rather than in Melbourne.
• Ambassador Theatre Group (ATG): International operator/owner of theatres (UK, US) presenting musicals and live entertainment across heritage and modern venues; directly comparable business model to Marriner Group's ownership-and-operation of heritage theatres for touring musicals.
• Queensland Performing Arts Centre (QPAC): Queensland's principal presenting organisation operating multiple theatres (Lyric Theatre, Playhouse, Concert Hall) for musicals, ballet and concerts; directly comparable to Marriner Group in scale, multi-venue operations and presenting business model.
• Adelaide Festival Centre: Multi-venue performing arts presenter in Adelaide hosting musicals, comedy and concerts across several heritage and modern theatres; comparable to Marriner as a multi-venue theatre operator/presenter, albeit in a different state.

Broad incumbents

• TEG (Ticketing Entertainment Group): Owner of Ticketek (Marriner's authorised ticketing partner) and a major live-event promoter and venue operator in Australia; comparable as both an upstream channel partner and a competing live-entertainment promoter with venue-management interests.
• Sydney Opera House: Iconic Australian multi-venue performing arts centre presenting theatre, opera, ballet and concerts; comparable in heritage/brand scale and multi-format venue operations, though broader in scope (opera, ballet) than Marriner's commercial musicals focus.
• Live Nation Australasia: Global live entertainment company's Australian arm promoting concerts and operating venues; comparable through Forum Melbourne's concert programming and shared touring content, though materially larger and broader in scope than Marriner.

Regional players

• Melbourne Recital Centre: Melbourne CBD-based live music venue operator (MTC and Elisabeth Murdoch Hall) hosting concerts and recitals; comparable as a venue operator competing for the same CBD audience, though specialising in recital-scale rather than major-musical programming.

Emerging players

• GWB Entertainment: Australian theatrical producer and presenter (Fangirls, & Juliet, Come From Away tours); comparable as a co-producer/partner in supplying theatrical content that Marriner's venues stage, rather than as a venue operator directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Marriner.Group
• LinkedInlinkedin.com/company/marriner-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marriner Group