Sat Nam Yoga Chicago

What Sat Nam Yoga Chicago does

Sat Nam Yoga Chicago is a privately held, multi-service wellness studio founded in 2010 by Karampal and located in a three-floor historic building at 1304 West Washington Boulevard in Chicago's West Loop. Its core offering is Kundalini Yoga — a practice combining postures, breathwork, meditation, mudras, and mantra — delivered as in-studio classes, virtual Zoom sessions, and private instruction. The studio has built a 15+ year member community and positions itself as Chicago's hub for gong and sound healing, operating specialized practices such as 4:30am Amrit Vela Sadhana, Ekadashi 11th-day lunar practices, and quarterly Celestial Sound Ceremonies aligned to solstices and equinoxes.

The business operates a layered service model spanning four monetization surfaces: (1) recurring revenue from tiered memberships (Virtual at $108/month, plus Lotus, Sound, and Pillar unlimited-class tiers) and auto-renewing class-pass bundles; (2) one-time workshop and ceremonial event revenue ($35-$75 per event); (3) individual healing services including Akashic Records readings, Reiki, acupuncture, sound therapy, tarot, and Vedic astrology; and (4) professional certification programs in Kundalini Yoga (200hr/300hr), Usui Reiki (Levels 1-4), Akashic Records, Gong Fundamentals, and 200hr Thai Massage. Distribution is hybrid: physical studio, Mindbodyonline booking, virtual Zoom, mobile corporate events, the annual Camp Hokey Pokey retreat in Michigan, and third-party studio rental of the Sun Room, Sky Room, and Moon Room.

Customer segments are diversified across individual wellness seekers (primary), corporate wellness buyers (Oprah Magazine, John Hancock Center 360, Target, Gatorade), professional trainees seeking certifications, and healing-arts clients. The company has 11-50 employees, no external funding, and is founder-led; its technology stack is built on Squarespace, Mindbodyonline, and Zoom with no disclosed AI/ML capabilities.

Name

Sat Nam Yoga Chicago

Legal name

Sat Nam Yoga Chicago

Website

https://satnamyogachicago.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sat Nam Yoga Chicago is a privately held Kundalini Yoga, sound healing, and holistic wellness studio in Chicago's West Loop, serving individual practitioners, corporate clients, and certification trainees through in-studio classes, virtual memberships, healing services, and professional training programs.

Ownership category

akta.pro rank

Product category

Yoga and Holistic Wellness Studio

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

akta.pro secondary industries

Sound Meditation & Sound Bath Sessions (HSADAJAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Kundalini yoga classes
• Sound healing therapy
• Yoga teacher training
• Holistic wellness services
• Energy healing modalities

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Yoga Class Passes and Memberships: Monthly auto-renewing memberships (Virtual, Lotus, Sound, Pillar) providing unlimited class access, plus drop-in classes and class pass bundles (10-pass, 15-pass) with auto-renewal
2. Workshops and Events: Revenue from workshops including breathwork journeys, sound ceremonies, full moon meditations, and specialty events at various price points ($35-$75)
3. Healing Services: Individual healing sessions including Akashic Records readings, Reiki treatments, acupuncture, sound therapy (gong, crystal bowls, Tibetan bowls), tarot readings, and other energy medicine modalities
4. Professional Training Programs: Certification programs in Kundalini Yoga (200hr Level 1, 300hr Level 2), Reiki (Levels 1-4), Akashic Records, Gong Fundamentals, and Thai Massage (200hr)
5. Private Group Events: Corporate wellness events and private group sessions at base pricing of $300 (yoga) or $350 (sound therapy) for up to 6 people, with additional per-person fees
6. Studio Rental: Rental of studio spaces including Sun Room, Sky Room, Student Lounge, and Moon Room for retreats, workshops, and intimate celebrations

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Sat Nam Yoga Chicago is a multi-service wellness studio offering Kundalini Yoga classes (in-studio and virtual), sound healing and gong therapy, healing services (Reiki, Akashic Records, acupuncture, tarot), certification training programs (Kundalini Yoga 200hr/300hr, Reiki Levels 1-4, Gong, Thai Massage), corporate wellness events, private instruction, and an annual retreat. The studio operates a tiered membership program and rents its Victorian-era Chicago practice space to outside groups.

Product overview

Sat Nam Yoga Chicago operates as a multi-service wellness studio offering Kundalini Yoga as its core practice, supplemented by diverse healing services and comprehensive training programs. The studio provides in-studio and virtual classes, sound healing experiences (gong therapy, crystal bowls), and ceremonial events aligned with lunar and seasonal cycles. Its training arm spans Kundalini Yoga teacher certifications (200hr Level One, 300hr Level Two), Reiki certifications (Levels 1-4), Akashic Records training, Gong Fundamentals, and Blue Lotus Thai Massage. Additional offerings include private instruction, the annual Camp Hokey Pokey retreat in Michigan, studio rental, corporate wellness events, and tiered membership programs. The studio distributes its offerings through MindBody Online booking platform and Zoom for virtual classes, maintaining an integrated digital and physical service delivery model.

Differentiator

Problem solved

Functional benefit

Products and services

• Kundalini Yoga Classes Daily in-studio and virtual Kundalini Yoga sessions combining postures, breathwork, meditation, mudras, and mantra, each including gong relaxation. Open to beginners through advanced practitioners.
• Sound Healing & Gong Therapy Sound healing experiences including Community Gong Nights, Akashic Gong Journeys, and Gong Date Nights using planetary gongs and crystal bowls for nervous system regulation and deep relaxation.
• Healing Services Individual healing modalities including Akashic Records Readings, Reiki Energy Balancing, Tibetan Singing Bowl Therapy, Crystal Bowl Therapy, Tarot Readings, Vedic Astrology, Acupuncture, Chakra Balancing, Shamanic Energy Medicine, and Destiny Card Readings.
• Celestial Sound Ceremonies Quarterly seasonal ceremonies honoring solstices and equinoxes with multi-instrument sound healing, energy healing, and community ritual.
• Full Moon Ceremony Monthly Full Moon Ceremonies and New Moon Sound Therapy sessions combining Kundalini Yoga, fire rituals, live music, and sound healing to align with lunar cycles.
• Early Morning Sadhana Traditional pre-dawn Kundalini Yoga practice held at 4:30am during Amrit Vela, including Japji Prayer, Kundalini kriya, and Naad Yoga mantra meditation.
• Ekadashi 11th Day Lunar Practice Kundalini Yoga practice held on the 11th day of each lunar cycle for purification, glandular balance, and heightened meditative effectiveness.
• Kundalini Yoga Teacher Training - Level One (200hr) Hybrid 200-hour certification program teaching Kundalini Yoga fundamentals, leadership, spiritual fitness, and soul-alignment. Next session October 2027-April 2028.
• Kundalini Yoga Level Two (300hr) 300-hour advanced training in five modules covering personal evolution, clarity, and compassion.
• Reiki Certifications (Levels 1-4) Usui Reiki certification program spanning Level 1 (Discover), Level 2 (Practitioner), Level 3 (Master), and Master Teacher Level 4, with monthly sessions and weekend intensives.
• Akashic Records Training Level 1 Certification and Practitioner Training for accessing and reading the Akashic Records, including intro workshops and Akashic Gong Journeys.
• Gong Fundamentals Training Full-day course unlocking the foundational elements, basic strokes, and tonal value of planetary gongs for healing and relaxation.
• Blue Lotus Thai Massage Training 200-hour professional Thai bodywork certification by Paul Fowler, covering compressions, stretching, and movement techniques with 16 CEUs from NCBTMB.
• Private Group Events Customizable wellness events for corporate teams, family reunions, and private groups including yoga, sound therapy, or combined experiences in the 1,200 sq ft Victorian space or on-site at the client's location.
• Studio Rental Event venue rental featuring three distinct practice spaces (Sun Room, Sky Room, Moon Room), a student lounge, and therapy rooms across three levels of a historic Chicago building.
• Private Yoga & Meditation Instruction One-on-one Kundalini Yoga and Medical Qi Gong sessions tailored to individual goals, available in-studio or via Zoom with single sessions or 10-session packages.
• Camp Hokey Pokey Retreat Annual 2.5-day Kundalini Yoga and Healing Arts retreat at RONORA Lodge & Retreat Center in Watervliet, MI. Includes daily practice, sound healing, workshops, lake activities, and various lodging options.
• Membership Programs Tiered membership options including Lotus Membership (unlimited classes with buddy passes), Sound Membership (weekly gong nights and New Moon sessions), Pillar Membership (annual), and Virtual Membership (online classes and on-demand library).
• Our Sacred Life Boutique Studio boutique offering yoga props, sage, crystals, and wellness products. Hours: Mon-Fri 5-9pm or by appointment.

Quantifiable outcome

• Served thousands of seekers since 2010
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Calm: Subscription digital meditation and wellness app with guided meditation, breathwork and sleep content. Direct substitute for Sat Nam's $108/month Virtual Membership at a much lower annual price point.
• Gaia: Streaming platform for yoga, meditation and spiritual content including Kundalini-specific programming. Comparable on virtual/on-demand yoga delivery and certification-adjacent content.
• Headspace: Subscription mindfulness and meditation platform with individual and enterprise/B2B plans. Comparable to Sat Nam on guided meditation instruction and corporate wellness, scaled via digital delivery.

Direct peers

• Kripalu Center for Yoga & Health: Yoga, wellness and retreat center offering teacher trainings, healing arts, and immersive programs in a residential setting — directly comparable to Sat Nam's training-plus-retreat hybrid model (Camp Hokey Pokey).
• 3HO Foundation: International non-profit that founded and disseminated Kundalini Yoga as taught by Yogi Bhajan. Most direct peer to Sat Nam's Kundalini Yoga, teacher training (KRI Level 1/2), and Sadhana practices.

Broad incumbents

• YogaWorks: Multi-location yoga studio brand offering memberships, retreats and teacher training programs. Comparable integrated studio-plus-training-plus-retreat business model at larger scale.
• YogaSix: Membership-driven yoga studio franchise with tiered pricing and class packages. Comparable studio economics and recurring membership model, but generalist modality versus Sat Nam's Kundalini niche.
• CorePower Yoga: National yoga studio chain offering in-person and virtual classes plus teacher training. Comparable membership pricing model and class-pack structure, though broader hatha/vinyasa focus versus Sat Nam's Kundalini specialization.

Regional players

• Spirit Rock Meditation Center: Bay Area-based insight meditation retreat center offering residential retreats, teacher training and community programs. Comparable retreat-plus-training format and ceremonial cadence, though vipassana rather than Kundalini lineage.
• m.yoga Chicago: Chicago-based yoga studio offering teacher training and community classes. Comparable local Chicago market presence, class-pass and workshop pricing, and teacher-training ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/satnamyogachi
• Facebookfacebook.com/satnamyogachicago
• Instagraminstagram.com/satnamyogachicago
• LinkedInlinkedin.com/company/sat-nam-yoga-chicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sat Nam Yoga Chicago