Online fashion

What Online fashion does

Moda Online Marketplace, operating under the brand "Moda Online" (legal name in source data: Moda Online Marketplace), is a Brazilian B2B wholesale online marketplace that intermediates transactions between clothing, footwear, and accessory manufacturers ("Indústrias") and resellers ("Revendedores"). The company is based in Maringá, Brazil, was founded in 2017 with a team of 1–10 employees, and launched its reseller-facing website on 09/02/2021 at modaonline.com.br / modaonlinemarketplace.com.br. The platform is positioned as a "virtual shopping mall" for wholesale fashion, offering women's, men's, children's, plus-size, footwear, accessories, and fitness categories. Importantly, the company does not purchase inventory to resell — it functions purely as a transactional intermediary between manufacturers and resellers.

The platform's product surface is a web-based B2B marketplace with three documented proprietary features: (1) a unified purchasing and payment system that lets a reseller consolidate orders from multiple manufacturers into a single transaction and payment; (2) an optimized freight calculation system that compares rates across multiple transport carriers and selects the lowest; and (3) a purchasing decision-support tool intended to assist resellers in their buying choices. Access is restricted — resellers must register, and manufacturers must qualify as "Indústrias" (manufacturers) to sell. Industries are onboarded through a sales/consultative motion rather than self-serve. The source also references an event-marketing initiative called "Empreender Tá na Moda," suggesting community-building activity, and the live homepage indicates the company is currently updating and modernizing its platform.

The business model is a two-sided marketplace monetized through transaction facilitation, classified in the source as "marketplace_commission." No public pricing tiers, fee schedules, transaction counts, GMV, or revenue figures are disclosed. The company does not appear to have raised institutional funding — no funding rounds, investors, or parent company are disclosed in the source data. Customer concentration is structurally long-tail on both sides: the reseller segment comprises many small Brazilian clothing/footwear/accessory resellers (a fragmented SMB persona), and the supplier segment comprises multiple manufacturers across geographies, reducing dependence on any single counterparty but also limiting per-account revenue predictability. No public pricing details, awards, patents, partnerships, regulatory actions, or named customer logos are disclosed.

Name

Online fashion

Legal name

Moda Online Marketplace

Website

https://modaonline.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moda Online Marketplace is a Brazilian B2B wholesale online marketplace that connects apparel, footwear, and accessory manufacturers with resellers, enabling consolidated purchasing from multiple brands in a single order, payment, and shipping calculation.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Marketplace

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435), Wholesale Trade Agents and Brokers (4251)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

akta.pro secondary industries

Vertical/Specialty Marketplaces (BPAMAGAB), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• B2B fashion marketplace
• Wholesale apparel platform
• Clothing wholesale marketplace
• Fashion reseller platform
• Footwear wholesale marketplace

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace commission from wholesale transactions: The marketplace connects industries (manufacturers) with resellers and earns revenue through transaction facilitation rather than purchasing inventory itself. The platform does not buy products to resell.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Moda Online Marketplace is a virtual wholesale shopping mall that connects Brazilian clothing, footwear, and accessory manufacturers (industries) directly with fashion resellers. The platform enables resellers to place unified orders across multiple brands with a single payment, while the system automatically calculates and selects the lowest freight rate among multiple transport carriers. The marketplace operates strictly as an intermediary and does not purchase inventory to resell.

Product overview

Moda Online Marketplace is a B2B wholesale online shopping platform that connects clothing, footwear, and accessories manufacturers with resellers. The core offering is the Moda Online Marketplace platform, which enables purchasing from multiple industries in a single order with unified payment and optimized shipping calculation. The platform provides access to women's, men's, children's, plus size, and fitness fashion products.

Differentiator

Problem solved

Functional benefit

Products and services

• Moda Online Marketplace (Site Revendedores) A B2B wholesale online marketplace connecting Brazilian clothing, footwear, and accessory manufacturers with resellers. It enables purchasing from multiple industries in a single order with unified payment and optimized shipping calculation, providing access to women's, men's, children's, plus-size, footwear, accessories, and fitness fashion brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• RangeMe: RangeMe is a B2B product discovery and sourcing platform connecting retail buyers with suppliers across multiple categories including fashion. Its marketplace-driven buyer-supplier matching is functionally similar to Moda Online.
• Tundra: Tundra is a zero-commission B2B wholesale marketplace enabling retailers to source products directly from brands and manufacturers. The asset-light, no-inventory intermediary model is highly comparable to Moda Online's approach.
• Joor: Joor is a B2B wholesale platform purpose-built for fashion, connecting brands and buyers globally. Its vertical focus on apparel and accessories makes it a direct competitor in the same category Moda Online targets.
• Faire: Faire is a leading B2B wholesale marketplace connecting independent retailers with brands across categories including fashion and accessories. It uses a comparable asset-light, marketplace-commission model and offers unified ordering, payment, and logistics features — directly analogous to Moda Online's proposition.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting brands and retailers with net terms and integrated logistics. Its model and target buyer (independent resellers) closely match Moda Online's two-sided fashion wholesale value proposition.
• Abound: Abound is a curated B2B wholesale marketplace focused on connecting independent retailers with emerging brands, with strong overlap in apparel and accessories. Its model, buyer persona, and category focus align directly with Moda Online.
• Handshake: Handshake (now part of Shopify) operates a B2B wholesale marketplace connecting brands with retailers. Its target customer (independent resellers) and product category overlap (apparel, accessories) make it a relevant direct peer.

Broad incumbents

• VTEX: VTEX is a Brazilian-headquartered enterprise commerce platform used by many fashion brands for both B2C and B2B sales. While not a direct marketplace competitor, it serves the same Brazilian apparel manufacturers and wholesale buyers.
• Linx: Linx (part of Stone Co.) is a major Brazilian retail and fashion technology provider offering ERP, e-commerce, and marketplace solutions to apparel manufacturers and retailers. It is a broader incumbent serving the same Brazilian fashion value chain.

Emerging players

• Brandful: Brandful is a fashion-focused B2B marketplace connecting emerging brands with boutiques and resellers. Its vertical and buyer persona closely mirror Moda Online's, though it operates at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online fashion