Feeders Supply Company

What Feeders Supply Company does

Feeders Supply Company, doing business as Feeders Pet Supply, is a privately held specialty pet retailer founded in 1959 and headquartered in Louisville, Kentucky. The company operates more than 50 brick-and-mortar stores across six U.S. states — Kentucky, Indiana, Michigan, Ohio, Tennessee, and North Carolina — selling pet food, treats, and supplies across dogs, cats, small pets, birds, fish, reptiles, farm animals, and backyard wildlife categories. In addition to retail products, locations offer an attached service stack including grooming, pet washing, nail trimming, express bathing, boarding, daycare, dog training, adoption facilitation, pet insurance referral, and wellness clinics.

The core technology stack is a BigCommerce-hosted e-commerce site (feederspetsupply.com) with native iOS and Android shopping applications and an AutoOrder subscription program that delivers recurring orders with a 35% discount on the first order and up to 8% on subsequent recurring orders. A tiered loyalty program (Feeders Pet Supply Rewards) supplements transactional and subscription revenue. The business is operated under an employee-ownership (ESOP) model facilitated by Houchens Industries, with full-time employees of acquired chains becoming employee owners upon integration.

Customer segments include household pet owners (primary), farm animal owners, and backyard/wildlife enthusiasts. Revenue is generated through one-time retail product sales, subscription recurring orders, and fee-based in-store services. Channel mix is dual: physical retail as the dominant revenue driver, complemented by e-commerce, mobile apps, and home delivery. Growth strategy is acquisitive: the company has completed six acquisitions in nine years, with the most recent being Pet Food Centers (four Evansville, IN stores and one Clarksville, TN store) announced on November 3, 2025. No external private-equity, venture, or institutional capital has been disclosed; ownership remains employee-held via Houchens Industries.

Name

Feeders Supply Company

Legal name

Feeders Supply Company

Website

https://feederssupply.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Feeders Pet Supply is a multi-state specialty pet retailer operating 50+ stores across Kentucky, Indiana, Michigan, Ohio, Tennessee, and North Carolina, selling pet food, supplies, and grooming, boarding, daycare, and training services under an employee-ownership model through Houchens Industries.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Supplies Retail (CRALAIAI), Pet Grooming Supplies Retail (At-home) (CRALAHAG), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet retail supplies
• Pet grooming services
• Pet boarding daycare
• Pet food products
• Pet care services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices54 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of pet food, treats, supplies, and accessories through physical retail stores and e-commerce website. Products span multiple pet categories including dogs, cats, small pets, birds, fish, reptiles, and farm animals. The company also sells wild bird food, wildlife food, and gardening supplies (mulch, top soil).
2. Pet Services: Professional services including grooming, pet washing, nail trimming, express bathing, boarding, daycare, dog training, and adoption services offered at retail locations.
3. AutoOrder Subscription: Subscription-based recurring delivery program with discounts (35% first order, up to 8% recurring) for regular customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Feeders Supply Company (doing business as Feeders Pet Supply) operates a multi-channel pet retail business selling pet food, treats, and supplies through more than 50 physical retail stores across Kentucky, Indiana, Michigan, Ohio, Tennessee, and North Carolina, complemented by an e-commerce website and mobile apps. The company also offers in-store pet services including grooming, pet washing, nail trimming, boarding, daycare, dog training, and pet adoption, and runs an AutoOrder recurring delivery subscription program and a Feeders Pet Supply Rewards loyalty program.

Product overview

Feeders Pet Supply is a multi-channel pet retail company operating both physical stores and an e-commerce platform. The core offering consists of pet supplies organized by pet type (Dog, Cat, Small Pet, Bird, Fish, Reptile, Farm Animal, Backyard) with sub-categories for Food, Treats, and Supplies across each pet segment. The company differentiates through pet services including Grooming, Boarding, Daycare, Dog Training, Nail Trim Clinic, Express Bathing, Pet Adoptions, and Pet Insurance. The business model centers on a brick-and-mortar retail footprint of over 55 store locations across Michigan, Kentucky, Indiana, Tennessee, Ohio, and North Carolina, complemented by an e-commerce website (feederspetsupply.com), mobile applications (iOS and Android), and subscription services (AutoOrder and Rewards program). The company operates under the ESOP model through Houchens Industries and has pursued an aggressive acquisition strategy, completing six acquisitions in nine years including the November 2025 acquisition of Pet Food Centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food Comprehensive dog food offerings including dehydrated, refrigerated, freeze-dried, frozen, dry, and wet food varieties from multiple brands for dog-owning consumers.
• Dog Treats Wide selection of dog treats including biscuits, cookies, crunchy treats, bones, bully sticks, natural chews, dental treats, freeze-dried treats, functional, holiday and seasonal, lickable, and training treats.
• Dog Supplies Extensive dog supplies including beds, clothing, crates, pens, gates, dog houses, bowls, ID tags, collars, harnesses, leashes, flea and tick, health and grooming, toys, training, travel, and waste management products.
• Cat Food Cat food including dehydrated, dry food, freeze-dried food, frozen food, and wet food varieties for cat-owning consumers.
• Cat Supplies Cat supplies including beds, bowls and feeders, litter, litter boxes, litter supplies, collars, harnesses, leashes, crates, furniture, toys, training, travel, and health and grooming items.
• Cat Treats Cat treats including catnip and cat grass, chewy, crunchy, dental, freeze-dried, functional, holiday and seasonal, lickable, and moist varieties.
• Small Pet Food and Supplies Small pet nutrition (hay, mix, and pellets) and supplies including bedding, grooming and health, habitats and accessories, hideouts and toys, and treats for small animals.
• Bird Food and Supplies Bird food, treats, cages, accessories, health and grooming, and toys for bird owners.
• Fish and Aquarium Supplies

Quantifiable outcome

• 1 million+ YouTube views and 4.5x return on ad spend for Member Appreciation Sale commercial

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• StoryVidminorStrategic or Co-development PartnerStoryVid, a Lexington-based video production company, created marketing content for Feeders Pet Supply including a Gold-winning commercial for the Member Appreciation Sale that achieved over 1 million YouTube views and 4.5x return on ad spend.
• Lewis Honors College at the University of KentuckyminorGTM or Marketing PartnerStoryVid also created a Platinum-winning video for the Lewis Honors College, demonstrating StoryVid's capabilities that benefit Feeders Pet Supply's marketing projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Petland: Franchised specialty pet retail chain selling pets, food, supplies, and offering grooming services across many U.S. states; comparable as a brick-and-mortar pet retailer with services and multi-state presence.
• Hollywood Feed: Regional specialty pet retailer with stores across the Southern and Midwestern U.S. selling premium pet food, supplies, and offering in-store services; comparable in geographic footprint, brand mix, and store-with-services model.
• Pet Supplies Plus: Largest independent pet retail franchise in the U.S. with hundreds of neighborhood stores; directly comparable as a multi-state, multi-category pet retailer with in-store services and an omnichannel subscription model.
• Pet People: Midwest-based specialty pet retail chain offering natural foods, supplies, self-wash, and grooming; directly comparable in regional store count, premium assortment, and in-store service offering.
• Kriser's Natural Pet: Specialty natural pet retailer offering premium food, supplies, grooming, and self-wash services in multiple U.S. markets; comparable in product curation (premium/natural) and service-led store model.

Broad incumbents

• Tractor Supply Co. Rural-lifestyle retailer carrying pet food, supplies, and livestock/feed products with strong presence in the same Midwest/Southeast geographies where Feeders operates.
• Chewy: Largest U.S. online pet retailer with autoship subscription; competes directly with Feeders' e-commerce and AutoOrder offerings on convenience and price.
• PetSmart: Largest North American specialty pet retailer with stores, grooming, training, and veterinary services; broader incumbent competing in the same categories and overlapping with Feeders' services model.
• Petco: National specialty pet retailer with full-service stores, grooming, training, and vet clinics; competes with Feeders across retail assortment, services, and increasingly online.

Emerging players

• Wag N' Wash: Growing natural pet retail franchise offering food, supplies, self-wash, and grooming in select U.S. markets; comparable as a smaller-format pet retailer competing on premium assortment and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feederssupply1
• LinkedInlinkedin.com/company/feeders-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeders Supply Company