Windsong Properties

What Windsong Properties does

Windsong Properties is a privately held, family-owned homebuilder founded in 2003 by veteran Atlanta homebuilders Mark Carruth and Steve Romeyn, headquartered in Woodstock, Georgia. The company builds single-family homes, townhomes, and luxury residences across seven active communities in the North Metro Atlanta area, spanning Cherokee, Cobb, Paulding, and Bartow counties. Windsong operates two principal product lines: Active Adult 55+ Communities (Harmony Walk, Madeira, Echols Farm, Tabor Landing) featuring single-level living, Universal Design, and clubhouse amenities, and Signature Series luxury homes (Legacy Downs, Stillwood, Ashbury Commons) targeting move-up families and premium buyers in top-rated school districts. A third offering, the Generations by Windsong sub-brand, provides multi-generational living suites with separate entrances for independent family members.

Windsong's core differentiator is the integration of Universal Design principles across every home, including accessibility features intended to support aging-in-place and changing life stages. Homes include open-concept layouts, gourmet kitchens, spacious primary suites, and customizable finishes selected through an in-house Design Center at the Woodstock headquarters. Revenue is realized primarily at closing on home delivery, with one-time sales ranging from the High $200s for Active Adult townhomes to over $900s for Signature Series luxury homes, supplemented by Design Center personalization options. The go-to-market model is direct-to-consumer via on-site model home communities, inside sales lines, website lead capture, and an incentivized homeowner referral program; six preferred lender partners facilitate buyer financing.

The business is operated through a vertically aligned structure covering construction, design, sales, warranty, and HOA coordination. Windsong has served over 1,000 homeowners since inception and has received industry recognition including a 2026 Silver National Housing Quality Award, a 2023 Bronze NHQA, 14 Guildmaster Awards for Service Excellence, and multiple Obie Awards. Leadership is in generational transition, with founder/CEO Mark Carruth active alongside third-generation family members Andrew Carruth (Community Planning Manager) and Lauren Merritt (Product Development Manager), while co-founder Steve Romeyn has retired.

Name

Windsong Properties

Legal name

Windsong Properties

Website

https://windsonglife.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Windsong Properties is a privately held, family-owned homebuilder founded in 2003 that constructs Active Adult 55+ and luxury single-family homes across seven communities in North Metro Atlanta, serving individual retail homebuyers with Universal Design-integrated residences.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Primary revenue from sale of newly constructed single-family homes and townhomes across multiple communities in North Atlanta metro area. Revenue realized at closing upon home delivery.
2. Home Customization Options: Design Center offerings allow buyers to personalize homes with finishes including cabinetry, countertops, flooring, and fixtures, generating additional revenue beyond base home price.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Windsong Properties is a local Atlanta homebuilder that designs, constructs, and sells newly built single-family homes and townhomes in planned communities across North Metro Atlanta (Cherokee, Cobb, Paulding, and Bartow counties). Core offerings comprise two main lines: Signature Series luxury homes and Active Adult 55+ age-restricted communities, all integrating Universal Design accessibility features, with the optional Generations by Windsong suite for multi-generational households. Buyers personalize finishes through an on-site Design Center, and the homes are backed by a 10-year warranty with in-house warranty service.

Product overview

Windsong Properties is a local Atlanta homebuilder offering new construction homes across seven communities in North Metro Atlanta (Cherokee, Cobb, Paulding, and Bartow counties). The company operates two primary product lines: the Signature Series (luxury single-family homes featuring gourmet kitchens, spacious primary suites, and flexible layouts available at Legacy Downs, Stillwood, and Ashbury Commons) and Active Adult 55+ Communities (one-level living with universal design features at Harmony Walk, Madeira, Echols Farm, and Tabor Landing). The Generations by Windsong feature offers multi-generational living suites with separate entrances, ideal for aging parents or adult children. Windsong also provides a Design Center service for finish customization. All homes include universal design features promoting accessibility and are backed by a 10-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Generations by Windsong: Multi-generational living home designs featuring a self-contained Generations Suite with separate entrance, bedroom, bathroom, living areas, and optional kitchen for independent family living within the home.

Products and services

• Signature Series Homes Luxury single-family home product line featuring spacious open-concept designs with gourmet kitchens, expansive gathering areas, and luxurious primary suites. Targeted at move-up families and buyers seeking premium finishes in top-rated school districts across Cherokee and Cobb counties.
• Active Adult 55+ Communities Age-restricted communities designed for adults 55 and older featuring one-level living, Universal Design accessibility features, and amenities such as clubhouses, pickleball courts, and walking trails. Available at Harmony Walk, Madeira, Echols Farm, and Tabor Landing communities across the North Metro Atlanta area.
• Generations by Windsong Multi-generational living suite home option featuring a separate entrance, spacious bedroom/bath/living areas, separate laundry, and optional kitchen. Designed for independent living of aging parents, adult children, or use as a home office, with adaptable Universal Design and accessibility elements.
• Harmony Walk Townhomes Active Adult 55+ townhome community in Cartersville, GA, featuring 2-3 bedroom primary-on-main designs from the high $200s. Floorplans range 1,595-1,732 sq ft with Universal Design features and community amenities including a fenced dog park and pocket park with stone patio and fire pit.
• Legacy Downs Exclusive collection of 66 Signature Series luxury single-family homes in Canton, GA from the high $500s. Features 4-5 bedroom, 3,196-3,380 sq ft homes with open-concept layouts, primary-on-main options, and amenities including a pickleball court and walking trails.
• Stillwood Exclusive collection of 6 luxury single-family homes on expansive homesites in Woodstock, GA from the $900s. Features 4-6 bedroom, 3,112+ sq ft designs with Generations by Windsong multi-generational living options.
• Ashbury Commons Exclusive enclave of 32 luxury single-family homes in Powder Springs, GA from the low $600s. Features 3-6 bedroom, 2,817-3,998 sq ft designs with flexible floorplans, Generations Suite options, and up to 3-car garages, located in the West Cobb school district.
• Madeira Private gated Active Adult 55+ community in Acworth, GA, featuring craftsman-inspired homes from 1,301-2,505 sq ft. Currently in final phase, with amenities including a clubhouse with wrap-around porch, wide sidewalks, and natural greenspace.
• Echols Farm Active Adult 55+ gated community in Hiram, GA from the low $400s. Features ranch-style homes with 2-4 bedrooms, 1,445-2,417 sq ft designs. Amenities include a two-story clubhouse, event barn, makers space, 3 pickleball courts, and 2 bocce ball courts.
• Tabor Landing New Active Adult 55+ community planned for Fall 2026 in Dallas, GA, with 72 homes planned off Mt. Tabor Church Road. Will feature open-concept living, Universal Design elements, and access to nearby parks and the Silver Comet Trail.
• Design Center Customer-facing design selection service where buyers personalize home finishes including cabinetry, countertops, flooring, and fixtures. Generates additional revenue beyond base home price. Located at 120 Colony Center Drive, Suite 200, Woodstock, GA 30188.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered preferred_vendor, operational and quality_assurance.

• Ameris Bankpreferred_vendorOthersPreferred mortgage lender providing financing options for Windsong homebuyers. Contact: Deborah J. Braich, Senior Mortgage Banker, NMLS# 658812.
• Capital City Home Loanspreferred_vendorOthersPreferred mortgage lender offering financing consultations for Windsong homebuyers. Contacts: Gail Rudel (NMLS# 658995) and Wade Stevens (NMLS# 2242255).
• Homeowners Financial Grouppreferred_vendorOthersPreferred mortgage lender providing sales manager Cameron Walters (NMLS# 544455) for Windsong buyer financing.
• Mutual Mortgagepreferred_vendorOthersPreferred lender offering lifestyle loan advisory services through Dan Wolbe (NMLS# 189220) for Windsong homebuyers.
• Northpoint Mortgagepreferred_vendorOthersPreferred lender with SVP Area Manager Lou Sarris (NMLS# 658997) providing financing options for Windsong buyers.
• Southeast Mortgagepreferred_vendorOthersPreferred lender with Group Senior Vice President Todd Littlejohn (NMLS# 403538) serving Windsong homebuyers.
• Atlanta Community ServicesoperationalOthersHOA management company for most Windsong communities. Contact: (770) 904-5270, [email protected].
• Sixes Management GroupoperationalOthersHOA management company for Ashbury Commons community. Contact: (770) 575-0943, [email protected].
• GuildQualityquality_assuranceOthersThird-party surveying company administering customer satisfaction surveys three times during the home buying and building process. Awards include 14 Guildmaster Awards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toll Brothers: Toll Brothers is a national luxury homebuilder with active-adult divisions and a deep Atlanta presence. It competes across Windsong's entire price band with greater scale and capitalized land positions.
• Lennar (Next Gen / Active Adult): Lennar is one of the largest U.S. homebuilders with an active-adult product line (including Next Gen multi-generational suites that overlap Windsong's Generations by Windsong offering) and a substantial Atlanta metro footprint.
• David Weekley Homes: David Weekley Homes is a large national private builder serving move-up and luxury segments, with strong Atlanta-area presence. It overlaps with Windsong's Signature Series buyer profile and Family/Move-up segment.

Direct peers

• Kerley Family Homes: Kerley Family Homes is a long-tenured Atlanta-area private homebuilder focused on quality single-family construction, comparable in scale, regional orientation, and family-business positioning to Windsong.
• Del Webb (PulteGroup): Del Webb is the dominant U.S. active adult / 55+ homebuilder, operated by PulteGroup. It is the most direct comparable to Windsong's Active Adult 55+ community line (Harmony Walk, Madeira, Echols Farm, Tabor Landing), competing for the same boomer demographic with age-restricted amenitized communities.
• Smith Douglas Homes: Smith Douglas Homes is an Atlanta-rooted private homebuilder serving first-time and move-up buyers across the North Georgia metro. It is a close comparable in regional product mix and price-point overlap with Windsong's Active Adult and Signature Series.
• John Wieland Homes: John Wieland is one of the most established Atlanta-area luxury homebuilders, competing head-to-head with Windsong's Signature Series in Cherokee, Cobb, and surrounding counties for move-up and luxury family buyers.
• Patrick Malloy Communities: Patrick Malloy Communities builds luxury single-family homes in the North Atlanta suburbs including Cherokee and Forsyth counties, making it a direct competitor to Windsong's Legacy Downs, Stillwood, and Ashbury Commons communities.
• Shea Homes (Trumark / Shea Advantage): Shea Homes operates active-adult and traditional single-family communities, including Trumark and Shea Advantage product lines. Like Windsong, it competes in age-restricted and lifestyle-oriented communities with Universal Design-adjacent features, and has broader geographic reach but a similar buyer profile.

Regional players

• Brock Built Homes: Brock Built is an Atlanta-based homebuilder operating across the metro. While it focuses more on intown and close-in submarkets, it is comparable as a similarly-sized private Atlanta regional builder with overlapping buyer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/windsonglife
• Facebookfacebook.com/WindsongLife
• LinkedInlinkedin.com/company/windsong-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsong Properties