Kelionių Akademija

What Kelionių Akademija does

Kelionių Akademija (legal name: Kelionių akademija, UAB) is a privately held Lithuanian travel agency founded in 2006 and headquartered in Vilnius. The company sells outbound and domestic package holidays, exotic tours, educational/sightseeing tours, cruises, last-minute deals, and skiing trips primarily to Lithuanian-speaking consumers, and offers supporting services including travel insurance, hotel bookings, gift vouchers, and a recently added B2B corporate travel line. Its core product is a Lithuanian-language package marketplace differentiated by Lithuanian-speaking tour guides for exotic destinations and a one-stop SKU breadth spanning ~100 destination countries at price points from approximately €300 to over €15,000 (Antarctica premium tier).

The business model is commission-based: Kelionių Akademija acts as a reseller of inventory packaged by three core Lithuanian tour operators — Novaturas, Grūda (Kauno Grūda), and Guliverio kelionės — earning transaction fees on each booking. Distribution is hybrid: three physical retail offices in Lithuania's three largest cities (Vilnius, Kaunas, Klaipėda) provide in-person consultation, complemented by an online booking platform (kelioniuakademija.lt), email/newsletter price alerts, and organic social channels (Instagram, Facebook). Customer segmentation is horizontal, targeting individual travelers, families, honeymooners, and group travelers rather than enterprise accounts.

Operationally, the company has 11–50 employees, holds a Lithuanian tour operator license, has no disclosed funding rounds, no parent company, no acquisitions, and no public filings. Technology disclosures are minimal — no proprietary platform features, APIs, or AI capabilities are documented in the available data. The business is an SME-scale traditional travel agency whose competitive position rests on local-language service, multi-channel distribution, and supplier relationships rather than technology differentiation.

Name

Kelionių Akademija

Legal name

Kelionių akademija, UAB

Website

https://kelioniuakademija.lt

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelionių Akademija is a Lithuanian travel agency (founded 2006) that sells package holidays, exotic tours, cruises, and skiing trips to Lithuanian consumers via three physical offices and an online booking platform, earning commissions by reselling packages from domestic tour operators Novaturas, Grūda, and Guliverio kelionės.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Transportation Services (4700)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

Keywords

• Leisure travel packages
• Exotic tour packages
• Guided group tours
• Cruise vacations
• Travel agency services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Travel Package Sales: Commission-based revenue from selling travel packages, tours, cruises, and vacation services from various tour operators including Novaturas, Grūda, and Guliverio kelionės.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kelionių Akademija is a Lithuanian retail travel agency that organizes and resells package holidays, exotic tours, sightseeing trips, cruises, ski vacations, last-minute deals, and domestic Lithuania travel, primarily serving Lithuanian-speaking consumers. It distributes third-party tour operator products (Novaturas, Grūda, Guliverio kelionės) through three physical offices (Vilnius, Kaunas, Klaipėda) and an online booking platform, with optional Lithuanian-speaking tour guides and add-ons such as travel insurance, hotel bookings, business travel services, and gift vouchers.

Product overview

Kelionių Akademija is a Lithuanian travel agency offering a comprehensive portfolio of travel services. The core offerings include vacation packages (poilsinės kelionės), exotic trips (egzotinės kelionės), educational tours (pažintinės kelionės), cruises (kruizai), last-minute deals (paskutinė minutė), and skiing trips (slidinėjimas). Supporting services include travel insurance, hotel bookings, business travel services, and gift vouchers. The agency operates offices in Vilnius, Kaunas, and Klaipėda with trips departing from multiple Lithuanian airports.

Differentiator

Problem solved

Functional benefit

Products and services

• Poilsinės kelionės (Vacation Packages) Pre-packaged beach vacations covering flights, accommodation, transfers, and optional add-ons to popular European and Mediterranean destinations such as Turkey, Greece, Spain, Egypt, Italy, Bulgaria, Tunisia, Cyprus, and others, targeted at individual Lithuanian consumers and families.
• Egzotinės kelionės (Exotic Trips) Exotic, long-haul travel packages to destinations including Sri Lanka, Thailand, Vietnam, Costa Rica, Peru, China, Mexico, Mauritius, Cuba, Tanzania, Seychelles, Indonesia (Bali), Maldives, and Antarctica, with Lithuanian-speaking tour guides available on selected itineraries.
• Pažintinės kelionės (Educational / Sightseeing Tours) Guided sightseeing tours by plane or bus covering European and international destinations including Portugal, Italy, Ireland, Poland, Slovakia, Austria, Switzerland, Romania, Norway, and other countries, targeted at travelers seeking culturally oriented group itineraries.
• Kruizai (Cruises) Cruise packages including Norwegian fjords, Mediterranean, Caribbean, and Canary Islands itineraries, resold to Lithuanian consumers as bundled cruise bookings.
• Paskutinės minutės kelionės (Last-Minute Trips) Discounted last-minute vacation packages sold close to departure, available across multiple destinations through both online and in-office channels.
• Slidinėjimo kelionės (Skiing Trips) Skiing vacation packages to ski resorts in Austria, France, Italy, and other Alpine destinations, targeted at Lithuanian skiing enthusiasts.
• Kelionės po Lietuvą (Domestic Lithuania Travel) Travel packages within Lithuania to destinations such as Birštonas, Trakai, Plateliai, Palanga, Anykščiai, Druskininkai, and other domestic locations.
• Kelionės draudimas (Travel Insurance) Travel insurance coverage services bundled with or added to booked travel packages for trip protection.
• Viešbučiai (Hotel Bookings) Standalone hotel accommodation booking services for various destinations, complementing package holiday offerings.
• Paslaugos verslui (Business / Corporate Travel Services) Corporate and business travel booking services tailored for Lithuanian companies needing managed travel arrangements.
• Dovanų kuponas (Gift Vouchers) Travel-themed gift vouchers that can be redeemed against the agency's package offerings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NovaturascoreChannel Partner/ Reseller/ DistributorTour operator providing package holidays to destinations including Bali, Indonesia. Kelionių Akademija sells Novaturas packages as part of their travel offerings.
• Grūda (Kauno Grūda)coreChannel Partner/ Reseller/ DistributorMajor Lithuanian tour operator specializing in exotic destinations including Antarctica expeditions. Kelionių Akademija sells Grūda tour packages including polar expeditions.
• Guliverio kelionėscoreChannel Partner/ Reseller/ DistributorLithuanian tour operator offering various travel packages. Kelionių Akademija sells Guliverio kelionės packages including Ireland tours.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TUI: Global travel conglomerate with Lithuanian operations selling package holidays, flights, and hotels. Competes broadly for the same Lithuanian leisure-traveler wallet share at significantly larger scale.
• Booking.com: Global OTA dominating online hotel and ancillary bookings. A structural competitor for the hotel-only and standalone-flight portion of Kelionių Akademija's offerings, though it does not provide guided package tours.
• Coral Travel: International tour-operator brand with Lithuanian retail presence. Overlaps with Kelionių Akademija on beach and exotic packages but as part of a much broader global portfolio.

Emerging players

• Skrendu.lt: Lithuanian online-focused travel agency/OTA selling flights, hotels, and package deals. Comparable in target market and geography, with a digitally native distribution model that pressures traditional agencies.

Direct peers

• Guliverio kelionės: Lithuanian tour operator offering broad leisure packages (Ireland, Europe tours). A direct competitor to Kelionių Akademija in the Lithuanian package-tour market, and also a named supply partner.
• Novaturas: Lithuania's largest tour operator and one of Kelionių Akademija's core supply partners. Direct competitor in package-holiday sales to Lithuanian consumers across beach and exotic destinations.
• Baltic Tours: Lithuanian tour operator with broad package offerings across European and exotic destinations. Comparable business model of selling multi-day package tours to Lithuanian consumers.
• Grūda (Kauno Grūda): Lithuanian tour operator specializing in exotic and premium destinations (including Antarctica expeditions). Competes with Kelionių Akademija for high-end package bookings while also supplying it inventory.
• Estravel: One of the largest travel agencies in the Baltics, with strong Lithuanian operations. Directly comparable retail/distribution model selling package tours, flights, and hotels to Baltic consumers.

Regional players

• TezTour: International tour operator with Lithuanian/CIS presence selling package holidays to regional consumers. Comparable product offering in beach and exotic packages, but operating at larger regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kelioniu.akademija
• Instagraminstagram.com/kelioniu.akademija
• LinkedInlinkedin.com/company/kelioni-akademija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelionių Akademija