Price Real Estate

What Price Real Estate does

Price Real Estate (legal entity Price Realty Group, LLC) is a privately held, founder-controlled commercial real estate firm founded in July 2002 by J. Steven Price and headquartered at 230 East South Temple, Salt Lake City, Utah. The firm operates as an integrated acquisition, development, leasing, and property management platform, owning and operating institutional-grade industrial, urban core, and retail properties across the Mountain West region of the United States, with primary concentrations in Salt Lake City and Draper, Utah. Its portfolio spans buildings from 1,500 to over 400,000 square feet, including anchor assets such as Bangerter Crossing West (426,866 sq ft industrial), the California Avenue Buildings (271,000+ sq ft across multiple structures), Logistics West Building A, the master-planned Lone Peak Business Park with its retail component, and The Engine Block, a historic 26,792 sq ft adaptive-reuse property in the Ballpark District.

The company's revenue model blends three streams: recurring rental income from commercial property leasing (with a stated 95% tenant renewal or expansion rate reflecting strong lease persistence), one-time income from strategic property acquisitions and build-to-suit development projects, and professional services revenue from in-house property management operated at institutional-grade standards. Tenant engagement is primarily direct via an in-house sales team, supplemented selectively by institutional brokerage partnerships (such as Newmark) for large industrial leasing assignments. Customers are predominantly industrial tenants — warehouse, distribution, and manufacturing businesses — alongside retail tenants and urban core commercial tenants seeking live-work-play space, with end-customer profiles ranging from local businesses to multi-market regional, national, and international firms.

Price Real Estate differentiates through its tenant-centric, full-stack service model (development customized to tenant specs from small business growth to scale expansions), Mountain West market focus, and a distinctive community-engagement platform anchored by public art installations across the portfolio (e.g., Trade Balance, The Art of the Game, Lone Peak Cravens) and the annual ARTGate event hosted in partnership with the University of Utah, CCIM Utah, and NAIOP Utah. The firm is associated with the Price Family Foundation and aligns its commercial real estate activity with broader family philanthropic and community initiatives, while operating as a private LLC without disclosed external institutional shareholders, funding rounds, or revenue figures.

Name

Price Real Estate

Legal name

Price Realty Group, LLC

Website

https://pricere.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Real Estate is a privately held, founder-controlled commercial real estate firm in Salt Lake City that acquires, develops, leases, and manages institutional-grade industrial, retail, and adaptive-reuse properties across the Mountain West for local, regional, and multi-market business tenants.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Lessors of Real Estate (5311), Real Estate Property Managers (53131), Lessors of Other Real Estate Property (53119)

SIC

Lessors Of Real Property, Nec (6519), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Retail Real Estate Asset Management (BPAJAMAF)

Keywords

• Commercial real estate
• Industrial property leasing
• Property development
• Property management
• Adaptive reuse

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Commercial Property Leasing: Revenue generated from leasing industrial, retail, and commercial properties to businesses. The company emphasizes tenant retention with 95% of tenants renewing or expanding their leases.
2. Property Development and Acquisitions: Strategic acquisitions and development of commercial real estate properties throughout the Mountain West region for long-term portfolio growth and tenant solutions.
3. Property Management Services: In-house property management services including construction, tenant coordination, and daily property management operations at institutional grade standards.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Price Real Estate is a commercial real estate company that acquires, develops, leases, and manages industrial, retail, and urban core properties throughout the Mountain West region. It offers integrated services across the real estate lifecycle, with buildings ranging from 1,500 to 400,000+ square feet and an emphasis on tenant-centric solutions and institutional-grade standards.

Product overview

Price Real Estate is a commercial real estate company operating since 2002 that provides integrated real estate solutions through four core services: Acquisitions, Development, Leasing, and Property Management. The company specializes in industrial and urban core properties throughout the Mountain West region, offering building sizes from 1,500 to 400,000+ square feet. Their portfolio includes institutional-grade industrial buildings with modern technology and sustainability features, as well as adaptive reuse projects for historic urban buildings. The company maintains an active property management operation and hosts the annual ARTGate event celebrating arts and athletics. Notable properties include Bangerter Crossing West (426,866 sq ft industrial), California Avenue Buildings II and III, Logistics West, Lone Peak Business Park, and The Engine Block.

Differentiator

Problem solved

Functional benefit

Products and services

• Acquisitions Strategic acquisition of commercial properties throughout the Mountain West region, including industrial buildings in rapidly growing markets near transportation corridors and urban core historic buildings for adaptive reuse, for businesses seeking real estate solutions.
• Development Real estate development services ranging from 1,500 to 400,000 square feet including build-to-suit and master planned business parks, partnering with tenants to plan, design, and construct facilities for businesses.
• Leasing Commercial property leasing services with a 95% tenant renewal/expansion rate, offering warehouse/distribution, manufacturing, and flex spaces designed to evolve with tenant business life cycles for commercial tenants.
• Property Management In-house property management providing construction expertise, tenant coordination, and daily property operations at institutional grade standards, managing properties to Class A real estate industry standards for commercial tenants.
• Bangerter Crossing West Industrial property at 3845 West Ninigret Drive, Salt Lake City, UT 84104, featuring 426,866 +/- square footage, available for commercial leasing.
• California Avenue (Building II) Industrial property at 3450 West California Avenue, Salt Lake City, UT 84104, with 271,075 +/- square footage, available for commercial leasing.
• Logistics West (Building A) Industrial property at 3450 West California Avenue, Salt Lake City, UT 84104, featuring 119,117 +/- square footage, available for commercial leasing.
• Lone Peak Business Park Retail (Phase I) Retail property at 196 West 12300 South, Draper, UT 84020, part of the Lone Peak Business Park master planned development, available for commercial leasing.
• The Engine Block Historic 26,792 square foot building in the Ballpark District, rich with automotive history, available for commercial leasing.

Quantifiable outcome

• 95% tenant renewal or expansion rate
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Adonis BronzeminorStrategic or Co-development Partner · 1 September 2023Lehi, Utah-based bronze foundry partnering with Price Real Estate for multiple public art installations including Cravens sculptures, The Art of the Game, and other pieces throughout the portfolio.
• Trisquare FabricationminorStrategic or Co-development Partner · 1 August 2023Utah-based fabrication company partnering for custom shipping container art installations including Conex series and Trade Balance sculpture.
• J. Michael Wilson (Artist)minorStrategic or Co-development Partner · 1 March 2023Utah artist designing and sculpting Cravens and other art installations for Price Real Estate properties including Lone Peak Business Park.
• Mike Wilson (Artist)minorStrategic or Co-development Partner · 11 June 2020Utah artist commissioned to create bronze bird sculpture featuring Rio Grande railroad beam. Art installation at 470 S. 900 E celebrating local history.
• University of Utah - David Eccles School of Business Master of Real Estate DevelopmentcoreStrategic or Co-development PartnerPartnership to award annual scholarships to talented individuals pursuing commercial real estate industry careers. Part of Price Real Estate and Price Family Foundation community investment initiatives.
• CCIM UtahminorStrategic or Co-development PartnerAnnual scholarship awards in partnership with CCIM Utah chapter to support commercial real estate education and industry talent development.
• NAIOP UtahminorStrategic or Co-development PartnerAnnual scholarship awards in partnership with NAIOP Utah chapter to support commercial real estate education and industry talent development.
• Salt Lake City Community Reinvestment AgencyminorStrategic or Co-development PartnerArt installations made possible through Salt Lake City Community Reinvestment Agency Ballpark Mural Grant Program for projects like The Engine Block and Take Me Out to the Ballpark.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gardner Group (Utah): Utah-based commercial real estate investment and development firm. Comparable as a regional Utah owner-operator with industrial and office focus and a similar privately held, founder-aligned structure.

Broad incumbents

• CBRE Group: Largest global commercial real estate services firm, including leasing and property management for institutional owners. Relevant incumbent peer given Price Real Estate lists select assets (e.g., Bangerter Crossing West) with CBRE-affiliated brokerage Newmark.
• Prologis: Largest publicly traded industrial REIT globally with deep Mountain West presence. Overlaps heavily on warehouse/distribution and logistics tenant base but at vastly larger scale and via a public, institutionally capitalised structure rather than a private developer.
• JLL (Jones Lang LaSalle): Global real estate investment and services firm with industrial leasing, property management, and capital markets capabilities. Comparable as a broad incumbent providing institutional-grade services in the same Mountain West industrial and commercial markets.

Direct peers

• IDI Logistics: Privately held industrial real estate developer and owner-operator serving logistics tenants nationwide. Comparable as a build-to-suit and speculative industrial developer in growth markets, with similar integrated leasing and property management capabilities.
• Woodbury Corporation: Utah-based, family-controlled commercial and residential real estate developer with long-standing Salt Lake City operations. Most directly comparable regional peer given shared Utah geography, multi-generational family ownership, and integrated development/ownership model.
• Sealy & Company: Privately held, vertically integrated industrial real estate investment and operating company focused on warehouse/distribution and manufacturing product. Comparable in owner-operator structure, industrial concentration, and in-house leasing/management.
• Panattoni Development Company: Largest privately held industrial real estate developer in the U.S., active in Mountain West markets. Directly comparable as a build-to-suit and speculative industrial developer serving warehouse/distribution and manufacturing tenants — the same core use cases Price Real Estate targets.
• Hamilton Partners: Privately held commercial real estate developer and owner-operator of industrial, office, and mixed-use properties across the U.S. Like Price Real Estate, Hamilton Partners integrates acquisitions, development, leasing, and property management in-house and focuses on institutional-grade product.
• Hillwood: Perot-family owned master-planned industrial and commercial developer with a Mountain West / Western U.S. footprint. Comparable in integrated developer/owner-operator model, master-planned business park approach, and tenant-centric philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/price-real-estate-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Real Estate