Square Donuts

What Square Donuts does

Square Donuts is a privately held, family-owned bakery business founded in 1967 by Richard Comer Sr. in Terre Haute, Indiana, and operated continuously by the Comer family for three generations. The company produces and sells signature square-shaped donuts — a distinctive format differentiating it from conventional round donuts — across four retail bakery locations: two in Terre Haute (Bakery on Wabash and Fort Harrison) and two in Bloomington (17th & College Bakery and West-side Store). Service formats include dine-in, carry-out, drive-thru, and walk-up window; the 17th & College location also operates a late-night limited menu from 12am-4am, and the Bloomington bakery offers pickup via Uber Eats and DoorDash.

The underlying operation is a craft bakery model using legacy equipment (notably a vintage Hobart mixer) with no disclosed technology platform, proprietary software, or AI systems. Digital presence is limited to a Squarespace website, a Facebook page, and a Twitter account; ordering is conducted primarily at point-of-sale, supplemented by third-party delivery partnerships at one location. There is no mobile app, no e-commerce storefront, no wholesale channel, and no franchising operation.

The business model is straightforward retail QSR: direct, one-time consumer purchases of donuts and ancillary bakery items at counter, drive-thru, walk-up window, or via third-party pickup platforms. Pricing is not publicly disclosed. The customer base consists entirely of individual consumers — local residents, commuters, and visitors — with no B2B or wholesale accounts. Revenue concentration is by geography rather than customer, anchored in the Terre Haute founding market and the Bloomington expansion added in 2006.

Name

Square Donuts

Legal name

Square Donuts Inc.

Website

https://squaredonuts.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Square Donuts is a family-owned Indiana bakery founded in 1967 that produces and sells signature square-shaped donuts at four retail locations in Terre Haute and Bloomington, serving individual consumers through dine-in, carry-out, drive-thru, and third-party delivery.

Ownership category

akta.pro rank

Product category

Specialty Donut Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Donut Shops (THAFAGAE)

akta.pro secondary industry

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Artisan donuts
• Specialty bakery
• Fresh breakfast pastries
• Family bakery
• Quick-service bakery

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Donut Sales: Direct retail sales of square-shaped donuts to consumers at physical store locations. Revenue generated through in-person transactions for dine-in, carry-out, and drive-thru purchases. Additional revenue from third-party delivery orders placed through Uber Eats and DoorDash platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Square Donuts manufactures and sells freshly made, signature square-shaped donuts through four company-operated retail bakery locations in Indiana — two in Terre Haute (the original market, since 1967) and two in Bloomington (since 2006). The donuts are produced in-house daily and sold via dine-in, carry-out, drive-thru, walk-up window, and (at the Bloomington bakery) third-party delivery through Uber Eats and DoorDash.

Product overview

Square Donuts is a family-owned bakery business operating as a single unified retail offering—square-shaped donuts made in-house. The company runs four bakery locations across two Indiana cities: Terre Haute (two locations, founded 1967) and Bloomington (two locations, opened 2006). Each location offers dine-in, carry-out, and drive-thru service, with some locations providing late-night menus. Online ordering is available through third-party delivery platforms Uber Eats and DoorDash.

Differentiator

Problem solved

Functional benefit

Products and services

• Square Donuts Signature square-shaped donuts freshly made and sold in-house at company bakery locations in Terre Haute and Bloomington, Indiana — a differentiated alternative to traditional round donuts.
• Terre Haute Bakery Operations Two retail bakery locations in Terre Haute, Indiana (Bakery on Wabash at 935 Wabash Ave and Fort Harrison at 2417 Fort Harrison Rd) selling square donuts and related items via dine-in, carry-out, and drive-thru service.
• Bloomington Bakery Operations Two retail bakery locations in Bloomington, Indiana (17th & College at 1280 N. College Ave and West-side Store at 3878 West 3rd Street) selling square donuts and related items, with dine-in, carry-out, drive-thru, and walk-up window service, plus a late-night limited menu (12am–4am) at 17th & College, and third-party delivery via Uber Eats and DoorDash.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Square Donuts products for pickup through the Uber Eats platform at the Bloomington bakery location.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order Square Donuts products through the DoorDash platform at the Bloomington bakery location.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dunkin': Dunkin' is a national coffee-and-donuts QSR chain with drive-thru-led locations and a broad bakery menu. Comparable to Square Donuts in core product category (donuts), service formats (dine-in, carry-out, drive-thru), and target customer (morning commuters and quick-service snackers), though operating at national scale with broader coffee-led positioning.
• Krispy Kreme: Krispy Kreme is a national doughnut and coffee chain with a broad specialty doughnut menu, drive-thru locations, and a well-known theater-window retail format. Compares to Square Donuts as a multi-state specialty doughnut operator with dine-in and drive-thru service, though significantly larger and more geographically dispersed.
• Tim Hortons: Tim Hortons is a national coffee-and-donut QSR chain with drive-thru, dine-in, and carry-out service. Comparable to Square Donuts on donut category and quick-service formats, though operating at much larger scale with coffee-led offerings and broader menus.

Direct peers

• Daylight Donuts: Daylight Donuts is a regional donut chain and franchise system operating multiple retail stores with dine-in, carry-out, and drive-thru service. Directly comparable to Square Donuts as a multi-store donut operator with similar service formats and family/small-operator heritage.
• Duck Donuts: Duck Donuts is a franchise donut chain operating stores across multiple U.S. states with made-to-order donuts and dine-in/carry-out service. Comparable to Square Donuts in multi-store retail donut operations and quick-service formats, though Duck Donuts operates a franchise-led growth model.
• Shipley Do-Nuts: Shipley Do-Nuts is a regional donut chain founded in 1936 operating multiple stores with dine-in, carry-out, and drive-thru service and a multi-generational family-business heritage. Highly comparable to Square Donuts in product, customer base, and family-owned multi-store model, though with much larger geographic reach across the Southern U.S.
• LaMar's Donuts: LaMar's Donuts is a regional donut chain operating across multiple U.S. states with dine-in and carry-out locations and a craft-style artisan positioning. Comparable to Square Donuts in operating as a recognizable regional donut brand with multi-store model, though typically broader geographic footprint.
• Honey Dew Donuts: Honey Dew Donuts is a regional donut chain operating stores across the Northeast U.S. with drive-thru, dine-in, and carry-out service. Comparable to Square Donuts as a multi-store specialty donut retailer with similar service formats and quick-service positioning.

Emerging players

• Voodoo Doughnut: Voodoo Doughnut is a specialty donut chain known for distinctive, novelty-focused donuts and strong brand identity across multiple U.S. cities. Comparable to Square Donuts in product differentiation and brand-led positioning in the donut category, though Voodoo operates more experiential urban locations with broader novelty menu.
• Stan's Donuts: Stan's Donuts is a regional specialty donut operator with multiple retail locations and an artisan, brand-forward positioning. Comparable to Square Donuts in craft-style donut offerings and growing multi-store format, though with urban storefront concentration and broader menu diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squaredonutsinc
• Facebookfacebook.com/SquareDonutsBTown
• LinkedInlinkedin.com/company/square-donuts-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Donuts