Kroll Factual Data

What Kroll Factual Data does

Factual Data is a U.S. consumer credit reporting agency and verification services provider focused exclusively on the mortgage lending industry. The company was founded in 1948 as the Credit Bureau of Columbus, was acquired by CBCInnovis in 2015, and was unified under the Factual Data brand in July 2019. Factual Data sells merged (tri-merge, bi-merge, single-bureau) credit reports from TransUnion, Experian, and Equifax — plus Innovis data — alongside pre-qualification and pre-approval soft-pull reports. Its product portfolio spans the full mortgage lifecycle from pre-qualification through post-closing portfolio servicing, including Undisclosed Debt Monitoring, Workflow Solutions, Rescore, Loan Quality Cross Check, and Initial Assessment Workflow. The risk-mitigation and verification layer is delivered through the DataVerify DRIVE platform and its IDVerify (identity), AppVerify (income/employment/occupancy), and PropertyVerify (collateral) modules, plus flood zone determinations, AVMs, IRS 4506 transcripts, and SSA-89 verification.

The company operates a proprietary Enterprise Platform at creditbureaureports.com/iconnect that includes direct connections to Fannie Mae and Freddie Mac and customizable workflow automation, and is embedded via integration in more than 250 Loan Origination System and Point of Sale platforms (including Calyx, Finastra, MeridianLink, Blend, Roostify, SimpleNexus, MortgageHippo, and many others). Factual Data generates revenue primarily on a transaction-fee basis per credit report or verification ordered, with subscription/recurring components for Workflow Solutions and Undisclosed Debt Monitoring. Its customer base is B2B mortgage lenders — banks, mortgage companies, and credit unions — and distribution runs through enterprise field sales combined with deep technology-partner channels. The company maintains FCRA, Gramm-Leach-Bliley, and CCPA compliance programs and is privately held, majority-owned by CBCInnovis, with headquarters in Columbus, Ohio and additional offices in Fort Collins, Colorado and Pittsburgh, Pennsylvania.

Name

Kroll Factual Data

Legal name

Factual Data

Website

https://factualdata.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Factual Data is a U.S. consumer reporting agency providing merged credit reports, identity, income, and property verification, and workflow automation to mortgage lenders through a proprietary Enterprise Platform and 250+ LOS/POS integrations.

Ownership category

akta.pro rank

Product category

Mortgage Credit Reporting and Verification Services

NAICS

Credit Bureaus (561450), Credit Bureaus (56145), Activities Related to Credit Intermediation (5223), Other Activities Related to Credit Intermediation (522390)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)

akta.pro secondary industries

Income, Employment & Cash-Flow Verification (Consumer) (FSAKAKAE), Credit Score Monitoring & Credit Building (FSAGADAE), Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)

Keywords

• Credit reporting services
• Mortgage verification services
• Consumer credit reports
• Identity verification solutions
• Loan origination integrations

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Credit Reports: Merged credit reports (tri-merge, bi-merge, single bureau) providing credit history data from TransUnion, Experian, and Equifax. Reports include FICO scores, debt summaries, late payment history, and fraud alerts. Revenue generated per report ordered through the Enterprise Platform or integrated LOS/POS systems.
2. Verification Services: Identity verification (IDVerify), employment/income verification (AppVerify), property verification (PropertyVerify), tax return verification, and SSA-89 verification services. These are ordered as supplements or integrated into automated workflows.
3. Undisclosed Debt Monitoring: Ongoing credit monitoring service alerting lenders to borrower credit changes during the loan process. Available as automated or manual ordering with customizable alert configurations.
4. Credit Rescore Services: Expedited credit score update service allowing lenders to request bureau-performed revisions to applicant credit files. Rescores can be completed in 3-5 business days, with rush options available.
5. Collateral and Property Services: Flood zone determinations, automated valuation models (AVMs), and property appraisals provided through affiliate DataVerify for property risk assessment and compliance.
6. Workflow Automation: Customizable automated workflow solutions allowing lenders to implement business rules for credit data ordering, identity validation, and credit attribute targeting. Revenue generated through configuration and usage within the Enterprise Platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Factual Data is a B2B provider of consumer credit reports and mortgage verification services sold to banks, mortgage lenders, credit unions, and other lending institutions. Its core offering is merged credit reports (tri-merge, bi-merge, single bureau) sourced from TransUnion, Experian, Equifax, and Innovis, delivered through the proprietary Enterprise Platform and the DataVerify DRIVE platform, and complemented by identity, application, property, flood, and income verification modules. The company also provides automated workflow solutions, undisclosed debt monitoring, rescoring, and loan quality initiatives tied to Fannie Mae and Freddie Mac GSE requirements.

Product overview

Factual Data is a B2B consumer credit and verification services provider for the mortgage lending industry. Its product portfolio centers on the proprietary Enterprise Platform — a web-based ordering system with direct connections to Fannie Mae and Freddie Mac and over 250 LOS/POS system integrations — combined with the DataVerify DRIVE platform (affiliate) for risk mitigation and verification services. The core offering is Tri-Merge Credit Reports from TransUnion, Experian, and Equifax, supplemented by Pre-Qualification and Pre-Approval soft inquiry reports. These are complemented by add-on modules including Undisclosed Debt Monitoring, Workflow Solutions (automated business rules), Rescore (expedited score updates), Loan Quality Initiative reports, and Initial Assessment Workflow for GSE programs. The DataVerify suite provides identity verification (IDVerify), application analysis (AppVerify), property evaluation (PropertyVerify), flood zone determinations, AVMs, IRS transcripts, and SSA verification. Products serve the entire mortgage lending lifecycle from pre-qualification through post-closing portfolio servicing.

Differentiator

Problem solved

Functional benefit

Brands

• DRIVE: Platform for mortgage data verification and workflow management
• DataVerify
• IDVerify
• AppVerify
• PropertyVerify
• Portfolio Servicing
• Account Retention
• LQCC
• LQI
• Initial Assessment Workflow

Products and services

• Tri-Merge Credit Reports (Merged Credit Reports) Merged credit reports providing real-time representation of borrower credit history from one, two, or all three major credit repositories (TransUnion, Experian, Equifax) with trended data, FICO scores, debt summaries, late payment history, and fraud alerts. Sold to mortgage lenders for residential loan origination decisions.
• Pre-Qualification Credit Reports
• Pre-Approval Credit Reports
• Undisclosed Debt Monitoring (UDM)
• Workflow Solutions (Automated Workflow Solutions Suite)
• Rescore
• Initial Assessment Workflow
• Loan Quality Initiative / Loan Quality Cross Check (LQCC)
• Innovis Early View
• Enterprise Platform
• DataVerify DRIVE Platform

Quantifiable outcome

• Rescore process typically completed in 3-5 business days, with rush orders available in as little as 3 days
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration61 records

AI capability8 records

Feature11 records

Partnerships

32 partnerships are on record, tiered core and strategic.

• FinastracoreTechnology or Integration · 27 April 2026Lenders using Finastra Originate Mortgagebot POS platform can access Innovis FailSafe Protected Prefill alongside existing credit integration. Protected Prefill uses Innovis consumer data to confirm applicant identity and auto-populate mortgage application fields.
• TRK ConnectioncoreTechnology or Integration · 12 November 2024Integration with TRK Connection's Insight Risk & Defect Management platform enables mutual customers to order Factual Data Account Review product for post-close quality control evaluation within the audit platform.
• Blue Sage SolutionscoreTechnology or Integration · 24 October 2024Enhanced direct integration of Pre-Qualification product with Blue Sage Digital Lending Platform. Streamlines the credit ordering process with seamless and immediate flow of information, supporting role-based security.
• TavantcoreTechnology or Integration · 17 September 2024Integration via Tavant's FinConnect platform makes Factual Data Pre-Qualification Credit Reports accessible within new loan origination systems not directly integrated with Factual Data.
• GatelesscoreTechnology or Integration · 15 August 2023Integration with Gateless Smart Underwrite enables real-time automation of mortgage underwriting processes. Credit data ordered from lender platforms is seamlessly incorporated into Smart Underwrite via API for automated evaluation.
• AbrigocoreTechnology or Integration · 19 October 2022Integration with Abrigo's lending software allows financial institutions to order credit reports and perform lending operations in a unified space. Lenders can access credit reports from multiple bureaus along with data on liens and judgments directly within the Abrigo platform.
• VestacoreTechnology or Integration · 20 July 2022Integration with Vesta's modern mortgage loan origination system provides Factual Data credit reporting solutions via Vesta's platform with customizable workflows and open APIs.
• NewgencoreTechnology or Integration · 20 January 2022Integration with Newgen's commercial loan origination system enables instantaneous access to credit reporting data from one, two, or all three bureaus along with liens and judgments from a single data source.
• National Association of Minority Mortgage Bankers of America (NAMMBA)strategicGTM or Marketing Partner · 13 May 2021Sponsorship of NAMMBA as part of nationwide initiative to affect positive change in addressing housing needs of underserved communities and developing diverse workforces within the mortgage industry. Factual Data sales team engages with NAMMBA chapters for business development.
• AltimetrikcoreTechnology or Integration · 4 February 2021Credit integration with Altimetrik's digital lending platform provides automated processes for commercial lending. The platform helps mid-tier and small banks embrace digitalization with engaging user experience and advanced automation.
• RoostifycoreTechnology or Integration · 23 June 2020Roostify engaged Factual Data to provide access to consumer credit in mobile or desktop environment, allowing loan officers to run borrower credit and view findings within the Roostify platform.
• Laser Credit AccesscoreTechnology or Integration · 15 August 2018Integration with LASER Accuracy's Salesforce AppExchange app allows Factual Data customers to automatically access credit report data within their Salesforce environment, speeding up decision-making.
• TavantcoreTechnology or Integration · 10 May 2018Integration with Tavant VELOX suite provides consumer credit history within AI-powered digital lending platform, routing information directly to loan officers.
• MortgageHippocoreTechnology or Integration · 10 April 2018Integration provides consumer credit reports from Factual Data within MortgageHippo's digital mortgage platform, delivering complete borrower profiles to loan officers.
• SimpleNexuscoreTechnology or Integration · 13 March 2018Integration with SimpleNexus white-labeled digital mortgage platform provides loan officers access to borrower credit from Factual Data even when away from the office.
• TransUnioncoreTechnology or IntegrationPrimary credit bureau data provider for merged credit reports, trended credit data, and undisclosed debt monitoring services.
• ExperiancoreTechnology or IntegrationPrimary credit bureau data provider for merged credit reports, trended credit data, and undisclosed debt monitoring services.
• EquifaxcoreTechnology or IntegrationPrimary credit bureau data provider for merged credit reports, trended credit data, and undisclosed debt monitoring services.
• DataVerifycoreStrategic or Co-development PartnerAffiliate company providing the DRIVE platform for risk mitigation, IDVerify, AppVerify, PropertyVerify, flood zone determinations, and undisclosed debt monitoring services. Core technology partner for verification and fraud prevention capabilities.
• Fannie MaecoreTechnology or IntegrationGovernment-sponsored enterprise with direct connection for credit report delivery and compliance with Fannie Mae underwriting requirements including Loan Quality Initiative.
• Freddie MaccoreTechnology or IntegrationGovernment-sponsored enterprise with direct connection for credit report delivery and compliance with Freddie Mac requirements.
• MISMOstrategicTechnology or IntegrationIndustry standards organization for mortgage data. Factual Data participates in MISMO Summits and adheres to MISMO standards for data interoperability.
• Calyx SoftwarecoreTechnology or IntegrationLOS integration allowing lenders to access Factual Data credit reports within the Calyx loan origination platform.
• MeridianLinkcoreTechnology or IntegrationLOS integration allowing lenders to access Factual Data credit reports within the MeridianLink platform.
• Ice Mortgage TechnologycoreTechnology or IntegrationLOS integration allowing lenders to access Factual Data credit reports within the ICE Mortgage Technology platform.
• BlendcoreTechnology or IntegrationPOS integration allowing lenders to access Factual Data credit reports within the Blend digital lending platform.
• RoostifycoreTechnology or IntegrationPOS integration allowing loan officers to run borrower credit and view findings within the Roostify platform, including mobile access.
• SimpleNexuscoreTechnology or IntegrationDigital mortgage platform integration allowing lenders to access Factual Data credit reports within the borrower profile and receive alerts from mobile devices.
• MortgageHippocoreTechnology or IntegrationPOS integration with MortgageHippo's customizable digital lending solution providing credit data within borrower profiles generated from their mobile-ready online application.
• FIS GlobalcoreTechnology or IntegrationLOS integration allowing lenders to access Factual Data credit reports within the FIS Global platform.
• FiservcoreTechnology or IntegrationLOS integration allowing lenders to access Factual Data credit reports within the Fiserv platform.
• Innovis Data SolutionscoreTechnology or IntegrationAffiliate company providing credit data including Innovis Early View, Innovis credit reports with forbearance/deferment reporting, and FailSafe Protected Prefill for identity verification and prefill services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Verisk: Diversified data analytics and risk services provider serving insurance, financial services, and mortgage markets; adjacent competitor in mortgage data, verification, and risk-based decisioning.
• ICE Mortgage Technology: Largest US mortgage technology platform (formerly Black Knight / Ellie Mae), bundling LOS technology with credit services and verifications; both competitor (in credit/verification services) and integration partner via the Encompass platform.
• LexisNexis Risk Solutions: Large-scale data, analytics, and identity verification provider for financial services; competes with Factual Data's IDVerify/AppVerify/PropertyVerify and fraud prevention capabilities while also providing bureau-like data aggregation services.

Direct peers

• Advantage Credit: Specialized credit reporting and verification reseller for mortgage lenders, offering similar tri-merge reports, verifications, and flood services; a direct head-to-head competitor in the same B2B credit reseller niche.
• MeridianLink: Provider of loan origination and consumer lending software with credit decisioning and data verification functionality; directly comparable as a LOS vendor that also competes in the credit data and verification layer for lenders.
• Credit Plus: Credit reporting reseller serving mortgage, consumer, and commercial lenders with bureau reports, verifications, and mortgage technology services; competes directly for lender wallet share across the same product categories.
• CoreLogic: Major provider of mortgage credit, property data, and analytics to US lenders; competes with Factual Data in tri-merge credit reporting, property verification, and AVMs through its collateral and underwriting solutions.

Others

• CBCInnovis: Parent/affiliate of Factual Data and historic mortgage credit and data validation provider; pre-2019 brand operated alongside Factual Data and remains part of the unified organization, providing credit and verification products comparable to Factual Data.

Emerging players

• Truework: Income and employment verification platform using payroll data integrations; emerging competitor to Factual Data's AppVerify and IRS 4506 services, increasingly embedded in mortgage LOS workflows.
• Plaid: Financial data aggregation network connecting consumer bank accounts to applications; serves as both an alternative data source and emerging income/asset verification provider that competes with parts of Factual Data's verification stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/factual-data
• Xx.com/roostify

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroll Factual Data