Pomp&Clout
Pomp&Clout is a Brooklyn-based creative production studio founded in 2011 that delivers commercials, music videos, AR filters, and original films for global brands (Samsung, Twitch, Xbox, TikTok, Coca-Cola) and major-label artists, operating as a small core team with a network of independent specialists.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pomp&Clout does
Pomp&Clout is a Brooklyn-based creative production studio founded in 2011 that operates across four integrated verticals: commercial production for global brands, music video direction for major-label artists, branded AR filter and mixed-reality experiences for social platforms, and original film content with festival distribution. The studio maintains a deliberately small core team and flexes capacity through a close-knit network of independent directors, VFX artists, and technical specialists; sales representation for East and West Coast is handled externally by Free Agents. Its client roster spans Samsung, Twitch, TikTok, Twitter/X, Adidas, Xbox, Humane, Oculus, Volkswagen, Jose Cuervo, Coca-Cola, Casper, Frank's RedHot, Pepsi x Lay's, Snap/Spectacles, and Logitech, with work typically delivered through agencies such as Wieden+Kennedy, TBWA NY, Anomaly LA, B-Reel, and VMLY&R.
Technically, Pomp&Clout's work is anchored in Unreal Engine-driven real-time motion capture, AI-assisted rotoscoping and machine-learning video effects, and face-tracking AR filter development for Instagram, Snapchat, and TikTok. Its flagship proprietary product, the Horse Morph AR filter, has accumulated over 3.3 billion impressions and was referenced in Snapchat's Super Bowl commercial. The studio's AI/ML usage is project-specific rather than platformized; tools are deployed per production to accelerate VFX workflows or enable novel creative techniques rather than packaged into a licensable product.
Commercially, the company is a privately held LLC (Pomp&Clout LLC, domiciled in New York) with no disclosed funding rounds or institutional investors; it is founder-owned and operated by Ryen Bartlett (Owner/Director) with Kevin Staake leading VFX and new media. Revenue is generated almost entirely through project-based, one-time engagements — commercial campaigns, music videos, AR filter commissions, and original film production — priced per project based on scope, complexity, and client requirements, with no public pricing or recurring SaaS-style product. A side asset, the Pomp&Clout Mix Series, has produced 37 curated DJ mix volumes on SoundCloud from 2011 to 2023, functioning as brand-building rather than a revenue line.
Pomp&Clout firmographics
Firmographics- Name
- Pomp&Clout
- Legal name
- Pomp&Clout LLC
- Website
- https://pompandclout.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pomp&Clout is a Brooklyn-based creative production studio founded in 2011 that delivers commercials, music videos, AR filters, and original films for global brands (Samsung, Twitch, Xbox, TikTok, Coca-Cola) and major-label artists, operating as a small core team with a network of independent specialists.
- Ownership category
- akta.pro rank
Where Pomp&Clout is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pomp&Clout business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Campaign Production: Production of advertising campaigns for global brands including Samsung, Twitch, TikTok, Xbox, and others. Project-based work with agencies and direct brand relationships.
- Music Video Production: Creation of music videos for artists including Joji, Young Thug, J. Cole, Ed Sheeran, AC/DC, and others. Typically commissioned by labels or artists.
- AR/VR Experience Development: Development of branded AR filters for Instagram, Snapchat, and TikTok for clients including Coca-Cola, Duolingo, adult swim, Ghostly International, and Pringles.
- Original Film Production: Creation of original documentary and narrative films, some of which have been recognized at festivals like SXSW.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pomp&Clout product offering
Product offeringCore offering
Pomp&Clout is a Brooklyn-based creative production studio that produces commercial campaigns, music videos, AR/VR filters, and original films for global brands, artists, and agencies. The studio delivers end-to-end production and post-production services including VFX, motion capture, AI-powered rotoscoping, and machine learning-based visual effects, working across film, mixed reality, and emerging technologies.
Product overview
Pomp&Clout is a Brooklyn-based creative production studio operating across multiple verticals: commercial production for global brands (Samsung, Twitch, Xbox, Adidas), music video direction for artists (Joji, Young Thug, Ed Sheeran), AR/VR filter creation for social platforms (Instagram, Snapchat, TikTok), and original film content. The studio's product offerings include named AR filter products like the viral Horse Morph filter (3.3B+ impressions), the Pomp&Clout Mix Series music curation series, and various Instagram/Snapchat/TikTok AR filters created for clients. Production services include VFX, motion capture, AI-powered rotoscoping, and machine learning for visual effects. The studio is led by Owner/Director Ryen Bartlett and Head of VFX & New Media Kevin Staake.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Campaign Production End-to-end production of advertising campaigns for global brands including Samsung, Twitch, TikTok, Xbox, Adidas, Volkswagen, Jose Cuervo, Humane, and Oculus, typically commissioned through advertising agencies or direct brand relationships.
- Music Video Direction and Production Creative direction and production of music videos for recording artists and record labels, including projects for Joji, Young Thug, J. Cole, Ed Sheeran, AC/DC, Bas, and Charli XCX, often incorporating motion capture and CG animation.
- Branded AR Filter Development Creation and deployment of augmented reality face filters for Instagram, Snapchat, and TikTok for clients including Coca-Cola, Duolingo, Adult Swim, Ghostly International, Pringles, and Frank's RedHot Goldfish.
- Original Film Production Creation of original documentary and narrative short films independent of commercial clients, some of which have been recognized at festivals including SXSW 2020 Official Selection.
- Visual Effects and Post-Production VFX, motion capture, AI-powered rotoscoping, and machine learning-based video effects services delivered as part of campaigns, music videos, and original films, including Unreal Engine real-time preview during mocap sessions.
- Horse Morph AR Filter A viral AR face filter that transforms users from human to horse form with realistic face texture transitions, achieving over 3.3 billion impressions across Instagram and Snapchat and spawning multiple iterations.
- Pomp&Clout Mix Series A curated DJ mix series spanning 37 volumes from 2011 to 2023, featuring electronic, dance, and club music selections by diverse DJs and producers, distributed via SoundCloud.
Quantifiable outcome
- 3.3B+ impressions for Horse Morph AR filter
- +1 more outcomes
Companies that use Pomp&Clout
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Pomp&Clout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Pomp&Clout partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, minor and support.
- Free AgentscoreSales representation for East and West Coast, managing client relationships and business development. Contact: [email protected], +1 (212) 255-2252.
- Wieden+KennedycoreAgency partnership on Samsung 'Awesome is for Everyone' global campaign for Galaxy A smartphone.
- TBWA NYcoreAgency partnership on Oculus 'Play for Real' campaign for Quest 2 launch.
- Anomaly LAcoreAgency partnership on Twitch rebrand campaign 'Twitch is Everything'.
- B-ReelcoreAgency partnership on Casper 'Inside Out' campaign.
- VMLY&RcoreAgency partnership on Frank's RedHot Goldfish AR filter campaign.
- AntonicoreAgency partnership on Smart 'Bigger Than' campaign.
- 180 KingsdaycoreAgency partnership on Pepsi x Lay's 'Fizz Meets Crunch' global campaign.
- VoltagecoreAgency partnership on Volkswagen ID5 campaign.
- Whale BVcoreAgency partnership on Adidas MYSHELTER campaign.
- ÜbergroundminorAgency partnership on LIDL 'Wow Families' campaign.
- KNASminorAgency partnership on Puma 'One' campaign.
- Dark HorsescoreAgency partnership on TikTok UEFA Euro Championship campaign.
- Silver SpoonsupportMotion capture partner for Joji '777' music video production.
- Epic GamessupportTechnology partnership using Unreal Engine for real-time preview during motion capture sessions.
- CossacoreCreative collaboration on Khruangbin 'Cómo Te Quiero' music video and Steph Richards 'Underbelly' animated project.
- Condé NastcoreCollaboration with Meta and Condé Nast on 'Virtually Dating' web series, bringing dating contestants into the metaverse.
- Reed + RadercoreCreative partnership on Spectacles AR film 'Monsters of Saturn' featuring Reed + Rader's daughter Enceladus.
- VirtuecoreAgency partnership on Coca-Cola 'Starlight' Instagram filters for space-themed beverage launch.
- 215 McCanncoreAgency partnership on Xbox Series S campaign including Overwatch and Fall Guys spots.
- 88risingcoreLabel partnership on Joji '777' music video for NECTAR album.
- Atlantic/300coreRecord label partnership on Young Thug 'Wyclef Jean' music video.
- FreenjoycoreCo-production company partnership with Freenjoy on Young Thug 'Wyclef Jean' and other projects.
Scale indicators3 records
Expansion highlights6 records
Pomp&Clout competitors and assessment
Company assessmentDirect peers
- RESET Content: Creative production studio producing commercials, music videos, and branded content for global brands. Closely comparable production model and client roster.
- Caviar: Globally distributed production and post-production studio producing commercials, music videos, and branded content. Similar client profile and project-based revenue model.
- Radical Media: Creative production company spanning commercials, branded content, and original films for global brands. Comparable production breadth and premium brand positioning.
- Iconoclast: Independent production company directing commercials, music videos, and original content for premium brands. Comparable director-led creative model and global brand client base.
- Partizan: Global production company with strong music video and commercial divisions working with major brands and artists. Closely aligned commercial and music video production capabilities.
- Pulse Films: Globally distributed creative production studio with parallel business in music videos, commercial campaigns for major brands, and original branded content. Comparable scale and category footprint to Pomp&Clout.
- Anonymous Content: Independent creative studio producing commercials, feature films, and music videos for global brands and artists. Directly comparable production model and client roster.
- Tool of North America: Independent commercial and music video production studio with comparable brand client roster and creative direction model. Similar scale and directorial talent approach.
- London Alley Entertainment: Music video and commercial production studio with comparable work for major-label artists (hip-hop/pop) and brand clients. Directly overlapping music video expertise.
- M ss ng P eces: Independent creative production company with commercial, music video, and branded content divisions serving major brands. Comparable directorial talent model and global campaign work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pomp&Clout social profiles
Digital presencePomp&Clout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomp&Clout leadership team
Management profileNumber of profiles
Profiles4 records
Pomp&Clout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomp&Clout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomp&Clout
What does Pomp&Clout do?
Pomp&Clout is a Brooklyn-based creative production studio that produces commercial campaigns, music videos, AR/VR filters, and original films for global brands, artists, and agencies. The studio delivers end-to-end production and post-production services including VFX, motion capture, AI-powered rotoscoping, and machine learning-based visual effects, working across film, mixed reality, and emerging technologies.
Is Pomp&Clout a public or private company?
Pomp&Clout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pomp&Clout founded?
Pomp&Clout was founded in 2011. It employs 1 to 10 people.
Where is Pomp&Clout based?
Pomp&Clout is headquartered in Brooklyn, United States, in the North America region.
How does Pomp&Clout make money?
Four revenue lines are on record. Commercial Campaign Production is the primary driver. The others are music Video Production, AR/VR Experience Development and original Film Production.
Who are Pomp&Clout's main competitors?
Direct peers on record are RESET Content, Caviar, Radical Media, Iconoclast, Partizan, Pulse Films, Anonymous Content, Tool of North America, London Alley Entertainment and M ss ng P eces.
Does Pomp&Clout have an API?
No public API is recorded for Pomp&Clout.