Brant Lake Camp
Brant Lake Camp is a privately held, family-owned sleep-away summer sports camp founded in 1916 in New York's Adirondack Mountains, serving approximately 300-350 boys ages 7-15 each summer through tuition-based direct-to-consumer enrollment ($17,300 full summer for 2026).
- Company typePrivate
- Founded1916
- HeadquartersBrant Lake, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brant Lake Camp does
Brant Lake Camp, legally Brant Lake Camp for Boys, is a privately held sleep-away summer sports camp founded in 1916 and headquartered at 7586 State Route 8, Brant Lake, New York, in the Adirondack Mountains approximately 3.5 hours from New York City. It serves boys ages 7–15 (with programming through age 16 for seniors) across three age-graded divisions in its 'Mini-Camp System': Junior Camp (ages 7–11), Intermediate Camp (ages 12–13), and Senior Camp (ages 14–16), each with age-appropriate facilities, schedules, and staffing. The camp enrolls approximately 300–350 boys per summer, supported by 100–120 counselors and 50+ senior staff, including ~30 multi-year Key Staff mentors drawn from education and coaching backgrounds. Programming combines core sports instruction (baseball, basketball, tennis, soccer, flag football), waterfront activities on Brant Lake (swimming, sailing, waterskiing, kayaking, paddleboarding), and ~20 elective hobbies (arts, theater, STEM, climbing, archery), anchored by the signature Green and Gray team competition.
The business model is direct-to-consumer, tuition-based, and seasonal: Summer 2026 full-season tuition is $17,300 (June 27 to August 14), with half-summer ($11,000), Frosh half-summer ($10,000), and Frosh two-week ($5,000 per session) alternatives; additional revenue is generated from transportation services (NYC metro buses, Albany airport pickups, chaperoned group flights from Miami and Los Angeles) and offseason facility rentals for weddings and retreats. Marketing relies on the camp's 100+ year, four-generation family-ownership brand, an extensive library of parent testimonials, Rookie Days trial-visit events, a 360-degree virtual tour, and active social channels (Facebook, Instagram, TikTok, YouTube). The portfolio extends beyond the boys' camp through three affiliated entities under common family leadership: Point O' Pines Camp for Girls (sister camp, approximately one mile away, coordinated via nine co-ed summer events), Brant Lake Sports Academy for Girls, and Brant Lake Dance Camp.
Technologically, Brant Lake Camp is a low-tech services business with no proprietary platform or app; operations are supported by the CampInTouch parent portal for enrollment, forms, and one-way camper email, plus Google Analytics for website measurement. Current leadership is the four-generation Gersten family: Max Gersten serves as Executive Director, succeeding his father Richie Gersten (now Director Advisor after 30+ years as Executive Director), with directors Zach Cohen, Andy Berlin, assistant director Alexa Minion Wehmeyer, associate director Mieks Gersten, and full-time Medical Director Dr. Beth Bernstein (M.D., Ph.D.). The camp holds American Camp Association accreditation.
Brant Lake Camp firmographics
Firmographics- Name
- Brant Lake Camp
- Legal name
- Brant Lake Camp for Boys
- Website
- https://brantlake.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brant Lake Camp is a privately held, family-owned sleep-away summer sports camp founded in 1916 in New York's Adirondack Mountains, serving approximately 300-350 boys ages 7-15 each summer through tuition-based direct-to-consumer enrollment ($17,300 full summer for 2026).
- Ownership category
- akta.pro rank
Brant Lake Camp industry classification
Industry- Product category
- Summer Camp Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
- akta.pro secondary industries
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Group Camping & Scout Camps (THAGAOAI)
Keywords
Where Brant Lake Camp is headquartered
LocationHeadquarters
- HQ city
- Brant Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brant Lake Camp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Full Summer Tuition: Complete summer camp program from June 27 to August 14, 2026. Includes all activities, sports instruction, meals, accommodations, and programming.
- Half-Summer Option: Reduced tuition for families seeking shorter camp experience, with opportunity to extend for additional tuition.
- Frosh Program: Specialized programs for first-grade boys including half-summer and two-week session options for younger/first-time campers.
- Transportation Services: Round trip bus service to/from NYC metropolitan area, airport pickups, and chaperoned flights from Miami and Los Angeles.
- Educator Appreciation Tuition Reduction: Substantial tuition reduction offered to families where a parent is an educator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Full Summer 2026 |
| One time/ perpetual license | Annual | Half-Summer Option |
| One time/ perpetual license | Annual | Frosh Half-Summer Program |
| Unit Pricing | Annual | Frosh 2-Week Program |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Brant Lake Camp product offering
Product offeringCore offering
Brant Lake Camp operates a traditional sleep-away sports camp for boys ages 7-15 in the Adirondack Mountains of New York, delivering multi-week residential summer sessions that bundle accommodations, meals, sports instruction, waterfront activities, and supervised programming. The offering is structured through the Mini-Camp System into Junior (7-11), Intermediate (12-13), and Senior (14-16) divisions and includes Frosh Program entry options, Half-Summer sessions, transportation services, and trial Rookie Days visits. Tuition is paid as a one-time annual fee, with additional revenue from supplementary transportation and branded services.
Product overview
Brant Lake Camp offers a traditional sleep-away sports camp experience for boys ages 7-16 through its main program, the Mini-Camp System, which divides campers into three age-appropriate divisions (Junior, Intermediate, Senior Camp). The camp provides comprehensive programming including Core Sports (baseball, basketball, tennis, soccer, flag football), Waterfront Activities, Hobbies, and the signature Green and Gray competition tradition. Additional services include Rookie Days trial visits, Frosh Program for first graders, and Half-Summer options. The camp operates in connection with sister camp Point O' Pines Camp for Girls through the Brother Sister Experience. Tuition for Summer 2026 is $17,300 for the full season, with opening day on June 27, 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Summer Camp Enrollment Complete multi-week sleep-away sports camp session for boys ages 7-15, including age-division programming (Junior, Intermediate, Senior), core sports instruction, waterfront activities, hobbies, meals, lodging, and supervision. Full Summer 2026 tuition is $17,300.
- Half-Summer Option Reduced-duration summer session for families seeking a shorter camp experience, with opportunity to extend for an additional $11,000 tuition.
- Frosh Program Specialized introductory program for boys completing 1st grade, offered as either a four-week half-summer session (June 27 - July 25, $10,000) or as two separate two-week sessions ($5,000 per session).
- Transportation Services Add-on transportation services including round trip bus service to/from the NYC metropolitan area, meeting campers at Albany International Airport, and chaperoned group flights from Miami and Los Angeles to facilitate enrollment from broader geographic areas.
- Rookie Days Trial Visits Prospective-camper trial visit days held multiple times each summer, allowing prospective campers to experience camp activities, meet current campers and counselors, tour facilities, and (for parents) learn about camp philosophy and programming.
Quantifiable outcome
- Friendships that last a lifetime - emphasized throughout testimonials as key outcome
- +2 more outcomes
Companies that use Brant Lake Camp
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Brant Lake Camp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Brant Lake Camp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Point O' Pines Camp for GirlscoreSister camp located approximately one mile from Brant Lake Camp. Allows families to send both boys and girls to coordinated camp experiences while maintaining separate single-gender environments. Brothers and sisters see each other nine times throughout the summer. Camps share camp culture while providing gender-specific experiences. Co-ed programming increases with age.
- Brant Lake Sports Academy for GirlsminorRelated program for girls operated by Brant Lake Camp leadership, providing sports-focused summer experience. Chloe Grimes (Max Gersten's wife) serves as co-director.
- Albany International AirportminorClosest airport to camp where Brant Lake arranges to meet campers flying in from various locations.
- AmeraSportminorExclusive clothing and gear supplier for Brant Lake Camp. Families can order BLC uniforms and camp gear online through AmeraSport's dedicated camp store.
- Ship CampsminorLuggage shipping service that picks up camper bags at their homes and transports them to camp. Contact information provided for families.
- Jodi Greebel (Citrition)minorRegistered dietitian nutritionist specializing in pediatric nutrition who manages food allergies, sensitivities, and special diets. Reviews camper health records and creates individualized nutrition plans.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Brant Lake Camp competitors and assessment
Company assessmentDirect peers
- Camp Takajo: Traditional boys' sleep-away camp in Maine with strong sports and waterfront programming. Comparable in target customer (boys ages 7-15), family ownership heritage, and traditional programming approach.
- Camp Winaukee: Boys' sleep-away sports camp in NH with a similar premium tuition band and traditional multi-sport programming (baseball, basketball, water sports). Comparable in scale and target demographic of traditional multi-sport camps.
- Camp Lenox: Co-ed sleep-away camp in Massachusetts with strong sports, waterfront, and traditional activity programming. Direct competitor for families evaluating Northeast premium sleep-away camps.
- Camp Wekeela: Sports and waterfront-focused co-ed sleep-away camp in Maine. Comparable on the athletic-and-waterfront programming model and traditional camp activities targeting similar family demographic.
- Camp Robin Hood: Traditional boys' sleep-away camp in NH emphasizing core sports and waterfront activities with a similar multi-generational family ethos. Directly comparable in target market and programming mix.
- Tyler Hill Camp: Co-ed sleep-away camp in Pennsylvania with comprehensive sports and traditional programming. Direct competitor within the Northeast premium sleep-away camp market segment.
- Point O' Pines Camp for Girls: BLC's directly affiliated sister camp located approximately one mile away. Operates as a girls' counterpart with shared traditions, leadership connections, and coordinated brother-sister programming throughout the summer.
- Camp Laurel: Premium co-ed sleep-away camp in Maine with comprehensive sports, waterfront, and traditional programming. Closely comparable on tuition tier, breadth of activities, and family demographic.
Broad incumbents
- Camp Pinecliffe: Long-established girls' sleep-away camp in Maine with a similar heritage-and-traditions positioning. Comparable as an adjacent premium sleep-away competitor serving the same broader family demographic.
Others
- American Camp Association: Industry body that accredits Brant Lake Camp and sets operational, safety, and programming standards across U.S. camps. Relevant as the governing ecosystem that influences compliance costs and industry benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brant Lake Camp social profiles
Digital presenceBrant Lake Camp compliance and trust
Trust signalCompliance1 record
Brant Lake Camp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brant Lake Camp leadership team
Management profileNumber of profiles
Profiles16 records
Brant Lake Camp subsidiaries and ownership
Company hierarchySubsidiaries3 records
Brant Lake Camp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brant Lake Camp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brant Lake Camp
What does Brant Lake Camp do?
Brant Lake Camp operates a traditional sleep-away sports camp for boys ages 7-15 in the Adirondack Mountains of New York, delivering multi-week residential summer sessions that bundle accommodations, meals, sports instruction, waterfront activities, and supervised programming. The offering is structured through the Mini-Camp System into Junior (7-11), Intermediate (12-13), and Senior (14-16) divisions and includes Frosh Program entry options, Half-Summer sessions, transportation services, and trial Rookie Days visits. Tuition is paid as a one-time annual fee, with additional revenue from supplementary transportation and branded services.
Is Brant Lake Camp a public or private company?
Brant Lake Camp is a private company. It is classified as family owned and is currently operating.
When was Brant Lake Camp founded?
Brant Lake Camp was founded in 1916. It employs 11 to 50 people.
Where is Brant Lake Camp based?
Brant Lake Camp is headquartered in Brant Lake, United States, in the North America region.
How does Brant Lake Camp make money?
Five revenue lines are on record. Full Summer Tuition is the primary driver. The others are half-Summer Option, frosh Program, transportation Services and educator Appreciation Tuition Reduction.
Who are Brant Lake Camp's main competitors?
Direct peers on record are Camp Takajo, Camp Winaukee, Camp Lenox, Camp Wekeela, Camp Robin Hood, Tyler Hill Camp, Point O' Pines Camp for Girls and Camp Laurel. Camp Pinecliffe is listed as a broad incumbent. American Camp Association is listed as an others.
Does Brant Lake Camp have an API?
No public API is recorded for Brant Lake Camp.
What industry is Brant Lake Camp in?
Brant Lake Camp's product category is Summer Camp Services. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 721214 and its SIC code is 7000.