What Money Quest Group does

Money Quest Group is the entity under which this analysis is requested; however, the input data contains no source-attributable information about Money Quest Group itself—its financials, headcount, legal structure, management, funding, pricing, and geographic footprint are explicitly noted as unavailable, with all source data pertaining to Linktree. Accordingly, the analytical substance below describes Linktree, the operating platform reflected in the available data.

Linktree operates a link-in-bio SaaS platform that enables users—primarily creators, influencers, musicians, small-to-medium businesses, agencies, and brand marketers—to consolidate digital content, commerce, and audience touchpoints into a single customizable landing page accessible across Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Pinterest, Threads, and other social platforms. The core offering resolves the single-link limitation of social-profile bio fields, and is extended via QR code generation, link shortening, social scheduling (Social Planner), Instagram auto-reply, AI-powered caption/content generation, contact forms, audience management, email integrations (Mailchimp, Klaviyo, Kit), a Shop module with affiliate partnerships (Amazon, Target, Sephora), Sponsored Links, Course Link (Kajabi-powered), Digital Products (Stripe-backed, up to 1GB), Bookings, analytics, and an AI-powered Insights Chat. An explicit Linktree for Enterprise tier and Workspaces targeting agencies and brands address larger customers.

The platform is built on a mature cloud and data stack: AWS for hosting/storage, Fastly as CDN/edge layer, Snowflake for the data warehouse, Fivetran for ELT, and a marketing/engagement layer that includes Intercom, Heap, Google Analytics, Datadog, Looker, Braze, HubSpot, SendGrid, AppCues, Airtable, Prodsight, Typeform, Great Question, Formstack, and Zapier; payments and subscription management run on Stripe, Square, and ChargeBee, with ProfitWell and ChartMogul on the revenue-analytics side. Compliance footprint includes EU Digital Services Act transparency reporting (biannual cadence with 24/7 operations) and a human-rights policy aligned with the International Bill of Human Rights. The business model is freemium subscription (Pro/Premium/Enterprise tiers, pricing not publicly disclosed) layered with transactional and take-rate monetization across Shop, Sponsored Links, Course Link, Digital Products, and Bookings. Named customers and high-visibility users include Selena Gomez, HBO, Comedy Central, Pharrell, Tony Hawk, and the LA Clippers, alongside long-tail individual creators reaching 70M+ registered users globally across Australia, the United States, Europe, and Southeast Asia.

Name

Money Quest Group

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Money Quest Group is analyzed here on the basis of Linktree's available data; the platform operates a link-in-bio SaaS used by 70M+ creators and brands to consolidate content, commerce, and audience links into a single customizable landing page across major social networks.

Ownership category

akta.pro rank

Product category

Creator Economy Software / Link-in-Bio Platform

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Link-in-bio platform
• Creator economy tools
• Social media landing page
• Creator monetization software
• Digital content sharing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Core offering

Money Quest Group operates a link-in-bio platform that provides a single customizable landing page enabling users to share all their digital content from one URL. The platform serves over 70 million users globally, offering link-in-bio functionality with QR code generation, link shortening, analytics, and integrations across social media platforms. The offering extends through add-on modules for social scheduling, audience management, email marketing, e-commerce, digital products, online courses, bookings, and AI-powered content creation and analytics tools.

Product overview

Linktree is a link-in-bio platform that provides a single customizable landing page enabling users to share all their digital content from one link. The core Linktree platform offers link-in-bio functionality with QR code generation, link shortening, and social media integrations across Instagram, TikTok, LinkedIn, X, Facebook, Pinterest, Threads, and YouTube. The platform extends through add-on modules including Social Planner for content scheduling, AI-powered Caption Generator for content creation, Contact Forms and Audience Management for lead generation, Email Integrations with Mailchimp/Klaviyo/Kit, Linktree Shop and Sponsored Links for monetization, Course Link powered by Kajabi for online courses, Digital Products for selling files and downloads, Bookings for appointments, Social + Link Analytics for performance tracking, and Insights Chat for AI-powered analytics. Supporting sub-brands include Templates for profile customization and the Marketplace for third-party integrations. Enterprise tier (Linktree for Enterprise) provides advanced security and compliance features for large organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Linktree (Link in Bio) A link-in-bio platform that allows users to create a single customizable landing page connecting to all their content across social media platforms, websites, stores, and more. For creators, influencers, brands, and individuals with a social media presence.
• QR Code Generator Turns Linktree links into scannable QR codes to drive offline traffic online, with customization options for Pro and Premium plans.
• Social Planner Hands-free social media planning and auto-posting tool enabling users to schedule and publish content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube.
• Linktree Shop Earn commissions by promoting products and affiliate recommendations from brands like Amazon, Target, and Sephora, displayed in a dedicated Shop tab.
• Course Link Build, customize, and sell online courses directly from Linktree, powered by Kajabi integration, supporting free or paid courses with AI-generated course outlines.
• Digital Products Sell or share digital products including eBooks, templates, videos, and design assets with pricing via Stripe integration, supporting up to 1GB storage.
• Sponsored Links Monetization feature allowing users to share brand offers and earn commissions for every sign-up or sale generated.
• Bookings Schedule and sell sessions or appointments directly from Linktree, enabling creators to monetize their expertise through bookings.
• Workspaces Management tool for agencies and brands to consolidate multiple Linktrees and teams under one account with shared visibility and centralized access control.
• Insights Chat AI-powered conversational interface providing real-time analytics and insights about profile performance and audience engagement.
• Linktree Marketplace Platform connecting Linktree users with third-party tools, services, and integrations to extend platform functionality.
• Linktree for Enterprise Enterprise-grade solution for large organizations with advanced security, compliance, and management capabilities.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kajabi: Kajabi is an established all-in-one creator platform for courses, coaching, podcasts, and memberships. Both a partner (powers Linktree's Course Link per source) and an adjacent competitor for higher-end creator monetization workflows.
• Squarespace: Squarespace is a broad website builder with creator-friendly offerings (including Milkshake). Competes with Linktree at the higher end of creator use cases where a full website is desired over a single link-in-bio page.
• Wix: Wix is a broad website builder offering creator-oriented templates and e-commerce capabilities. Competes with Linktree primarily at the SMB/small-business end where customers build more complete websites.
• Shopify (Linkpop): Shopify operates Linkpop, a link-in-bio tool from the dominant e-commerce platform. Represents a major broad incumbent entry that bundles link-in-bio functionality with the Shopify commerce ecosystem, posing both partnership and competitive risk to Linktree.

Direct peers

• Beacons: Beacons.ai is a direct link-in-bio and creator commerce platform offering creator storefronts, email collection, and media kits. Directly competes with Linktree in the same product category and target creator audience.
• Gumroad: Gumroad is a creator-focused digital product selling platform supporting eBooks, templates, courses, and downloads. Direct competitor to Linktree's Digital Products module for creator commerce.
• Stan Store: Stan Store is a creator commerce platform enabling creators to sell digital products, courses, and book calls directly from a link-in-bio page. Direct competitor targeting the same creator monetization use cases as Linktree's monetization modules.
• Taplink: Taplink offers link-in-bio pages with built-in payment, booking, and e-commerce features for creators and small businesses. Directly competes with Linktree's Shop, Bookings, and Digital Products modules.
• Bento: Bento.me provides a free personal landing page / link-in-bio alternative for creators, with an emphasis on visual design. Direct competitor to Linktree in the link-in-bio space with overlapping creator user base.

Emerging players

• Milkshake: Milkshake is a Squarespace-owned mobile-first website builder targeting creators and small businesses. Competes with Linktree in the entry-level creator landing page category with a more design-forward positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Quest Group