What Customore does

Customore is a privately held, founder-owned digital marketing agency founded in 2001 and headquartered at 1100 Jorie Blvd, Suite 227, Oak Brook, Illinois. The firm offers an integrated suite of digital marketing services including search engine marketing (SEM), intent-based display advertising, remarketing, location-based marketing, social media marketing, video advertising, analytics, and direct mail, and also operates under the DBA 'Chicago Internet Marketing.' Its underlying technology stack centers on proprietary location-based targeting capabilities — geofencing, geoframing, IP targeting, and a patented reverse append lookup algorithm that converts anonymous website visitor IP addresses into physical home or office addresses, enabling physical direct mail to be delivered within 48-72 hours of a web visit.

The agency serves a horizontal mix of enterprise clients across healthcare, education, sports, automotive, and real estate verticals in the United States, including named logos such as Franciscan Health, University of Illinois, Rush University, Chicago Sky WNBA, and Chevy Chicago. Co-founders Patrick Duffy (former Director of Global Business Development at Baxter Healthcare) and Mark Bryant (10 years at Accenture's Global Retail Practice) personally lead client engagements, which the firm positions as a structural differentiator versus larger agencies that delegate to junior staff.

Customore generates revenue on a professional services, quote-based pricing model with no publicly disclosed rates. Distribution is direct-to-client through phone, email, and the company website, with operations confined to the United States and no disclosed external funding rounds, acquisitions, or institutional investment. The firm employs between 11 and 50 people, has been operating for over 22 years, and reports no AI/ML capabilities in its publicly available materials.

Name

Customore

Legal name

Customore

Website

https://customore.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Customore is a privately held digital marketing agency founded in 2001 and based in Oak Brook, Illinois, offering integrated digital marketing services including SEM, display, remarketing, location-based targeting, and direct mail to enterprise clients across healthcare, education, sports, automotive, and real estate verticals in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Customore generates revenue through providing comprehensive digital marketing services including search engine marketing, display advertising, remarketing, social media marketing, video advertising, analytics, and direct mail. The company delivers measurable ROI across digital platforms for their clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Customore is a digital marketing agency that delivers cross-platform digital marketing services to businesses, including search engine marketing (PPC), intent-based display advertising, remarketing, location-based marketing (geofencing, geoframing, IP targeting), social media advertising, video advertising, website analytics, and direct mail campaigns. The firm combines behaviorally-targeted digital media buying with a patented reverse IP lookup capability that converts anonymous website visitors into physical addresses for direct mail delivery within 48–72 hours.

Product overview

Customore is a Chicago-based digital marketing agency founded in 2001 that provides a suite of interconnected marketing services. The core offerings include Search Engine Marketing (SEM), Intent-Based Display Marketing, Remarketing, Location-Based Marketing (featuring Geofencing, Geoframing, IP Targeting, and New Movers targeting), Social Media Marketing, Video Advertising, Analytics, and Direct Mail. A key differentiator is the Direct Mail Remarketing module, which uses a patented reverse append lookup algorithm to connect anonymous website visitors to physical addresses for targeted direct mail campaigns. All services emphasize data-driven, behaviorally-targeted approaches with measurable ROI across platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Marketing (SEM)

Quantifiable outcome

• 3 to 6 times increase in interaction rates with video advertising
• +1 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• PlaceIQ: Location data and intelligence platform supporting geoframing, audience targeting, and attribution. Adjacent technology overlap with Customore's location-based marketing stack.

Direct peers

• Rise Interactive: Chicago-area performance digital marketing agency offering media buying, SEM, and analytics. Same Chicago talent pool, similar mid-market and enterprise client mix, and overlapping service line of paid search, display, and analytics.
• GroundTruth: Location-based marketing platform with geofencing, geoframing, and visit-based attribution. GroundTruth competes directly with Customore's location-based marketing offering and shares the same enterprise advertiser customer base.
• Digital Third Coast: Chicago-based digital marketing agency specializing in SEO, paid media, and analytics. Overlaps directly with Customore's core service mix and competes in the same Chicago-area mid-market segment.
• Simpli.fi: Programmatic advertising platform offering geo-targeting, IP targeting, and audience segmentation capabilities that overlap directly with Customore's location-based marketing stack. Both firms serve agencies and brands needing addressable targeting outside cookie-based identity.
• Semcasting: IP targeting and audience data platform specializing in reverse IP append and household-level targeting. Direct technology overlap with Customore's patented reverse IP lookup workflow.
• Walker Sands: Chicago-based B2B marketing and digital agency offering integrated services including paid media, content, and PR. Competes for similar mid-market and enterprise clients in the Chicago region.
• Straight North: Chicago-based digital marketing agency offering SEO, paid search, display, and web design. Competes in the same Chicago mid-market segment with comparable paid-media service offerings.
• Wpromote: Larger digital marketing agency offering media buying, SEO, and creative services across paid channels. Direct service-line competition with Customore, though at greater scale and national reach.

Broad incumbents

• Yext: Digital presence platform offering local SEO, listings management, and location-based marketing tools at scale. Overlaps thematically with Customore's location-based targeting but operates as a broader SaaS incumbent rather than a services-led agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyCustomore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customore