Aqua-Technik

What Aqua-Technik does

Aqua-Technik (operating as aquatechnik Beregnungsanlagen, a business division of Manotura GmbH & Co. KG) is a German specialty retailer and planning house for automated irrigation and water technology, founded in 1994 and headquartered in Wettringen, Germany. Its core offering is automated sprinkler and irrigation systems for private gardens, sports facilities (football, golf, tennis, hockey, motocross), riding arenas, and specialized applications such as green walls, stall cooling, and forestry seedling irrigation. The technical stack is multi-brand: the company distributes and integrates components from Hunter, Toro, Rainbird, Weathermatic, and Orbit, and resells the Blu-Lock push-fit HDPE pipe system, with proprietary branded products including the aquatechnik tree watering bag and the Expressboxen valve box line. A proprietary digital asset, the aquatechnik Beregnungsplaner (beregnungsplanung.de), allows users to sketch properties and request professional quotations, supplemented by an Expressboxen-Konfigurator.

The business model is a hybrid of e-commerce, direct sales, and B2B channel distribution, with revenue generated from one-time unit sales of components and systems (online shop plus on-site sales), free professional planning services that convert into material sales, and paid delivery plus on-site installation support. Pricing is unit-based with no subscription tiers; the catalog is net-priced for trade, the online shop includes VAT, and shipping is charged by weight with payments via bank transfer, PayPal, Sofortüberweisung, and card. Customers are segmented into private end customers (Privatkunden), professional landscape builders and installers (GaLa-Bauer & Installateure), and specialist planners (Fachplaner), served across Germany, Austria, and Switzerland. Marketing is multi-channel: content marketing via an in-house magazine, organic social (Instagram, Facebook, YouTube, LinkedIn), email newsletters, and GaLaBau trade association memberships that drive B2B referrals. The company is owner-managed under managing director Michael Schraeder, has no disclosed external funding, and runs a 11-50 person team.

Name

Aqua-Technik

Legal name

Manotura GmbH & Co. KG

Website

https://aquatechnik.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua-Technik is a German specialty retailer and irrigation planner (founded 1994, Wettringen) that distributes and integrates multi-brand automated irrigation systems for private gardens, sports facilities, and landscape professionals across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Irrigation Systems & Water Technology Retail

NAICS

Water Supply and Irrigation Systems (221310)

akta.pro primary industry

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)

akta.pro secondary industry

Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

Keywords

• Automated irrigation systems
• Garden irrigation equipment
• Sports field irrigation
• Rainwater harvesting systems
• Landscape watering technology

Headquarters

HQ city

Neuenkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Online Shop): Sale of irrigation components, systems, and accessories through the online shop (aqua-technik-shop.de). Products include sprinklers, valves, pipes, fittings, control systems, pond technology, garden lighting, and garden machinery from brands such as Hunter, Toro, Rainbird, and others.
2. Professional Planning Services: Free irrigation system planning and consultation service offered at the Wettringen headquarters. Expert advisors recommend suitable products, explain installation, plan and compile components, and can provide installation contractor referrals. Quotations include installation sketches, material lists, and cost estimates.
3. Delivery and On-Site Service: Delivery of products to customers, with shipment within Germany and to Austria and Switzerland. On-site service and installation support available. Training/schulung services offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Aqua-Technik is a specialist retailer of automated irrigation and water technology, selling components, accessories, and complete systems from international brands such as Hunter, Toro, Rainbird, Weathermatic, and Orbit. The company serves private homeowners, professional landscape builders, specialist planners, and municipal/sports facility operators across Germany, Austria, and Switzerland through an online shop, direct sales, and free planning consultation. Adjacent product categories include pond technology, rainwater harvesting, water treatment, garden lighting, garden machinery, drainage, and garden decor, supported by a proprietary online irrigation planning tool.

Product overview

Aqua-Technik operates as a specialized irrigation and water technology retailer offering a comprehensive portfolio centered on Beregnungsanlagen (automated irrigation systems) as the core product. The portfolio spans multiple application categories including garden irrigation, terrace/balcony systems, and specialized sports facility irrigation for golf courses, tennis courts, riding arenas, hockey fields, and motocross tracks. Adjacent product categories include pond technology (Teichtechnik), rainwater harvesting (Regenwassernutzung), water treatment (Wasseraufbereitung), garden lighting (Gartenlicht), garden machinery/robot mowers (Gartentechnik), drainage (Entwässerung), and garden decor (Gartendekor). Notable branded products include the Toro T5P-RS gear-driven sprinkler, Blu-Lock Push & Go pipe system, and aquatechnik tree watering bags. Supporting services include professional planning (aquatechnik Beregnungsplaner online tool), delivery, on-site service, WhatsApp support, training, and an Expressboxen-Konfigurator. Products are distributed through a dedicated online shop (aqua-technik-shop.de) as well as the main website. The company carries products from manufacturer brands including Hunter, Toro, Rainbird, Weathermatic, and Orbit.

Differentiator

Problem solved

Functional benefit

Brands

• aquatechnik Beregnungsplaner: Online planning tool for irrigation project planning and design

Products and services

• Beregnungsanlagen (Automated Irrigation Systems) Automated irrigation systems for gardens, sports facilities, and municipal installations, including sprinklers, valves, controllers, sensors, and complete system planning. Offered to private homeowners, professional landscape builders, specialist planners, and municipal/sports facility operators.
• Teichtechnik (Pond Technology) Pond and water feature equipment including pumps, filters, biological water treatment systems, and decorative water features for gardens and landscapes.
• Regenwassernutzung (Rainwater Harvesting Systems) Rainwater collection and utilization systems for garden irrigation and other non-potable water applications, complementing automated irrigation systems.
• Wasseraufbereitung (Water Treatment Systems) Water treatment and filtration systems for processing and preparing water for irrigation and related applications.
• Gartenlicht (Garden Lighting) Outdoor garden lighting solutions for aesthetic and functional illumination of gardens, terraces, and landscapes.
• Gartentechnik (Garden Technology) Garden maintenance equipment including lawn robots and related machinery for efficient care of green spaces.
• Entwässerung (Drainage Systems) Drainage systems and solutions for managing excess water in gardens and landscape applications.
• Gartendekor (Garden Decor) Decorative elements for garden aesthetics and finishing touches in residential and commercial landscapes.
• aquatechnik Baumbewässerungssack (Tree Watering Bag) Tree watering bag system for efficient deep watering of trees, slowly releasing water to the root zone over several hours; addresses tree establishment and drought stress in gardens and landscapes.
• Toro T5P-RS RapidSet Getrieberegner (Gear-Driven Sprinkler) Gear-driven sprinkler with RapidSet tool-free sector adjustment (40°-360°), Airfoil nozzle technology for uniform coverage, 12.7 cm pop-up riser height, and anti-vandalism slip clutch protection. Distributed from the Toro brand.
• Blu-Lock Push & Go Rohrsystem (Pipe Connection System) Push-and-go HDPE pipe connection system requiring no tools, glue, or chemical adhesives; reduces installation time by half, fittings are reusable. Distributed from the Blu-Lock brand.
• aquatechnik Beregnungsplaner (Irrigation Planner Tool) Proprietary online planning tool (www.beregnungsplanung.de) for designing irrigation systems, with pre-configured drawing modules for sketching properties and garden areas, and submission of plans for professional quotation.
• Expressboxen-Konfigurator (Express Valve Box Configurator) Online configurator for designing and specifying aquatechnik express valve box systems, used by professional installers and planners to configure custom solutions.
• Professional Irrigation Planning & Consultation Service Free professional irrigation system planning and consultation service at the Wettringen headquarters by appointment, with quotations including installation sketches, material lists, and cost estimates, plus referrals to certified installation contractors.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• GaLaBau-Verband NRWminorOthersaquatechnik is a member of the Garden and Landscape Construction Association in North Rhine-Westphalia, supporting professional credibility and network access within the regional landscaping trade.
• GaLaBau-Verband HessenminorOthersaquatechnik is a member of the Garden and Landscape Construction Association in Hessen, supporting professional credibility and network access within the regional landscaping trade.
• GaLaBau-Verband Baden-WürttembergminorOthersaquatechnik is a member of the Garden and Landscape Construction Association in Baden-Württemberg, supporting professional credibility and network access within the regional landscaping trade.
• GaLaBau-Verband BayernminorOthersaquatechnik is a member of the Garden and Landscape Construction Association in Bavaria, supporting professional credibility and network access within the regional landscaping trade.
• Fachvereinigung Bauwerksbegrünung e.V.minorOthersaquatechnik is a member of the Professional Association for Building Greening, supporting expertise and network access in the green building and urban greening sector.
• Hunter IndustriescoreChannel Partner/ Reseller/ Distributoraquatechnik distributes Hunter brand irrigation products including sprinklers, valves, controllers, and sensors as part of its multi-brand portfolio. Hunter is one of the leading international irrigation equipment manufacturers.
• Toro CompanycoreChannel Partner/ Reseller/ Distributoraquatechnik distributes Toro brand irrigation products including the T5P-RS RapidSet gear-driven sprinkler and related equipment. Toro is a major international irrigation technology company. Featured product: Toro T5P-RS with RapidSet tool-free sector adjustment.
• RainBirdcoreChannel Partner/ Reseller/ Distributoraquatechnik distributes RainBird brand irrigation products as part of its multi-brand component and complete system offering.
• WeathermaticcoreChannel Partner/ Reseller/ Distributoraquatechnik distributes Weathermatic irrigation products as part of its comprehensive multi-brand portfolio.
• OrbitcoreChannel Partner/ Reseller/ Distributoraquatechnik distributes Orbit irrigation products as part of its comprehensive multi-brand portfolio.
• StifterverbandminorOthersaquatechnik was recognized by Stifterverband with the 'Innovativ durch Forschung' award in 2022, indicating participation in research and innovation initiatives supported by this German science and business partnership organization.
• Deutsche RecyclingminorOthersaquatechnik partners with Deutsche Recycling, a recycling company, demonstrating commitment to sustainability and responsible disposal of packaging materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gardena GmbH (Husqvarna Group): Gardena is the dominant consumer irrigation and garden care brand in Germany and Europe, owned by Husqvarna Group. Directly competes with Aqua-Technik in sprinkler systems, controllers, and garden irrigation, but at far greater scale and brand recognition.
• Netafim: Netafim is the global leader in drip and precision irrigation, owned by Orbia. Comparable as a specialist irrigation solutions provider and potential competitor in commercial agriculture and landscape drip applications across Europe.
• Orbit Irrigation Products: Orbit is a US irrigation and timers manufacturer distributed by Aqua-Technik. Competes in residential and light-commercial sprinkler systems, valves, and hose timers.
• Weathermatic: Weathermatic is a US-based smart irrigation controller and component manufacturer whose products Aqua-Technik distributes. Overlaps directly in commercial-grade controllers and weather-based irrigation solutions.

Broad incumbents

• Rain Bird Corporation: Rain Bird is a major US-headquartered irrigation manufacturer whose products Aqua-Technik distributes. Overlaps with Aqua-Technik across residential, commercial, and golf/sports irrigation system sales in Europe.
• Kärcher: Kärcher is a major German manufacturer of cleaning and garden equipment with overlapping offerings in pumps, garden tools, and outdoor water technology. Comparable as a broad German incumbent in adjacent outdoor/water product categories.
• Toro Company: Toro is a global manufacturer of irrigation and turf maintenance equipment, including the T5P-RS RapidSet sprinkler that Aqua-Technik features. Competes at the system level while also being a key distribution partner.
• Hunter Industries: Hunter Industries is one of the largest global irrigation equipment manufacturers and a core supplier to Aqua-Technik. Competes with Aqua-Technik when it sells direct, and shapes the product roadmap Aqua-Technik can resell.
• Husqvarna Group: Husqvarna Group is the Swedish parent of Gardena and a global outdoor power products manufacturer. Comparable as the parent entity controlling the dominant DACH consumer irrigation brand that competes directly with Aqua-Technik.

Regional players

• AL-KO Gardentech: AL-KO Gardentech (part of the AL-KO Group) is a German/Austrian manufacturer of garden equipment including irrigation-related products. Comparable as a DACH-focused incumbent in residential outdoor and garden water/irrigation categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AquaTechnikVideos
• Facebookfacebook.com/Aquatechnik
• LinkedInlinkedin.com/company/aquatechnik-beregnungsanlagen
• Instagraminstagram.com/aquatechnik_beregnungsanlagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua-Technik