What Easy Busy Pets does

Easy Busy Pets, operated by the privately held Canadian corporation Click Less Do More Inc. and headquartered in Toronto, Ontario, sells an all-in-one SaaS platform targeting pet-care businesses with roughly 5 to 100 staff. The platform bundles website hosting and a no-code website builder, smart scheduling (appointments, overnights, rooms, group events, dependents), CRM with pet profiles and vaccination enforcement, automated invoicing with memberships/packages/deposits, integrated Stripe-based payments, an optional BBPOS WisePOS E card-present terminal, two-way SMS, and email/SMS marketing — built on Google Cloud infrastructure and distributed via a 14-day free trial, self-serve sign-up, inside-sales demos, and an affiliate program.

The product is the pet-care vertical of a broader multi-vertical platform that Click Less Do More Inc. also sells under the MyOwnWebsite.com trade name to salons, barbershops, fitness, beauty, and wellness businesses. Revenue is generated through a $250 USD/month base subscription (with the first administrator included), $13 USD/month per additional active staff, flat-rate Stripe transaction fees (2.9% + $0.30), $5/month per active payment terminal, hardware sales of the $249 BBPOS terminal, and an affiliate/referral program. The company is privately held with no disclosed funding rounds, ownership structure, or headcount detail, and explicitly declines to use Generative AI in favor of an in-development Logic-based intelligent assistant.

Name

Easy Busy Pets

Legal name

Click Less Do More Inc.

Website

https://easybusypets.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Busy Pets, a Toronto-based SaaS from Click Less Do More Inc., sells an all-in-one website, scheduling, CRM, payments, and marketing platform to pet-care SMBs with 5-100 staff, with the same stack also offered to other service SMBs via MyOwnWebsite.com.

Ownership category

akta.pro rank

Product category

Pet Care Business Software

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Pet care software
• Scheduling software
• Business management platform
• Payment processing
• Customer relationship management

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Fee: Monthly recurring subscription at $250 USD/month base (includes first user as administrator) plus $13/month per additional active staff member. Includes website, booking, scheduling, payments, CRM, marketing tools. Active staff can be paused to preserve historical data without charge.
2. Transaction Fees: Flat-rate transaction fee as low as 2.9% + 30 cents per Visa, Mastercard, Discover, and American Express transaction (swipe, tap, or chip & pin). Plus $5/month per active payment terminal (terminals accepting at least one payment). Fees may be passed on to clients at checkout.
3. Hardware Sales (POS Terminals): Sale of BBPOS WisePOS E payment terminals at $249 USD each, with optional docking station at $49 USD. Credit card on file is charged when ordering the terminal.
4. Professional Onboarding / Data Migration Services: Free data migration services for new customers transitioning from other software (CSV/XLS import, 2-step process of cleaning/importing then mass-inviting clients).
5. Affiliate / Referral Program: Referral program for affiliates to help care businesses while earning rewards (refer.myownwebsite.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Easy Busy Pets sells a cloud-based SaaS subscription that gives pet care businesses a professional website with hosting, online booking, client portal, staff scheduling and payroll, CRM, invoicing, payments, email/SMS marketing, 2-way text chat, reviews automation, and reporting in one connected system. Customers pay a monthly base of $250 USD plus $13 per additional active staff and may purchase BBPOS WisePOS E payment terminals at $249 each for integrated in-person card payments processed via Stripe at 2.9% + $0.30 per transaction. The product is built on Google Cloud infrastructure and targets growing pet care operators with 5 to 100 staff across dog walking, pet sitting, daycare, grooming, training, cat care, boarding, and pet transport verticals.

Product overview

Easy Busy Pets is a single unified all-in-one SaaS platform (operated by Click Less Do More Inc.) for pet care businesses with 5 to 100 staff, replacing separate website, scheduling, payments, CRM, staff management, and marketing tools with one connected system. It is the pet-industry vertical of the broader MyOwnWebsite.com platform and is delivered through the core Easy Busy Pets subscription, which bundles a Website Builder, Scheduling module, CRM and Client Management, Invoicing and Payments, Email and SMS Marketing Campaigns, 2-Way Client Messaging, and Inventory and Retail modules, with the BBPOS WisePOS E Payment Terminal offered as an optional hardware add-on for in-person card-present payments.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Busy Pets: Pet-care-focused all-in-one SaaS platform (scheduling, CRM, invoicing, website builder, payments) marketed at easybusypets.com.
• MyOwnWebsite.com

Products and services

• Easy Busy Pets SaaS Platform All-in-one SaaS subscription for pet care businesses with 5 to 100 staff that bundles a hosted no-code website with online booking, client portal, staff scheduling and payroll, CRM, invoicing, payments, email/SMS marketing, 2-way text chat, reviews automation, and reporting. Priced at $250 USD/month base plus $13 per additional active staff. Built on Google Cloud and explicitly avoids generative AI in favor of a Logic-based intelligent assistant.
• MyOwnWebsite.com Multi-Vertical Platform Broader multi-vertical all-in-one platform that powers Easy Busy Pets, marketed separately to small service businesses beyond pet care such as salons, barbershops, fitness, beauty, and wellness operators. Provides the same website + booking + payments + CRM + marketing foundation used by the pet-care vertical.
• BBPOS WisePOS E Payment Terminal PCI-compliant portable wireless payment terminal integrated with the platform's POS and Stripe for in-person card-present payments. Supports swipe, chip & pin, tap (including Apple Pay), and tipping. Priced at $249 USD per terminal with an optional $49 USD docking station and a $5 monthly fee per active terminal; flat-rate processing at 2.9% + $0.30 per transaction.

Quantifiable outcome

• Save 10+ hours of admin work per week
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the payment processing partner for Click Less Do More Inc., enabling payments for vendors. Vendors must create a Connected Account with Stripe; payment data is stored and handled by Stripe as a PCI compliant 3rd party processor. The BBPOS WisePOS E terminal is offered through Easy Busy Pets' partnership with Stripe. Payment processing is subject to the Stripe Connected Account Agreement and Stripe Terms of Service.
• Google CloudcoreTechnology or IntegrationAll-in-one platform is built on top of Google Cloud for security and reliability. Easy Busy Pets relies on Google's distributed and secure infrastructure to deliver consistent, secure service. The Privacy Policy confirms the platform uses Google's secure infrastructure.
• Google AdSenseminorGTM or Marketing PartnerGoogle's DART cookie enables ad serving to Users based on their visit to the Site and other sites on the Internet; uses non-personally identifiable information. Users may opt out via Google's ad and content network privacy policy.
• BBPOScoreOEM/ Whitelabel/ Licensing PartnerBBPOS provides the WisePOS E hardware payment terminal ($249) and optional docking station ($49) that Easy Busy Pets distributes to vendors for integrated POS payments. The terminal is PCI-compliant with 128-bit encryption and supports swipe, chip & pin, tap, and Apple Pay.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gingr: Gingr provides pet care business management software for boarding, daycare, grooming, and training facilities with scheduling, reservations, payments, and reporting — a direct vertical competitor targeting the same pet care SMB customer base.
• PetDesk: PetDesk offers a pet care platform spanning appointment scheduling, client communication, reminders, and payments for pet care businesses and veterinary clinics, overlapping significantly with Easy Busy Pets' scheduling and CRM capabilities.
• Pawfinity: Pawfinity is a pet care management software for daycare, boarding, grooming, and training businesses offering booking, customer management, and staff tools — directly comparable to Easy Busy Pets' vertical focus and feature set.
• Pet Care Pro: Pet Care Pro is a long-standing pet care business management solution for boarding, daycare, grooming, and training with scheduling, billing, and kennel management features — a direct vertical SaaS peer in the same customer segment.
• Time To Pet: Time To Pet is a leading vertical SaaS platform for pet care businesses (dog walking, pet sitting, daycare, grooming) offering scheduling, client management, billing, and mobile staff apps — directly competing with Easy Busy Pets in the same 5-100-staff pet care segment.
• Kennel Connection: Kennel Connection provides management software for kennels, groomers, daycares, and trainers with scheduling, billing, and pet profile management — a direct vertical peer to Easy Busy Pets' core offering.
• PetExec Pet Resort Software: PetExec is a cloud-based pet care management platform for boarding, daycare, grooming, and training businesses with reservations, payments, and reporting — directly comparable to Easy Busy Pets in functionality and customer type.

Regional players

• Booksy: Booksy is a booking and business management platform primarily serving beauty and wellness professionals, with comparable scheduling, payment, and CRM features — comparable in product scope but operating in different primary verticals.

Broad incumbents

• Vagaro: Vagaro is a broad appointment scheduling and business management SaaS for salons, spas, fitness, and pet care businesses — overlapping with Easy Busy Pets on booking, payments, and CRM but serving a much wider portfolio of verticals.
• Square Appointments: Square Appointments, part of Block's ecosystem, offers online booking, payments, and client management for service businesses including pet care — a horizontal incumbent with integrated POS that overlaps Easy Busy Pets' booking and payment capabilities.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easybusypets
• LinkedInlinkedin.com/company/easybusypets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Busy Pets