What Off Madison Ave does

Off Madison Ave is a privately held, integrated marketing agency founded in 1998 in Phoenix, Arizona (headquartered in Tempe), operating as OFF MADISON AVE, LLC. The firm serves enterprise clients across destination marketing organizations (DMOs), outdoor recreation, hospitality, and consumer brands, applying a proprietary Behavioral Marketing framework built on Dr. BJ Fogg's Behavior Design Model. Service offerings span brand strategy, creative campaigns, public relations, social media, and media planning/buying, delivered through wholly owned PR divisions CGPR (Boston, acquired December 2023) and Fineman PR (San Francisco, acquired November 2020). Notable client engagements include Arizona Office of Tourism, adidas (10+ year relationship), WD-40, Freshpet, Mattel/Barbie, Reju, Westin Kierland, and Visit YOLO.

The firm's core technology stack centers on LighthousePE, an AI-powered marketing intelligence platform using Contextual AI to triangulate customer behavior, location, timing, and emotion for real-time personalization, with adjacent ecosystem products (Explorist, Luma, Tempo, Kite). Tripist, an AI-powered travel planning tool launched in March 2026 for DMOs (with Discover Flagstaff as the first deployment), represents the agency's move into recurring software revenue. The CEO chairs LighthousePE's Advisory Board, signaling strategic alignment between the agency and the AI platform. The firm pursues a project-based fee, retainer, and emerging subscription revenue model with multi-year contracts; AI modalities span text, image, and video.

Distribution is primarily direct enterprise sales led by the founder, supplemented by referral flow from Worldcom PR Group partnerships (covering seven countries) and Entrepreneurs' Organization network ties. The firm has completed at least five mergers and acquisitions since 2005 and has no disclosed external equity capital, indicating growth has been funded organically and through acquisitions. Customer concentration is spread across multiple verticals with anchor government tourism accounts, supporting moderate concentration risk.

Name

Off Madison Ave

Legal name

OFF MADISON AVE, LLC

Website

https://offmadisonave.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Off Madison Ave is a Tempe, Arizona-based integrated marketing agency, founded in 1998, that applies a proprietary behavioral marketing framework to serve tourism boards, outdoor brands, hospitality, and consumer companies through creative campaigns, PR, media, and AI-powered platforms including LighthousePE and Tripist.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Integrated marketing services
• Behavioral marketing campaigns
• Public relations services
• AI-powered marketing platform
• Destination marketing solutions

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service agency offering including brand strategy, creative campaigns, public relations, social media, media planning/buying, and technology solutions. Revenue generated through project-based fees, retainer agreements, and media management fees.
2. AI Technology Products: Licensing/subscription revenue from AI-powered marketing technology products including LighthousePE platform and Tripist travel planning tool offered to DMOs and travel brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Off Madison Ave is an integrated marketing agency that delivers behavioral marketing services including brand strategy, creative campaigns, public relations, social media, and media planning/buying for enterprise clients in travel, tourism, and outdoor recreation. The agency also develops and licenses proprietary AI-powered marketing technology products, including the LighthousePE Contextual AI platform and the Tripist travel planning tool for destination marketing organizations.

Product overview

Off Madison Ave is an integrated marketing agency (approximately 25+ years in operation) offering a multi-product portfolio combining behavioral marketing expertise with technology solutions and creative services. The core offerings include LighthousePE (AI-powered marketing intelligence platform with Contextual AI), Tripist (AI-powered travel planning tool for DMOs), and additional technology products (Explorist, Luma, Tempo, Kite) forming an ecosystem for destination marketing organizations. The agency also operates CGPR as a PR division acquired in December 2023. Service capabilities span strategy, creative campaigns, media planning/buying, public relations, and social media, all grounded in behavioral marketing principles developed under Roger Hurni's methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services Full-service integrated marketing agency offering spanning brand strategy, creative campaign development, public relations, social media strategy and content creation, and media planning/buying across paid, owned, and earned media. Built on a proprietary Behavioral Marketing framework grounded in Dr. BJ Fogg's Behavior Design Model. Serves enterprise clients in travel, tourism, destination marketing, hospitality, and outdoor/active lifestyle sectors.
• CGPR Public Relations Division Boston-based public relations agency division within Off Madison Ave specializing in active lifestyle and outdoor brands. Provides strategic communications, media relations, influencer engagement, and event management services for clients including adidas Terrex, Canada Goose, Keen, LOWA Boots, and Nite Ize.
• LighthousePE AI-powered marketing intelligence platform that uses Contextual AI to triangulate customer behavior, location, timing, and emotion in real-time, delivering individually curated products and experiences for personalized marketing across email, push notifications, and other digital touchpoints. Offered to marketers and brands seeking data-driven personalization.
• Tripist AI-powered travel planning tool designed for destination marketing organizations (DMOs) that generates personalized trip itineraries to help travelers move from consideration to booking faster. First deployed by Discover Flagstaff.

Quantifiable outcome

• $4.4B overall revenue generated for Arizona Office of Tourism with $579:$1 visitor spend ROI and $45:$1 tax revenue ROI
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and notable.

• CGPR (Acquired)coreStrategic or Co-development Partner · 6 December 2023Boston-based award-winning public relations agency specializing in active lifestyle and outdoor brands. CGPR has 30 years of operations and represents brands including adidas Terrex, Canada Goose, Keen, LOWA Boots, Nite Ize, and Moosejaw. Operates as a division of Off Madison Ave with Chris Ann Goddard continuing as President. Acquisition expands Off Madison Ave's expertise in cross-channel marketing for travel and outdoor recreation.
• Fineman PR (Acquired)coreStrategic or Co-development Partner · 13 November 2020San Francisco-based award-winning PR agency established in 1988, specializing in crisis communications, issues management, brand PR, and digital media. Michael Fineman continues as President of the division. Acquisition enhances Off Madison Ave's existing PR and social media services and crisis communications capabilities.
• Worldcom Public Relations GroupcoreStrategic or Co-development PartnerGlobal collective of independent agencies united by behavioral insight and creative execution. Off Madison Ave is a proud Partner in Worldcom. Currently working with Worldcom Partners on behalf of clients across seven countries.
• Entrepreneurs' Organization (EO)coreStrategic or Co-development PartnerGlobal entrepreneurship organization providing access to information, resources, and networks. CEO David Anderson chaired the Global Board of EO from 2019 to 2022, launching a 10-year vision and representing EO at the UN and World Economic Forum. Membership provides networking and business development opportunities.
• Herrmann GlobalnotableStrategic or Co-development PartnerStrategic tourism marketing firm headquartered in the Rocky Mountains with offices in the US and Europe. Partnership since 2019 provides global perspective for outdoor and travel brand clients. Marketing partner referenced in agency growth manager role.
• Arizona State University (ASU)notableStrategic or Co-development PartnerArizona State University, ranked No. 1 in Innovation for 11 consecutive years per US News & World Report. Off Madison Ave invites ASU students for capstone projects and internships, providing talent pipeline and academic collaboration.
• Dr. BJ FoggcoreStrategic or Co-development PartnerCo-founder Roger Hurni is a certified brand and behavior strategist under Dr. BJ Fogg's tutelage. Behavior Design Principles are a key differentiator in agency methodology and client work.
• LighthousePEcoreTechnology or IntegrationAI-powered marketing technology platform. CEO David Anderson chairs the Advisory Board at LighthousePE. The platform provides AI-powered marketing solutions including Contextual AI for real-time personalization, operated as sister company/technology partner.
• NewFanglednotableGTM or Marketing PartnerMarketing partner referenced in agency growth manager job description. Provides new business infrastructure platform and backend coordination support for growth initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EP+Co: Independent creative and media agency of similar scale serving enterprise clients across verticals. Comparable integrated service offering and independent ownership profile to OMA.
• MMGY Global: Independent integrated marketing firm specializing in travel, tourism, and hospitality. Closely comparable to Off Madison Ave given overlapping destination marketing client base, similar mid-market positioning, and shared focus on travel and outdoor verticals.
• Clyde Group: Independent PR and communications firm serving travel, tourism, outdoor, and active lifestyle brands. Direct overlap with OMA's CGPR division in client verticals (adidas, outdoor recreation) and service offering (PR, earned media).
• RPA (Rubin Postaer and Associates): Independent full-service advertising agency offering creative, media, and integrated marketing to enterprise clients. Comparable in independent ownership model and integrated service breadth.
• Mekanism: Independent integrated creative agency of similar size, offering brand strategy, creative campaigns, PR, social, and media. Comparable mid-sized independent positioning with full-service capabilities and similar client profile.
• Tombras: Independent full-service agency combining creative, media, and data capabilities for enterprise clients. Similar scale and ownership profile to OMA, with comparable integrated service model and enterprise client mix.
• Battery: Independent creative agency offering integrated brand, design, and digital services. Comparable in size and ownership structure, with overlapping capabilities in brand strategy and integrated campaign execution.
• Miles Partnership: Destination marketing agency serving DMOs, state tourism offices, and travel brands. Direct competitor to OMA's tourism vertical, with comparable service offerings (brand strategy, media, digital) and similar client roster profile.

Broad incumbents

• Wieden+Kennedy: Larger independent creative agency with global offices serving many of the same enterprise brand verticals (Nike, Adidas portfolio, hospitality). Comparable in creative caliber and integrated capabilities, but operates at significantly larger scale.

Others

• Ogilvy:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/offmadisonave
• LinkedInlinkedin.com/company/off-madison-ave
• Instagraminstagram.com/offmadisonave
• Xx.com/offmadisonave

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off Madison Ave