Halal.Ad
Halal.Ad is a Toronto-based full-service Muslim marketing agency and proprietary ad network, founded in 2015, that helps halal brands, Islamic nonprofits, and Muslim entrepreneurs reach over 400 million Muslim consumers worldwide through managed ad campaigns and a self-serve publisher network.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Halal.Ad does
Halal.Ad is a Toronto-based, privately held Muslim marketing agency and advertising network that has operated since 2015 under Cayman Islands–registered holding company CC Creative Limited. The company serves halal brands, Islamic nonprofits, and Muslim entrepreneurs globally with a full-service agency model plus a proprietary programmatic ad network. Its core product is the Halal Ad Network, a self-serve dashboard where advertisers create banner ads (728x90 and 300x250 formats), target specific countries, set daily or lifetime budgets, and launch campaigns within 24 hours across 50+ Muslim publisher websites, blogs, forums, and apps — pricing starts at $0.10 per click or per 1,000 impressions (CPM), with Stripe handling payments and PayPal handling publisher payouts at a 70% revenue share with a $10 minimum payout.
The company's principal technical asset is its Muslim Custom Audiences database — a proprietary pool of over 400 million Muslim audience profiles compiled over a decade from partnerships with Muslim publishers, brands, and organizations, aggregated from Facebook pages, Instagram profiles, pixels, mobile app audiences, and custom customer data. Subscribing clients contribute their audience data back to the shared pool, creating a network-effect data flywheel. Every ad is manually reviewed for halal compliance before activation, and managed-service campaigns are run across Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, Twitter, and Apple mobile ads — typically under $5,000+/month engagements targeting the GROWTH-stage halal-brand customer segment.
Halal.Ad monetizes through three streams: (1) self-serve ad network revenue (PPC at $0.10/click and CPM) paid via Stripe; (2) managed-service agency fees for brands spending $5,000+ per month; and (3) publisher revenue share (Halal.Ad retains 30% of ad spend routed to its publisher network). Adjacent revenue lines include the "Marketing to Muslims 101" course, the "7 Steps to Success in Deen & Dunya" book, and the Deenpreneurs Podcast, which together function as a top-of-funnel acquisition channel and a Start Up tier product for Muslim entrepreneurs below $10,000/month revenue. The company serves 50+ named halal brands spanning Islamic fintech (Wahed Invest, Musaffa, Fair), modest fashion (Modanisa, Haute Hijab), Islamic nonprofits (Islamic Relief, Zakat.org, LaunchGood), education (SeekersGuidance, Zaytuna College), and Muslim dating and apps (MUZZ, Salams, Quran Majeed App). It has not disclosed institutional funding, revenue, or ARR.
Halal.Ad firmographics
Firmographics- Name
- Halal.Ad
- Legal name
- CC Creative Limited
- Website
- https://halal.ad
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Halal.Ad is a Toronto-based full-service Muslim marketing agency and proprietary ad network, founded in 2015, that helps halal brands, Islamic nonprofits, and Muslim entrepreneurs reach over 400 million Muslim consumers worldwide through managed ad campaigns and a self-serve publisher network.
- Ownership category
- akta.pro rank
Halal.Ad industry classification
Industry- Product category
- Muslim Digital Advertising Network
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
Keywords
Where Halal.Ad is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Halal.Ad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Advertising — Pay Per Click (PPC): Advertisers pay per click for ads displayed across Halal.Ad's network of Muslim publisher websites. Ad rates start from $0.10 per click. Advertisers can set daily or lifetime budgets, target specific countries, and manage campaigns from a dashboard. Prepayment is required; no refunds are offered once funds are allocated.
- Advertising — Pay Per Thousand Impressions (CPM): Advertisers can also pay per 1,000 views/impressions. The platform supports both pay-per-click and pay-per-1,000-views models, giving advertisers flexibility in how they pay for ad delivery.
- Publisher Revenue Share: Halal.Ad pays publishers 70% of ad spending for each click or view generated on their websites. Publishers receive monthly payouts via PayPal with a minimum payout threshold of $10.
- Managed Services / Full-Service Marketing Agency: Full-service marketing agency model for halal brands spending $5,000 or more per month. The company provides strategy, campaign management, and creative services, charging based on agreed-upon managed service terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start Up — for Muslim entrepreneurs with less than $10,000 monthly revenue |
| Usage-based | Pay-as-you-go | Scale Up — for companies with over $10,000 monthly revenue ready to scale |
| Usage-based | Pay-as-you-go | Ad Network — Performance-based ad pricing for all advertisers |
| Transaction based/ take rate | Monthly | Publisher Revenue Share |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Halal.Ad product offering
Product offeringCore offering
Halal.Ad operates a Muslim marketing agency and Halal Ad Network that enables halal brands to launch advertising campaigns across a curated network of Muslim publisher websites, blogs, portals, forums, and mobile apps. The company combines a proprietary Muslim Custom Audience database of over 400 million people, manual halal ad verification for every creative, and full-service managed campaign management across Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, Twitter, and mobile platforms. Pricing is usage-based for self-serve (PPC from $0.10/click, CPM) and quote-based for managed services targeting brands spending $5,000+/month.
Product overview
Halal.Ad is a full-service Muslim marketing agency offering a platform-plus-services architecture. The core product is the Halal Ad Network, a programmatic advertising platform enabling halal brands to create ads and distribute them across Muslim websites and apps through a single dashboard. Supporting the platform are managed advertising services across major networks (Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, Twitter) and mobile platforms (iOS, Android). The company also offers a proprietary Muslim Custom Audiences database of over 400+ million users. Adjacent products include the Marketing to Muslims 101 course, the Deenpreneurs Podcast, and the '7 Steps to Success in Deen & Dunya' book. The company operates as a managed service agency (not self-serve), charging clients $5,000+ monthly for campaign management.
Differentiator
Problem solved
Functional benefit
Brands
- Deenpreneurs: Podcast featuring stories of Muslim entrepreneurs and business insights.
- Marketing to Muslims 101
- 7 Steps to Success in Deen & Dunya
Products and services
- Halal Ad Network A programmatic advertising network that allows halal brands to create ads (728x90 and 300x250 formats) and distribute them across Muslim websites, blogs, portals, forums, and apps with a single self-serve dashboard, targeting verified Muslim audiences. Advertisers can target specific countries, set daily or lifetime budgets, pay per click (from $0.10) or per 1,000 views, and monitor performance in real time. Ads are manually verified for halal compliance before activation and typically launch within 24 hours.
- Muslim Marketing Agency Services (Full-Service Managed) A full-service Muslim marketing agency offering for established halal brands, Islamic nonprofits, and Muslim-led companies spending $5,000+ per month on advertising. Halal.Ad builds strategy, manages campaigns, and delivers measurable results across Facebook, Instagram, Google Search, YouTube, Apple Ads, and the proprietary Halal Ad Network, including access to the Muslim Marketing Mastermind & Network. Clients receive a free strategy session as the entry point.
- Marketing to Muslims 101 Course A 4-week educational course that teaches Muslim entrepreneurs how to market to Muslim audiences, culminating in launching their first advertising campaigns. Bundled into the Start Up tier subscription along with a Life Changing Journey mindset program, weekly live Zoom calls, a private Muslim entrepreneur community, the Muslim MBA, and mastermind accountability coaching.
- 7 Steps to Success in Deen & Dunya Book A book providing guidance on achieving success in both religious (Deen) and worldly (Dunya) life for Muslim entrepreneurs. A free chapter is offered as a lead magnet to attract idea-stage Muslim entrepreneurs into the Halal.Ad / Deenpreneurs ecosystem.
Quantifiable outcome
- 10x increase in traffic and revenue in 3 months for Majestic Quran (case study client)
- +2 more outcomes
Companies that use Halal.Ad
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Halal.Ad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Halal.Ad partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IslamicFindercoreIslamicFinder is a leading Muslim portal and publisher on Halal.Ad's network. Halal.Ad displays halal ads from Muslim advertisers on IslamicFinder's platform, enabling IslamicFinder to monetize its Muslim audience while providing Halal.Ad access to a large Muslim publisher inventory for its advertisers.
- About IslamcoreAbout Islam is a leading dawah portal and Muslim publisher partner on Halal.Ad. The platform places halal ads from Muslim advertisers on About Islam's website, providing Halal.Ad with a premium Muslim content publisher for its advertiser inventory.
- ZabihahcoreZabihah is the leading halal restaurant guide (Halal Yelp) and Muslim publisher on Halal.Ad's network. Halal.Ad serves halal ads on Zabihah's platform. Zabihah's CEO Shahed Amanullah also serves as an advisor to Halal.Ad, deepening the strategic relationship beyond standard publisher partnership.
- Sisters MagazineminorSisters Magazine is a leading online magazine for Muslim women, serving as a publisher partner on Halal.Ad's network. Halal.Ad places halal ads from Muslim advertisers on the Sisters Magazine platform.
- Muslim VibeminorMuslim Vibe is an online Muslim news portal and publisher partner on Halal.Ad's network. Halal.Ad serves halal ads from Muslim advertisers on Muslim Vibe's platform, which also covers Halal.Ad in its media coverage.
- Ilm FeedminorIlm Feed is a Muslim content portal and publisher partner on Halal.Ad's ad network. Halal.Ad places halal ads from Muslim advertisers on the Ilm Feed website.
- Athan App (IslamicFinder)coreThe Athan App (by IslamicFinder) is a mobile app for Muslim prayer times and a publisher partner on Halal.Ad's network. Halal.Ad places halal mobile ads from Muslim advertisers on the Athan App, extending Halal.Ad's reach into the mobile app ecosystem.
- StripecoreStripe is used as Halal.Ad's payment solution provider for processing advertiser payments via Visa, Mastercard, and other major payment cards. Stripe is PCI Service Provider Level 1 certified, handles all card processing, and provides Halal.Ad's payment infrastructure for the ad platform.
- PayPalcorePayPal is Halal.Ad's preferred (and currently sole) payout method for publishers. Monthly earnings are paid via PayPal in the first week of the following month, with a minimum payout threshold of $10.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Halal.Ad competitors and assessment
Company assessmentDirect peers
- SheMedia: SheMedia operates a premium women's-focused ad network connecting advertisers with a curated audience of female publishers and content creators. Like Halal.Ad, it monetizes a niche, hard-to-reach audience through a dedicated network with premium pricing and vertical-specific brand safety — making it the closest analog to Halal.Ad's model of selling access to a specialized audience pool.
- Ezoic: Ezoic offers AI-driven ad optimization and monetization tools for publishers, with a self-serve dashboard for ad layout testing, header bidding, and analytics. It parallels Halal.Ad's self-serve ad platform targeting a defined publisher base with automated performance optimization.
- Mediavine: Mediavine is a full-service ad management and monetization partner for content publishers, offering programmatic ad placement, optimization, and reporting dashboards. It is comparable to Halal.Ad's publisher-side offering — handling ad serving, revenue share, and campaign management for a defined community of websites.
- Raptive: Raptive (formerly AdThrive) provides ad management, monetization, and audience solutions for independent creators and publishers. Comparable to Halal.Ad's network-plus-dashboard offering for Muslim website owners and bloggers seeking ad revenue without managing sales themselves.
- CafeMedia: CafeMedia runs an ad network and monetization platform for independent publishers and bloggers, with curated vertical content categories. Its revenue-share model with publishers, programmatic demand, and focus on a defined audience segment closely mirrors Halal.Ad's Muslim publisher network and 70% revenue-share payouts.
Broad incumbents
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media advertising, and content marketing. Comparable in service breadth to Halal.Ad's agency offering (paid social, Google, YouTube, SEO, content) though operating as a generalist across many verticals.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering paid media, SEO, and CRO services for mid-market and enterprise advertisers. It is comparable to Halal.Ad's full-service Muslim marketing agency model in structure, though it serves general advertisers without a religious-audience specialization.
- StackAdapt: StackAdapt is a programmatic advertising platform offering native, display, video, CTV, and connected audio ad buying with multi-channel campaign management. Comparable to Halal.Ad's programmatic ad-network capability but at significantly larger scale and without Muslim-audience specialization.
- Tinuiti: Tinuiti is a large independent performance marketing agency managing paid media across Amazon, Google, Meta, and TikTok. Comparable to Halal.Ad's managed-services offering for brands spending $5,000+/month — though Tinuiti serves general advertisers at much larger scale.
Others
- Smart AdServer: Smart AdServer is an independent ad-serving and SSP technology provider enabling publishers and advertisers to manage display, video, and native campaigns. It is adjacent/infrastructure-tier to Halal.Ad's ad-serving and campaign-management capabilities rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Halal.Ad social profiles
Digital presenceHalal.Ad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halal.Ad leadership team
Management profileNumber of profiles
Profiles8 records
Halal.Ad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halal.Ad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halal.Ad
What does Halal.Ad do?
Halal.Ad operates a Muslim marketing agency and Halal Ad Network that enables halal brands to launch advertising campaigns across a curated network of Muslim publisher websites, blogs, portals, forums, and mobile apps. The company combines a proprietary Muslim Custom Audience database of over 400 million people, manual halal ad verification for every creative, and full-service managed campaign management across Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, Twitter, and mobile platforms. Pricing is usage-based for self-serve (PPC from $0.10/click, CPM) and quote-based for managed services targeting brands spending $5,000+/month.
Is Halal.Ad a public or private company?
Halal.Ad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Halal.Ad founded?
Halal.Ad was founded in 2015. It employs 11 to 50 people.
Where is Halal.Ad based?
Halal.Ad is headquartered in Toronto, Canada, in the North America region.
How does Halal.Ad make money?
Four revenue lines are on record. Advertising — Pay Per Click (PPC) is the primary driver. The others are advertising — Pay Per Thousand Impressions (CPM), publisher Revenue Share and managed Services / Full-Service Marketing Agency.
Who are Halal.Ad's main competitors?
Direct peers on record are SheMedia, Ezoic, Mediavine, Raptive and CafeMedia. Broad incumbents are WebFX, Disruptive Advertising, StackAdapt and Tinuiti. Smart AdServer is listed as an others.
Does Halal.Ad have an API?
No public API is recorded for Halal.Ad.
What industry is Halal.Ad in?
Halal.Ad's product category is Muslim Digital Advertising Network. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7310.