What KMGi does

KMGi is an interactive production studio headquartered in New York, founded in 1997. The company builds four core offerings: Webmercials (TV-quality animated commercials tailored for web distribution), Web Presentations (interactive multimedia presentations with professional voice-over), Multimedia Sites (Flash-based dynamic websites combining high-impact animation, graphics, and professional audio effects), and 3D Tours (3D architectural visualization primarily serving real estate). Its underlying technology stack is Flash-based multimedia production — a creative tooling foundation that combines animation, graphics, and audio into immersive digital experiences. The offering targets advertising agencies and enterprise brand marketers rather than end consumers.

The company's revenue model is custom one-time project fees rather than subscriptions, SaaS, or licensing. Sales are conducted via direct enterprise engagements with large multinational clients. Customer logos span media (CBS, MTV, Walt Disney Internet Group, Yahoo!), technology (Intel, Microsoft, Hewlett-Packard, Canon), financial services (Deutsche Bank, MasterCard, Merrill Lynch), industrials (GE, Boeing, Shell Oil, Siemens), and consumer goods (Pfizer, Reebok, Polo/Ralph Lauren, Sara Lee, American Airlines), suggesting a distributed enterprise book of business across unrelated verticals.

Leadership is led by CEO Alex Konanykhin, a Russian entrepreneur who previously managed a $300 million diversified business, and President Silvina Moschini, former Vice President of Marketing at Visa International. The company holds the designation of preferred Interactive Production Studio of the American Association of Advertising Agencies (4A's) and won the 2004 Ernst & Young Entrepreneur of the Year Award. KMGi operates with 11-50 employees, maintains an international footprint evidenced by a multi-language website (English, German, Russian, Italian), and has delivered work for Dubai Internet City, indicating prior geographic reach beyond the United States.

Name

KMGi

Legal name

KMGi

Website

https://kmgi.cc

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

KMGi is a New York-based interactive production studio founded in 1997 that creates TV-quality webmercials, multimedia web presentations, Flash-based multimedia sites, and 3D property tours for enterprise advertisers and global brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Webmercial Production: Custom production of TV-quality commercials for the internet, combining animation, graphics, and audio effects with interactivity and direct sales features
2. Web Presentation Production: Production of dynamic web-based presentations with professional voice-over, sound effects, and interactive features for product demonstrations and online manuals
3. Multimedia Website Development: Creation of dynamic, interactive Flash-based websites combining traditional architecture with multimedia content
4. 3D Tour Production: Interactive 3D architectural visualization and animation services for real estate developers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

KMGi is an interactive production studio that creates Webmercials (TV-quality animated commercials for the Internet), Web Presentations (full-screen dynamic multimedia presentations with professional voice-over and sound effects), Multimedia Sites (Flash-based dynamic websites), and 3D Tours (interactive architectural and property visualization). Services are sold on a custom project basis to enterprise advertisers, product/service companies, brands seeking dynamic web presence, and real estate developers.

Product overview

KMGi operates as a single unified interactive production studio offering four integrated service lines: Webmercials (TV-quality Internet commercials), Web Presentations (dynamic multimedia presentations with voice-over), Multimedia Sites (Flash-based dynamic websites), and 3D Tours (interactive 3D property visualization). These services work together to provide comprehensive digital marketing and advertising solutions, enabling clients to reach global audiences with engaging multimedia content that combines animation, audio, and interactivity. The company positions itself as a one-stop solution for businesses seeking to establish dynamic online presence and advertising campaigns.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cost reduction to a fraction of traditional TV advertising
• +1 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• B-Reel: B-Reel is an independent creative studio producing interactive digital experiences, brand films, and digital advertising for global brands. Like KMGi, it operates at the intersection of production, technology, and creative for enterprise advertisers.
• Buck: Buck is a design-driven production studio creating animation, interactive experiences, and branded content. Its hybrid of interactive design and animation production makes it a close structural peer to KMGi's webmercial and multimedia offerings.
• Psyop: Psyop is a directing-driven production studio combining animation, live action, and interactive content for advertising and entertainment. It shares KMGi's positioning as a high-end creative production partner for major brands and agencies.
• Tool of North America: Tool of North America is an interactive production studio that creates digital advertising, branded content, and short-form video work for major brands. It is a direct peer to KMGi in the bespoke interactive production / webmercial-style creative space.
• Jam3: Jam3 is an interactive production studio building digital experiences, campaigns, and immersive content for brands such as Adidas, Google, and Netflix. Like KMGi, it specializes in custom interactive brand work at the production layer.
• Resn: Resn is an award-winning interactive production studio creating digital experiences, microsites, and brand campaigns. Its bespoke interactive model and global brand roster make it a direct peer to KMGi's webmercial and multimedia site practice.

Broad incumbents

• Huge: Huge is a large digital experience agency offering interactive production, web platforms, and brand strategy for enterprise clients including American Airlines and Verizon — directly overlapping with KMGi's marquee roster and service mix.
• Razorfish: Razorfish is a large digital agency combining technology, creative, and media services for enterprise advertisers. Its digital creative production capability competes with KMGi's interactive production services for similar enterprise clients.
• R/GA: R/GA is a global digital agency known for integrated campaigns, interactive experiences, and brand innovation work. As a broader incumbent with production capabilities overlapping KMGi's webmercial and multimedia offerings, it is a comparable peer at larger scale.
• AKQA: AKQA is a global design and innovation agency producing interactive campaigns, digital products, and brand experiences for Fortune 500 clients. It operates in the same enterprise interactive production category as KMGi but at substantially larger scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMGi