Sargent's Nursery

What Sargent's Nursery does

Sargent's Nursery is a family-owned garden center and landscaping services business headquartered at 3352 N Service Dr, Red Wing, Minnesota, founded in 1928 and operating year-round as a single-site retailer plus on-site service provider. The company sells trees, shrubs, evergreens, annuals, vegetables, herbs, perennials, indoor plants, native plants, mulch, stone, soil, garden decor, and specialty items such as Red Wing Moss Baskets, while also offering professional landscaping services including garden and planter design, storm water management, walls/patios/walkways, outdoor living spaces, ponds and water features, pollinator landscaping, and seasonal container arrangements supported by delivery and maintenance services. The customer base is primarily residential homeowners in the Red Wing area, with a secondary segment of professional landscaping contractors sourcing plant materials and project support.

The company's technical footprint is modest and operational rather than platform-based: an e-commerce-less website, an online Plant Finder tool, a mulch calculator, the Great Gardens Blog, and an in-store Blue Dot Native Plant marking system that ties qualifying plants to the Lawns to Legumes grant program. There is no mobile app, no disclosed API, and no AI/ML integration; the Plant Finder functions as a curated selection aid rather than a model-driven recommendation engine. Distribution is entirely physical plus local service delivery, with gift cards and the Garden Rewards loyalty membership providing the only subscription-like revenue mechanics.

Revenue is generated through unit-priced retail transactions at the garden center and through project-based professional landscaping services; pricing is not publicly disclosed and customers obtain quotes via consultation. The go-to-market is direct-to-consumer via the Red Wing site, supplemented by community-led marketing including workshops, pollinator events, email newsletters, and social media (Instagram, Facebook, YouTube, Pinterest), with industry alignment through membership in the Minnesota Nursery & Landscape Association and local partnerships such as Less Lawn More Life and the Red Wing Area Chamber of Commerce.

Name

Sargent's Nursery

Legal name

Sargent's Nursery Incorporated

Website

https://sargentsnursery.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Sargent's Nursery is a family-owned garden center and landscaping services business in Red Wing, Minnesota, founded in 1928, serving residential homeowners and professional landscapers with retail plants, garden supplies, and on-site landscape design and installation.

Ownership category

akta.pro rank

Product category

Garden Center & Landscaping Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro industry

PRIMARYBPABADAL

Seasonal Color, Planting & Horticultural Services

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYHSAIAFAB

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAN

Container Gardening Design, Planting & Maintenance

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

Keywords

• Retail garden center
• Landscaping services
• Perennial plants
• Native plants
• Garden design

Headquarters

HQ city

Red Wing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Garden Center Sales: Physical retail sales of plants, garden supplies, decor, and related products from the Red Wing location. Customers visit the garden center to browse, ask questions, and purchase items directly.
2. Landscaping Services: Professional landscaping services including garden design, installation, walls/patios/walkways, ponds/water features, outdoor living spaces, and native plant/pollinator landscaping. Customers work with landscape designers and installation crews.
3. Garden Care Services: Services including seasonal container arrangements, delivery, and garden maintenance. Ongoing service relationships with customers.
4. Garden Rewards Loyalty Membership: Loyalty program offering benefits to repeat customers, driving customer retention and repeat purchases.
5. Gift Cards: Gift card sales providing revenue upfront, with redemption occurring on future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sargent's Nursery operates a year-round retail garden center in Red Wing, Minnesota, selling plants, trees, shrubs, garden supplies, decor, and related horticultural products. The company also provides professional landscaping services including garden design, installation of walls/patios/walkways, ponds and water features, outdoor living spaces, native plant/pollinator landscaping, and ongoing garden care, seasonal container arrangements, and delivery services.

Product overview

Sargent's Nursery is a garden center and landscape services company operating since 1928. The core offering consists of retail products including Trees, Shrubs & Evergreens, Garden Decor & Gifts, Annuals, Vegetables & Herbs, Lawn & Garden Care, Perennials, Mulch, Stone & Soil, Indoor Plants, Native Plants & Pollinators, and Red Wing Moss Baskets. These products are complemented by professional landscaping services including Gardens & Planters, Storm Water Management, Walls/Patios/Walkways, Outdoor Living design, Ponds & Water Features, and Garden Care Services. The company also provides a Plant Finder online tool, Garden Rewards loyalty program, gift cards, and delivery services. Special sales and seasonal offerings such as cranberry preorders are featured throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Garden Rewards Loyalty Membership: Loyalty membership program for customers to earn rewards on purchases.

Products and services

• Trees, Shrubs, & Evergreens Landscape plants including trees, shrubs, and evergreen varieties for outdoor planting, sold to homeowners and landscapers.
• Perennials Plants that return year after year, including native varieties marked with blue dots for identification.
• Annuals, Vegetables, & Herbs Seasonal flowering plants, vegetable starts, and culinary herbs for home gardens.
• Indoor Plants Houseplants for indoor spaces and interior decoration.
• Native Plants & Pollinators Minnesota-native plants that support pollinators, marked with blue dots for Lawns to Legumes grant eligibility.
• Mulch, Stone, & Soil Ground cover materials, soil products including boutique lines like Fox Farm, and mulch with an online mulch calculator.
• Lawn & Garden Care Products for maintaining lawns and gardens including fertilizers and treatments such as MYKE.
• Garden Decor & Gifts Decorative items and gift products for gardens and outdoor spaces.
• Red Wing Moss Baskets Specialty moss basket arrangements unique to the Red Wing location.
• Landscaping Services Professional landscaping services including garden and planter design, storm water management, walls/patios/walkways, pollinator landscaping, outdoor living spaces, and ponds/water features. Customers work with landscape designers and installation crews.
• Garden Care Services Ongoing garden maintenance support and care services for residential customers.
• Seasonal Container Arrangements Custom seasonal container and planter arrangements created and delivered for homes and businesses.
• Delivery Services Delivery of bulk landscape materials (mulch, stone, soil) and plants to customer locations within the service area.
• Garden Rewards Loyalty Membership Paid loyalty program offering exclusive benefits and rewards to repeat customers on garden center purchases.

Quantifiable outcome

• 4.8 out of 5 stars on Google from 125+ reviews
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Minnesota Nursery & Landscape Association (MNLA)coreChannel Partner/ Reseller/ DistributorSargent's Nursery is a proud member of the MNLA, the trade association for the nursery and landscape industry in Minnesota. Membership indicates professional standards and industry standing.
• Red Wing Area Chamber of CommercecoreStrategic or Co-development PartnerMichelle Larson of the Red Wing Area Chamber leads the Red Wing Great River Leadership program. The Chamber is a key community partner for local business development and leadership programs.
• St. James HotelminorStrategic or Co-development PartnerDonated a van as part of the Red Wing Great River Leadership cohort project to address food shelf logistics challenges
• Thermo King Red WingminorStrategic or Co-development PartnerAdded refrigeration equipment to the food shelf transportation van as part of the community leadership project
• Less Lawn More LifeminorStrategic or Co-development PartnerExternal initiative promoting lawn replacement with habitat. Sargent's promotes this quiz and partners by offering recommended plants at their nursery
• United WayminorStrategic or Co-development PartnerLocal nonprofit participating in Red Wing Great River Leadership program sessions. Focus on community impact through food shelf and other nonprofit engagement
• Red Wing Food ShelfminorStrategic or Co-development PartnerLocal nonprofit that raised the challenge addressed by the Red Wing Great River Leadership cohort project regarding food transportation logistics

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linder's Garden Center: Minnesota garden center with greenhouse, nursery stock, and landscape services, comparable to Sargent's in customer base (homeowners and landscapers) and product/service breadth.
• Bachman's Floral, Home & Garden: Long-established Twin Cities garden center offering retail plants, garden supplies, floral, and landscaping services — a near-identical operating model to Sargent's and a direct regional competitor.
• Tonkadale Greenhouse: Minnesota greenhouse and garden center offering retail plants and landscape design services, overlapping with Sargent's retail + light service model in the same regional market.
• Gertens Garden Center: Minnesota-based garden center and landscaping service provider combining retail plant sales with professional landscape design and installation, directly comparable in geography, product mix, and integrated services model.

Broad incumbents

• Pike Nurseries: Multi-location U.S. garden center chain offering retail plants, garden supplies, and landscaping services; broader footprint but directly analogous operating model and customer value proposition.
• Armstrong Garden Centers: California-based multi-store garden center chain providing plants, garden products, and landscape design services — same integrated retail + services model as Sargent's but at significantly larger scale.
• BrightView Holdings: Largest U.S. commercial landscaping services provider; overlaps with Sargent's on the landscaping services arm but at significantly larger scale and with primarily commercial rather than residential customers.
• The Home Depot: National home improvement retailer selling plants, garden supplies, and basic landscaping services; competes directly with Sargent's on commodity garden center products and sets the price benchmark customers compare against.
• Calloway's Nursery: Texas-based multi-store garden center specializing in plants, garden supplies, and landscape services with strong local brand identity, comparable in business model but larger scale.

Regional players

• Hicks Nurseries: Long-standing New York-based garden center combining retail plants with landscape design and installation services — analogous operating model to Sargent's but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SargentsRedWing
• YouTubeyoutube.com/channel/UCYbMhotpIHZbb3Q4n_EIq5A
• Facebookfacebook.com/sargentsnursery
• Instagraminstagram.com/sargentsnursery/?hl=en
• Pinterestpinterest.com/sargentsnursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sargent's Nursery