Dermatológica

What Dermatológica does

Dermatológica is a Colombian specialty dermatology retailer and clinic operator founded in 2001 and headquartered in Medellín, with operations in Medellín and Bogotá. The business runs a dual model: a transactional e-commerce catalog of 100+ dermatological and cosmeceutical brands, and a network of 10+ physical clinic/pharmacy locations staffed by 15 medical specialists delivering dermatological consultations and aesthetic procedures. Its procedural offering centers on laser hair removal (a category in which the company self-claims the "#1" position in Colombia) using multi-device platforms — Elite IQ, Elite+, Vectus, and Revlite — combined under proprietary "BLEND" laser protocols, alongside mesotherapy treatments including Mesohyal x-DNA.

Product pricing is denominated in Colombian pesos, with skincare products ranging from COP $25,500 to $661,900 and clinical procedures from COP $220,000 to $2,000,000. The company runs seasonal promotions with discounts between 10% and 45%, and operates a content engine — 174+ blog articles and 35+ digital magazine editions — distributed via Instagram, Facebook, YouTube, WhatsApp, and email. It is privately held with no disclosed funding rounds, parent company, or M&A activity, and operates exclusively within Colombia.

Customer segments are Colombian consumers seeking prescription and cosmeceutical skincare, alongside patients seeking aesthetic laser and regenerative procedures. The go-to-market combines physical clinic consultations that funnel into both treatment plans and online product replenishment. No AI/ML capabilities, leadership changes, regulatory actions, or international expansion are disclosed.

Name

Dermatológica

Legal name

Dermatológica

Website

https://dermatologica.com.co

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Dermatológica is a Colombian dermatology clinic and pharmacy chain, founded 2001 in Medellín, operating 10+ locations in Medellín and Bogotá staffed by 15 specialists, offering laser hair removal and mesotherapy procedures alongside an e-commerce catalog of 100+ dermatological brands.

Ownership category

akta.pro rank

Product category

Dermatology Clinic Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology Specialty Pharmaceuticals (HLAIACAL), Waxing & Depilatory Professional Products (CRABALAH)

Keywords

• Dermatology clinic services
• Dermocosmetic retail
• Laser hair removal
• Aesthetic medical procedures
• Skincare pharmacy

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of dermocosmetic products including skincare, haircare, body care, and makeup through e-commerce and physical locations
2. Clinical Aesthetic Procedures: Revenue from medical-aesthetic procedures including laser hair removal packages, facial rejuvenation treatments, tattoo removal, and body contouring services
3. Dermatological Consultations: Revenue from dermatological medical consultations with certified specialists

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dermatológica is a Colombian dermatological clinic and pharmacy chain operating 10+ physical locations in Medellín and Bogotá alongside an e-commerce platform. It combines clinical aesthetic procedures (laser hair removal using BLEND technology, facial rejuvenation including Botox and Mesohyal, tattoo removal, body contouring) with retail of dermocosmetic products (skincare, body care, hair care, makeup) from over 100 brands, supported by 15 medical specialists providing dermatological consultations.

Product overview

Dermatológica operates as a comprehensive dermatological pharmacy and clinic platform combining an e-commerce store with physical clinical locations. The core offering includes their proprietary clinical procedures (Depilación Láser Blend with Elite IQ/Elite+/Vectus/Revlite technology, tattoo removal with picosecond technology, facial rejuvenation with Mesohyal and Botox, body contouring, and facial treatments) alongside a wide portfolio of third-party dermocosmetic products organized into Skin Care (hydration, anti-aging, sun protection, daily cleansing, depigmentation, acne), Body Care (moisturizers, cleansers, deodorants, anti-cellulite, scar treatments), Hair Care (shampoos, conditioners, treatments for hair loss/dandruff/scalp issues), Makeup (foundations, concealers, eyeliners, lipsticks), and clinical procedures. They carry over 100 brands including Mesoestetic, Eucerin, Isdin, Bioderma, Sesderma, La Roche-Posay, and Uriage, and operate 10+ physical locations in Medellín and Bogotá.

Differentiator

Problem solved

Functional benefit

Products and services

• Depilación Láser Blend (Laser Hair Removal) Laser hair removal service using BLEND technology combining Elite IQ, Elite+, Vectus, and Revlite laser systems across different wavelengths to treat all skin phototypes. Sold as 8-session packages for areas including underarms, bikini, and upper lip, with prices ranging from approximately $495,000 to $946,000 COP.
• Rejuvenecimiento Facial (Facial Rejuvenation) Facial rejuvenation procedures including Botox (60 units pay 50: $1,100,000 COP), Mesohyal x-DNA salmon sperm treatment ($900,000 COP per session), Nanopore ($750,000 COP per session), microdermabrasion ($365,000 COP), and combined Mesohyal + Botox packages ($2,000,000 COP). Performed under medical supervision.
• Eliminación de Tatuajes (Tattoo Removal) Tattoo removal service using picosecond laser technology with medical supervision, sold as 3-session packages for small ($882,000 COP), medium ($1,242,000 COP), and large ($1,782,000 COP) tattoos.
• Consulta Dermatológica (Dermatological Consultation) Medical dermatological consultation service performed by certified specialists, starting from $330,000 COP, available across all clinic locations.
• Tratamientos Faciales (Facial Treatments)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MesoesteticcoreChannel Partner/ Reseller/ DistributorDermatológica serves as a distributor/reseller for Mesoestetic products including Cosmelan, Melan Tran3X, and Mesoprotech sunscreens. Mesoestetic is a leading pharmaceutical and dermocosmetic brand specializing in medical-aesthetic treatments.
• EucerincoreChannel Partner/ Reseller/ DistributorCarries Eucerin skincare products including sun protection, Hyaluron-Filler anti-aging line, Dermopure acne line, and body care products.
• IsdincoreChannel Partner/ Reseller/ DistributorDistributes Isdin and Isdinceutics products including Fusion Water sunscreen, Nutratopic for sensitive skin, and anti-aging solutions.
• BiodermacoreChannel Partner/ Reseller/ DistributorResells Bioderma dermocosmetic lines including Sensibio, Atoderm, Photoderm, Hydrabio, Pigmentbio, and Cicabio.
• SesdermacoreChannel Partner/ Reseller/ DistributorSpanish dermocosmetics brand distributed through Dermatológica including C-Vit, Reti Age, and Hidraven lines.
• VichycoreChannel Partner/ Reseller/ DistributorL'Oréal-owned Vichy brand distributed including Mineral 89, Normaderm, and Capital Soleil sun protection lines.
• UriagecoreChannel Partner/ Reseller/ DistributorFrench dermatological brand Uriage distributed including Roséliane for sensitive skin, Bariesun sun care, and Age Absolu anti-aging.
• La Roche-PosaycoreChannel Partner/ Reseller/ DistributorL'Oréal dermocosmetic brand La Roche-Posay distributed including Effaclar acne line and Anthelios sun protection.
• AvenecoreChannel Partner/ Reseller/ DistributorPierre Fabre thermal water-based brand distributed including Cleanance acne line, Hydrance hydration, and solar protection.
• CetaphilcoreChannel Partner/ Reseller/ DistributorGalderma-owned sensitive skin brand distributed including cleansers, moisturizers, and sun care products.
• SensiliscoreChannel Partner/ Reseller/ DistributorSpanish dermocosmetic brand distributed including makeup lines, anti-aging products, and cleansers.
• WellaminorChannel Partner/ Reseller/ DistributorProfessional hair care brand distributed including Invigo, Oil Reflections, and Ultimate Professionals lines for haircare treatments.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Locatel Colombia: Colombian pharmacy chain historically focused on dermatology prescriptions and dermocosmetic products. Most direct comparability: combines pharmacy retail with clinical/dermatology services in physical locations, carrying many of the same international brands (La Roche-Posay, Vichy, Eucerin).
• SkinSpirit: US medical aesthetics clinic chain combining injectables, laser treatments, and skincare product retail. Closely comparable integrated clinical-plus-retail model in a developed market.
• Ideal Image: North American aesthetics clinic chain specializing in laser hair removal, Botox, and skin rejuvenation. Highly comparable on clinical procedure mix (laser + injectables + facials) and service packaging, though operates at much larger scale.
• LaserAway: US aesthetics chain offering laser hair removal, skin rejuvenation, and injectables. Comparable on procedure mix and 6–8 session laser packages; competes in the same 'medical-grade aesthetics' positioning Dermatológica claims in Colombia.
• Milan Laser Hair Removal: US-based dedicated laser hair removal clinic chain. Direct comparability on the laser hair removal service line — same multi-session package model (6–8 sessions), same single-service focus — though Dermatológica layers in pharmacy retail.

Broad incumbents

• Cruz Verde: One of Colombia's largest pharmacy chains with nationwide footprint. Comparable in retail distribution of dermocosmetic brands and growing clinical services, but operates as a broad incumbent rather than a dermatology-specialized retailer.
• Sephora: Global multi-brand beauty retailer carrying many of the same dermatological and prestige skincare brands (La Roche-Posay, Vichy, etc.). Comparable as a multi-channel beauty retailer but without medical-grade clinical services.
• Farmatodo: Major Colombian/Venezuelan pharmacy and personal-care chain. Overlaps with Dermatológica in retail of dermocosmetic and personal care SKUs but at much larger scale and with non-specialized assortment.
• Droguería La Rebaja: Large Colombian pharmacy chain with broad dermatological and personal-care assortment. Comparable distribution channel for dermocosmetic brands but lacks Dermatológica's integrated clinical procedures offering.

Emerging players

• European Wax Center: Specialty hair-removal services chain. Comparable on the depilation service line and session-package model, though focused on wax rather than laser; useful adjacency benchmark for clinic unit economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DermatologicaMed
• Facebookfacebook.com/DermatologicaMedellin
• Instagraminstagram.com/dermatologicadrogueria
• LinkedInlinkedin.com/company/dermatologica-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermatológica